This Aussie town just beat Byron Bay as ‘Town of the Year

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With more than 15,000 towns in our vast country, naming Australia’s Town of the Year is a difficult task. But we took on the challenge and found the towns that offer everything great holidays are made of, here we have Australia’s town of the year.

The winner: Mackay, Queensland

Named after a 20-year-old Scot who led an expedition through the now-named Pioneer Valley in 1860, the Queensland town of Mackay (pronounced ‘Mack-eye’) produces more than a third of the country’s cane sugar, earning it the title of ‘Australia’s Sugar Capital’. But now it’s assumed another title – and a pretty praiseworthy one at that – when Wotif.com named it the 2018 Australian Town of the Year, describing it as a destination that “delivers the charm of a country town with the adventure of a tropical paradise".

 

Positioned on Queensland’s Tropical Coast, Mackay has the pristine waters of the Coral Sea lapping at its east, the blue Pioneer River to its north, and a tapestry of cane fields, lush rainforest, mountains and valleys to its west.

 

The town is an historic delight with most buildings dating back to the 1920s and ’30s rendered in a gorgeous Art Deco style, the result of a catastrophic cyclone that destroyed most of the original town in 1918. The Town Hall, built in 1912, was one of the only structures to remain intact.

 

It also boasts a modern marina with a palm-lined promenade, home to a host of restaurants; family-friendly Harbour Beach, just one of 31 beaches in the area; and the Pioneer River, which has several riverside cafes. There’s also a spectacular bank-side trail that takes you past the Botanic Gardens and Bluewater Lagoon, a three-tiered man-made pool that overlooks the river.

The runners-up…

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1. Shepparton, Vic

Located on the Goulburn River, this culturally diverse town is an incredible arts centre, with a focus on Indigenous works, and also boasts vineyards, dairies and orchards.

2. Mildura, Vic

Located on the edge of the Australian outback, this peaceful river oasis has a fabulous wine region and the Murray River on its doorstep; the perfect place to hop on board a houseboat.

3. Bunbury, WA

Well-known for its bottlenose dolphins, Bunbury is a stunning water-world surrounded by the calm waters of Koombana Bay, the great surf of the Indian Ocean, and the mangroves of Leschenault Inlet.

4. Bundaberg, Qld

Famous for its rum, but with so much more to offer, Bundaberg is home to a colony of rare sea turtles, a southern gateway to the Great Barrier Reef, and a sugar region.

5. Lakes Entrance, Vic

Australia’s largest inland network of waterways, on the edge of Ninety Mile Beach, Lakes Entrance is a favourite aquatic getaway with amazing seafood.

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6. Townsville, Qld

Sitting pretty between the Great Barrier Reef, the outback, and the Wet Tropics, Townsville has more than 320 days of sunshine each year, beautiful heritage buildings, great cafes and shopping.

7. Port Macquarie, NSW

‘Port Mac’ is a classic Australian holiday destination with 17 beaches and a heap of family-friendly attractions: camel rides on the beach, jet boating, a koala hospital, and easy bike trails to name a few.

8. Byron Bay, NSW

This northern NSW coastal town has long been a favourite for its boho-chic vibe, epic surf beaches, a host of hip eateries and bars, and gorgeous hinterland.

9. Batemans Bay, NSW

Sitting on the Clyde River, sleepy Batemans Bay is famous for its oysters, snorkelling trails, and waterfront dining.

10. Echuca, Vic

On the banks of the Murray, Echuca is a charming town rich in riverboat history with the largest paddlesteamer fleet in the country.

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A must-visit list of Victoria’s most iconic spots

From natural wonders to historical sites, we’ve rounded up Victoria’s most epic icons that deserve a place on your itinerary.

Grampians (Gariwerd) National Park

Mount William peak in Grampians (Gariwerd) National Park
Mount William is the highest peak in the Grampians (Gariwerd) National Park. (Image: Matt Donovan)

From towering mountains to crystal cascades and ancient rock art sites, the Grampians (Gariwerd) National Park is a playground for both outdoor adventurers and nature lovers. Don’t miss the views from the highest peak Mount William or the iconic Pinnacle.

Murray River

A paddle steamer down the Murray in Echuca
The wonders of the Murray are best experienced on board a paddle steamer. (Image: Visit Victoria)

A natural icon of majestic proportions, the Murray River flows for a staggering 2700 kilometres, making it one of the world’s longest navigable rivers. Meandering through Victoria before flowing out to sea at Goolwa in South Australia, the river is home to diverse wildlife, picturesque towns and secluded creeks and beaches.

Twelve Apostles, Port Campbell

the Twelve Apostles, Great Ocean Road
The Twelve Apostles are a star attraction on the Great Ocean Road. (Image: Tourism Australia/Two Palms/Harry Pope)

These limestone sea stacks are arguably Victoria’s most famous icon . After an $8-million upgrade to its lookout, The Blowhole near Loch Ard Gorge/Poombeeyt Kontapool (meaning breath of the whale) has recently reopened. A brand-new Twelve Apostles Visitor Experience Centre, complete with rooftop lookout, will open in 2026.

You Yangs, Geelong

kangaroos in You Yangs
Kangaroos enjoy dusk in the You Yangs. (Image: Tourism Australia)

Rising 300-plus metres from the flat volcanic plains between Melbourne/Naarm and Geelong, the You Yangs are massive granite boulders named for the local Wadawurrung word ‘Youang’, meaning ‘big hills’. Hiking, biking, rock climbing and horse-riding are popular within this regional park.

Redwood Forest, Yarra Valley

Redwood Forest, Yarra Valley
Yarra Valley’s soaring Redwood Forest. (Image: Tourism Australia)

Near the town of Warburton, an extraordinary forest of some 1500 Californian Redwoods stands among native orchids, eucalypt trees and rich birdlife. Planted in the 1930s, these 55-metre-plus trees can live for 2000 years and will grow to be some of the world’s tallest.

Wilsons Promontory, Gippsland

the Wilsons Promontory
Wilsons Promontory is home to the incredible Skull Rock formation. (Image: Tourism Australia)

The Prom, as it’s known locally, is the southernmost tip of mainland Australia. This 50,000-hectare reserve comprises granite mountains and forest, fringed by sandy beaches and surrounded by a marine park rich in marine biodiversity. It’s also home to the incredible and imposing Skull Rock formation.

Hanging Rock Reserve, Macedon Ranges

the Hanging Rock Reserve, Macedon Ranges
Enigmatic Hanging Rock. (Image: Visit Victoria/ Rob Blackburn)

This six-million-year-old volcanic rock  was thrown into the national spotlight thanks to the 1967 novel and consequent 1975 film based on the fictional disappearance of schoolgirls in 1901. Mystery aside, visitors can walk the steep 105-metre summit, fish for trout and go twitching.

Sovereign Hill, Ballarat

exploring Sovereign Hill
Step back in time at Sovereign Hill. (Image: Tourism Australia)

Cry ‘eureka!’ at Sovereign Hill , a living museum to the prosperous Gold Rush era of the 1850s, during which Ballarat produced the most gold in the world. Visitors to this much-loved attraction can walk historic  streets, enter a gold mine and try panning for the good stuff, too.

The Great Stupa, Bendigo

Great Stupa, Bendigo
The Great Stupa in Bendigo. (Image: Tourism Australia)

Who’d have thought the largest Buddhist temple in the Western world would be tucked away in Bendigo’s bushland? Welcoming visitors to explore, this sacred Buddhist pagoda is an epicentre for Tibetan culture, architecture, art and interfaith harmony.

Cape Schanck Lighthouse, Mornington Peninsula

the Cape Schanck Lighthouse from above
Heritage-listed Cape Schanck Lighthouse. (Image: Tourism Australia/Two Palms/Harry Pope)

Ensuring the safe passage of ships in the notoriously treacherous Bass Strait since 1859, this heritage-listed lighthouse overlooks dramatic volcanic coast and wild beaches. The surrounding reserve is home to a plethora of wildlife including little penguins, seals and echidnas.