The one type of traveller behind the rise of the luxe hotel stay

Louise Goldsbury Louise Goldsbury
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Not that I need an upgrade from a Sydney Opera House-facing room, but when I mention it’s my 50th birthday, the staff are not surprised. Everyone, it seems, is celebrating something at Crown Towers. Some people don’t know it yet – such as the women whose boyfriends plan to propose this weekend – while others have chosen the venue for its all-in-one excellence. 

The glamorous hotel has a world-class spa, the city’s highest rooftop bar, several top restaurants including Oncore by Michelin-starred chef Clare Smyth, and an infinity pool with over-water daybeds, private cabanas and Darling Harbour views. Even the hard-to-impress locals love it, with more than one-third of guests from NSW in 2024.  

The rise of the milestones

Increasing numbers of people are choosing to stay in hotels to mark milestones. According to the concierge at Crown Towers Sydney, there’s an equal split between birthdays, anniversaries and engagements. Other occasions include divorce, retirement, graduation, pregnancy, a new job or promotion. Some guests book after receiving an inheritance or redundancy payment or overcoming a serious illness. 

My celebration lasts for four days, starting with an indulgent breakfast at the sprawling international buffet, trying a different restaurant each night, and then drinks on the big day with 30 friends before a boat party departing from nearby King Street Wharf.  

King Street Wharf in Sydney
The writer celebrated her 50th with a stay at Crown Towers Sydney and a boat party from nearby King Street Wharf. (Image: Getty/gionnixxx)

I meet a couple from Sydney celebrating their 40th wedding anniversary with their children and grandchildren. “We wanted our family to join us for this big one, but not for the whole weekend. This was the perfect place to bring everyone together for lunch, and then we’ll have dinner by ourselves and get a massage tomorrow." 

Another couple told me they chose Crown because “you feel like a VIP" and “everything is organised for you". 

Celebration and Love Packages are designed for those who want to make it more extravagant. Among the tailored treats are French Champagnes, flowers, balloons, LED candles, cakes, cheese boards, teddy bears, bathrobes with personalised embroidery, heart-shaped rose petals on the bed, or lightbox letters and numbers that spell out a special message. Original ideas are also welcome for the concierge team to customise.  

Crown Towers Sydney Presidential Suite
The Presidential Villa at Crown Towers Sydney is the ultimate milestone location.

As people get older, they are more inclined to celebrate life with extraordinary travel experiences. A 2024 report by Globetrender found that over-50s are three times more interested in travelling to mark a milestone than their younger counterparts. Gen X “milestoners" might kick off a mid-career gap year at a fancy hotel, while baby boomers are opting to start their retirement with a trip overseas.  

The desire for “carpe diem celebrations" has intensified in recent years, according to UK-based luxury tour operator cazenove+loyd, which has observed a 40 per cent increase in requests for 50th, 60th or 70th birthday trips since the pandemic.  

Solo travel is an emerging hot trend for milestones. A survey by Webjet revealed one-third of Australians would travel alone for a significant birthday, 23 per cent after a relationship break-up (even though travelling while heartbroken can backfire), and 48 per cent upon retirement.  

Hotels responding to the trend

More hotels in Australia are responding to this demand by offering room upgrades and discount packages for milestones, especially if you book direct. In some cases, there is no extra charge or small gifts appear as a surprise. The chance of a freebie is why some Aussies deliberately time their travels for special occasions.  

Woman celebrating with a stay at Shangri-La The Marina Cairns
Shangri-La The Marina Cairns is one of several hotels crafting packages for milestone travellers. (Image: Tropical North Queensland)

The Westin Brisbane, home to the city’s only swim-up pool bar and Guy Grossi’s award-winning restaurant, Settimo, is known for its personalised touch. “Our staff connects with guests from the moment they check in to find out who they are and why they are staying with us," says general manager Kelvin Ramm. “From there, we send something up to the room to recognise their milestone, like wine or chocolates, along with a thoughtful card that mentions the interaction." 

InterContinental Sydney provides complimentary treats in suites, such as balloons or the chef’s signature ‘birthday dome’. Guests can also coordinate with the hotel team to curate experiences, such as in-suite dinner parties, for an extra fee. 

In Cairns, at Shangri-La The Marina, chocolates and a bottle of bubbly will be waiting in the room upon arrival. The Shangri-La Celebration offer also includes daily breakfast for two in The Backyard waterfront restaurant. 

Pullman Palm Cove Sea Temple Resort and Spa has a Baby Shower Package designed for groups of 15 people or more. The party venue comes with an iced tea station, a photo wall, platters of food and cupcakes topped with sugar baby feet.  

Ovolo Woolloomooloo turns up the royal treatment for birthdays with decorated guestrooms and a special badge that provides perks such as personalised selfie sticks, a hotel-wide music playlist and a signature cocktail named after you. 

If you’re a member of a hotel loyalty program, check for additional rewards on your birthday. Crown Perth has extra enticements for West Australians who join the free Crown Rewards program. During their birthday month, members receive complimentary valet parking, a bottle of sparkling wine, breakfast and late check-out. 

Another idea is to book out a floor for the exclusive use of your party guests. QT Gold Coast, Melbourne and Perth offer Floor’d packages with optional drinks on arrival, food, pop-up bars, DJs or performers.  

With enough advance planning, milestoners can book an entire property such as Mysa Motel, a seven-bedroom motel in Palm Beach, Queensland.  

Alternatively, book several rooms and the poolside events space at Adina Chippendale, in the inner-city suburbs of Sydney. This secluded sanctuary has studios overlooking a pool and courtyard that can be hired for daytime fun or a summer party under the stars.   

Need tips, more detail or itinerary ideas tailored to you? Ask AT.

AI Prompt

Other milestone hotels around Australia

NSW

  • Capella Sydney 
  • Park Hyatt Sydney 
  • Four Seasons Sydney 
  • Intercontinental Sydney 
  • Crystalbrook Byron – Byron Bay 
  • Bells at Kilcare – Central Coast 
  • Bannisters – Mollymook & Port Stephens 
  • Ovolo Woolloomooloo 
sydney opera house
Park Hyatt Sydney is set amongst the icons.

Qld

a hammock on the balcony of Silky Oaks Lodge
Silky Oaks Lodge is the perfect setting for a milestone celebration.

Vic

  • Langham Hotel – Melbourne 
  • Ritz-Carlton Melbourne 
  • QT Melbourne 
  • Peninsula Hot Springs 
  • Balgownie Yarra Valley 
  • Eaglehawk Country House Hotel  
Eco Lodge Peninsula Hot Springs
The Eco Lodges at Peninsula Hot Springs bring relaxation to your next milestone celebration. (Image: Alarna O’Connell)

SA

Southern Ocean Lodge The Baillie Pavilion
Southern Ocean Lodge The Baillie Pavilion offers unbeatable views of Kangaroo Island.

Weekly travel news, experiences
insider tips, offers, and more.

Tas

  • Saffire Freycinet 
  • Kittawa Lodge – King Island 
  • Pumphouse Point – Lake St Clair 
  • The Henry Jones Art Hotel – Hobart  
  • MACq 01 – Hobart 
Couple on MACq01 hotel balcony overlooking Hobart waterfront
Expansive waterfront views are one of MACq 01 – Hobart’s  many drawcards. (Image: Stu Gibson)

NT

Uluru Longitude 131
Longitude 131° offers rooms with a view of Uluru. (Image: Baillie Lodges)

WA

  • Crown Towers Perth 
  • Ritz-Carlton Perth  
  • COMO The Treasury  
  • Samphire Rottnest – Rottnest Island 
  • El Questro Homestead – the Kimberley 
  • Cable Beach Club Resort and Spa – Broome 
a modern bathroom with a bathtub at COMO The Treasury, Perth
COMO The Treasury in Perth is the epitome of urban luxury.

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Louise Goldsbury
Twice named Best Travel Writer at the National Travel Industry Awards, Louise is an occasionally Sydney-based writer, who spends most of the year on luxury cruises. When on land, she embarks on road trips to review hotels, spa resorts and wine regions around Australia.
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7 Great Walks of Australia providing unforgettable adventures

    Rachel Lay Rachel Lay
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    Traipse Jurassic cliffs and wander secluded beaches on Australia’s most enchanting walks.

    Australia’s landscapes are made for hiking. Take the Red Centre, dusted in shifting sands and dotted with miraculous geological formations. Or our rainforests, left behind as the sole souvenir from continents that no longer exist. Down south, mottled night skies hang above crashing seas and unwavering cliffs. It makes sense, then, that hiking holidays are rising in popularity. No wi fi, no traffic. Just you and the path less travelled on the Great Walks of Australia in remote and iconic destinations.

    What are the Great Walks of Australia?

    If nature is your happy place, you’ve likely heard of the Great Walks of Australia, part of Tourism Australia’s Signature Experiences program since 2013 – a curated collection of 15 all-inclusive, eco-luxury journeys showcasing the country’s most spectacular landscapes with expert guides and incredible meals. GWOA launching in 2013 as 

    From exploring the peaks of a World Heritage listed island, to journeying through the heart of Australia, and the gentle pull of the majestic Murray – there’s a walking holiday to suit walkers of all experience levels (and interests).

    Joining a Great Walks of Australia hike means the pressure is off with all meals, guides and eco-luxury accommodation included.

    Where can you hike?

    1. Scenic Rim Trail, Queensland

    great walks of australia tour group on Scenic Rim Trail, Queensland
    Enjoy incredible food along the way.

    Around 23 million years ago, volcanoes spewed magma across Queensland’s Scenic Rim. Now, what’s left of the fiery landscape takes the form of the UNESCO-listed Gondwana rainforest.

    The Scenic Rim Trail is a four-day guided hike that takes you through the ancient rainforest. You’ll venture out into breathtaking viewpoints across the Main Range National Park. Enjoy a packed lunch, listen out for the duplicitous calls of the lyrebird and enjoy the silence.

    You’ll spend your nights in boutique eco-cabins and incredible hospitality.

    2. Murray River Walk, South Australia

    great walks of australia tour group on
    Walk through vibrant wildflower fields.

    Murray River Walk pairs easy hiking with blissful evenings cruising the Murray River. Over four days and nights, you’ll follow kangaroo trails through red dirt dusted with vivid patches of wildflowers.

    Each day ends on a solar-powered, custom-built houseboat. Watch towering, red sandstone cliffs float by from the top deck spa. Then, it’s three-course meals sourced from local produce and served alongside the region’s best wines.

    The entire region you’ll be traversing is within the Riverland Ramsar site. Watch as spoonbills forage for food in the tranquil wetlands, emus parade through the wildflowers, and regent parrots flit above.

    3. Maria Island Walk, Tasmania

    wombat along the Maria Island Walk tasmania
    Spot adorable locals.

    Your Maria Island walk begins with a private boat transfer to an untouched, white sand beach. Barefoot in the sand, you’ll quickly realise – aside from your guide and group – you’re completely alone. Spot countless wombats and hear the distant calls of Tasmanian Devils as you spend four days leisurely traversing the island.

    Nights are split between private, comfortable wilderness camps and queen-size beds in a historic cottage from the island’s convict history. Meals are built around fresh-caught seafood and served with East Coast Tasmanian wine.

    4. Seven Peaks Walk, New South Wales

    hiker on Seven Peaks Walks on Lord Howe Island
    Explore the incredible Lord Howe Island. (Image: Luke Hanson)

    Lord Howe Island feels like another world. With its patchwork blue coral lagoons and magma-honed peaks, it’s easy to forget you’re in New South Wales.

    This walk has the highest level of elevation in the Great Walks of Australia’s collection. It’s because of this that you’ll witness nature like never before. UNESCO-listed volcanic peaks and coral reefs that grew out of solidified lava will become your daily norm.

    Along the way, step onto beaches that lie undisturbed for weeks at a time. Then, snorkel the southernmost reef in the Pacific Ocean.

    5. Uluṟu-Kata Tjuṯa Signature Walk, Northern Territory

    great walks of australia tour group on
    Learn from the Anangu people.

    This five-day, fully guided, premium hiking experience inside Uluṟu-Kata Tjuṯa National Park was developed in partnership with Aṉangu Traditional Owners. Begin your walk dwarfed by the shade of Kata Tjuṯa’s towering dome formations. Following remote desert trails through the red sands, crest dunes and traverse mulga woodlands as you draw closer to the monolithic walls of Uluṟu.

    Each night, dine under the lamp light of the Milky Way in the warm desert air and sleep in new flagship, environmentally sensitive private camps and lodge. This is the first time that travellers have ever been allowed to spend the night inside the national park.

    6. The Twelve Apostles Signature Walk, Victoria

    great walks of australia tour group on The Twelve Apostles Signature Walk, Victoria
    See the Twelve Apostles in a new way. (Image: Ken Luke)

    The Great Ocean Road’s rugged splendour is best experienced on this signature four-day, 44-kilometre guided walk. You’ll follow the rugged limestone stacks of the shipwreck coastline: wild, crashing waves, curious wildlife, and two national parks.

    Finish each day at your luxurious lodge, where you’ll sit with your feet soaking and a glass of wine in hand. You’ll have a single lodge to call home on this walk, meaning you’ll only need to set out with a day pack.

    7. Three Capes Signature Walk, Tasmania

    Three Capes Signature Walk, Tasmania
    Walk along the edge of the world. (Image: Luke Tscharke)

    On Tasmania’s Three Capes Signature Walk, you’ll feel like you’re walking along the edge of the world. From your boat landing on a remote beach, climb slowly upward for spectacular views and wildlife encounters with pods of dolphins, fur seals and echidnas. Spend days walking Jurassic dolerite cliffs with the wild Southern Ocean as your only constant.

    Stay in architecturally designed eco-lodges nestled at the very edge of the world. Think floor-to-ceiling windows, a plunge pool and even an on-site spa to tend to ailments from the hike.

    Discover more Great Walks of Australia and start planning your next adventure at greatwalksofaustralia.com.au.