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Revealed: This coastal Qld town is one of the most welcoming on Earth

Credit: Mark Fitz

Kassia Byrnes Kassia Byrnes
Australians pride themselves on being an easy-going bunch. But there are some places where the locals just welcome you with open arms.

It’s hard to be grumpy when the sun is shining and the soporific sound of waves can lull you into a snooze at any time of day – it’s why so many family holidays or solo getaways involve the beach. So it shouldn’t be a shock, then, that a coastal Queensland town has made Booking.com’s 14th annual Traveller Review Awards, coming in the top 10 Most Welcoming Towns/Cities list.

And the Most Welcoming Town is…

welcoming towns booking.com
It’s hard not to be friendly with views like this. (Credit: Mark Fitz)

Decided by more than 370 million verified reviews from travellers globally, the awards celebrate the partners who consistently deliver standout hospitality. Most Welcoming Places on Earth categories highlight destinations where the guest experience feels personal, authentic and genuine. And those millions of reviewers place Noosa Heads in the Top 10 Most Welcoming Cities on Earth.

We’ll admit, it’s a little confusing, considering Noosa Heads is generally considered a town. But it has the big punch of a city and sits on the Top 10 list with the likes of Montepulciano in Italy and Takayama in Japan – so we know it deserves its place.

“Being named one of the World’s 10 Most Welcoming Towns is a proud moment for Noosa and a reflection of the values we hold as a community," said Tourism Noosa CEO, Sharon Raguse.

“Noosa has long been known for its openness, warmth and respect for visitors, and this recognition acknowledges the effort our industry makes to ensure every guest feels welcome, valued and connected to place. It’s a meaningful endorsement of a destination that leads with care, community and a genuine love of hosting people from around the world."

Alongside the Most Welcoming Cities on Earth list came the announcement of this year’s Most Welcoming Places in Australia. Margaret River Town in Western Australia made the top 10, as did Daylesford in Victoria and St Helens in Tasmania.

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What we love about Noosa Heads

welcoming towns booking.com
Kayak the Noosa Everglades. (Credit: Krista Eppelstun)

What’s not to love about Noosa Heads? We’ve already ticked off the unbeatable hospitality of locals, and there are plenty more reasons. Hikers and nature lovers can explore the beauty of Noosa National Park, offering coastal trails, pristine beaches, and littoral rainforest, while kayakers will love the famous Noosa Everglades. Of course, if you prefer your beach days and nature immersions without the walk, there are plenty of places around town for you as well. Arrive between June and November, and you’ll likely spot the yearly migration of humpback whales as they make their way along the coast.

Those looking to unwind will find a range of bathhouses and spas that will have them forgetting they were ever stressed in the first place. While foodies can dine their way through the many restaurants and cafes that make the Noosa Heads food scene so memorable.

The full list of winners

Noosa Park Little Cove welcoming towns booking.com
Noosa Heads has been named one of the Most Welcoming Towns in the World. (Credit: Mark Fitz)

2026’s Most Welcoming Cities on Earth:

  • Noosa Heads, Australia
  • Montepulciano, Italy
  • Magong, Taiwan
  • San Martín de los Andes, Argentina
  • Harrogate, United Kingdom
  • Fredericksburg, Texas, United States
  • Pirenópolis, Brazil
  • Swakopmund, Namibia
  • Takayama, Japan
  • Klaipeda, Lithuania

2026’s Most Welcoming Cities in Australia:

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Kassia Byrnes
Kassia Byrnes is the Native Content Editor for Australian Traveller and International Traveller. She's come a long way since writing in her diary about family trips to Grandma's. After graduating a BA of Communication from University of Technology Sydney, she has been writing about her travels (and more) professionally for over 10 years for titles like AWOL, News.com.au, Pedestrian.TV, Body + Soul and Punkee. She's addicted to travel but has a terrible sense of direction, so you can usually find her getting lost somewhere new around the world. Luckily, she loves to explore and have new adventures – whether that’s exploring the backstreets, bungee jumping off a bridge or hiking for days. You can follow her adventures on Instagram @probably_kassia.
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6 things every hotel needs for a more restorative stay

    Lucy Cousins Lucy Cousins
    Continue
    Wellness travel is no longer just green juices and massages. Here’s what to look for in a hotel that helps you truly recharge.

    Wellness means different things to different people. For some, it’s nourishing the body (and soul) with healthy food. Others find balance in movement, while for many, sleep is the elixir of life.

    The right hotel now needs to be more than just a place to drop your bags. It needs to be a destination in itself. A place to calm your nervous system and support your wellness from check-in to check-out.

    1. Easy access to good food

    The modern dining space at The Ternary in Novotel Sydney Darling Harbour with views of Darling Harbour.
    Enjoy waterfront dining at The Ternary.

    Rethinking hotel dining, Novotel is focusing on food that supports how people travel. Created in collaboration with chef and recipe creator Alfie Steiner, its new menu offers thoughtfully sourced, plant-forward dishes that balance taste, freshness and nutrition.

    Experience seasonal produce among the skyscrapers at The Ternary inside Novotel Sydney Darling Harbour. Overlooking the waterfront, this popular restaurant serves up sustainable ingredients across their grill, Asian and dessert kitchens. Chilled mixed cocktails from the bar can finish the night.

    For something more relaxed (and much further north) MOKU Bar & Grill at Novotel Cairns Oasis Resort is set alongside the lagoon-style pool, complete with Cairns’ only swim-up bar. Fresh, tropical flavours complement the warm breeze and lush gardens.

    2. Better sleep options

    The guest room and plush bed at Novotel Melbourne Airport, designed for a comfortable and restful stay.
    Recharge before your next flight.

    There’s nothing quite like the crisp white sheets of a well-made hotel bed. Beyond fresh linen and perfectly made beds, Novotel works with sleep experts, including Australia’s Olivia Arezzolo, to create a better-designed sleep environment for its guests. Things like pillow menus, in-room yoga channels and advice for getting over jet lag make spending a night in selected hotels more of a luxury.

    Novotel Melbourne Airport takes it one step further by also offering soundproofed rooms, a 24-hour health club, a heated indoor pool and an infrared sauna. Stopovers, day trips and early mornings come a little easier after a good night’s sleep.

    3. More ways to move

    The well-equipped gym at Novotel Melbourne Airport, offering everything needed for a convenient workout.
    Prioritise wellness while you travel.

    Feeling rested makes it easier to move your body, both for relaxation and fitness. Novotel’s spa and fitness centres not only have fully equipped gyms, saunas and steam rooms. But they also offer luxurious spas to massage worries away.

    Nowhere is this more useful than the 24/7 gym, sauna and wellness facilities at Higher State Health & Wellness Club, accessible for Novotel Melbourne Airport guests. Need to stretch after a long flight? Try the gym or one of the 25-metre indoor swimming pools. Need to unwind a little? A session in the infrared sauna may help.

    4. Building family memories

    The sandy lagoon pool at Novotel Cairns Oasis Resort, featuring a real sand beach for family fun.
    Make family holidays effortless.

    The right hotel can make or break a family holiday, so choosing one that caters to both adults and small humans is key.

    With kids’ activities daily, including movie nights and sandcastle-building competitions, Novotel Cairns Oasis Resort always keeps kids in mind. The real sand beach at the end of their large, outdoor pool provides hours of digging and building space for younger kids, while older kids will love the craft and trivia sessions.

    For nature-loving families, Novotel Sunshine Coast Resort is set on 36 hectares of natural bushland around a private freshwater lagoon. Kangaroos roam freely, and local birdlife creates a calming soundtrack to your holidays. Kayak on the lagoon, swim in the refurbished pool and spa, or take part in some of the creative kids’ activities. Plus, children aged 15 and under eat breakfast for free when dining with a paying adult.

    5. Location is key

    People strolling through Melbourne's iconic Degraves Street, lined with bustling cafés and laneway charm.
    Wander the city’s iconic laneways. (Image: Visit Victoria)

    Staying close to where you want to be can reduce stress as well as taxi costs. However, finding a hotel that’s both central and comfortable can be challenging. Novotel has over 600 hotels across more than 65 countries, from major city centres to tourist destinations. In Australia, Novotel has a knack for offering central locations and convenience.

    Novotel Perth Murray Street is in the heart of Perth, surrounded by cafes and restaurants and only a short walk from the shops and dining options of Elizabeth Quay. However, the heated rooftop pool and hotel restaurant, Miss Mi Perth, will keep guests busy too.

    Novotel Melbourne on Collins couldn’t be closer to the action, with Federation Square, the Melbourne Cricket Ground and the arts centre only minutes away. Window shoppers can browse Bourke Street Mall, Royal Arcade and the historic Block Arcade. Or, grab a coffee in the famous Degraves Street and Centre Place. While venturing out is easy, leaving the heated pool, gym and in-room dining won’t be.

    6. Giving back

    Sea turtle, Diving in Daphne Menor, Santa Cruz Island, Galapagos, Ecuador
    Protect our oceans as you explore.

    Holidays tend to connect us with beaches, coastlines and waterways, making ocean conservation something travellers can appreciate. Through its partnership with the World Wide Fund for Nature (WWF), Novotel supports conservation projects around the world, such as protecting seagrass meadows in the Mediterranean, tackling discarded fishing nets in the Baltic Sea and whale conservation in Australia.

    Novotel has also been championing sustainable seafood across its restaurants and has moved towards a more plant-focused menu. In fact, at least 25 per cent of dishes are now plant-forward. They have been phasing out single-use plastics, reducing water and energy usage and cutting down on food wastage where possible.

    Staying at a Novotel is one way to support these global conservation and sustainability efforts. It’s feel-good tourism at its best.

    Start planning a holiday to inspire your every day at novotel.accor.com.