Australia beats Africa for world’s most popular wildlife park

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A Sydney wildlife park has beaten global heavyweights to be crowned the world’s most picturesque wildlife destination – at least according to Instagram.

According to new research, the most picturesque safari experience in the world isn’t in Africa – it’s right here in Australia. Featherdale Sydney Wildlife Park has topped Titan Travel’s most Instagram-worthy wildlife locations , based on the number of Instagram tags. But before you start comparing it to the Serengeti, it’s worth reading between the lines.

The list, which ranks safari destinations by how Instagrammable they are, crowned Featherdale – one of our must-see Sydney wildlife experiences – the winner with a whopping 160,000 tagged posts. Werribee Open Range Zoo in Victoria came second with 126,000 tags, while Sri Lanka’s Horton Plains National Park rounded out the top three with 94,400.

Man interacting with wallabies at Featherdale Wildlife Park.
Featherdale Sydney Wildlife Park has topped Titan Travel’s most Instagram-worthy wildlife locations. (Image: Destination NSW)

So, how did a suburban wildlife park just west of Sydney beat the world’s most iconic safari spots?

It’s all about accessibility. Located just 45 minutes from Sydney’s CBD, Featherdale gives visitors the chance to get up close to Aussie icons like koalas, kangaroos, wombats and echidnas – all without needing to book a tour to the outback or hop a plane to Africa. It’s also home to rarer species like the Tasmanian devil and the glossy black cockatoo.

Plus, with a relatively affordable entry price of $44 for an adult, it’s no surprise that people are posting their wildlife selfies in droves. After all, when you can take a selfie with a quokka and upload the proof in one afternoon, why wouldn’t you?

Werribee Open Range Zoo
Werribee Open Range Zoo in Victoria came second.

Still, it’s worth noting that this ranking is based purely on Instagram popularity – not on size, scale or biodiversity. That means more accessible and urban-adjacent spots like Featherdale and Werribee naturally rake in more tags than remote or harder-to-reach destinations.

For context, the world-famous Masai Mara National Reserve – where visitors can witness the Great Migration – came in at number seven, with 50,300 Instagram tags.

Despite the disclaimer, the list gives us a fascinating look at how people interact with wildlife experiences around the world. And it highlights something else, too: you don’t need to leave Australia to enjoy a snapshot-worthy experience.

Koalas from Healesville Sanctuary
Healesville Sanctuary was the fourth most popular wildlife experience.

Top five most Instagrammed wildlife experiences

1. Featherdale Sydney Wildlife Park (Australia) – 160,000 tags

2. Werribee Open Range Zoo (Australia) – 126,000 tags

3. Horton Plains National Park (Sri Lanka) – 94,400 tags

4. Healesville Sanctuary (Australia) – 73,000 tags

5. Moonlit Sanctuary (Australia) – 56,900 tags

So whether you’re in it for the likes or the wildlife, it turns out some of the world’s most photogenic wildlife experiences might be closer to home than you think.

Moonlit Sanctuary in Victoria
Visit the wombats at Moonlit Sanctuary.
Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
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Your guide to a gourmand getaway along the Murray River

Feast your way through Sun Country on the Murray – a beautiful and bountiful region in northern Victoria with gourmet delights galore.

Nestled on the lands of the Yorta Yorta People along the mighty Murray River, Sun Country is a truly extraordinary place. The northern Victorian enclave is a tapestry of meandering waterways, ancient forests, sandy beaches, enchanting country towns and an easy way of life.

Beyond its landscapes and bucolic charm, Sun Country on the Murray is a culinary paradise: think farm-fresh produce, family-run wineries and no shortage of places to feast.

If you’re a serious foodie or simply epicurious, here’s your ultimate guide to a gourmand Murray River getaway.

The Murray Farm Gate Trail

The self-guided Murray Gate Farm Trail lets you sample the area’s best produce while immersing yourself in the lush Goulburn and Murray Valleys. The trail has something to suit every palate and pace, but there are a few notable highlights.

1. Rich Glen

Rich Glen Provedore and Rich Glen Skin & Beauty
Stock up at Rich Glen. (Image: Chloe Smith Photography)

Rich Glen is renowned for its award-winning olive oils. Everything is grown and created on the family farm in Yarrawonga, the results of which you can visit at Rich Glen Provedore – a treasure trove of gourmet foods, including that signature olive oil. Or explore Rich Glen Skin & Beauty, which stocks lush handmade skincare and wellness products.

2. How Now Dairy

A charming micro-farm producing ethical dairy, How Now Dairy , lets its baby calves remain with their mothers and its cows roam on rolling pesticide-free pastures. Try a selection of cheeses that do good and taste good, including a fantastic punchy blue, and velvety milk with a thick, creamy top.

3. Cactus Country

Cactus Country in the murray
Stop into Cactus Country. (Image: Chloe Smith Photography)

Cactus Country is a 12-acre stretch of desert-like garden containing cacti of all shapes, sizes and colours. Naturally, it makes the most of its bounty at the on-site bar and restaurant, with a cactus-infused dessert menu alongside a vibrant line-up of Mexican snacks and mains.

4. The Olde Creamery

The Olde Creamery is a local icon, a former hobby farm that has flourished into a thriving purveyor of flowers and foods. The elderflower cordial and bramble gin and tonic jam are must-tries, and make for tasty mementoes of your trip.

Wineries, breweries and distilleries

The region’s sunny climate and rich soils make it a prime place for viticulture. If wine isn’t your thing, you’ll also find boutique breweries and distilleries producing top-notch beers and spirits.

1. Squires Winery

a couple sitting at the bar at squire's winery, sun country on the murray
Pop in for a tasting. (Image: Visit Victoria)

With its idyllic positioning on the Ovens River, Squires Winery is a lovely setting for a long, leisurely lunch or tasting. Enjoy a riverside sip of prosecco, rosé or cab sauv, complemented by seasonal bites and a backdrop of towering gum trees.

2. Cape Horn Vineyard

Cape Horn is one of the region’s most established vineyards. Its sparkling durif/shiraz is a crowd favourite and well worth trying on your foodie tour, especially if it’s served with one of the winery’s delicious wood-fired pizzas.

3. Byramine Homestead & Brewery

Byramine Homestead brewery
Enjoy a tipple at this historic homestead.

A top pick among beer, cider and history enthusiasts, Byramine serves a rotation of brews made on-site in the historic homestead. Wander through the venue and learn about its colonial past before sitting down to a freshly made Ploughman’s and cold local ale.

4. Monichino Wines

Monichino is a slice of la dolce vita in northern Victoria, producing classic Italian varietals like pinot grigio and aromatica. Drop by for a tasting at the cellar door (open weekends or by appointment) and explore everything from crisp whites to robust fortified wines, or pack a picnic and savour your glass in the picturesque gardens.

5. Corowa Distilling Co

Corowa Distilling Co
Sit down to a hearty lunch. (Image: Visit Victoria)

Corowa Distilling Co crafts an incredible variety of single-malt and blended whiskies, and is a beloved spot among locals and visitors alike. Stop in for a tasting flight in the whisky room, or a hearty breakfast or lunch paired with a wee dram.

Farm-to-table dining

If you’ve got the time to linger over a gourmet spread, Sun Country on the Murray has an abundance of outstanding restaurants and cafes.

1. O’Reilly’s Food and Wine

O’Reilly’s feels much like stepping into a good friend’s home, albeit with a refined twist. The menu changes weekly and rotates through a selection of comforting yet elevated dishes – think lamb cottage pie, French-style moussaka, a perennially popular open steak sandwich and cakes that change flavours weekly.

2. Stock and Barrel

a couple eating at Stock and Barrel victoria
Soak in views of Lake Mulwala. (Image: Visit Victoria)

Tucked inside The Sebel Yarrawonga hotel, overlooking sparkling Lake Mulwala, Stock and Barrel does pub classics with a Sun Country spin. Order a perfectly seared steak and triple-cooked potatoes alongside a freshly poured pint, or try a regional highlight: local produce features abundantly across Stock and Barrel’s dishes.

3. The Bend

With spacious decks and panoramic views of the Murray, The Bend is ideal for a sun-soaked long lunch. Order a round of moreish share plates (like baja fish tacos and a warm-from-the-oven brioche loaf stuffed with cream cheese and herbs) or a signature cocktail and indulgent main – we can’t go past the slow-braised wagyu brisket.

4. Blacksmith Provedore

Black Smith Provedore
Taste Blacksmith Provedore’s delicious pizzas. (Image: Chloe Smith Photography)

If you’re after a slick yet relaxed dining destination, head to Blacksmith Provedore . Perched right next to Lake Mulwala, the venue is airy and elegant, with a minimalist-chic design. The pizzas are seriously good too, made with 72-hour fermented dough and toppings sourced from Italy’s finest producers.

5. Broken Willow

As soon as you enter Broken Willow ’s front doors, you’re greeted with genuine hospitality and a classic bistro menu that has something for everyone: succulent grilled meats, parmas and schnitzels, juicy burgers, and international dishes ranging from weekly curry and stir-fry specials to zippy banh mi.

While you’re there

Thompson Beach in sun country on the murray
Discover plenty to do between meals. (Image: Chloe Smith Photography)

Got a few hours to spare? Make the most of your trip by exploring the natural wonders and rich cultural heritage of your riverside surroundings.

Barmah National Park is a sanctuary of walks through majestic river red gums and serene wetlands. Here, a seat on board a Kingfisher River Cruise offers a different Murray experience, letting you see the vast river from the perspective of the Yorta Yorta peoples.

If you’re a watersport enthusiast, Lake Mulwala in Yarrawonga is a favourite for canoeing, cruising, fishing, kayaking and water skiing. While the silo murals at Katamatite, St James, Tungamah and more recently Waaia are essential stops in Victoria’s famed Silo Art Trail .

In Cobram Barooga, make sure to visit Thompson’s Beach, the largest inland beach in the southern hemisphere. Nearby, the Bullanginya Dreaming project is an award-winning 1.8km immersive art experience that immerses you in light and sound to tell a rich story of country, culture and connection.

Start planning a tasty getaway to Sun Country on The Murray at suncountryonthemurray.com.au.