This luxe Byron Bay gem has sunset yoga, retro decor and beach access

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This stylish, bohemian stay is the ideal crash pad for exploring Byron Bay. If you can tear yourself away.

Part of a swell of elevated accommodation options to open in Byron Bay in recent years, Swell Hotel is a boutique, adults-only bolthole just steps from the beach and the buzz of this perennially popular holiday town.

But while it is close to the action, this artfully renovated motel manages to feel a world away; the result is a laid-back oasis of 1970s style that marries a Californian sensibility with Byron coastal cool. All wrapped up in a swathe of tropical gardens and with a focus on wellness befitting of its location.

It clicks into gear on arrival: there’s no reception desk per se but guests are greeted warmly and – having been checked in by the bar – furnished with a welcome cocktail. A decadent bronze velvet sofa invites lounging before you’ve even stepped foot in one of the 16 rooms.

Location

a retro caravan at Swell Hotel Byron Bay

A retro caravan set in Swell Hotel’s lush tropical garden. (Image: Andy Macpherson)

At the corner of Butler and Lawson streets, Swell Hotel is just a couple of minutes’ walk from the main drag of Jonson Street and a five-minute walk from Main Beach. It is ideally placed for those who want Byron’s best bits – from its surf, shops to restaurants – right on their doorstep.

Style and character

the lobby interior of Swell Hotel Byron Bay

The 70s-inspired adults-only retreat is awash in earthy shades. (Image: Andy Macpherson)

All crushed velvet meets sandy tones, Swell Hotel channels the golden glow of the 1970s and Californian coastal chic through a contemporary Byron lens.

It was reimagined by Byron-based interior designer Nyree Mackenzie and incorporates unique custom furnishings, such as fossilised coral lighting in collaboration with social enterprise Marovo Island Traders.

a look inside Swell Hotel Byron Bay

The Bohemian-style interior is custom-designed with hand-carved wooden side tables. (Image: Andy Macpherson)

Artworks by local artists such as Francesca Owen and Georges Antoni, and curated coffee table books (think Slim Aarons’ poolside shots and Rizzoli’s Kate Moss tome) add further character. A rich layering of textures, patterns and materials is simmered down in a muted palette of natural tones. The result is a laid-back luxury that feels considered and comfortable.

It’s bohemian Byron cool, without trying too hard or coming on too strong. It’s a sweet spot that extends to the atmosphere of the hotel, which is welcoming and makes you feel part of the club.

Facilities

a woman walking by the pool at Swell Hotel Byron Bay

Take a dip in the ozone magnesium pool. (Image: Andy Macpherson)

The grounds of the hotel have been cultivated into a tropical garden dotted with nooks for reading, sitting and chilling under the dappled shade of a pink umbrella. It houses a retro caravan that doubles as a kitchen and a tipi where I join a yoga class with fellow guests on Sunday morning.

The garden also sets the stage for relaxed Sunday Sessions and long table lunches; check website for listings.

the infrared sauna and ice bath at Swell Hotel Byron Bay

Indulge in a complimentary session in the infrared sauna and ice bath. (Image: Andy Macpherson)

Swell Hotel’s wellness zone is tucked into a corner of the property and – when in Byron – it’s here that I try contrast therapy for the first time. Guests are offered one complimentary 45-minute session each, where they can hop between the infrared sauna and cold plunge. Chill out afterwards by the hotel’s magnesium mineral pool and order a cocktail from the pool menu – because what is wellness without a healthy dose of hedonism?

The hotel also offers full-body massage and LED Light Therapy in its Treatment Room and the complimentary use of retro 88 surfboards for those looking to catch some waves.

Rooms

a coffee-toned room at Swell Hotel Byron Bay

The clay-toned rooms exude laid-back sophistication. (Image: Andy Macpherson)

There are 16 rooms in total, each decorated in a rich earthy palette with plush furnishings and colour schemes that vary from green and stone to dusty pink and coffee tones. Choose between garden-view rooms; poolside rooms; the more private hideaway rooms; and a two-bedroom suite that comes complete with its own living room, private entrance and garden terrace.

a sleek bathroom at Swell Hotel Byron Bay

Each room is fitted with luxe amenities. (Image: Andy Macpherson)

The bones of an old motel have been cleverly reworked to create surprisingly spacious interiors. Expect a king-size bed with a statement headboard, a small dining alcove and lounge area, LED television with Chromecast, a sleek bathroom with soft Terry cotton robes by OAS and Rohr Remedy amenities.

the Garden View Room at Swell Hotel Byron Bay

Settle into the serene Garden View Room. (Image: Andy Macpherson)

Our serene sage green Garden View Room has a bi-fold window that I slide open to access the semi-private garden space outside. There’s a capsule coffee machine with Allpress Espresso pods and a minibar that includes locally sourced drinks and snacks like house cocktail mixers and Byron-made Loco Love chocolate.

Food and drink

a welcome cocktail at Swell Hotel Byron Bay

Sip on a signature cocktail upon arrival. (Image: Jessie Prince)

A welcome cocktail sets the tone on arrival. There’s a compact breakfast and snack menu available, which you can order at the bar and enjoy in the leafy garden, communal lounge or back in your room. Ingredients are seasonal and sourced from the Byron Farmers Market and local organic suppliers.

Breakfast might include paleo granola, chia pudding, avocado toast, spelt banana bread or sourdough crumpets. An afternoon menu features items such as Bay Smokehouse fish rillettes, vegan dips and an antipasto plate of cured meats, cheeses and olives.

food and wine by the pool at Swell Hotel Byron Bay

Order wine and snacks from the poolside bar. (Image: Jessie Prince)

Allpress Espresso coffee is on order too, as well as a selection of health-conscious drinks including ceremonial matcha, adaptogenic hot chocolates and tonics to combat inflammation or boost hydration.

The food menu is deliberately pared back to leave space in your itinerary (and stomach) to explore the wealth of restaurants and bars on the doorstep.

Access for guests with disabilities?

Swell Hotel is not wheelchair accessible.

Family-friendly?

This is an adults-only stay, with a minimum age requirement of 21.

Details

Best for: Couples or friends looking for a chilled Byron crash pad that still places them close to the action.

Address: 11 Butler Street, Byron Bay

Room rate: Rates start from $400 per night in winter and $450 in summer

Imogen Eveson is Australian Traveller’s Print Editor. She was named Editor of the Year at the 2024 Mumbrella Publish Awards and in 2023, was awarded the Cruise Line Industry Association (CLIA) Australia’s Media Award. Before joining Australian Traveller Media as sub-editor in 2017, Imogen wrote for publications including Broadsheet, Russh and SilverKris. She launched her career in London, where she graduated with a BA Hons degree in fashion communication from world-renowned arts and design college Central Saint Martins. She is the author/designer of The Wapping Project on Paper, published by Black Dog Publishing in 2014. Growing up in Glastonbury, home to the largest music and performing arts festival in the world, instilled in Imogen a passion for cultural cross-pollination that finds perfect expression today in shaping Australia’s leading travel titles. Imogen regularly appears as a guest on radio travel segments, including ABC National Nightlife, and is invited to attend global travel expos such as IMM, ILTM, Further East and We Are Africa.
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Byron Bay’s The Bower just got a luxe upgrade in time for summer

We checked into the newly refurbished The Bower which features new rooms, a day spa and a bar.

Byron Bay is peppered with breezy stays that channel the laidback town’s coastal charm. The most recent accommodation to catch our attention is The Bower. While not a new kid on the block, this popular boutique hotel has just received a stylish upgrade to its New York chic meets beachy calm aesthetic. The makeover includes the addition of a sparkling new bar, a day spa and four new accommodations, elevating it just in time for summer. And it promises luxe meets relaxed vibes aplenty.

Here’s everything you need to know before booking a stay at this coastal retreat surrounded by lush sub-tropical gardens.

Location

an aerial view of the Main Beach, Byron Bay

The Bower is just a short stroll from Main Beach. (Image: Harrison Adams)

The Bower is centrally located within walking distance of Byron’s best restaurants, cafes and bars. The General Store Cafe, a popular cafe serving a delicious range of local goods from gourmet granola to cold-pressed juices, is located next door, and Pixie Italian, a sleek Italian trattoria serving modern Sicilian-style bites, is a five-minute walk away – the mafaldine with king prawns, cherry tomato, chilli pangrattato and bisque is a must!

A gentle 20-minute stroll down the road will have you at Main Beach, a popular spot for families as it’s patrolled every day of the year. Cape Byron Lighthouse is less than 10 minutes’ drive away and offers spectacular vantage points for spotting migrating whales. During my stay, I spotted too many whales to keep track of, dolphins and a sea turtle.

The Bower Hotel & Spa signage

Book a relaxed weekend stay at The Bower. (Image: Harrison Adams)

The Bower also offers complimentary LEKKER bikes, and in my opinion, this is the best way to explore the region.

Ballina Byron Gateway Airport is the closest airport and is a half-hour drive away. Ubers are prevalent in the area, but The Bower also offers luxury transfers.

Style and character

the moody interior of The Bower Byron Bay

The new bar area is a sumptuous spot for a pre-dinner tipple. (Image: Leif Prenzlau)

Multiple creatives have contributed to The Bower’s style over time.

Originally co-owned and designed by Tahliah Lowry (Micalo) alongside architect John Burgess and interior designer Kate Sacks, The Bower mixes New York chic with breezy Byron Bay charm.

Architects Tanev Muir and Studio Plenty guided the recent renovation, enhancing the interiors and adding four new suites, a bar area and an upgraded reception space. They worked closely with local artisans such as Joinery by Morgan and Alexis Williams to craft custom joinery and furnishings. The result is spaces balanced with blackened oak wall panelling, silky lacquered surfaces and custom cabinetry, complemented by lighter accents and soft textures.

Stylist Kimberley Wiedermann of Accolade Design was also called upon in the makeover. Wiedermann sensitively built upon the existing monochromatic aesthetic over 18 months, while also styling the new spaces. “Building on The Bower’s signature monochromatic aesthetic, I introduced rich, earthy textures and tones, layering oversized furniture, artisan-crafted objects and bespoke pieces,” she explained.

Styling focused on rich textural elements such as linens, velvets, and vintage artworks in pared-back tones. Photographs by former synchronised swimmer turned photographer Francesca Owens, taken from the hotel’s swimming pool, are displayed throughout the accommodation, adding a personal touch that feels perfectly in tune with the coastal setting.

Facilities

the magnesium pool at The Bower Byron Bay

Soak in the magnesium pool. (Image: Rachael Thompson)

It’s hard to pull yourself away from the hotel’s biggest drawcard – the circle-shaped, heated magnesium pool. While away the afternoon, dipping into the water and lying in one of the cabanas or sun lounges.

From the beach club-style seating area, you can order a range of simple nibbles like Byron Bay Corn Chips with salsa and classic cocktails, local gins, beers and seltzers. The Bower also features a sumptuous new indoor/outdoor bar area that shares the same menu as the pool area and features velvet, and is perfect for pre-dinner tipples or relaxed afternoon drinks.

a woman enjoying a relaxing spa treatment at The Bower Byron Bay

Treat yourself at the day spa. (Image: Jessie Prince)

The on-site day spa offers a range of treatments, from facials to massages, using luxurious Mukti Organics products. I indulged in a 60-minute Power Facial and walked away with impossibly soft skin and a deep sense of calm.

Rooms

a look inside one of the rooms at The Bower Byron Bay

A generously sized suite with moody and sophisticated interior at The Bower. (Image: Harrison Adams)

The Bower offers a beautiful mix of stays, from romantic studios and luxe king rooms for two, to spacious cottages for families and groups. For relaxed weekends away, the light-filled Junior King Rooms, Junior King Plus and King Rooms sit right by the mineral pool and feature king beds, while the freestanding Studios feature moody interiors and stone baths for pure indulgence. The light-filled Barn, with its kitchenette, private courtyard, and glass-ceiling ensuite with an egg-shaped bath feels like your own private oasis.

For group stays, the reimagined century-old Cottage has five bedrooms – three with ensuites – and a private cedar mineral spa.

the white-washed cottage at The Bower Byron Bay

The breezy beach cottage fits your definition of a dream getaway. (Image: Harrison Adams)

Four new Upper King rooms have been added to the upper level of the property and can be booked from mid-September. Three feature spacious balconies with lush greenery, and all four rooms can be booked together as a private family space.

Every accommodation features luxury amenities by Hunter and Kevin Murphy, a dedicated parking spot directly out front, a Nespresso coffee machine, and a mini bar with gourmet snacks.

Does The Bower have access for guests with disabilities?

The Bower has two Junior King accessible rooms.

Details

Best for: Wellness seekers and small groups.

Address: 28 Bangalow Rd, Byron Bay

Room rate: From $300 per night