Review: The W Hotel, Brisbane

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Big, bold and brash, the W Brisbane brings unmatched vibes to the sunshine state.

When the W Hotel in Brisbane opened its doors, it brought with it the debaucherous, unabashed flauntiness that dwells within.

We explored its uniqueness and energy to see whether it lives up to the hype.

First impressions

When I step out of the taxi at the W Brisbane , I’m instantaneously stunned by the wow factor of the hotel. The luminescent ‘W’ draws you in initially, but then it’s the bright and colourful arrival area that catches the eye.

W Hotel in Brisbane exterior with 'W' sign
The luminescent ‘W’ draws you in.

Ripe with riparian themes in the design, it starts with a staircase of timber river reeds delivering us to the welcome desk and continues through to the carpet pattern in our room, inspired by the shifting tide patterns of the Brisbane River.

Checked in, we’re shown to the moodily lit elevators, and it’s abundantly clear this is no place for minimalists.

Arrival area of the W Hotel in Brisbane
The staircase of timber river reeds leads to the welcome desk.

The room

The curtains automatically draw back as we enter our Wonderful Room, allowing the sun to pour over its showpiece: a turquoise circular mix bar, topped with a hot pink glass pineapple and an array of mid-sized bottles of booze.

Wonderful Room mix bar at the W Hotel Brisbane
The mixing bar is an eye-catcher.

The room snakes from the entrance, past the bathroom with its ‘10-gallon drum tub’ inspired by the Aussie outback, around the end of a king-size bed and into the curved floor-to-ceiling glass.

Bath in W Brisbane room
Not a bad spot for a bath.

Along one wall, white panels bring a touch of traditional Queenslander home; opposite is a shimmering print with thin glass poles running along it, channelling mangrove reeds. There are mirrors everywhere.

All this ostentatiousness is new to me; it’s my first initiation into the world of W. On one hand, I love it, on the other, I’ve stepped into the unknown and I’m feeling conscious about my outfit choice.

Spectacular King Room in W Brisbane
The views are a killer.

We glam up and continue to the Living Room bar, which backs onto the adjoining shopping complex, Brisbane Quarter, for a pre-dinner cocktail.

EWOW living area at W Hotel Brisbane
If you really want to take it up a notch, the EWOW Suite is available…

Living Room Bar

The Living Room Bar evolves from a serene spot for daytime reading or meetings to a lively night scene to mix and mingle. The soundtrack connects the crowd for you to enjoy good conversation and of course, fab cocktails.

Our drinks come with a side of deliciously sweet and salty popcorn that we couldn’t get enough of.

We then head upstairs to level three where the boys from Byron Bay’s Three Blue Ducks made their Queensland debut .

The Living Room Bar at W Brisbane
The Living Room Bar makes cocktails as quirky as its décor.

Three Blue Ducks

We are graced by spectacular nighttime views over the Brisbane River at Three Blue Ducks. We choose a table by the window with a direct view of QAGOMA lit up on the other side of the river.

The menu is all locally sourced produce showcasing Queensland’s vibrant yet laidback culture with ‘The Ducks’ legendary paddock-to-plate ethos. It changes seasonally, but the quality remains the same no matter when you go.

Three Blue Ducks summer menu at W Brisbane
The Ducks menu changes seasonally to keep the quality of food the best.

We start with freshly shucked oysters and finger lime dressing because oysters are always a good idea. For mains, we shared the gnocchi and the 300g scotch fillet steak with a side of roasted garlic and rosemary potatoes. The food was incredible with service to match.

They also have a ‘Ducklings’ menu for all the little ones you might have. We actually shared the frozen chocolate parfait and fresh raspberries dessert from the Ducklings menu because we were SO full but needed that sweet hit!

Three Blue Ducks summer menu desserts at W Hotel Brisbane
The desserts utilise all the freshest fruit on offer.

Three Blue Ducks is also where the hotel breakfast is on, come morning, and it is easily one of the best hotel breakfasts I’ve ever had. The food was phenomenal and there was so much range to choose from. From spanner crab scramble with papaya to the buffet breakfast option, there is something for everyone.

Poached eggs with avocado on sourdough at Three Blue Ducks in Brisbane
Don’t miss breakfast during your stay! (Image: Nikki To)

The pool

If you like a more relaxed dining option, take the plunge at the psychedelic WET Deck pool and bar on the level four rooftop. The tropical poolside oasis in the heart of the city boasts a resort vibe complete with photo-worthy vistas, bar and pool.

Psychedelic patterns on the roof of WET Deck pool in W Hotel Brisbane
The psychedelic WET Deck pool is a vibe.

The rooftop bar is the ultimate place for vivid sunsets, handcrafted cocktails, light bites and live DJs. Plus, WET Deck hosts lots of fun events so see what’s on when you plan on staying.

WET Deck Terrace bar at W Brisbane
Head to the WET Deck Terrace for a casual dining moment with some delicious cocktails.

Amenities

We make ourselves at home visiting the AWAY Spa and leave having reached new levels of relaxation and pampering.

You can also take it up a notch at the FIT gym which has an abundance of cutting-edge fitness equipment.

The AWAY Spa relax station at W Brisbane
The relaxation station at W Brisbane’s AWAY Spa has some incredible views.

The location

W Brisbane is situated right on the banks of the Brisbane River in the CBD. It is super close to Queen Street Mall, one of the best things to do in Brisbane, and Brisbane City Hall, which is also the home of the Museum of Brisbane.

Just across the river, you’ll find QAGOMA and Queensland Museum in South Bank’s Queensland Cultural Centre.

WET Deck Terrace by day at W Hotel Brisbane
Look out over Brisbane from the WET Deck.

The price

A Wonderful Room costs around $450 per night.

Cocktails at WET Deck in W Brisbane
Head to WET Deck for a cheeky sunset cocktail.

The verdict

Luxury without the stick up its behind, the W is like a hedonistic travel buddy you’d fly to Ibiza with.

Score: 4.5/5

We rated: The fact there’s absolutely nothing else like it in Brisbane and the staff were so bubbly and welcoming.

We’d change: The prices aren’t cheap, but you are paying for uniqueness and an experience like no other.

Where: 81 North Quay, Brisbane, Queensland

Pizza, tacos and chips from WET Deck in W Hotel Brisbane
WET Deck may be casual, but don’t be fooled, the food is still to die for.
Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
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6 reasons why Townsville is the new events capital of Queensland

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Beyond the sand, sea and food scene, Townsville is shaping up to be the new events capital of the Sunshine State.

Townsville is quickly making a name for itself as an events capital of Queensland. From worldwide sporting events to celebrations of the arts, there’s never been a better time to align your next tropical getaway with the unbeatable vibes of an event in Townsville.

The yearly calendar is full, meaning there’s an event for everyone. But these are shaping up to be some of the biggest events in 2025.

1. North Australian Festival of Arts (NAFA)

24 Sep – 12 Oct 2025

While sun, sea and sand might be the first images conjured up at a mention of Townsville, the tropical city is fast making a name for itself as a cultural hub. Experience it at its best during the North Australian Festival of Arts.

Over several weeks, the famous Strand in Townsville will be bursting with colour, sound and energy as it celebrates the arts, culture and community. Catch theatre, cabaret, dance, circus acts and so much more. Stop to listen to world-class live music and even get involved with interactive workshops.

In previous years, the Queensland Symphony Orchestra performed a free outdoor concert and Brisbane Author, Trent Dalton, was there to share his latest book.

performers at North Australian Festival of Arts (NAFA)
Catch live music and more.

2. Supercars NTI Townsville 500

11-13 July, 2025

Sports fans will be pleased to know that Townsville boasts more than just the NRL Cowboy’s. Those facing the comedown of this year’s Formula 1 can bounce back with the 2025 NTI Townsville 500. Each year, the event draws motorsport enthusiasts from around the country as Supercar racing takes over the streets of Townsville.

Off the race track, the weekend also promises plenty of car tricks and displays – think drifting, car builds and the MotorEx automotive expo  – plus live music, ADF displays, freestyle motocross and more.

crowd watching Supercars NTI Townsville 500, townsville events
See supercars take over Townsville.

3. Australian Festival of Chamber Music

25 July – 2 Aug 2025

Clear your ears of the sounds of revving engines with one of the city’s longest-running events,  The Australian Festival of Chamber Music (AFCM). Here, some of the world’s most celebrated musicians head to Townsville to perform an impressive 30 concerts over nine days.

The best part? AFCM features exclusive shows that can only be experienced at the festival, like AFCM Concert Conversations, where visiting festival musicians share their personal and professional lives.

lead image for Australian Festival of Chamber Music, townsville events
Experience exclusive events at the AFCM. (Image: Andrew Rankin)

28 Aug – 2 Sep 2025

Just 20 minutes from the city, koala-filled Magnetic Island is a must-do at any time of year. Time the trip for the annual SeaLink Magnetic Island Race Week to not only enjoy paradise, but also five days of tropical racing fun with a twist.

Every August to September, enjoy live bands, parties, beach festivals, markets, long lunches and even mud crab races. All while taking in tropical island views.

SeaLink Magnetic Island Race Week
Enhance Magnetic Island trips with five days of tropical racing. (Image: TEQ)

5. Wedgwood: Artists and Industry exhibition

23 Apr – 24 Aug 2025

Hailing from England, Wedgwood has been a household name almost since the brand started in 1759 (by Charles Darwin’s grandfather). With over 260 years under the company’s belt since then, its ceramics and designs are popular all over the world.

And now, Wedgwood: Artists and Industry will showcase highlights of the brand’s history – straight from the UK’s Victoria and Albert Museum – at Townsville’s Perc Tucker Regional Gallery.

Wedgwood teacup
See the best of Wedgwood. (Image: Getty/ Photonewman)

6. Wallabies v Argentina

6 September

Rugby fans should time their Townsville getaway for September to add watching the Wallabies clash against Argentina from Queensland Country Bank Stadium to their itineraries.

The home ground of the NRL North Queensland Cowboys, this vibrant and stylish $185 million sporting venue in South Townsville is the perfect setting to enjoy sports.

aerial of Queensland Country Bank Stadium in townsville
See the rugby at Queensland Country Bank Stadium. (Image: TEQ)

Start planning your event-filled getaway at townsvillenorthqueensland.com.au .