In the wake of Cyclone Alfred, which struck in March, a new initiative has been launched to encourage locals and visitors to take a holiday and support local businesses.
Tropical Cyclone Alfred has had a devastating impact on the community, tourism, and events industry in Queensland and New South Wales. As part of the Gold Coast recovery effort, the City of Gold Coast and the Queensland Government through Tourism and Events Queensland have announced a multi-million-dollar stimulus package, including a ‘spend and get’ reward program to support tourism operators.
The LOVE GC Cards launch today with 50,000 cards preloaded with $100 worth of credit. The card costs $50, so visitors will unlock a bonus $50 to spend on over 150 experiences and access to deals across accommodation, dining, and entertainment on the Gold Coast.
HOTA, Home of the Arts, is one of the many Gold Coast attractions where you can use your LOVE GC Card. (Image: Tourism and Events Queensland)
Gold Coast Mayor Tom Tate explained the benefits, stating:
“Locals and visitors will be able to use their LOVE GC Cards to take advantage of some incredible deals being offered as part of the campaign at their favourite attractions and experiences as well as a range of dining and accommodation options."
According to an Impact Survey, the Gold Coast alone lost a staggering $42 million in a single week, affecting 89 per cent of businesses. This is set to have long-term effects, particularly over Easter, with South East Queensland experiencing a 10 per cent decrease in bookings compared to last year and an estimated $300 million in lost revenue.
The Gold Coast lost $42 million in a single week. (Image: Tourism and Events Queensland)
Experience Gold Coast CEO John Warn confirmed the negative impact the cyclone had on the Gold Coast in particular:
“We know the Gold Coast visitor economy is worth over $8 billion annually, and our impact assessment completed with Invest Gold Coast confirmed that the tourism sector felt the impact of Ex-Tropical Cyclone Alfred the greatest."
Use your GC LOVE Card on amazing hotels like the Dorsett. (Image: Tourism and Events Queensland)
Some highlights of the GC Loved Cards initiative include The Dorsett Gold Coast and the Sofitel Gold Coast and entertainment options like the Australian Outback Spectacular and HOTA shows. Cards can be purchased online via lovegcdeals.com from 9am Gold Coast time on March 31.
Mayor Tate shared his enthusiasm for the initiative:
“What better way to show the love and enjoy everything our magical city has to offer than by purchasing a LOVE GC Card and getting another $50 to spend. What’s not to love about that!".
Rachael Thompson is Australian Traveller's Evergreen Editor and a self-proclaimed cheese and Chablis connoisseur. In her role, she creates and manages online content that remains relevant and valuable over time. With a background in publishing and e-commerce in both interior design and travel, Rachael is dedicated to curating engaging content that informs and inspires. She began her career at Belle magazine, then went on to become Senior Content Producer at Homes to Love focusing on Australian House & Garden and Belle, followed by Editor at Bed Threads. Her work has also appeared in Qantas Travel Insider. When she's not writing, editing, or optimising content, Rachael enjoys exploring the city's newest restaurants, bars, and hotels. Next on her Aussie travel wish list are Uluṟu-Kata Tjuṯa National Park and Lord Howe Island.
Explore some of Australia’s most stunning coastlines on this epic route.
This scenic, 1800-kilometre Brisbane to Port Douglas road trip takes in some of Australia’s most beautiful landscapes, from the wildlife on Bribie Island to the rainforests of Far North Queensland. Our advice? Slow it down, take your time and really get to know this part of Australia.
Day 1: Brisbane to Noosa
Wake up in the luxurious Sofitel Brisbane Central , enjoy a hot buffet breakfast and a swim in the outdoor pool before hitting the road to travel north. Take the exit to Bribie Island to view the abundant wildlife.
Enjoy the beauty and animals of Bribie Island. (Image: TEQ)
In the afternoon, check into Peppers Noosa Resort & Villas hidden near Noosa National Park and spend the afternoon relaxing at the luxury Aqua Day Spa. Daredevils can book a seat on an Ocean View Helicopters tour and experience the adrenaline of exploring the Glasshouse Mountains from the air.
Before dinner, head to the Original Eumundi Markets just 25 minutes away or explore the nearby trails in the national park. For dinner, book a table at Park & Cove located just near your hotel and feast on a locally-sourced menu that changes with the seasons.
Refuel at Park & Cove.
Day 2: Noosa to Bundaberg
Wake up to sounds of the rainforest outside your window and take the opportunity for a quick swim before you dive into a freshly cooked buffet breakfast at Park & Cove. After breakfast and an expertly brewed coffee, stroll down the hill and spend the morning shopping along Hastings Street in the various boutiques, or hire a kayak or surfboard and conquer the waves.
After lunch, head north for the three-hour drive to historic Bundaberg . If you feel like feeding a kangaroo or wallaby, visit the Fraser Coast Wildlife Sanctuary . Once in Bundy, head to Spitter’s Farm just outside of town. This 160-acre property offers a unique experience in their deluxe glamping safari tents, where you can listen to the cows mooing as the sun sets.
Say hello to the adorable creatures of Fraser Coast Wildlife Sanctuary. (Image: Jewels Lynch)
Day 3: Bundaberg to Rockhampton
Before getting back on the road, take time to visit the many museums, and, of course, the famous Bundaberg Rum Distillery for a tour. Then head to the Beef Capital of Australia, Rockhampton.
Although, ‘Rocky’ is surrounded by beef cattle farms, your first stop should be to the impressive Rockhampton Museum of Art , which features an art collection valued at over $16 million. Rest your head at the centrally-located Mercure Rockhampton overlooking the mighty Fitzroy River. Grab a quick swim in their outdoor pool before enjoying a steak at their in-house restaurant.
Take it all in at Rockhampton Museum of Art. (Image: TEQ)
Day 4: Rockhampton to Mackay
Grab a strong coffee at your hotel and drive the short distance to the nearby Capricorn Caves for a morning tour of these natural limestone beauties. Then hit the road for the four-hour drive to Mackay.
Reward yourself with a swim in the large, resort-style pool at the Mantra Mackay . Overlooking the marina, it’s the perfect location from which to explore the city, before enjoying a sundowner and dinner at the popular Latitude 21 on the hotel terrace.
Explore the Capricorn Caves. (Image: TEQ)
Day 6: Mackay to Townsville
Grab your breakfast to go, then head just out of town to Finch Hatton Gorge. Here, spend the morning ziplining 25 metres above the rainforest floor with Forest Flying . Head to Airlie Beach for lunch and a swim in the famous Airlie Beach Lagoon , before heading north to Townsville.
Hop on a 20-minute ferry – they leave regularly – and check into the stunning Peppers Blue on Blue Resort . Spend the evening swimming in their two pools with views across the private marina to Mount Cook National Park, before feasting on fresh seafood at their on-site restaurant, Boardwalk Restaurant and Bar.
Dive into the crystal clear waters around Airlie Beach. (Image: TEQ)
Day 7: Townsville to Cairns
After a morning swim on one of Magnetic Island’s beautiful beaches, hop back on the ferry and travel north to the sleepy Mission Beach for lunch. You’ll be sandwiched by rainforest on one side, and the beach on the other.
Continue on to Cairns and check in at the centrally-located Novotel Cairns Oasis, where the lagoon-style pool and swim-up bar alone is worth the visit. Or continue north for 25 minutes to the coastal village of Palm Cove.
No matter where you spent the night, your journey to Port Douglas will be one of the most scenic road trips you’ll ever experience. Following the coastline, travel past champagne-coloured beaches, offshore islands and submerged reefs, before rolling into town at Port Douglas.
Although you’ll be spoilt for choice with hotels, two of the best are Peppers Beach Club Port Douglas, which is closer to town (think stunning pool and walking distance to Macrossan Street) and the famous, five-star Pullman Port Douglas Sea Temple Resort & Spa , located a little further down the beach. If the 3000-metre-squared lagoon-style pool isn’t enough at this hotel, you’ll also find the exclusive Vie Spa and popular restaurant, Aluco Restaurant & Bar , widely known as being one of the finest restaurants in Port Douglas.
Revive from road-tripping in one of the best pools in Port Douglas.
