In the wake of Cyclone Alfred, which struck in March, a new initiative has been launched to encourage locals and visitors to take a holiday and support local businesses.
Tropical Cyclone Alfred has had a devastating impact on the community, tourism, and events industry in Queensland and New South Wales. As part of the Gold Coast recovery effort, the City of Gold Coast and the Queensland Government through Tourism and Events Queensland have announced a multi-million-dollar stimulus package, including a ‘spend and get’ reward program to support tourism operators.
The LOVE GC Cards launch today with 50,000 cards preloaded with $100 worth of credit. The card costs $50, so visitors will unlock a bonus $50 to spend on over 150 experiences and access to deals across accommodation, dining, and entertainment on the Gold Coast.
HOTA, Home of the Arts, is one of the many Gold Coast attractions where you can use your LOVE GC Card. (Image: Tourism and Events Queensland)
Gold Coast Mayor Tom Tate explained the benefits, stating:
“Locals and visitors will be able to use their LOVE GC Cards to take advantage of some incredible deals being offered as part of the campaign at their favourite attractions and experiences as well as a range of dining and accommodation options."
According to an Impact Survey, the Gold Coast alone lost a staggering $42 million in a single week, affecting 89 per cent of businesses. This is set to have long-term effects, particularly over Easter, with South East Queensland experiencing a 10 per cent decrease in bookings compared to last year and an estimated $300 million in lost revenue.
The Gold Coast lost $42 million in a single week. (Image: Tourism and Events Queensland)
Experience Gold Coast CEO John Warn confirmed the negative impact the cyclone had on the Gold Coast in particular:
“We know the Gold Coast visitor economy is worth over $8 billion annually, and our impact assessment completed with Invest Gold Coast confirmed that the tourism sector felt the impact of Ex-Tropical Cyclone Alfred the greatest."
Use your GC LOVE Card on amazing hotels like the Dorsett. (Image: Tourism and Events Queensland)
Some highlights of the GC Loved Cards initiative include The Dorsett Gold Coast and the Sofitel Gold Coast and entertainment options like the Australian Outback Spectacular and HOTA shows. Cards can be purchased online via lovegcdeals.com from 9am Gold Coast time on March 31.
Mayor Tate shared his enthusiasm for the initiative:
“What better way to show the love and enjoy everything our magical city has to offer than by purchasing a LOVE GC Card and getting another $50 to spend. What’s not to love about that!".
Rachael Thompson is Australian Traveller's Evergreen Editor and Hotel Addict. She's responsible for the foundational content on AustralianTraveller.com, helping to manage and grow the brand’s destination guides. With a background in design and travel media, Rachael is dedicated to curating content that is as much informational as it is beautiful. She began her career at Belle magazine, before taking up editorial roles at Homes to Love and Bed Threads. When she's not writing, editing or optimising content, Rachael enjoys exploring the city's newest restaurants, bars and hotels. Next on her Aussie travel wish list is Lord Howe Island.
Townsville is buzzing as the events capital of North Queensland, with a host of festivals, international sporting and arts events on offer.
Perched between the Coral Sea, the towering pink monolith of Castle Hill, and fringed by ancient rainforest ranges, Townsville North Queensland is a genuine tropical playground.
Here, find postcard-worthy landscapes all the way from nearby Magnetic Island to inland swimming holes and waterfalls – all dotted with an array of endemic wildlife. Get the heart racing with adrenaline water sports. Soak in a world-class arts scene. And take advantage of a culinary offering that punches well above its weight.
And, then there’s the fact that Townsville has fast become the destination to an outstanding line-up of events – from live music to top-level sporting contests.
Whether you have a weekend or weeks, there’s plenty here to fill your tropical getaway.
Day 1: An eventful day
Morning
Explore The Strand.
Daily flights offer easy connectivity from all capital cities to Townsville Airport, and within 10 minutes’ drive, you’re in the city centre. Start your stay by recharging with breakfast or coffee at the city’s newest spot, Botaniq Cafe, on the ground floor of the award-winning Bridgewater restaurant on the banks of Ross Creek.
Start exploring on a breezy walk along the 2.5-kilometre foreshore of The Strand. Here, a waterfront path stretches all the way to the headland of Jezzine Barracks parklands. Admire more than 35 sculptures and artworks, as well as stunning views from the top of the park. Further along, Queens Gardens, established in 1870, offers a cool retreat and is Townsville’s oldest botanic garden.
Stroll Gregory Street, off The Strand, for boutiques, homeware stores, cafes and restaurants, or follow a self-guided street art walking trail through the city centre, stopping to admire colourful works by big-name artists including Queenslander Fintan Magee.
Afternoon
Time your trip for one of many Townsville events.
For a casual lunch, stop in at Balabite for Mediterranean and Middle Eastern-inspired street food. Build your own pita with a choice of fillings, before enjoying a relaxing afternoon in preparation for one of Townsville’s big events.
Whether it’s a concert from a big-name international band – think Foo Fighters or Guns ‘n’ Roses – or a night cheering on the Wallabies in the Rugby World Cup, there’s plenty to entertain you.
Take a lunchtime sailing trip with Pilgrim Sailing.
Fuel up with breakfast at Cbar on The Strand, looking out to your destination for the day: Magnetic Island (or ‘Maggie’ to the locals). Catch a quick ferry to spend the day exploring walking trails through national park, choosing from 23 beaches and trying a hand at the island’s water sports.
The Forts Walk is the best place to see wild koalas in Australia, and you’re likely to find friendly wallabies at the Nelly or Geoffrey Bay headlands. Try guided snorkelling with Aquascene Magnetic Island or Pleasure Divers, or take a land-based tour with MI Ride Discovery Tours to the secluded west coast of the island.
Pilgrim Magnetic Island offers four-hour lunchtime sailing trips aboard a 58-foot luxury yacht, dropping in to some of Magnetic Island’s remote bays for snorkelling or swimming and including gourmet grazing platters, drinks and ocean views.
End your day watching the sunset from Ardo’s Rooftop.
However your day looked, end it with cocktails and canapes at Townsville’s Ardo Rooftop. Find something more substantial at the hotel’s elegant but casual Chef-hatted Japanese restaurant Terasu, where each dish is a work of art.
Day 3: Natural delights
Morning
Join the locals for an early walk to the peak of Castle Hill. (Credit: My Colourful World)
Join the local early morning pilgrimage to hike up Castle Hill for the best 360-degree views in town, before heading to breakfast at Spirited Goat for gourmet treats and locally brewed coffee.
A trip to Townsville wouldn’t be complete without a visit to the outer Great Barrier Reef. For those with time, Adrenalin Snorkel and Dive runs full-day trips to the Museum of Underwater Art for snorkellers and divers to admire the reef’s stunning collection of submerged sculptures on John Brewer Reef, about two hours by boat from Townsville.
Afternoon
Stop into the award-winning Shorehouse.
Round off your Townsville getaway with lunch at Shorehouse, awarded Best Restaurant in the North Queensland People’s Choice Awards every year since 2023. Dine on the deck to catch the breeze and sample modern Asian cuisine as you watch the world go.
Keen for something more to extend your stay? There are always more adventures –new, familiar and with a twist – in the events capital of the North.
