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Queensland reigns supreme in Australian Traveller 2025 Readers’ Choice Awards

Australia’s most-loved holiday state.

Queensland has officially been crowned the country’s best holiday destination, taking home six major awards in Australian Traveller’s 2025 Readers’ Choice Awards, more than any other state or territory.

surfing in Noosa Heads
Noosa has been voted Australia’s best town. (Image: Tourism and Events Queensland)

The Sunshine State dominated across categories celebrating the country’s best travel experiences. The trophy haul was led by Noosa, which claimed Best Town to Visit thanks to its relaxed yet refined coastal lifestyle, world-class dining, and natural beauty that continues to charm travellers year after year.

Hamilton Island sunset
Hamilton Island won two awards.

Further north, Hamilton Island made a double appearance – taking out both Best Island Escape and Best Resort Destination. With its postcard-perfect Whitsundays setting, luxury stays like qualia and The Sundays, and easy access to the Great Barrier Reef, Hamilton Island has become synonymous with the quintessential Aussie island getaway.

Family on beach in Gold Coast
The Gold Coast is Australia’s playground for families.

Meanwhile, the Gold Coast was voted Best Family Holiday Spot, recognised for its unbeatable mix of beaches, theme parks and entertainment for all ages. The family-friendly streak continued with Sea World Resort, which took home Best Family Accommodation, solidifying Queensland’s reputation as Australia’s playground for families.

Aerial of Whitehaven Beach
Whitehaven Beach is Australia’s best beach. (Image: Tourism and Events Queensland)

Not to be outdone, Whitehaven Beach – the jewel of the Whitsundays – was crowned Best Beach. Its dazzling white silica sand and turquoise waters remain a bucket-list experience for domestic and international travellers alike.

The other state standouts

New South Wales came in second with five major wins, spanning everything from indulgence to the outdoors. Mudgee was named Best Country Escape, the Blue Mountains took Best Walk or Hike Destination, and Byron Bay was crowned Best Destination for Wellness. Meanwhile, Sydney dominated its home turf, with the Park Hyatt Sydney recognised as Best Hotel and Sydney Airport named Best Airport to Spend Time In.

Victoria followed closely with four wins, all anchored by the powerhouse appeal of Melbourne/Naarm. The city took out Best City to Visit, Best Cultural or Arts Experience and Best Foodie Experience, while the Great Ocean Road secured Best Road Trip, proving that Victoria continues to punch well above its weight when it comes to urban culture and coastal adventure.

Woman in bathtub at Sierra escape in Mudgee
Mudgee in Central West NSW was named Best Country Escape. (Image: Destination NSW)
city skyline of Melbourne
Melbourne/Naarm took out three major awards. (Image: Visit Victoria)
The Barossa Valley
The Barossa Valley reaffirmed its world-class reputation as Best Wine Region. (Image: South Australia Tourism Commission)
Woman on The Ghan
The Ghan was voted best rail journey in Australia. (Image: Tourism Northern Territory/ Annie Nuyen)
Uluṟu in the Northern Territory’s Red Centre
Uluṟu is Australia's best outback experience. (Image: Tourism Australia)
Sal Salis Ningaloo Reef
Sal Salis Ningaloo Reef was named Best Glamping or Off-Grid Experience. (Image: Tourism Western Australia)
Pumphouse Point in Tasmania
Tasmania/Lutruwita earned one well-deserved nod as Best Under-the-Radar Destination. (Image: Adam Gibson)

South Australia and the Northern Territory tied for three wins each. The Barossa Valley reaffirmed its world-class reputation as Best Wine Region, the Adelaide Fringe lit up the events calendar as Best Festival to Travel For, and The Ghan – shared between SA and the NT – was voted Best Rail Journey. The NT’s other two wins went to Uluṟu, which dominated with Best Outback Destination and Best First Nations Experience, underscoring its powerful cultural and natural significance.

Western Australia took home two titles, with Sal Salis Ningaloo Reef named Best Glamping or Off-Grid Experience and The Kimberley – chosen by Australian Traveller editors – receiving the coveted Editors’ Choice Award.

And finally, Tasmania/Lutruwita earned one well-deserved nod as Best Under-the-Radar Destination, proving that smaller states can still make a big impact.

With thousands of votes cast nationwide, the results confirm what travellers already know: when it comes to dream holidays, Queensland reigns supreme.

Explore the full list of winners and runners-up.

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Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
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6 reasons why Townsville is the new events capital of Queensland

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Beyond the sand, sea and food scene, Townsville is shaping up to be the new events capital of the Sunshine State.

Townsville is quickly making a name for itself as an events capital of Queensland. From worldwide sporting events to celebrations of the arts, there’s never been a better time to align your next tropical getaway with the unbeatable vibes of an event in Townsville.

The yearly calendar is full, meaning there’s an event for everyone. But these are shaping up to be some of the biggest events in 2025.

1. North Australian Festival of Arts (NAFA)

24 Sep – 12 Oct 2025

While sun, sea and sand might be the first images conjured up at a mention of Townsville, the tropical city is fast making a name for itself as a cultural hub. Experience it at its best during the North Australian Festival of Arts.

Over several weeks, the famous Strand in Townsville will be bursting with colour, sound and energy as it celebrates the arts, culture and community. Catch theatre, cabaret, dance, circus acts and so much more. Stop to listen to world-class live music and even get involved with interactive workshops.

In previous years, the Queensland Symphony Orchestra performed a free outdoor concert and Brisbane Author, Trent Dalton, was there to share his latest book.

performers at North Australian Festival of Arts (NAFA)
Catch live music and more.

2. Supercars NTI Townsville 500

11-13 July, 2025

Sports fans will be pleased to know that Townsville boasts more than just the NRL Cowboy’s. Those facing the comedown of this year’s Formula 1 can bounce back with the 2025 NTI Townsville 500. Each year, the event draws motorsport enthusiasts from around the country as Supercar racing takes over the streets of Townsville.

Off the race track, the weekend also promises plenty of car tricks and displays – think drifting, car builds and the MotorEx automotive expo  – plus live music, ADF displays, freestyle motocross and more.

crowd watching Supercars NTI Townsville 500, townsville events
See supercars take over Townsville.

3. Australian Festival of Chamber Music

25 July – 2 Aug 2025

Clear your ears of the sounds of revving engines with one of the city’s longest-running events,  The Australian Festival of Chamber Music (AFCM). Here, some of the world’s most celebrated musicians head to Townsville to perform an impressive 30 concerts over nine days.

The best part? AFCM features exclusive shows that can only be experienced at the festival, like AFCM Concert Conversations, where visiting festival musicians share their personal and professional lives.

lead image for Australian Festival of Chamber Music, townsville events
Experience exclusive events at the AFCM. (Image: Andrew Rankin)

28 Aug – 2 Sep 2025

Just 20 minutes from the city, koala-filled Magnetic Island is a must-do at any time of year. Time the trip for the annual SeaLink Magnetic Island Race Week to not only enjoy paradise, but also five days of tropical racing fun with a twist.

Every August to September, enjoy live bands, parties, beach festivals, markets, long lunches and even mud crab races. All while taking in tropical island views.

SeaLink Magnetic Island Race Week
Enhance Magnetic Island trips with five days of tropical racing. (Image: TEQ)

5. Wedgwood: Artists and Industry exhibition

23 Apr – 24 Aug 2025

Hailing from England, Wedgwood has been a household name almost since the brand started in 1759 (by Charles Darwin’s grandfather). With over 260 years under the company’s belt since then, its ceramics and designs are popular all over the world.

And now, Wedgwood: Artists and Industry will showcase highlights of the brand’s history – straight from the UK’s Victoria and Albert Museum – at Townsville’s Perc Tucker Regional Gallery.

Wedgwood teacup
See the best of Wedgwood. (Image: Getty/ Photonewman)

6. Wallabies v Argentina

6 September

Rugby fans should time their Townsville getaway for September to add watching the Wallabies clash against Argentina from Queensland Country Bank Stadium to their itineraries.

The home ground of the NRL North Queensland Cowboys, this vibrant and stylish $185 million sporting venue in South Townsville is the perfect setting to enjoy sports.

aerial of Queensland Country Bank Stadium in townsville
See the rugby at Queensland Country Bank Stadium. (Image: TEQ)

Start planning your event-filled getaway at townsvillenorthqueensland.com.au .