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I stayed on Richard Branson’s $25,000 per night private Noosa island – here’s what it’s like

As travellers embrace exclusive-use escapes for unforgettable experiences, this heart-shaped patch of paradise on the Noosa River reflects a growing appetite for once-in-a-lifetime stays.

Nobody seems alarmed an eight-year-old boy is steering the barge into the sunset. Everyone keeps sipping their cocktails, even as we drift rail-grippingly close to mangroves on the port side of the Noosa River. It’s largely because the sunset has cinematically silhouetted the Glass House Mountains and all eyes are on phones, trying to snap the perfect facsimile of nature in a 4:5 aspect ratio.

But it’s also because everyone onboard has absolute faith in the stewardship of the vessel. Which, despite appearances, is not in the hands of a child. Rather, it is under the wide-smiling guidance of host Trevor Aylward and his young skipper, Oli Cooper, who are chartering guests of exclusive Makepeace Island resort down the shimmering waterway as beats fade into the evening.

dining on a barge on Makepeace Island
Memorable dining experiences – including on a barge – come standard on Makepeace Island.

So light-touch, yet pre-emptive, is the service of Trevor and the rest of the Makepeace Island team, that the moment you set foot on the secluded retreat one seems to lose all capacity to organise oneself. Whims are anticipated, moods imperceptibly managed and every request intercepted before it can be made – all in the endeavour to help you feel as unburdened as possible. As such, the fact a minor is at the helm has no feathers ruffled. All attachment to such responsibilities were left behind at the marina as we left the grind behind (except, as the mother of the boy, some responsibilities have followed me).

Noosa River, Makepeace Island
The private resort overlooks tranquil Noosa River.

From an aerial view, the 10-hectare Makepeace Island looks like a fish’s head emerging from the water to take a bite out of neighbouring Sheep Island. The only freehold island fully girt by water in the Noosa River, few people even know it’s here, much less what’s here. This is evident by the craning necks from passing vessels as we fish from the jetty one dusk-lit evening with staff on-hand to offer refreshments and baiting.

Where is Makepeace Island, Noosa?

Makepeace Island is located on the Noosa River, just 10 minutes via private boat from Noosa Heads. To get there, fly into Sunshine Coast Airport or drive two hours north from Brisbane.

Who owns Makepeace Island?

the pool at Makepeace Island
Frolic by the lagoon-style pool.

Originally called Pig Island, along the way the name was changed to Makepeace, after Hannah ‘Shotgun’ Makepeace inherited the island from her former employers. Despite the delicious irony, the much-storied Ms Makepeace enjoyed a pastime of sitting on her jetty with a rifle pointed at river-going folk, among a host of other eccentricities. After her death, the island spent some years in disrepair until it became the home of former advertising guru turned prolific artist, Brian Spencer. It turned up in the local news again after being acquired by Virgin boss Richard Branson in 2003, in conjunction with a few other investors.

outdoor dining on Makepeace Island
Set your own pace on this island oasis.

Now this idyllic island is in its luxe era as an exclusive-use stay that welcomes multi-gen families and groups of well-acquainted holidaymakers. Aside from Branson himself (who, when on the island, is often found scratching his chin by the giant chess set), former guests include mega-celebrity Drew Barrymore and her children, who apparently discovered the island by zooming in and out of Australia’s coastline on Google Maps.

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AI Prompt

How much does it cost to stay on Makepeace Island?

giant chess on Makepeace Island
A game of giant chess is a favourite pastime of co-owner Richard Branson.

As you may have guessed, the cost to stay at this private island induces a sharp inhale. For most of us, it’s a wincingly high nightly rate of $25,000 for the first eight guests and $1500 per night, per extra guest, accommodating up to 22 people (kids under five are free). But Makepeace is not an outlier. It’s reflective of the current trend to purchase experiences over obvious opulence. Rather than splashing on showy status symbols, the flex is to afford absolute privacy at an all-inclusive, personalised stay that exists beyond the purview of most. It’s a kind of hyper-hospitality.

But it’s not just the ultra-wealthy who are drawn to the private oasis of Makepeace Island. Often it’s a once-in-a-lifetime indulgence for families to gather for a special investment in memory-making or one-off event. “There is a broader shift happening, where time has really become the ultimate luxury," says Makepeace Island’s general manager, Kate Gilbert. “Travel has become that moment to reconnect with your loved ones, and exclusive use creates the space for that."

What it’s like to stay on Makepeace Island

Balinese-style architecture on Makepeace Island
Balinese-style architecture is a signature feature.

And what an event it is to stay here. Met at the Noosa Marina by Shotgun, the island’s custom-built luxury pontoon, you’re sped up the river to a waving welcome party (The White Lotus-style) on the island’s jetty. Hot towels and bubbles are offered as you make your way through the lush tropical gardens to the exquisite, poolside Balinese-style pavilion.

The buildings here were all constructed in Indonesia some 20 years ago, before being shipped over and assembled in situ. Their intricacy and traditional styling are truly authentic and a recent multimillion-dollar renovation has elevated things with more on-trend upgrades and the original thatched roofs replaced. You could easily be in Indonesia, except that Aussie bird calls and grazing kangaroos reveal cracks in the welcome deception.

villa’s bathroom on Makepeace Island
Luxuriate in your villa’s bathroom, complete with a statement bath.

Once you’ve gathered your ensemble of guests – as Gilbert puts it, “the only guests on-island are the ones you invite" – you disperse from the poolside pavilion to your lodgings. Sprawled across the manicured tropical gardens and marsupial-frequented lawns, you’ll flop between the waterside Boathouse, the four-bedroom Bali House, and three, two-bedroom Master Villas. The latter all include a carved volcanic boulder bath, requiring a ‘bath butler’ and 45 minutes to fill (worth it).

dining on Makepeace Island
Wining and dining is overseen by celebrated chef Zeb Gilbert.

If I am honest about what imbues Makepeace Island with the stuff that guarantees your investment is rewarded, it’s more of a feeling than a list of amenities. Of course, the beautifully styled villas and all-inclusive activities are wonderful. Trevor’s bartending skills and role as enthusiasm merchant (particularly for the only child on the island) are next-level. The chef-created meals from Zeb Gilbert, former executive chef and co-owner of Noosa’s multi-hatted Wasabi, are nothing short of Michelin-worthy. But actually it’s the impeccable hospitality that makes this place extraordinary. Unforced and genuine, it’s what makes the peace happen here.

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The details

What? Makepeace Island is a private, exclusive-use island set across 10 hectares on the Noosa River, Queensland.

How to get there: Fly into Sunshine Coast Airport or drive two hours north from Brisbane, then take a 10-minute private boat transfer from Noosa Heads.

Accommodation style: The retreat offers Balinese-style pavilions for up to 22 people and is family-friendly.

Dining: Enjoy bespoke meals prepared by the island’s highly awarded chefs in various island locations, with each offering a unique ambience.

Cost: Prices from $25,000 for the first eight guests and $1500 per night, per extra guest up to 22 people.

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Lara Picone
Working for many of Australia’s top publications, Lara Picone has had the distinct pleasure of writing, editing and curating content about the finer things in life for more than 15 years. Graduating from Macquarie University with a Bachelor of Arts in Communication, her editorial foundation began at Qantas: The Australian Way magazine, before moving on to learn the fast-paced ropes of a weekly magazine at Sunday Magazine and picking up the art of brand curation at donna hay magazine. Pivoting a near-problematic travel lust into a career move by combining it with storytelling and a curious appetite, her next role was as Deputy Editor of SBS Feast magazine and later Online Editor of SBS Food online. She then stepped into her dream job as Editor of Australian Traveller before becoming Online Editor for both International Traveller and Australian Traveller. Now as a freelancer, Lara always has her passport at-the-ready to take flight on assignment for the Australian Traveller team, as well as for publications such as Qantas Magazine, Escape and The Weekend Australian. As ever, her appetite is the first thing she packs.
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Why Hamilton Island is perfect for multi-gen travel

Consider this your cheat sheet to holidaying on Hamilton Island with the clan.

Keeping everyone in your crew happy on holidays is no small feat. Yet ask any parent who’s been and they’ll unanimously agree Hamilton Island multi-gen travel overdelivers – for many reasons.

Taking the family to this premier island destination is a rite of passage for many Aussie parents. Not only is Hamo stuffed to the brim with fun activities to suit all ages, but it’s accessible, safe and super easy to get around thanks to its relatively small size. And I suppose the fact that it’s undeniably stunning doesn’t hurt either.

Whether you’re spending time together creating magical memories or relaxing while giving the young ones some kids’ club time, this guide breaks down everything there is to know about holidaying on Hamilton Island for families.

Getting there, and around

Hamilton Island multi-gen travel on a buggy
Hire a buggy and explore at your own pace.

The easiest and most fuss-free way to get to Hamilton Island is to fly to Great Barrier Reef Airport, located on the island. Qantas, Virgin and Jetstar offer short, direct flights from most major Australian cities, including Sydney, Brisbane, Melbourne and Cairns. Alternatively, fly to Whitsunday Coast Airport (PPP) near Airlie Beach, then take a ferry from Shute Harbour with Cruise Whitsundays, which operates services daily.

Once you’re here, rental buggies make it easy to zip around from A to B (not to mention being a fun activity in themselves – the kids will love it).

Where to stay

Reef View Hotel Pool Terrace hamilton island multi-gen travel
Reef View Hotel offers pool and sea. (Credit: Kara Rosenlund)

Part of what makes Hamilton Island so appealing is its diverse range of family-friendly accommodation. Many include return airport or marina shuttles, along with complimentary use of non-motorised watersports equipment – making it easy to relax as soon as you step foot on the island.

Reef View Hotel is one of the most popular picks due to its spacious suites perfect for larger families and proximity to the island’s resort centre – a happening hub of restaurants, pools and water activities.

Meanwhile, families looking for something more self-contained can check into Palm Bungalows. Each modern bungalow is enveloped by lush tropical gardens and offers a kitchenette, bar fridge, microwave and coffee facilities – plus a private balcony for card games and evening drinks.

pool and sup boarders at The Sundays hamilton island
Take in pool and sea at The Sundays.

The Sundays is another fantastic option for families. The newest hotel on Hamilton Island, it has serious bragging rights thanks to its coastal chic design and stellar location at the end of Catseye Beach. Opt for one of the Family Connect Rooms for extra breathing room.

For that relaxed, home-away-from-home feeling, Hamilton Island Holiday Homes hit the nail on the head. Choose from more than 100 self-catering homes dotted around the island that accommodate both large groups and smaller families. From waterfront luxury to spacious villas, there’s something for everyone.

Family tip: Reef View Hotel, Palm Bungalows and The Sundays all participate in Hamilton Island’s Kids Stay Free program, earning themselves a reputation as some of the best family-friendly accommodation on Hamilton Island. No extra charge is added for up to one or two (dependent on the hotel) children under 12 who are sharing a room with parents and using existing bedding.

Where to eat

coca chu on hamilton island
Sit down to a feast at coca chu.

Hamilton Island’s foodie scene is seriously worth its salt. From just-caught seafood to family-friendly staples, even the fussiest of eaters will be satisfied.

Start at coca chu, one of the best Hamilton Island restaurants for families. Spotlighting vibrant Southeast Asian flavours, it offers a lively, high-ceiling setting overlooking Catseye Beach. Nearby is Catseye Pool Club, Josh and Julie Niland’s breezy coastal venue that’s at once elevated and laidback. Dishing up the likes of charcoal tiger prawns with lemongrass marinade and Greek-style lamb shoulder, it’s the perfect place to celebrate birthdays or milestone moments with older kids.

Got young ones who recoil at the sight of vegetables? Not to worry. Head straight to Romano’s for please-all pizza, or Marina Tavern for hearty pub classics in a relaxed atmosphere complete with an outdoor deck.

Catseye Pool Club hamilton island
Grab some tasty bites by the pool at Catseye Pool Club.

For brekkie or lunch, Bob’s Bakery is a family favourite for affordable pastries, sandwiches and pies, while Marina Cafe serves up bacon and egg rolls and salads with fresh smoothies. And Popeye’s does a mean fish and chips to go.

Sails Restaurant is the place to be for poolside bites with views of the Whitsundays’ famous turquoise waters. The kids can splash in the pool while parents sip spritzes and graze on mezze plates of za’atar pita, hummus and olives. The menu leans Mediterranean and Middle Eastern, though you’ll also find plenty of kid-friendly crowd favourites such as ham and cheese toasties. For something extra special, book in the Piper Package – expect exclusive access to a king-size sunbed with a shaded umbrella, plus a chilled bottle of Piper-Heidsieck NV Champagne and a showstopping seafood platter (I still have dreams about it).

Where to explore

hamilton island couple running on trail
Explore the island’s walking trails.

There are bucket loads of family-friendly activities on Hamilton Island that the whole clan can do together. First stop: hiring a buggy and taking your time to explore the island at your own pace. Next stop: getting active and creating memories together in the process.

One of the best activities on Hamilton Island for families is tackling one (or more) of its beautiful bush and walking trails, with the one-hour hike to Passage Peak a standout for panoramic views of the surrounding islands. Morning is a great time to go to beat the heat (and other walkers).

For the active and adventurous, the all-new E-mountain biking facilities make for an adrenaline-packed experience your teens won’t be able to stop talking about. It’s a self-guided trail taking riders to some of the island’s quietest and most scenic pockets, and the knowledgeable staff at Hamilton Island Trails HQ will fit you out with all the gear you need for a safe adventure.

E-mountain biking on hamilton island
Check out the all-new E-mountain biking facilities.

Come sunset, you’d be silly not to head up to One Tree Hill at least once during your stay. Offering breathtaking 360-degree views as the sun brushes the horizon with gold, it’s a popular place for groups and families to come together and enjoy a drink from the pop-up cocktail van.

Family tip: If you’re staying at the Sundays, Reef View Hotel, Palm Bungalows or Hamilton Island Holiday Homes, you’ll enjoy complimentary access to a range of water activities, including catamarans, kayaks, stand-up paddleboards and snorkel equipment at Catseye Beach. Keep an eye out for the turtles that love to hang around the shallow fringing reef.

Where to play

heart reef
Take the family on a day tour to places like Heart Reef.

Kids are sure to have a field trip thanks to the island’s abundance of child-centric offerings.

Parents in need of some ‘me time’ can drop little ones between six months and 12 years off at the Clownfish Club, located near the Resort Centre and Pool. Overseen by trained professionals, the nursery offers a calm space for toddlers and babies with a balance of gentle play and rest. Meanwhile, older kids can unleash their imaginations with age-appropriate craft, games and group activities.

Parents seeking a stress-free night out can also make use of Hamilton Island’s babysitting services, which start from $40 an hour.

Hamilton Island Wildlife is another must-visit stop. Fun for children of all ages (and adults too!), the centre provides up-close encounters with a variety of cute and fascinating Aussie animals. Think marsupials, snakes, lizards, koalas and kangaroos, along with a giant saltwater crocodile. Catch the 10am or 2pm daily tours (included with entry) guided by expert keepers, or opt for a 30-minute private or small-group VIP encounter with an animal of your choice.

More kid-friendly entertainment awaits at Palm Valley Activities, where you can race around the go-karting track and reach up to 45 kilometres per hour. Kids under 16 can ride as passengers in double go-karts. Or perhaps try your hand at mini golf at the HI Fitness Club, navigating palms, playful challenges and pathways that wind through lush tropical gardens.

Keen to explore further afield? A wide range of Hamilton Island day trips promise endless excitement, from snorkelling on a Great Barrier Reef tour and chartering a boat to marvelling at the swirling sands of Whitehaven Beach from a scenic plane.

To plan your family island escape, visit hamiltonisland.com.au.