Inside Australia’s first social enterprise hotel

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Staying in Australia’s first social enterprise hotel teaches the true value of a good night’s sleep.

Details

Change Overnight
25 York Street
Launceston, Tasmania

The back story

In a cosy loft room of a repurposed central-Launceston warehouse, I wake from one of the soundest sleeps I’ve had in a long time. Not just because the city’s newest boutique hotel is flash and has all the creature comforts, but because I know my stay has had a positive impact on the outside world.

 

Like buying your toilet paper from Who Gives a Crap (it donates half its profits to help build toilets where they’re most needed) or purchasing TOMS shoes (every pair of shoes bought equals a new pair for a child in need), you can now choose to stay in a social enterprise hotel. It’s called Change Overnight and is the only one of its kind in Australia, and apparently one of only two in the world.
Every night at Change supports one of eight causes. When I made my booking I picked Be Her Freedom – a not-for-profit organisation dedicated to ending human trafficking.

 

This 18-room hotel officially opened in June 2019. It is the brainchild of young Tasmanian entrepreneurs Tara Howell, of award-winning Blue Derby Pods Ride, and Sam Haberle of S. Group. After teaming up with like-minded locals Toby Wilkin and Marcel Anstie, the idea quickly progressed from conceptual to concrete. Collectively, these four are a social capitalist force to be reckoned with.

The main room of the social enterprise hotel’s three-bedroom penthouse

First impressions

Like the city of Launceston, Change Overnight doesn’t look like much from a distance, but its appeal increases with proximity. I arrive late on a winter’s afternoon only a few days after the official launch. The building’s exterior and entrance are understated. Inside, along a subdued hallway – symbolic of the blinkers we wear to the world’s problems or perhaps our sense of helplessness in the face of so many – are lettered doors. I’m in F: a one-bedroom, two-storey apartment.

 

Behind each door is a far brighter and more positive space, decorated with a dynamic hand-painted mural and OZ Design furniture. Striking outdoor seating areas have been created using the building’s original exterior walls, minus the windows and roof. Views from this low-rise building take in the underrated city’s retro skyline and heritage homes.

A penthouse bedroom

The property

Operations manager Anna Gibson, who has been integral to the hotel’s interior design, shows me around. The three-bedroom penthouse is particularly appealing. Afternoon sun streams through a wall of windows in the main room onto the comfy chairs and couches, linen throws and cowhide floor coverings. ‘Thanks for being a life changer’ is stencilled on a door.

 

Change is a self-check-in hotel with state-of-the-art keyless access. Apartments are self-contained but you can choose to have your towels refreshed daily instead of every few days. “It’s literally like Airbnb but a hotel version," explains Anna. And all sorts of people have already booked to stay, she tells me, including footy fans, corporate groups, solo travellers, couples, families. “There’s no reason you wouldn’t choose us. Our price is competitive, our product’s amazing," says Tara Howell. Every apartment has a washing machine, well-equipped kitchen, Ultimate Ears speaker, free wi-fi, TV, air-conditioner, hair dryer, iron and ironing board, free undercover parking. Most apartments have views and the hotel is just off Launceston’s cafe strip of George Street.

A spacious living area

Change’s eight causes – six chosen by the team and two voted on by the public – range from local to international. “We are unapologetically global," says Tara, “because we want people to think of their community as not just their backyard." At this stage the plan is to support different causes each year.

 

All murals are by Launceston-based street artist Patrick Camino, who’s been inspired by photojournalistic images of people from around the world. One face that particularly resonated with him was that of a man from India he’s since painted on a penthouse wall: “he’s thankful. I really wanted to capture that". Patrick loves the concept of the hotel. “There’s one thing that’s always interested me," he says. “Being distinctive."

 

Yet the Change team hopes their concept catches on and, eventually, people worldwide will book accommodation based on reasons beyond just amenities, location and price – so that everyone everywhere gets a better night’s sleep.

The main room and outdoor area of a two-bed apartment

The causes

Causes for Change you can support by checking in…

Act for Kids

A night funds one therapeutic session for a child or family who has experienced abuse.

Be Her Freedom

A night will provide a welcome pack to a survivor of human trafficking upon entering an A21 Campaign shelter.

Beyond Blue

A night funds a phone call to a youth in need of mental health assistance.

Freedom Center

A night supports one child through a short-term education program in India.

The Good Shepherd Agricultural Mission

A night provides 210 breakfasts for children in an orphanage in Banbasa, India.

Tasmanian Land Conservancy

A night purchases and protects approximately 10 square metres of land in Tasmania.

The Unconquered Project

A night funds the production of 80 packs of sanitary pads and their distribution within India.

Victory School of Hope

A night funds one child’s term of education and school supplies at this Port Vila, Vanuatu, school.

Read our ultimate travel guide to Launceston for more tips, guides and itineraries.

Elspeth Callender (she/they) seriously considered being a fiction writer until she began travelling and realised nothing is more fascinating than real people’s true stories. Now based in lutruwita/Tasmania, which is palawa Country, Elspeth is as dedicated to writing about the island she considers home as she is to places beyond its shores.
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The 6 dreamiest Airbnbs in Launceston

    By Liz Whitehead
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    Experience the history, creativity and unique spirit of Launceston with one of these dreamy Airbnb stays.

    Launceston’s rich history and creative spirit are reflected in the variety of unique Airbnb stays around the city. Whether you’d prefer to cosy up in a quaint cottage, base yourself in a sleek inner-city apartment or rest up in a nature retreat— Launceston has a fantastic range of Airbnb’s to suit any style. Here, we’ve rounded up some of the dreamiest Airbnb’s in Launceston that will ensure you have a memorable stay.

    1. Birdhouse Studios

    Best for: Couples, solo travellers and architecture aficionados with a penchant for luxury.

    Birdhouse studios are two impeccably stylish cabins perched on a hill in West Launceston, just 15 minutes’ walk from the CBD. Birdhouse is the epitome of sleek design, yet offers an interior that’s every bit as cosy as it is chic.

    Birdhouse Studios Airbnb in Launceston, Tasmania, Australia

    The cosy-yet-chic interiors of Birdhouse Studios. (Image: Birdhouse Studios Airbnb)

    Designed with warm wooden hues to match the surrounding Eucalyptus trees, Birdhouse merges nature with modern design. You’ll also get expansive views over the city’s East side— chill out on the balcony with one of the properties’ many architecture books left for design enthusiasts to flip through.

    External view of Birdhouse Studios in Launceston

    Birdhouse Studios is tucked up high amongst the trees with views of Launceston. (Image: Birdhouse Studios Airbnb)

    2. The Store House

    Best for: Families, couples, and friends looking for spacious and stylish accommodation.

    This townhouse is located in a lovely café precinct, perfect for soaking up Launceston’s lively vibes and heritage architecture. Dressed in modern white with wooden accents and a beautifully designed interior, this townhouse is light, luxurious and airy. There’s also a hot tub to unwind in—the perfect place to enjoy a glass of local Tassie wine if you’ve made an excursion to one of the local wineries.

    The Store House Airbnb in Launceston, Tasmania, Australia

    The Store House exudes light, luxurious and airy vibes. (Image: The Store House Airbnb)

    3. Treetop Townhouse

    Best for: Families and bush enthusiasts looking for a comfortable and peaceful place to stay.

    Wake up among the treetops! This getaway offers fantastic views over verdant canopies and distant frosty mountains—perfect for nature lovers seeking a peaceful retreat away from the city. This Launceston Airbnb is in the beautiful bushland surroundings and a short distance from the CBD as well as Cataract Gorge. Large glass windows encircle the property, allowing for lots of sunshine and exquisite views. Chill out on the deck, or recharge in the cosy interior with a book from the property’s well-stocked library.

    Treetop Townhouse Airbnb in Launceston, Tasmania, Australia

    True to its name, the Treetop Townhouse offers fantastic views over verdant canopies and distant frosty mountains. (Image: Treetop Townhouse Airbnb)

    4. Wahroonga on Bourke

    Best for: Couples with a penchant for luxury and modern design.

    Combining history and impeccable style, this 1901 Federation home is a charming place to base yourself for a visit to Launceston. You’ll be cosseted in luxury and great design— with phenomenal city views, heated floors and curated local artwork adorning the walls. Although the space oozes opulence, there are plenty of small personal touches to uncover during your stay (like freshly baked bread!) that makes Wahroonga feel like a slice of home. This accommodation spot is one of the highest-rated Airbnb’s in Launceston, and it’s easy to see why! Wahroonga on Bourke also have an apartment with similar design sensibilities that you can book, too.

    Wahroonga on Burke Airbnb in Launceston, Tasmania, Australia

    Wahroonga on Burke exudes casual opulence. (Image: Wahroonga on Burke Airbnb)

    5. Inner City Apartment

    Best for: Couples or solo travellers looking for a well-appointed, centrally located apartment.

    If you’re looking for a stylish and modern apartment in a central location, then this Inner City Apartment is the perfect Launceston base. Conveniently located close to Albert Hall, City Park and the Grand Chancellor, you’ll be in a prime position to catch all of the action and cultural events. You’ll also be a short walk from Harvest Markets, with plenty of museums and things to do a short walk away. Inside the accommodation, you’ll be shrouded by a sleek and stylish design featuring a dark charcoal colour palette.

    Inner city apartment Airbnb in Launceston, Tasmania, Australia

    Admire the sleek and stylish charcoal palette of this inner city apartment. (Image: Inner City Apartment Airbnb)

    6. Glebe Cottage

    Best for: Couples in search of something luxe – but a bit different.

    Glebe Cottage is a tiny-home nestled in Glebe Gardens, a short distance from the hustle and bustle of Launceston CBD. This minimalist house has everything you need, tessellated into comfortable and cosy quarters. The home may be compact, but the surrounding gardens are expansive. You’ll have a view of the award-winning gardens from your window, and full access to wander around with a glass of wine in hand.

    Glebe Cottage Airbnb in Launceston, Tasmania, Australia

    This tiny home nestled in Glebe Gardens is the perfect getaway base. (Image: Glebe Cottage Airbnb)

    Read our ultimate travel guide to Launceston for more tips, guides and itineraries.