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Australia’s best festival town is hiding at the end of the Great Ocean Road

Port Fairy is the festival town that has no off-season.

I’ll be honest: I didn’t think a town of 3000 people at the end of the Great Ocean Road could feel like a city that never sleeps. Then I started scrolling through Port Fairy’s events calendar and realised I’d need to book multiple trips to tick everything off. Jazz in February. Folk in March. A whole month of summer revelry over Christmas. Fireside warmth in June. Arts and blooms in spring. This is not a one-trip town – it’s a year-round obsession disguised as a sleepy Victorian fishing village.

Port Fairy was ranked fourth in Australian Traveller’s 100 best Aussie towns to visit list, but it also took the category win for the best town for festivals and events, too, as voted by an expert panel. For a place where whitewashed bluestone cottages line streets canopied by ancient moonah trees and the Moyne River meets the Southern Ocean in a blaze of gold, it’s the cultural heartbeat that truly sets it apart from its Great Ocean Road neighbours.

Meet the sleepy Victorian fishing village that never actually sleeps. Port Fairy has just been named Australia's number 4 best town and the best town for festivals and events in our 100 Best Aussie Towns! Once you see the events calendar, you'll understand why. Folk in March. Jazz in February. A whole month of summer revelry. Fireside warmth in June. Port Fairy is the festival town that has no off-season.

The event that put Port Fairy on the map

Streetscapes in Port Fairy on the Great Ocean Road
Pubs become stages during the Port Fairy Folk Festival. (Credit: Peter Foster)

Every conversation about Port Fairy eventually leads to the same place: the Port Fairy Folk Festival. Held over the Labour Day long weekend in March, it’s one of Australia’s most beloved and longest-running music events, drawing national and international folk, roots and blues artists to an intimate coastal setting that makes even headline talent feel like they’re playing just for you.

The magic isn’t just the lineup – though the lineup is consistently brilliant. It’s the way the whole town leans in. Pubs become stages. Parks fill with picnic blankets and the sound of banjos drifting on the sea breeze. Even if you’ve never considered yourself a folk person, you’ll leave a convert. Accommodation books out months in advance, so if the 2027 festival is on your radar, start planning now.

A festival for every season

Waterfront in Port Fairy on the Great Ocean Road
Port Fairy is the festival town that has no off-season.

What makes Port Fairy genuinely exceptional is that the Folk Festival isn’t an anomaly – it’s the headline act of a packed annual program. Here’s how to plan a year of visits around it.

Summer – Moyneyana Festival: The town transforms over the holiday season with this month-long celebration of community spirit. Daily activities, live music, markets and family-friendly entertainment make this the perfect time to bring the whole crew. Think long evenings by the river, local produce stalls, and that particular coastal-summer magic.

Autumn – Port Fairy Jazz Festival: Just before the folk crowds arrive, jazz fans descend for a weekend of traditional and mainstream performances across more than 100 acts at multiple venues. It’s a more intimate affair – and the restaurant bookings are a little easier to score.

Winter – Port Fairy Winter Weekends: Port Fairy in winter is a revelation. When the tourist crowds thin and the fire pits come out, the town’s personality shifts into something cosier and more local. Port Fairy Winter Weekends celebrate the season with food, warmth and community events that feel genuine rather than manufactured. If you want to see Port Fairy as the locals live it, this is your moment.

Spring – Port Fairy Spring Music Festival: As the weather turns and gardens bloom, the Port Fairy Spring Music Festival brings arts and community celebration to the fore. It’s a gentler pace – perfect for wandering over schedules – though with Port Fairy’s dining scene at its most vibrant in the run-up to summer, you’ll want to book dinner early regardless.

Need tips, more detail or itinerary ideas tailored to you? Ask AT.

AI Prompt

More than a festival town

Lighthouse in Port Fairy on the Great Ocean Road
Explore the lighthouse on Griffiths Island.
Drift House boutique accommodation in Port Fairy on the Great Ocean Road
The heritage buildings bring character to the town.
Port Fairy Farmers Market on the Great Ocean Road
Visit the Port Fairy Farmers Market.
People surfing at sunrise in Port Fairy on the Great Ocean Road
Surfing is big in Port Fairy.

On any given weekend, you might stumble across the Port Fairy Farmers Market overflowing with local produce, an art and craft day, a community film screening, or a street event that has half the town out with a glass of something Victorian in hand.

Beyond the calendar, the town itself is stunning. Griffiths Island – a short walk from the centre – is home to a lighthouse and a colony of short-tailed shearwaters (muttonbirds) that put on one of nature’s great daily spectacles at dusk. East Beach is a long, dramatic stretch popular with surfers and walkers, and the working fishing fleet still comes in with the morning catch, keeping things real in the best possible way.

External shot of the Pinot Noir villa at Basalt Retreat near Port Fairy on the Great Ocean Road
Basalt Retreat is the only vineyard accommodation on the Great Ocean Road.

For accommodation, forget the standard motel playbook – Port Fairy and its surrounds have options that are genuinely part of the experience. I stayed at Basalt Retreat, in the Pinot Noir villa. Set within a 24-year-old working vineyard just minutes from town, this adults-only escape is the only vineyard accommodation on the Great Ocean Road – and the detail is exceptional. Architect-designed, with soft tones, floor-to-ceiling light, a private deck facing the pinot rows, and a breakfast hamper of local produce waiting each morning (think organic yoghurt, fresh pastries and properly good coffee).

Why Port Fairy over its Great Ocean Road rivals?

Beach in Port Fairy on the Great Ocean Road
Port Fairy has a genuine sense of place.
Port Fairy Riverside Walk on the Great Ocean Road
Walk along the Port Fairy Riverside Walk.

Lorne has its surf-town cool, and Warnambool has its hot springs and walks, but Port Fairy has something harder to engineer: a genuine sense of place. It sits at the end of the road – literally, where the Great Ocean Road officially concludes – and it has the feeling of a destination rather than a stopover. People don’t drive through Port Fairy; they come specifically for it.

The bluestone heritage buildings, the working waterfront, the community events that fill the calendar, not because tourism demands it but because the locals simply love to celebrate – these are things Port Fairy has earned over 200 years of coastal life. Add the festivals, and you have arguably Victoria’s most complete small-town experience.

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How we chose the winners

Australian Traveller’s 100 best Aussie towns to visit were selected by a voting panel of much-loved Australians, industry experts and category authorities from across the country. The expert panel consisting of 15 travel experts, including the likes of Accor’s Adrian Williams, Ernie Dingo and Catriona Rowntree. Port Fairy was voted ‘Best Festivals and Events Town’ and came fourth overall in ‘Best 100 towns’ in Australia.

Here is the shortlist of what to know about Port Fairy

Port Fairy Golf Course on the Great Ocean Road
Port Fairy is 3.5 hours from Melbourne.

Getting there

  • Port Fairy is approximately 3.5 hours from Melbourne via the Princes Highway, or around 2.5 hours via Geelong if joining the Great Ocean Road from Torquay.

Key events

  • Moyneyana Festival: December – January
  • Port Fairy Jazz Festival: February
  • Port Fairy Folk Festival: March (Labour Day long weekend)
  • Koroit Irish Festival: April
  • Port Fairy Winter Weekends: June
  • Port Fairy Literary Weekend: September
  • Port Fairy Spring Music Festival: October
  • Port Fairy Annual Show: November

Where to stay

  • Basalt Retreat: The Great Ocean Road’s only vineyard accommodation, set within 24-year-old vines.
  • Merrijig Inn: Victoria’s oldest inn (est. 1841), central and full of character.

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Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
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The best new accommodation along the Great Ocean Road

    Louis Costello Louis Costello
    A new wave of retreats, hotels, glamping sites and more is encouraging visitors to savour their time spent along the Great Ocean Road.

    Long holding a place as one of Australia’s most rewarding drives, cliffs, curves and shifting coastal light continue to draw travellers to Victoria’s coastline year after year. What has evolved more quietly is the range of new accommodation along the Great Ocean Road to add new dimensions to the drive.

    Rather than competing for attention, these stays are shaped by their settings. They sit beside rivers, among vines, on the edge of lakes and close to town centres where local life unfolds at an unhurried pace. Together, they point to a way of travelling the Great Ocean Road that values time spent in place, as much as distance covered.

    1. The Monty, Anglesea

    Nina Cantina at the monty great ocean road
    Pop into Nina Cantina for tacos and views.

    Anglesea has always appealed to travellers drawn to a quieter stretch of coast, where surf culture, bushland and river scenery blend into one. The Monty complements that character with a recent rebrand and refresh with traditional beach road trip nostalgia in mind. Mid-century retro decor means rooms are contemporary and funky, without being over-styled.

    A highlight of the stay is Nina Cantina, the on-site Mexican restaurant overlooking the Anglesea River. Opening in 2026, it will undoubtedly become a popular gathering point, bringing together locals, day trippers and overnight guests. Watch the river flow while tucking into plates of tacos, before enjoying a digestion swim in The Monty’s pool.

    Mornings in Anglesea often begin quietly. Kangaroos are a familiar sight on the nearby golf course, and walking tracks wind through heathland that reflects the natural landscape of the Surf Coast. From here, the road south feels like a continuation rather than a departure, easing travellers into the next stretch of the journey.

    2. Basalt Retreats, Port Fairy

    Basalt Retreat Private Villa interior
    Discover this new adults-only retreat.

    Near Port Fairy, Basalt Retreats is an adults-only delight set among a 24-year-old vineyard at Basalt Wines. The accommodation is a mixture of luxury and linens (and ultra comfy beds), allowing the long stretches of grapes to take centre stage. As the sun sets, Basalt Retreats settles into stillness. With minimal light pollution, the night sky becomes part of the experience, and star-searchers will delight in the uninterrupted views of our vast universe.

    Poombeeyt Koontapool lookout
    See Poombeeyt Koontapool from the lookout.

    Staying along the Great Ocean Road western region gives you en route access to coastal landmarks. A visit to Poombeeyt Koontapool at Loch Ard Gorge is a must for those fascinated by natural blowholes, with enough walking trails to tucker out the most seasoned hiker.

    The Poorpa Yanyeen Meereeng Trail between Timboon and Port Campbell reveals how wetlands, farmland and coastline connect across the region, best appreciated on foot or by bike.

    3. Lake Colac Holiday Park, Colac

    Lake Colac Holiday Park along the Great Ocean Road
    Book into a cabin at Lake Colac Holiday Park.

    Lake Colac Holiday Park introduces new cabin accommodation set along the edge of a broad volcanic lake. The cabins are modern and light-filled, designed to make the most of the water views and open skies.

    Lake Colac plays an important role in local life, hosting community events and everyday rituals alike. Staying here offers insight into the agricultural heart of the Great Ocean Road region, where the pace is shaped by seasons rather than sightseeing schedules.

    Brae Restaurant great ocean road victoria
    Have a delicious lunch, then join a farm tour at Brae Restaurant. (Image: Visit Vic)

    Colac’s central location places visitors within reach of standout regional experiences. Otways Distillery’s Birregurra cellar door reflects the surrounding forest in its approach to spirits. While Brae Restaurant’s guided farm and kitchen garden tours offer a closer look at the land that underpins its acclaimed dining. Together, they highlight the strong connection between produce, place and people.

    4. Glamping tents, Apollo Bay Recreation Reserve

    Apollo Bay Recreation Reserve Glamping
    Take a breather in Apollo Bay with brand new glamping tents.

    Back on the coast, Apollo Bay has always been known to be a natural place to take a breather, sitting roughly at the Great Ocean Road’s midway point. The brand-spanking new glamping tents at the Apollo Bay Recreation Reserve offer comfortable accommodation that remains closely connected to the outdoors. With ensuite bathrooms and thoughtfully designed interiors, the cabin-tent hybrids offer enough privacy and luxuries to make the trip feel more luxurious than your standard camping affair.

    Set near the river and within walking distance of the town centre, the location allows guests to move easily between beach walks, forest drives and relaxed meals.

    A session at The Corner Sauna fits naturally into a stay here. The wood-fired sauna has become part of Apollo Bay’s way of life, offering warmth and restoration after time spent in the elements (also known as a frolic at the beach).

    Apollo Bay Fishermens Co-op
    Enjoy fresh seafood at Apollo Bay Fishermen’s Co-op.

    Apollo Bay has enough to entertain and dazzle travellers more than your average town. Graze on fresh seafood at local cafes – like Graze or Apollo Bay Fishermen’s Co-op before venturing to nearby waterfalls. Spend hours kayaking among real-life seals, try your hand at surf lessons taught by understanding and patient guides, or simply spend your days reading a book while the surf crashes in front of you.

    Together, these new accommodation openings highlight the Great Ocean Road’s continued evolution. With more places that invite travellers to slow down and stay a little longer, the journey becomes less about rushing between landmarks and more about engaging with the unique towns along the way.

    Start planning your next trip along the Great Ocean Road at visitgreatoceanroad.org.au.