6 reasons to visit Victoria’s friendliest seaside town: Warrnambool

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You may never have even heard of this quaint, family-friendly seaside town, but after a visit to Warrnambool, you’re not likely to forget it.

As we drive the three-hour inland route from Melbourne airport to Warrnambool, on Victoria’s south coast, my husband and I note the sprawling acreage and lush greenery that lines the freeway and it feels like a suitably relaxing start to the journey.

 

Upon arriving at the Best Western Olde Maritime Motor Inn, we meet the owner and our host, Raj, a lovely guy hailing from the UK who managed to go from humble hotel employee to owner in just a few short years. Raj’s sense of pride towards Warrnambool is unmistakable as he speaks to us over dinner at the inn’s signature restaurant, Clovelly. He opens up about starting a new life in the small Australian town he’d never heard of with his new Australian bride – and how it has been a wonderful place to raise a family.

 

I get the sense that Warrnambool has the type of community you want to be a part of, the kind where you can rely on your neighbour to bring in your mail when you’re away. It felt comforting, and a little like being on the set of Neighbours.

 

The next 48 hours are a wonderful, marvellous blur in which we see some of the most naturally beautiful vistas we’ve ever clapped eyes on, learn more about the history of Australia than we did in any classroom, and eat some of the most supremely beautiful produce available.

 

Here are six reasons you need to plan a trip to Warrnambool:

1. Relive History at Flagstaff Hill Maritime Museum and Village

As we wander across the road from our Best Western apartment to Flagstaff Hill, we are thankful that our destination is so close on such a brisk evening. Being so close to the south coast of the country, Warrnambool can certainly catch a breeze in the wintertime; beanies advised. After a short wait in the gift shop we are ushered downstairs, through a corridor with hanging panels, which in an instant comes to life with the face of a fisherman from the 19th century. He tells us about the ghosts of the Shipwreck Coast, right here in Warrnambool, and that we are in for quite a tale.

 

We then make our way down to the Flagstaff Hill village, which, for all intents and purposes resembles a fully functioning township from the 19th century. During the day, the blacksmith and various stores are roaring with life, but at night it’s less about the village – and all about the Sound and Light show.

 

The multi-million dollar experience takes audiences back through time to visit the Shipwreck Coast when whale oil was one of the most precious commodities a man could come across, and many died in a bid to get it. Careful of the moving set, you won’t see the wobbles and splashes coming, but they’ll happen.

 

Beachfront at Warrnambool, at the iconic location where the movie ‘Oddball’ was filmed.

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2. Dine at the Clovelly Restaurant

The shining gem of the Best Western Olde Maritime Motor Inn, Clovelly, is the sophisticated dining offering for guests and locals alike. Hotel owner, and our host, Raj chats with locals as they sit down to dine with their families, in an elegant and soothing space.

 

I wrestle over the menu, eventually settling on the Surf ‘n’ Turf, and am subsequently treated to some of the most satisfying prawns and sumptuous steak I’ve ever had. My only regret? Not asking for more of that sauce. The wines we sample with dinner are also of a high quality, the shiraz a standout, especially with the steak. However, for a usual non-dessert eater, I throw caution to the wind and order the sticky date pudding. Well, it may just be one of the best decisions I make throughout the whole trip – potentially in the last few months. And what I missed by way of sauce with the steak, I more than make up for in the form of butterscotch gooey golden syrup. I’m not drooling, you are.

3. Take a Stroll Through Port Fairy

In 2012 humble Port Fairy was voted the world’s most liveable community of towns with a population of under 20,000. The accolade was awarded by the UN-recognised LivCom Awards and it took everyone a little by surprise.

 

Though, perhaps it shouldn’t. The quaint seaside town feels like the type of place you might have holidayed with your family as a child, which makes for a feeling of calm of nostalgia as you wander its streets. It has a certain ‘way back when’ feel about it, probably due to the stores, which despite keeping up with the times, have also maintained a degree of small-town charm. The cosy local cafes, ice-cream parlour and clothes and shoes boutique If the Shoe Fits & Isabella’s, are a few standout options. Cuter than Christmas.

 

Bay of Islands Coastal Park, Warrnambool.

4. Get Some Whale Watching in

Winter is an incredible time to see the whales on the south coast of Victoria. As they migrate down ‘whale corridor’, the region from Warrnambool to Portland, you can often catch a glimpse from one of the many lookout spots scattered along the coast, however the best place is Warrnambool’s ‘whale nursery’.

 

The strip received its name because during the winter months whales from the Antarctic make the journey to warmer waters along this coast, in order to breed, birth and nurse their young. In early July we are probably just a few weeks premature, with the prime time for whale-spotting being mid-July to August.

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5. Explore Secret Beaches and Cliffs

Rocks along the Great Ocean Road
‘The Grotto’, located just out of Warrnambool, along the Great Ocean Road.

On our first full day in Warrnambool, we are introduced to a man called Bob, who Raj assures us knows everything there is to know about this magical place. Bob has raised his family in the town, and worked as the principal of the local high school. He now runs local tours for residents and tourists – and is even booked solid for large groups until November.

 

Bob is the kind of guy you just want to sit down with over a cup of tea and listen to. His passion for Warrnambool is contagious and the glint in his eye as he ferries us around to some of the most naturally awe-inspiring landscapes I’ve ever seen shows me just how pure his passion is. The Bay of Islands Coastal Park takes a little walking from Bob’s humble Southwest Explorer bus, but once we make it to the cliff face, the view is just phenomenal. Some of the most miraculously formed cliff edges make you feel as though you are standing on the edge of the world.

 

However, the best sight we were to see that day was yet to come. Bob instructs us down a path, that after weaving through some intense foliage, ushers us down a sand bank to find a completely isolated secret beach – one of Bob’s favourites – with what looks like two of the 12 Apostles lurching out of the sea. It is truly one of the grandest views I’d ever seen.

6. Try to Stay at the Caravan Park

During our tour, Bob also takes us down by the sea to an area that’s alive in summer, filled with families who stay for weeks on end, either in the caravan parks of the seaside accommodations. I clap eyes on the paddle boats on the small river and the putt putt golf range and am exclaiming to my husband how much I’d love to bring our future children here when I am interrupted by a laugh.

 

Raj says that the big problem with the BIG4 Warrnambool Figtree Holiday Park is that out-of-towners can rarely get in, because the locals who live just 500 metres up the road all shuffle down for summer. It seems life is so good down here, they’ve got no reason to leave.

 

Planning a road trip along the Great Ocean Road? Then check out our curated guide for everything you need to know.

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Inside Geelong’s glow-up from factory town to creative capital

    Chloe Cann Chloe Cann
    Abandoned mills and forgotten paper plants are finding second lives – and helping redefine a city long underestimated. 

    Just 15 years ago, Federal Mills was a very different place. Once among the most significant industrial sites in Victoria, the historic woollen mill was one of a dozen that operated in Geelong at the industry’s peak in the mid-20th century, helping the city earn its title as ‘wool centre of the world’. But by the 1960s global competition and the rise of synthetic fabrics led to the slow decline of the industry, and Federal Mills finally shuttered its doors in 2001. Within a few years, the abandoned North Geelong grounds had become makeshift pastoral land, with cows and goats grazing among the overgrown grass between the empty red-brick warehouses. It was a forgotten pocket of the city, all but two klicks from the bustle of the CBD.  

    Geelong cellar door wine bar
    Geelong has shed its industrial identity to become an innovative urban hub with reimagined heritage spaces. (Image: Ash Hughes)

    Federal Mills: from forgotten factory to creative precinct 

    Today, the century-old complex stands reborn. The distinctive sawtooth-roof buildings have been sensitively restored. An old silo is splashed with a bright floral mural, landscapers have transformed the grounds, and the precinct is once again alive with activity. More than 1000 people work across 50-plus businesses here. It’s so busy, in fact, that on a sunny Thursday morning in the thick of winter, it’s hard to find a car park. The high ceilings, open-plan design, and large multi-paned windows – revolutionary features for factories of their time – have again become a drawcard.  

    Paddock Bakery andPatisserie
    Paddock Bakery and Patisserie is housed within the historic wool factory. (Image: Gallant Lee)

    At Paddock, one of the precinct’s newer tenants, weaving looms and dye vats have been replaced by a wood-fired brick oven and heavy-duty mixers. Open since April 2024, the bakery looks right at home here; the building’s industrial shell is softened by ivy climbing its steel frames, and sunlight streams through the tall windows. Outside, among the white cedar trees, families at picnic benches linger over dippy eggs and bagels, while white-collar workers pass in and out, single-origin coffee and crème brûlée doughnuts in hand. 

    Geelong: Australia’s only UNESCO City of Design 

    Paddock Bakery
    Paddock Bakery can be found at Federal Mills. (Image: Gallant Lee)

    “A lot of people are now seeing the merit of investing in Geelong,” says Paul Traynor, the head of Hamilton Hospitality Group, which redeveloped Federal Mills. A city once shunned as Sleepy Hollow, and spurned for its industrial, working-class roots and ‘rust belt’ image, Geelong has long since reclaimed its ‘Pivot City’ title, having reinvented itself as an affordable, lifestyle-driven satellite city, and a post-COVID migration hotspot.  

    And the numbers stand testament to the change. In March 2025, and for the first time in its history, Greater Geelong became Australia’s most popular regional town for internal migration, overtaking Queensland’s Sunshine Coast. Current forecasts suggest Geelong will continue to outpace many other Australian cities and towns, with jobs growing at double the rate of the population.

    Tourism is booming, too. The 2023-24 financial year was Geelong and The Bellarine region’s busiest on record, with 6.4 million visitors making it one of the fastest-growing destinations in the country. It’s not hard to see why: beyond the city’s prime positioning at the doorstep of the Great Ocean Road, Geelong’s tenacity and cultural ambition stands out.  

    As Australia’s only UNESCO City of Design, Geelong is swiftly shaking off its industrial past to become a model for urban renewal, innovation, sustainability and creative communities. The signs are everywhere, from the revitalisation of the city’s waterfront, and the landmark design of the Geelong Library and Heritage Centre and Geelong Arts Centre, to the growing network of local designers, architects and artists, and the burgeoning roster of festivals and events. That’s not even mentioning the adaptive reuse of storied old industrial buildings – from Federal Mills, to Little Creatures’ brewery ‘village’ housed within a 1920s textile mill – or the city’s flourishing food and wine scene.  

    The rise of a food and wine destination  

    boiler house
    Restaurant 1915 is housed within a restored former boiler house. (Image: Harry Pope/Two Palms)

    Traynor credits now-closed local restaurant Igni, which opened in 2016, as the turning point for Geelong’s hospo industry. “[Aaron Turner, Igni’s chef-patron] was probably the first guy, with all due respect, to raise the bar food-wise for Geelong,” he says. “People now treat it really seriously, and there’s clearly a market for it.” While Igni is gone, Turner now helms a string of other notable Geelong venues, including The Hot Chicken Project and Tacos y Liquor, all within the buzzy, street art-speckled laneways of the CBD’s Little Malop Street Precinct. Many others have also popped up in Igni’s wake, including Federal Mills’ own restaurant, 1915Housed within the cavernous boiler house, 1915’s interior is dramatic: soaring, vaulted ceilings with timber beams, exposed brick, a huge arched window. The share plates echo the space’s bold character, playing with contrast and texture, with dishes such as a compressed watermelon tataki, the sweet, juicy squares tempered by salty strands of fried leeks, and charred, smoky snow peas dusted with saganaki on a nutty bed of romesco. 

    Woolstore
    The Woolstore is a new restaurant and bar housed within a century-old warehouse. (Image: Amy Carlon)

     The Woolstore, one of The Hamilton Group’s most recent hospo projects, opened in February. It occupies a century-old riverside warehouse and exudes a more sultry, fine dining ambience. Much like Federal Mills, the blueprint was to preserve the original brickwork, tallowwood flooring and nods to the building’s former life. That same careful consideration extends to the well-versed, affable waitstaff as well as the kitchen. Head chef Eli Grubb is turning out an eclectic mix of ambitious and indulgent mod Oz dishes that deliver: strikingly tender skewers of chicken tsukune, infused with hints of smoke from the parrilla grill, and glazed with a moreish, sweet gochujang ‘jam’; nduja arancini fragrant with hints of aniseed and the earthy lick of sunny saffron aioli; and golden squares of potato pavé, adorned with tiny turrets of crème fraîche, crisp-fried saltbush leaves, and Avruga caviar, to name but a few stand-out dishes.  

    Woolstore menu
    Woolstore’s menu is designed for sharing.

    Breathing new life into historic spaces  

    On the city’s fringe, hidden down a winding side road with little fanfare, lies a long-dormant site that’s being gently revived. Built from locally quarried bluestone and brick, and dating back to the 1870s, the complex of original tin-roofed mill buildings is lush with greenery and backs onto the Barwon River and Buckley Falls; the audible rush of water provides a soothing soundtrack. Fyansford Paper Mill is one of few complexes of its time to survive intact. It feels steeped in history and spellbindingly rustic.  

    “We were looking for an old industrial place that had some charm and romance to it,” explains Sam Vogel, the owner, director and winemaker at Provenance Wines which moved here in 2018. When he first viewed the building with his former co-owner, it was in such a state of disrepair that the tradie tenant occupying the space had built a shed within it to escape the leaking roof and freezing winter temperatures. “To say it was run down would be an understatement,” he notes. “There was ivy growing through the place; the windows were all smashed. It was a classic Grand Designs project.” 

    Provenance Wines
    Provenance Wines moved to Fyansford Paper Mill in 2018. (Image: Cameron Murray Photography)

    The team has since invested more than a million dollars into their new home. Where paper processing machinery once sat, wine barrels are now stacked. Vaulted cathedral ceilings are strung with festoon lights, and hidden in plain sight lies a shadowy mural by local street artist de rigueur Rone – one of only three permanent works by the artist.

    While the award-winning, cool-climate pinot noir, riesling and chardonnay naturally remain a key draw at Provenance, the winery’s restaurant is a destination in itself. Impressed already by whipsmart service, I devour one of the most cleverly curated and faultlessly executed degustations I’ve had in some time. It’s all prepared in a kitchen that is proudly zero-waste, and committed to providing seasonal, ethical and locally sourced meat and produce under head chef Nate McIver. Think free-range venison served rare with a syrupy red wine jus and a half-moon of neon-orange kosho, shokupan with a deeply savoury duck fat jus (a modern Japanese take on bread and drippings), and a golden potato cake adorned with a colourful confetti of dehydrated nasturtiums and tomato powder, and planted atop a sea urchin emulsion.  

    handcrafted pieces
    Bell’s handcrafted functional pieces on display.

    The complex is home to a coterie of independent businesses, including a gallery, a jeweller, and its latest tenant, ceramicist Elizabeth Bell, drawn here by the building’s “soul”. “There’s so much potential for these buildings to have new life breathed into them,” says Bell, whose studio is housed within the old pump room. “Even people in Geelong don’t know we’re here,” she says. “It’s definitely a destination, but I like that. It has a really calming atmosphere.”  

    A Melbourne transplant, Bell now feels at home in Geelong, which offers something Melbourne didn’t. “If this business was in Melbourne I don’t think it would’ve been as successful,” she notes. “It’s very collaborative in Geelong, and I don’t think you get that as much in Melbourne; you’re a bit more in it for yourself. Here it’s about community over competition.”  

    Elizabeth Bell
    Ceramicist Elizabeth Bell has a store in Fyansford Paper Mill.