Top Towns for 2022: Escape to Bright’s laidback yet majestic sceneries

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This historic town in Victoria’s high country might just take out the prize for Australia’s prettiest town, thinks Craig Tansley, but there’s plenty to do here besides leaf peeping. Discover why Bright landed at no.7 on your Top 50 Aussie towns list.

Find the complete list of the Top 50 Aussie Towns here.

What makes Bright so charming?

If there’s a prettier town in Australia, I’m yet to see it. Bright may well be located in the fissures of north-eastern Victoria, but you’d be forgiven for thinking you’ve been transported to a 19th-century mining town in Colorado.  

Set at the south-eastern end of a pine-clad valley dwarfed by the Australian Alps (and more specifically by Victoria’s tallest mountain, Mt Bogong), its leafy streetscape is dominated by century-old-and-then-some heritage buildings, some of which remain from the Victorian gold rush era of the 1850s.  

A picturesque town blooming with green scenery

Its leafy avenues planted with elegant European trees blaze with colour in autumn, while wildflowers bloom just beyond town. The Ovens River flows right through Bright, providing a hell of a backyard view for the cafes, restaurants and breweries built by its banks.  Here, with its sprawling outdoor terrace, the iconic Bright Brewery serves as the town’s main gathering point in summer months especially.  

Elm dining
Alfresco dining at the Bright Brewery.

Local artisan food makers and producers set up stalls at weekly farmers’ markets and walking trails crisscross town, connected by swinging bridges over calm, clear water that is ideal for family swims.

It invites you to explore its great outdoors

The 100-kilometre Murray to Mountains Rail Trail passes through town, too, its easy-to-ride off-road cycling trails that follow the region’s old railway tracks delivering you to nearby produce farms and wineries.  

vineyards around Ringer Reef Winery;
The verdant vineyards around Ringer Reef Winery.

Bright is part of the Alpine Valleys Wine Region, one of the oldest wine-growing districts in Victoria and home to 12 cellar doors set on rambling estates surrounding town. Set across five mountain valleys, with 30 grape varieties, this is one of Australia’s most underrated wine regions –for the scenery viewed from its tasting rooms alone. 

some bubby at the Ringer Reef Winery
Sample top drops at Ringer Reef Winery.

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A perfect haven for adventure seekers

And there are plenty more excellent adventures to be had in the region besides. From tandem micro-light flights off the tall peaks surrounding Bright, to abseiling the sheer cliff faces of nearby Mt Buffalo National Park , to skiing or mountain-biking the slopes of two of Australia’s best-known ski resorts, Falls Creek and Mt Hotham, part of a spectacular loop road that connects Victoria’s highest country.  

Or you might not want to leave town at all. And therein lies Bright’s charm. There’s a festival on almost every weekend, especially in summer and autumn. Or a sporting event – like the Audax Alpine Cycling Classic , one of Australia’s premier mountain bike races, held each Australia Day weekend.  

And some of the restaurants and cafes along its main drag are rated among regional Australia’s finest. 

Sixpence Coffee Roasters at Bright Brewery
Have a delightful conversation over coffee at Sixpence Coffee Roasters.
Explore more of Bright in our travel guide or find out which other towns made it into your Top 50.
Craig Tansley
Craig Tansley has been a travel writer for over 20 years, winning numerous awards along the way. A long-time sucker for adventure, he loves to write about the experiences to be had on islands, on the sea, in forests or deserts; or anywhere in nature across Australia, and the world.
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The top 10 events you don’t want to miss in Victoria in 2026

    Lara Picone Lara Picone
    From cycling and comedy to boating and begonia appreciation, there’s an event in regional Victoria that’s sure to have you circling dates on your calendar.

    1. Festival of Sails

    the Melbourne to Geelong passage race, Festival of Sails 2025
    The Melbourne to Geelong passage race will be held for its 183rd year. (Image: Salty Dingo)

    When: 24–26 January
    Where: Melbourne and Geelong

    This five-day regatta of sailing and onshore entertainment at Geelong’s waterfront includes Australia’s oldest sporting event, the Melbourne to Geelong passage race which, in 2026, will be held for its 183rd year. But you don’t have to be a yachtie, sailor or boat-enthusiast to enjoy the nautical excitement; there’s also a three-day line-up of entertainment, food and live music, including the anchoring of tall ships – ever a firm family favourite.

    2. Cadel Evans Great Ocean Road Race

    cyclists during the Cadel Evans Great Ocean Road Race
    Catch the best cyclists as they wind through Victoria’s coastal towns. (Image: Visit Victoria)

    When: 31 January – 1 February
    Where: The Bellarine Peninsula

    Meandering (at pace) along the Bellarine Peninsula and the Surf Coast is this annual cycling event that welcomes everyone from families to serious athletes. Since its beginnings in 2015, the race has become a huge hit with spectators flocking along to cheer on Lycra-clad competitors. Starting and finishing in Geelong’s Velo Village, this is the hub of the non-race activity with food and drink, roaming performers, lawn games and face painting.

    3. Riverboats Music Festival

    the performers at Riverboats Music Festival, Murray River
    The annual music festival is staged under majestic red gums by the Murray River.

    When: 13–15 February
    Where: Echuca–Moama

    Get along to bop and sway under the canopy of red gums at this annual music festival . Hosted by the twin towns of Echuca–Moama, the stage is set for Murray River-adjacent revelling as historic paddlesteamers peacefully chug alongside the event. As well as music, there’s dancing, food trucks and plenty of atmosphere to absorb.

    4. Neerim ArtsFest

    the Neerim ArtsFest south sculptures
    Admire stunning works at Neerim ArtsFest. (Image: Nicky Cawood)

    When: 28 February – 15 March
    Where: Gippsland

    This biennial Gippsland festival celebrates sculptural artists with an esteemed award in two categories, large outdoor and small indoor. The public is invited to enjoy the works over the exhibition period as they’re placed throughout Neerim South and surrounding venues. For 2026, the theme ‘The Spirit Soars’ leads artists to create stunning pieces that explore the expression of freedom in a thrilling visual capacity.

    5. ChillOut Festival

    a street parade during the LGBTQIA+ ChillOut Festival
    Think colourful street parades and burlesque performances.

    When: 5–9 March
    Where: Daylesford

    Pride in the country has been cheered on every March in Daylesford since 1997 with the riotous annual LGBTQIA+ ChillOut Festival . This colourful regional spectacle is an inclusive celebration of diversity that plays out across a vibrant parade, burlesque performances, a bush dance and a carnival. Get bedazzled, find a wig and stick on the false eyelashes for this fun party.

    6. Port Fairy Folk Festival

    Missy Higgins at the Port Fairy Folk Festival
    Celebrate folk music at the Port Fairy Folk Festival. (Image: Lucinda Goodwin)

    When: 6–9 March
    Where: Port Fairy

    In 2026, this beloved festival will be one year shy of its 50th anniversary. From folk fans to festival-lovers, this long-running event brings plenty of good vibes to guarantee an incredible experience. While music is at the heart of the festival, there’s also a range of workshops, exhibitions and family entertainment across dance, film and folk art. For its 49th year, the line-up so far includes Blair Dunlop, Elephant Sessions, and the musical duo Felicity Urquhart and Josh Cunningham.

    7. The Ballarat Begonia Festival

    a woman admiring flowers at The Ballarat Begonia Festival
    Gasp at delicate blooms at The Ballarat Begonia Festival.

    When: 7–9 March
    Where: Ballarat

    In bloom since 1953, this horticultural event places a collection of rare begonias at the centre of festivities, honouring the flower’s presence in Ballarat since the 1800s. During its history, the event has been visited by Queen Elizabeth II and, in 2015, it featured the launch of the largest outdoor Lego flower. Apart from a display of around 500 species of the flower of the moment, there’s also a begonia parade, entertainment, live music, food and presentations.

    8. The Bendigo Easter Festival

    Chinese dragon Dai Gum Loong dance at The Bendigo Easter Festival
    The majestic Chinese dragon Dai Gum Loong dance is an annual tradition at The Bendigo Easter Festival.

    When: 3–6 April
    Where: Bendigo

    Held in the city’s Rosalind Park, the annual Easter Festival has been a highlight of Bendigo’s calendar of events since 1871. A carnival of colourful activity, the festival welcomes everyone and rolls out the good times with everything from a Good Friday Easter egg hunt to live music and performances, a Rotary market and Gala Parade. Don’t miss the world’s longest imperial dragon rhythmically roaming the historic streets as part of the Easter Sunday festivities.

    9. Grape Escape

    a glass of wine at the Grampians Grape Escape
    Enjoy a wine tasting experience. (Image: Anthony Evans Photography)

    When: 1–3 May
    Where: The Grampians

    Backdropped by gorgeous Grampians/Gariwerd National Park, this much-loved bacchanalian-inspired festival of food, wine and music is a high-priority for gourmands. Held at Halls Gap Reserve, a Tasting Ticket includes a tumbler that unlocks free wine, beer and cider tastings and, if you are partaking, there’s a shuttle bus to get you back to your digs afterwards. Be sure to book your accommodation early for this one – its popularity is undisputed.

    10. Comedy in the Vines

    Comedy in the Vines at Cherryhill Orchards
    Get the good times rolling at Cherryhill Orchards. (Image: Saige Prime)

    When: 24–26 October
    Where: Yarra Valley

    The premise of Yarra Valley’s Comedy in the Vines , held at Cherryhill Orchards, is that wine and laughs pair well. Few arguments can be made, so get along this month (or next year), to have a giggle and a gamay. This year, taking the stage is the likes of Merrick Watts, Tommy Little, Ray O’Leary and Takashi Wakasugi. There are also masterclasses, a riesling and oyster shot bar, and plenty of food and music between gigs.