The unique appeal that crowned Broome your top town for 2022

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Just what is it about this remote Kimberley town that gets under the skin and stays there? Lara Picone explores the unique appeal that landed Broome at the top of your list of Top 50 Aussie Towns.

Find the complete list of the Top 50 Aussie Towns here.

What makes Broome so unique?

There is something indefinable about Broome. Fringed by an ancient and unrelenting desert, this town in Yawuru Country is an ocean-side oasis that exhibits a certain flimsiness.  

It’s as if any attempt to hold her would yield instant dissolution, leaving nothing but a few cagey crabs burrowing into the silty mangrove sand.  

Certainly, Broome is a mirage to travellers emerging from the surrounding Kimberley, besmirched with pindan and blinking dry eyes at the sight of this border town. She quenches desert thirsts with tall glasses of beer and elevates spirits through jovial retellings of what lies beyond her frontier skirt. 

sun-kissed beach in Broome
A wild colour palette featuring vibrant turquoise blues and blazing reds.

In the heat of the day, her bewitchingly clear waters twinkle as artificially as a cruise ship pool. Come nightfall, her weary skies, silhouetted by unflappable ungulates, diffuse the heat in a spectrum of sherbet hues.  

She is a breath-snatcher, for sure. From Cable Beach to Gantheaume Point and Roebuck Bay, her beauty is undeniable. But it’s the layers beneath that enslaves hearts, so much so that years after visiting, you may be busying yourself with some positively mundane task when Broome’s mirage will appear before you, imploring you to return to her monsoonal embrace.  

Crab Creek in Roeback bay, Broome
The red dirt meets the sea in Broome.

The allure of Broome’s pearls

At its colonial beginning, before it was officially established in 1883, Broome was a scrappy little outpost clinging, precociously, to Roebuck Bay. They came for pearls. And like any township built around the commodity of a luxury good, the population exploded with a specific type of entrepreneur operating within all the crannies of arguable legitimacy.  

A seemingly insatiable demand for pearls and those who could be sent to the bottom of the ocean to liberate them ensured that Broome became a wild outpost of elastic morality.  

Initially, the horrific practice of blackbirding (kidnapping Indigenous peoples as slaves) was deployed with few qualms; later, cheap labour started arriving from China, Malaysia, Japan and even Arabic countries, along with the hasty assembly of slums, opium dens, hawker stalls and prostitutes.  

Cape Leveque on the Dampier Peninsula
Cape Leveque’s remote beach is a sight to behold.

Eventually things evened out, but not before an astonishingly high number of souls were abandoned in the depths for the sake of a string of pearls. Ironic, really, that a thing of such shimmering purity authored so much death and devastation.  

Still, the legacy, while in parts deeply distressing, also had its upsides. It’s these upsides that contribute to Broome’s magnetism today, from her joyfully embraced multiculturalism to her world’s-edge allure. A little of that early pugnacity and plenty of resilience remains, laced with a feeling of jubilance. 

It is a town that celebrates its multiculturalism

Most jubilant of all is Broome’s best-loved celebration, the annual Shinju Matsuri Festival of the Pearl , which is a celebration of the town’s cultural diversity.  But, on any given day, you need only stroll Chinatown to comprehend the deeply appreciated contribution from diverse nations that has whittled the town into what it is today.  

Shinju Matsuri Festival of the Pearl
The annual Shinju Matsuri Festival of the Pearl.

Of course, the Yawuru people were here countless generations before Rubibi (the township of Broome) was unofficially settled. These Traditional Custodians were, and remain, the caretakers of the region, stretching as far inland as the Edgar Ranges on the hem of the Great Sandy Desert.  

In a staggering measurement of how recent even their ancient lore is, their stories fall in step behind those who came millennia before them.  Cretaceous and colossal, the imprint of dinosaur footprints tread 80 kilometres from Roebuck Bay to the Dampier Peninsula and are part of the area’s First Nations Peoples’ song cycle, which tells the story of a Dreamtime Creator.  

Cable Beach Rock Sunset
A stellar spot to watch the sunset.

It’s no hurdle to conceive how this story of an omnipotent architect called ‘Marala’ or ‘Emu Man’ manifested from the prehistoric impression left by ungainly, carnivorous theropods and four-legged, vegan sauropods. But it’s staggering to comprehend how these stomps in the sand managed to endure for 120 million years.  

The footprints mark the founding layer in the ongoing lamination of Broome and are as baked into what makes this town incomparable as they are into the earth itself.  

There are countless layers, though. Beyond her human history and a pummelling by bygone beasts, Broome’s addictive otherness also stems from her proximity to the Kimberley’s dazzling high-definition beauty.  

It has nearby gems to explore

There are those who come for Broome alone, lounging in resorts and enjoying sundowners on Cable Beach as they watch fellow tourists lurch rhythmically on a string of camels. 

Camels on Camel beach
Cable beach is one of the most-loved spots in Broome.

All of which is entirely wonderful. But there are others who tread water in Broome, pausing to embark on adventures outside of her cushioned lap. From the town, four-wheel-drives relentlessly depart like a procession of ants, pushing into the desert and along the majestic coast, up to desperately gobsmacking Cape Leveque and along the comprehensively beaten Gibb River Road.  

Broome is a town unlike others. Spirits of the past dive in her waters, trample her coastline, forage her mangroves, and populate her streets. But Broome is not haunted by the past. Rather, she relishes its lessons, polishes the good bits and shares it with the future. An outpost at heart, whether you pass through or linger, this place will unearth your inner explorer.  

Explore more of Broome in our travel guide or find out which other towns made it into your Top 50.
Lara Picone
Working for many of Australia’s top publications, Lara Picone has had the distinct pleasure of writing, editing and curating content about the finer things in life for more than 15 years. Graduating from Macquarie University with a Bachelor of Arts in Communication, her editorial foundation began at Qantas: The Australian Way magazine, before moving on to learn the fast-paced ropes of a weekly magazine at Sunday Magazine and picking up the art of brand curation at donna hay magazine. Pivoting a near-problematic travel lust into a career move by combining it with storytelling and a curious appetite, her next role was as Deputy Editor of SBS Feast magazine and later Online Editor of SBS Food online. She then stepped into her dream job as Editor of Australian Traveller before becoming Online Editor for both International Traveller and Australian Traveller. Now as a freelancer, Lara always has her passport at-the-ready to take flight on assignment for the Australian Traveller team, as well as for publications such as Qantas Magazine, Escape and The Weekend Australian. As ever, her appetite is the first thing she packs.
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Inspire your senses with these iconic East Kimberley stays

The East Kimberley should be on every bucket list, and here’s why.

Livistona palms soar out of chasms the colour of Valencia oranges. Shady waterholes beckon travellers daring to venture off the bitumen. From the air, fruit farms give way to vast plains that meet rolling hills and fascinating geological formations centuries in the making. The East Kimberley is one of Australia’s most treasured wilderness areas, but don’t be fooled by its rust-coloured roads. This north-eastern corner of Western Australia is home to some of Australia’s most iconic stays by Discovery Resorts  that should be on everyone’s bucket list.

A group of people enjoy an intimate dining experience at El Questro Homestead.
Dine in the heart of nature.

Your guide to Lake Argyle

The backstory

With rolling hills that glow amber at sunrise and glassy water that reflects the Kimberley’s bright blue sky, a visit to Lake Argyle is nothing short of awe-inspiring. As Australia’s second-largest man-made freshwater lake, travellers flock here to soak in the views from boats, helicopters and Discovery Resorts – Lake Argyle .

The latter is a lakeside oasis, a resort where travellers crossing from Western Australia into the Northern Territory (or vice versa) converge. Fifty minutes’ drive south of Kununurra, the property is perched atop a cliff overlooking the sprawling Lake Argyle.

Discovery Resorts – Lake Argyle was originally built in the late 1960s to provide accommodation for builders of the Ord River dam, which formed Lake Argyle. In the decades that followed it had several owners, until a Kununurra local took the reins in 2004 and reinvented the property with luxury villas and its now world-famous infinity pool. The iconic property was added to the Discovery Resorts portfolio in 2021, undergoing a major upgrade that took the resort from a beloved campground to an all-encompassing resort with premium waterfront villas.

A boat glides across the expansive waters of Lake Argyle, surrounded by the breathtaking landscapes of the Kimberley. As part of the Discovery Holiday Parks experience, this unforgettable journey offers adventure and relaxation.
Glide across the vast, shimmering waters of Lake Argyle.

The rooms

A lakeside resort like no other, Discovery Resorts – Lake Argyle offers something for everyone, from campsites to villas and cabins . The Deluxe Lakeview Cabins have views of the opposing cliff and are surrounded by bush, ensuring plenty of privacy, while both the Deluxe and Standard Cabins are ideal for families, with contemporary furnishings and one, two or four bedrooms. The campsites also come in a variety of sizes.

The facilities

There’s no doubt the biggest drawcard to Discovery Resorts – Lake Argyle is the lake, 20 times the size of Sydney Harbour. One of the best ways to experience it is on the Kimberley Durack Sunset Explorer Cruise , during which you’ll see freshwater crocodiles nesting along the banks (it’s home to 30,000 freshies) and even get the chance to swim in their waters. The cruise also takes in Mt Misery, towering above the original and now submerged Argyle Downs Homestead.

If you have young children who need to get to bed early, a great alternative is the three-hour Lunch Explorer Cruise . You’ll tour around the lake’s bays as you learn about the local wildlife before stopping at a remote island for a swim.

Refuel between adventures at the onsite pub-style eatery, The Lake Argyle Cafe. The cafe is the heart of the resort, bringing together friends new and old over a steak, cold beer and live music. Hours vary with the seasons, but rest assured you’ll be able to enjoy a good feed year-round, with a well-stocked general store also open during the day.

Cool off from a day of exploring in the striking infinity pool with some of the best views in the country (you’ll find sweeping views of the lake below). Or enjoy a flight with HeliSpirit, or clear your mind during a yoga class on the lawn.

Two people unwind in an infinity pool, overlooking stunning Lake Argyle at Discovery Holiday Parks.
Take a dip in the infinity pool and soak in breathtaking Lake Argyle views.

Your guide to El Questro

The backstory

One of the most famous stays in Australia is El Questro . A former cattle station, it’s evolved into one of the country’s most recognisable tourism destinations over the past 30 years, and is now embarking on a new chapter to elevate the region’s rich First Nations culture.

The property draws travellers seeking to reconnect with nature and the beauty of this country. Wild in spirit but immaculate in style, El Questro is a 283,000-hectare property like no other; surrounded by dramatic gorges, impressive mountain ranges, thermal springs, secluded waterfalls and even rainforest, it’s the perfect base for adventurous souls.

A person floats leisurely in the river at Discovery Holiday Parks, immersed in nature’s tranquillity.
Float along Zebedee Springs and immerse in nature.

The rooms

Across the sprawling El Questro are three properties catering to the wide variety of travellers who journey this way. The most impressive is the luxurious Homestead , where 10 suites perch at the edge of a burnt-orange cliff, with cantilevered bedrooms over the peaceful Chamberlain River. The adults-only, all-inclusive Homestead is a member of the prestigious Luxury Lodges of Australia collection and offers a backdrop of thick bushland; riverside, you’ll find an immaculate lawn and a shaded pool that lures guests out of their rooms.

At Emma Gorge , travellers will be immersed in the beauty of the Cockburn Ranges, falling asleep to the sounds of wildlife in safari-style tented cabins. This is where you come if you want to completely connect with your environment while retaining a few creature comforts. The Emma Gorge Tented Cabins sleep three or four people and feature private ensuites and ceiling fans.

Families also love The Station , home to simple yet comfortable air-conditioned rooms, as well as a large, leafy campground. Sitting by the Pentecost River, The Station is open from April to October and has a range of accommodation, from unpowered and powered campsites to air-conditioned tents for two people and a Gardenview Family Room for five.

Two people stand beside a suite perched on the edge of a striking burnt-orange cliff, gazing out over the serene Chamberlain River below.
Take a breather with stunning views of nature all around.

The facilities

Located in the heart of the Kimberley, El Questro retains its strong connection with its Traditional Owners, the Ngarinyin people. A highlight of a stay here is the Injiid Marlabu Calls Us experience ; over two hours, guests are immersed in the soul of Country by witnessing ancient healing rituals, listening to generational stories and learning about the land’s ancestral heritage.

Other experiences include bird watching, cruising through Chamberlain Gorge, hiking through Emma Gorge, horse riding, four-wheel-driving and soaking in Zebedee Springs. At the properties, you can also cool off in the pools, and relax in the restaurants or at private dining locations. A bonus of staying at The Homestead is the exclusive service of El Questro’s dedicated reservations team, who will craft a bespoke itinerary tailored to your travel tastes.

A group of people stand beside a tree, with a car parked nearby, taking in the surrounding natural beauty.
Experience thrilling nature activities.

Book your East Kimberley adventure today with Discovery Resorts.