The unique appeal that crowned Broome your top town for 2022

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Just what is it about this remote Kimberley town that gets under the skin and stays there? Lara Picone explores the unique appeal that landed Broome at the top of your list of Top 50 Aussie Towns.

Find the complete list of the Top 50 Aussie Towns here.

What makes Broome so unique?

There is something indefinable about Broome. Fringed by an ancient and unrelenting desert, this town in Yawuru Country is an ocean-side oasis that exhibits a certain flimsiness.  

It’s as if any attempt to hold her would yield instant dissolution, leaving nothing but a few cagey crabs burrowing into the silty mangrove sand.  

Certainly, Broome is a mirage to travellers emerging from the surrounding Kimberley, besmirched with pindan and blinking dry eyes at the sight of this border town. She quenches desert thirsts with tall glasses of beer and elevates spirits through jovial retellings of what lies beyond her frontier skirt. 

sun-kissed beach in Broome

A wild colour palette featuring vibrant turquoise blues and blazing reds.

In the heat of the day, her bewitchingly clear waters twinkle as artificially as a cruise ship pool. Come nightfall, her weary skies, silhouetted by unflappable ungulates, diffuse the heat in a spectrum of sherbet hues.  

She is a breath-snatcher, for sure. From Cable Beach to Gantheaume Point and Roebuck Bay, her beauty is undeniable. But it’s the layers beneath that enslaves hearts, so much so that years after visiting, you may be busying yourself with some positively mundane task when Broome’s mirage will appear before you, imploring you to return to her monsoonal embrace.  

Crab Creek in Roeback bay, Broome

The red dirt meets the sea in Broome.

The allure of Broome’s pearls

At its colonial beginning, before it was officially established in 1883, Broome was a scrappy little outpost clinging, precociously, to Roebuck Bay. They came for pearls. And like any township built around the commodity of a luxury good, the population exploded with a specific type of entrepreneur operating within all the crannies of arguable legitimacy.  

A seemingly insatiable demand for pearls and those who could be sent to the bottom of the ocean to liberate them ensured that Broome became a wild outpost of elastic morality.  

Initially, the horrific practice of blackbirding (kidnapping Indigenous peoples as slaves) was deployed with few qualms; later, cheap labour started arriving from China, Malaysia, Japan and even Arabic countries, along with the hasty assembly of slums, opium dens, hawker stalls and prostitutes.  

Cape Leveque on the Dampier Peninsula

Cape Leveque’s remote beach is a sight to behold.

Eventually things evened out, but not before an astonishingly high number of souls were abandoned in the depths for the sake of a string of pearls. Ironic, really, that a thing of such shimmering purity authored so much death and devastation.  

Still, the legacy, while in parts deeply distressing, also had its upsides. It’s these upsides that contribute to Broome’s magnetism today, from her joyfully embraced multiculturalism to her world’s-edge allure. A little of that early pugnacity and plenty of resilience remains, laced with a feeling of jubilance. 

It is a town that celebrates its multiculturalism

Most jubilant of all is Broome’s best-loved celebration, the annual Shinju Matsuri Festival of the Pearl, which is a celebration of the town’s cultural diversity.  But, on any given day, you need only stroll Chinatown to comprehend the deeply appreciated contribution from diverse nations that has whittled the town into what it is today.  

Shinju Matsuri Festival of the Pearl

The annual Shinju Matsuri Festival of the Pearl.

Of course, the Yawuru people were here countless generations before Rubibi (the township of Broome) was unofficially settled. These Traditional Custodians were, and remain, the caretakers of the region, stretching as far inland as the Edgar Ranges on the hem of the Great Sandy Desert.  

In a staggering measurement of how recent even their ancient lore is, their stories fall in step behind those who came millennia before them.  Cretaceous and colossal, the imprint of dinosaur footprints tread 80 kilometres from Roebuck Bay to the Dampier Peninsula and are part of the area’s First Nations Peoples’ song cycle, which tells the story of a Dreamtime Creator.  

Cable Beach Rock Sunset

A stellar spot to watch the sunset.

It’s no hurdle to conceive how this story of an omnipotent architect called ‘Marala’ or ‘Emu Man’ manifested from the prehistoric impression left by ungainly, carnivorous theropods and four-legged, vegan sauropods. But it’s staggering to comprehend how these stomps in the sand managed to endure for 120 million years.  

The footprints mark the founding layer in the ongoing lamination of Broome and are as baked into what makes this town incomparable as they are into the earth itself.  

There are countless layers, though. Beyond her human history and a pummelling by bygone beasts, Broome’s addictive otherness also stems from her proximity to the Kimberley’s dazzling high-definition beauty.  

It has nearby gems to explore

There are those who come for Broome alone, lounging in resorts and enjoying sundowners on Cable Beach as they watch fellow tourists lurch rhythmically on a string of camels. 

Camels on Camel beach

Cable beach is one of the most-loved spots in Broome.

All of which is entirely wonderful. But there are others who tread water in Broome, pausing to embark on adventures outside of her cushioned lap. From the town, four-wheel-drives relentlessly depart like a procession of ants, pushing into the desert and along the majestic coast, up to desperately gobsmacking Cape Leveque and along the comprehensively beaten Gibb River Road.  

Broome is a town unlike others. Spirits of the past dive in her waters, trample her coastline, forage her mangroves, and populate her streets. But Broome is not haunted by the past. Rather, she relishes its lessons, polishes the good bits and shares it with the future. An outpost at heart, whether you pass through or linger, this place will unearth your inner explorer.  

Explore more of Broome in our travel guide or find out which other towns made it into your Top 50.
Working for many of Australia’s top publications, Lara Picone has had the distinct pleasure of writing, editing and curating content about the finer things in life for more than 15 years. Graduating from Macquarie University with a Bachelor of Arts in Communication, her editorial foundation began at Qantas: The Australian Way magazine, before moving on to learn the fast-paced ropes of a weekly magazine at Sunday Magazine and picking up the art of brand curation at donna hay magazine. Pivoting a near-problematic travel lust into a career move by combining it with storytelling and a curious appetite, her next role was as Deputy Editor of SBS Feast magazine and later Online Editor of SBS Food online. She then stepped into her dream job as Editor of Australian Traveller before becoming Online Editor for both International Traveller and Australian Traveller. Now as a freelancer, Lara always has her passport at-the-ready to take flight on assignment for the Australian Traveller team, as well as for publications such as Qantas Magazine, Escape and The Weekend Australian. As ever, her appetite is the first thing she packs.
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15 top Broome hotels and resorts

    By Leah McLennan
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    It’s no secret that Broome is one of the most beautiful places in Australia. Think ancient Indigenous culture, azure waters and award-winning restaurants, all surrounded by rugged Kimberley landscapes. Bliss. Broome hotels and resorts are no different.

    Being one of Western Australia’s prettiest towns, hotels here are blessed with good views, tropical vibes and a hearty dose of history. From the timeless wonder of Pinctada McAlpine House to the Mangrove Hotel’s bayside escape, we’ve picked the best hotels and resorts.

    1. The Billi Resort

    Address: 97 Oryx Road (Lullfitz Drive)
    Price: $$

    king tent at The Billie in broome

    Stay in a luxe safari tent or chic villa. (Image: Taryn Yeates)

    Glamping is a wonderful way to experience Broome’s natural beauty and salty ocean air. The Billi Resort has a handful of luxe safari tents with timber floors, private bathrooms and a kitchenette.

    Situated within walking distance of Cable Beach, this retreat also boasts chic villas, ranging from one bedroom to three. Relax at the central pool area or hire an electric bike and explore the shoreline.

    2. The Pearle of Cable Beach

    Address: 14 Millington Road
    Price: $$ – $$$

    The Pearle of Cable Beach hotel

    Swim right up to The Pearle of Cable Beach. (Image: Taryn Yeates Photography)

    If you adore swimming, this resort is for you. Stroll from Cable Beach to your one-, two- or three-bedroom villa at The Pearle of Cable Beach and cool off in your very own private pool. Whip up a cocktail in the designer kitchen then sip it on the deck while dipping your toes into the plunge pool.

    This Southeast Asian-inspired resort has a cafe serving a continental breakfast buffet overlooking the communal pool, which is heated for comfort during the cooler dry season.

    Just be aware, the villas have some semi-detached bedrooms (under the same roof line). This might not suit families with young children.

    3. Beaches of Broome

    Address: 4 Sanctuary Road
    Price: $ – $$

    guest room in beaches of broome hotel and backpackers

    Relax in a private room between swims. (Image: Facebook/Beaches of Broome)

    This hostel is the perfect base for exploring the abundance of adventures on offer at Cable Beach. Located just metres from the ocean, Beaches of Broome offers both dormitory accommodation and private rooms.

    The piece de resistance, however, is the sparkling pool – the ideal locale for a cool drink with new or old friends.

    4. Cable Beach Club Resort & Spa

    Address: Cable Beach Road
    Price: $$$$

    Cable Beach Club Resort Broome

    Cable Beach Club Resort and Spa is the epitome.

    If you know anything about Broome, chances are you’ve heard of the grand dame of hospitality, the Cable Beach Resort & Spa. You can really live it up at this iconic resort where the vibe is unmistakably zen.

    Find four restaurants, two large pools (one adults-only), a spa and salon, a gym to get stuck into and a cocktail menu that’s as long as your arm. The eight-hectare property also offers a refresher room so you can use the resort facilities if you arrive or depart outside of check-in and out times.

    When you’re not pool-hopping or playing tennis, you can take a boat tour, scenic flight, fishing charter or camel ride on Cable Beach.

    5. Pinctada McAlpine House

    Address: 55 Herbert St (Corner Louis St)
    Price: $$$

    deck at Pinctada McAlpine House

    Enjoy the heritage style of Pinctada McAlpine House. (Image: Facebook/Pinctada McAlpine House)

    For fans of places with a past, Pinctada McAlpine House was constructed during the heyday of Broome’s pearl shelling industry. Located within walking distance of the town centre, the property now delivers the same historic charm in a more elegant setting.

    Guests can choose from a variety of suite styles, from the Garden Suite, with its peaceful atmosphere, to the exclusive McAlpine Suite with its four-poster bed and claw foot bath.

    6. Eco Beach Resort Broome

    Address: Lot 323 Great Northern Highway
    Price: $$$ – $$$$

    woman swims in the infinity pool at Eco Beach Resort Broome

    Swim the day away. (Image: Tourism Western Australia)

    Gaze the afternoon away with unrivalled views across the Indian Ocean at the secluded Eco Beach Resort in your solar-panel-charged eco villa, glamping tent, or two-bedroom house.

    When you can peel yourself away from your lodging, there is an onsite spa, complimentary daily yoga sessions, paddle boards and kayaks, shaded hammocks on the beach, an alluring infinity pool with comfy sun lounges and an incredible restaurant dishing out local produce.

    To totally unwind don’t miss Eco Beach’s signature activity ‘Mud & Bubbles’ where you paint yourself with mangrove mud and sip bubbles while waiting for the mud to dry, before rinsing off in the Indian Ocean.

    Eco Beach Resort is a 130km self-drive or shuttle bus south from Broome, or opt for a 25-minute helicopter transfer over some of the most spectacular coastline in the world.

    7. Bali Hai Resort & Spa

    Address: 6 Murray Road
    Price: $$$ – $$$$

    pool at Bali Hai Resort & Spa

    Step foot into Bali without leaving Broome. (Image: Facebook/ Bali Hai Resort & Spa)

    Like being in the Bali of a bygone era, the relaxed Bali Hai Resort & Spa has a centre-piece swimming pool, lush grounds and spa treatments using traditional Balinese recipes. It’s impossible not to unwind here.

    Set a couple of blocks back from Cable Beach Resort and adjacent to Kimberley Sands Resort, you have four self-contained villas to choose from, all with private courtyards and outdoor bathrooms. The restaurant (dinner only) has a great selection of dishes featuring Western Australian produce, such as prawns, beef eye fillet and pork belly. Dine inside or opt for a table on the deck that has been built around a shiny boab tree.

    8. Mangrove Hotel

    Address: 47 Carnarvon Street
    Price: $$$ – $$$$

    an outdoor pool with palm trees and sun loungers at Mangrove Hotel, Broome

    Plunge straight into the pool at Mangrove Hotel.

    Home to arguably Broome’s best view, Mangrove Hotel is polished down to the last detail. Along with two pools, the breezy hotel has a lively bar and restaurant that seamlessly flows from an indoor setting to an outdoor oasis.

    Rooms are white and contemporary, with pops of turquoise fabrics that match the dreamy waters of Roebuck Bay.

    9. Oaks Broome Hotel

    Address: 99 Robinson Street
    Price: $$$

    the pool at Oaks Broome Hotel

    Stay in central Broome at Oaks Broome Hotel.

    Broome is home to two Oaks properties – one close to Cable Beach and the other a short walk from Chinatown. An advantage of staying in a chain hotel is that you mostly know what to expect before you even check-in.

    Near Broome’s retail centre, Oaks Broome Hotel has around 100 hotel rooms, studios, and one- or two-bedroom self-contained apartments. Guests get access to the umbrella-lined pool and a restaurant that offers alfresco and air-conditioned dining.

    10. Oaks Cable Beach Resort

    Address: 11 Oryx Road
    Price: $$ – $$$

    interior suite at Oaks Cable Beach Resort

    Opt for Oaks Cable Beach Resort for an amazing pool and beach access.

    If you love swimming, sunbathing and a bit of luxury, you must plan your vacation around an amazing pool. Oaks Cable Beach Resort boasts five swimming pools including an impressive lagoon-style pool and a children’s wading pool where parents can take up position on a sun lounger. Here you have a choice of modern studio rooms and apartments ranging from one bedroom to three.

    11. Moonlight Bay Suites

    Address: 51 Carnarvon Street
    Price: $$$ – $$$$

    pool at Moonlight Bay Suites

    Soak in views of Roebuck Bay. (Image: Facebook/Moonlight Bay Suites)

    You won’t be far from Matso’s famous Brewery if you check into the Moonlight Bay Suites or the Bayside Holiday Apartments, both owned by the Kimberley Accommodation Group.

    Overlooking Roebuck Bay, Moonlight Bay Suites has a huge swimming pool, manicured gardens and 50 one- and two-bedroom suites, 18 of which boast bay views.

    On the corner of Hamersley Street, over the road from Matso’s, Bayside Holiday Apartments offers basic apartments and a pool.

    12. Roebuck Bay Hotel

    Address: 33 Carnarvon Street
    Price: $$ – $$$$

    pool at Roebuck Bay Hotel in broome

    Party on at The Roey. (Image: Facebook/Roebuck Bay Hotel)

    In the heart of Chinatown, The Roey (as it’s affectionately known) is Broome’s longest-standing hospitality establishment, dating back to 1890. If drag bingo, wet t-shirt competitions and nightclubbing until 3am is your type of holiday, then make a beeline for the Roey Backpackers and Party Bar.

    Take a dip in the pool, prep a snack in the communal kitchen and make yourself comfy in one of the many, many bunk beds. If you’re after a room of your own, Roebuck Bay Hotel, as the name suggests, also has standard hotel rooms.

    13. Mantra Frangipani Broome

    Address: 15 Millington Road
    Price: $$$ – $$$$

    a pond where water lilies grow, Mantra Frangipani Broome

    There’s a pond where water lilies grow at Mantra Frangipani Broome. (Image: Roderick Eime)

    Mantra Frangipani Broome has apartments ranging from one bedroom to three, which feature a beachside vibe with tiled floors and bright artwork. Cool off in your private outdoor shower or grab a sun lounge next to one of the two pools.

    It’s an easy walk from this Accor-owned hotel to the Cable Beach restaurants, or you can catch a bus to town directly outside the resort.

    14. Mercedes Cove Exclusive Coastal Retreat

    Address: Dampier Peninsula
    Price: $$ – $$$

    an aerial view of the beach at Mercedes Cove Exclusive Coastal Retreat

    A tropical getaway awaits at Mercedes Cove Exclusive Coastal Retreat.

    Overlooking the white sand of Pender Bay on the Dampier Peninsula about 190 kilometres north of Broome, sits the idyllic Mercedes Cove Exclusive Coastal Retreat glamping spot. Cue endless stargazing by night and whale watching by day.

    You can choose from two eco-tents, a cabin with a real bathroom or our favourite – Open Deck, where you’ll sleep in a double bed under a mosquito net on the verandah.

    a beachfront dining setup at Mercedes Cove Exclusive Coastal Retreat

    Dine by the beach at Mercedes Cove Exclusive Coastal Retreat.

    15. Jetwave Pearl

    Address: Horizontal Falls
    Price: $$$$$

    the living room interior of Horizontal Falls Accommodation at Jet Wave Pearl

    The Jet Wave Pearl can fit up to 20 guests. (Image: Taryn Yeates)

    If you love the Horizontal Falls and want to stay longer than just a day, there’s an overnight experience on offer aboard Jetwave Pearl.

    Horizontal Falls Seaplane Adventures 24-hour tour includes seaplane transfers from Broome, powerboat rides, a sunset cruise, swimming in a marine enclosure and an overnight stay on the two-level, 10-room Jetwave Pearl. It is one of our top picks for Broome tours for a reason.

    a bed facing windows with waterfront views in Horizontal Falls Accommodation at Jet Wave Pearl

    Wake up to uninterrupted waterfront views. (Image: Taryn Yeates)

    Find more insider travel tips in our Broome travel guide.