From country communities to coastal favourites, these destinations have been crowned WA’s top dogs.
Each year, the Top Tourism Town Awards celebrate the regional destinations striving to not only attract visitors, but to keep them coming back. And right now, the spotlight is firmly on Western Australia. This year, a bounty of remarkable destinations was whittled down to just 13 contenders across three categories.
Top Tourism Town finalists: Geraldton, Kununurra and Kalgoorlie-Boulder.
Small Tourism Town finalists: York, Carnarvon, Jurien Bay and Harvey.
Tiny Tourism Town finalists: Coral Bay, Gascoyne Junction, New Norcia, Kalbarri, Pemberton and Walpole.
With such a stellar line-up of finalists, the competition was always going to be fierce. But the winners have now been revealed – and the crowns couldn’t be more fitting.
Top Tourism Town

Taking first place as WA’s Top Tourism Town for 2026 is Kununurra, located more than 1000 kilometres inland from Broome near the Northern Territory border. Often referred to as the gateway to the Kimberley, this remote outback gem serves as the perfect base for exploring some of Australia’s most extraordinary natural wonders, including Lake Argyle and the Bungle Bungle Range.

But it’s not just Kununurra’s spectacular landscapes that helped secure its new title. Home to a passionate and tight-knit community, the town hosts a range of locally led initiatives designed to celebrate its unique culture, history and character. Among them is the beloved Ord Valley Muster, a bucket-list festival of music, art, food, comedy and First Nations experiences.
Silver: Geraldton
Bronze: Kalgoorlie-Boulder
Small Tourism Town

The sleepy coastal town of Jurien Bay is officially WA’s Small Tourism Town for 2026, found roughly 2.5 hours north of Perth by car. This laid-back locale in the Wheatbelt region is a mecca of marine life, offering endless opportunities for boating, diving, snorkelling and swimming amongst its crystalline waters.

Situated on WA’s humpback highway, Jurien Bay is a prime spot for whale watching. From May to December, admire the majestic beasts as they migrate between Antarctica and the warm waters of the Kimberley. Visit Jurien Bay Marine Park and you’ll also encounter sea lions, dolphins, turtles and fish as they meander among vibrant reefs and seagrass meadows.
Silver: Carnarvon
Bronze: York
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Tiny Tourism Town

Taking out the title of WA’s Tiny Tourism Town for 2026 is Kalbarri, perched where the Murchison River meets the Indian Ocean along the state’s Coral Coast. The breezy town is a place of striking contrasts, where rugged gorges and winding riverways give way to soaring coastal cliffs and turquoise waters.

Flying under the radar for far too long, Kalbarri is now earning a reputation as one of Australia’s top emerging towns. A wave of new infrastructure is helping to support this growing popularity, including the spectacular Kalbarri Skywalk, completed in 2020. Together with Kununurra and Jurien Bay, Kalbarri highlights WA’s remarkable breadth of destinations just waiting to be discovered.
Silver: Pemberton
Bronze: Walpole















