The best towns to visit in Western Australia, ranked

From spirited outback townships to remote communes along stunning coastline, these towns in WA are worth ticking off your bucket list.

Western Australia is so expansive it takes several days of driving, non-stop, to travel its length. But scattered in between are a host of wonderful towns that warrant long-term lingering. Spanning wildlife-rich boroughs to country escapes, these are the very best towns to visit in WA, as ranked in Australian Traveller’s 100 best Aussie towns to visit list.

1. Broome

Overall rank: 6/100

Yawuru Country

Cable Beach, Broome — Red earth, turquoise water and Cable Beach sunsets create an unforgettable scene. (Credit: Tourism Australia)

Broome has a wildly beautiful landscape of clashing colours: where the deep red of the outback earth meets the shimmering turquoise of the Indian Ocean. The town is a gateway for legendary Kimberley adventures and home to one of the most famous beaches in the country: Cable Beach. Here, panellist Adrian Williams’ great joy is enjoying a Matso’s Ginger Beer while watching the camels walk at sunset – a quintessential Broome experience.

Don’t miss: Broome’s “rich pearling history and cultural diversity," says panellist Paul Ah Chee. It was considered the pearling capital of the world in the 1880s, luring workers from Indonesia, Malaysia, China, Japan and Europe. Time your visit with Shinju Matsuri – or the Festival of the Pearl – a week-long cultural celebration held annually in August/September.

2. Eagle Bay

Overall rank: 8/100

Wadandi Country

Soak in the peaceful coastline beauty of Eagle Bay. (Credit: Tourism Australia)

“This north-facing beach town is WA’s secret enclave of laid-back Aussie charm, where the luxe beach pads are just as fascinating as the beach itself," says panellist Quentin Long. Sitting atop Cape Naturaliste in Geographe Bay, this Margaret River beauty is a true scene-stealer with its powdery, pure-white sands and bewitchingly clear waters. Proximity to the nearby towns of Yallingup and Dunsborough, and the area’s exceptional wineries, means there’s plenty to do once you finally drag yourself away from the beach.

Don’t miss: “The sugary fine sand and translucent water feels so pure you could bottle it – it’s hard to leave," says Quentin Long. And if you’re a diver, Eagle Bay’s clear waters have plenty to delight below the waves with the HMAS Swan wreck colonised by all manner of sealife.

3. Kalbarri

Overall rank: 19/100

Nanda Country

the Kalbarri Skywalk from above — Admire the expansive views from the vertiginous platforms at Kalbarri Skywalk. (Credit: Tourism Western Australia)

“Epic cliffs and stunning gorges," is how panellist Irene Jones describes the appeal of Kalbarri/Wurdimarlu, one of the top towns in WA for stunning surrounding landscapes. This Coral Coast town is on the map for its dramatic convergence of ocean and outback. New tourism infrastructure, including the spectacular Kalbarri Skywalk (completed 2020) suspended over the Murchison River Gorge and an ongoing Foreshore Revitalisation Project, which will include the restoration of Nanda cultural site Gidamarra Spring, is securing Kalbarri as one of Australia’s premier tourism towns.

Don’t miss: Wildflower season, from late winter through to spring.

4. Margaret River

Overall rank: 20/100

Wadandi Country

Enjoy world-class drops and local produce at Voyager Estate. (Credit: Tourism Western Australia)

A three-hour drive from Perth, Margaret River sits at the centre of the region that bears its name – where wine, waves and food converge. Begin your day with a morning surf, then commit to a long lunch at winery restaurants like Voyager Estate or Vasse Felix where local crayfish, abalone and truffles inform the menus. “Wine plus surf plus food is a ridiculous combo," says panellist Irene Jones.

Don’t miss: The outdoors as well as cellar doors: wander amid towering karri trees, explore ancient cave systems etched over millennia and follow the curves of the coastline.

5. Fremantle

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Overall rank: 24/100

Whadjuk Noongar Country

Soaking up the sun at Bathers Beach. (Credit: Tourism Western Australia/@ospreycreative)

A short spin from Perth, this salt-licked, charmingly offbeat port hub whirs with lively art and musical festivals basically year-round. Its hundred-year-old markets are worth a visit, as is its spatter of craft breweries, independent boutiques and maritime heritage sites such as the WA Shipwrecks Museum. “It’s a historic location with a great emerging bohemian vibe," says panellist Paul Hamra.

Don’t miss: New stays such as Owston Hotel and The Garde (located in the former police headquarters), which are reinventing the town’s past with local-infused creativity.

6. Esperance

Overall rank: 25/100

Kepa Kurl Wudjari Country

The sands on this east-facing curve of WA coast are so iridescently white they make sunglasses an imperative. Offset by aquamarine waters, Esperance is one of those truly special places that etch themselves deeply into your heart. “It’s a long way for most of us to get to," says panellist Catriona Rowntree, “but the effort pays off – truly breathtaking." While here, enter the Cape Le Grand National Park to visit Lucky Bay, where wild kangaroos are equally drawn to this stunning spot. Beach expert and panellist Brad Farmer concurs, calling it the “gateway to the best beaches in the west."

Don’t miss: Esperance is also home to colourful lakes, which bloom pink from algae. They’re best glimpsed from above on a scenic flight.

7. Denmark

Overall rank: 44/100

Minang & Bibbulmun Noongar Country

Greens Pool in Denmark, WA from above — Large granite boulders rise out of the turquoise waters at Greens Pool. (Credit: Tourism Western Australia)

“Green, coastal and crazy pretty," says panellist Irene Jones of this Great Southern region town that is all white-sand beaches, staggeringly clear waters and smooth boulders that look as though they’ve been rolled into the landscape by giants. It’s a place that truly invites disconnection. Hike through the wildflower-strewn William Bay National Park, immerse yourself in the shallow waters of the sheltered Greens Pool and Elephant Rocks, and leave the phone behind in favour of an old-school camera. It’s by far one of the best towns in WA for nature adventures.

a tiny cabin with picturesque views at Heyscape Denmark — Go off-grid at Heyscape Denmark.

Don’t miss: Continue your connection to nature with a stay at Heyscape. These cabins are set to absorb the beauty of your surroundings with a few modern luxuries. Choose from one-bedroom, two-bedroom or four-person cabins.

8. Albany

Overall rank: 47/100

Menang Noongar Country

ultural dancer in Balgang, Albany — Experience the vibrant Noongar culture during Balgang Albany. (Credit: Astrid Volzke)

A year-long party is marking the 200-year milestone of Albany, Western Australia’s first European settlement. Balgang Albany anchors the city’s bicentenary with a landmark series of events running across 2026. Balgang, meaning ‘together’ in Noongar culture, grounds the program, which features immersive soundscapes and community-led events, in connection. Expect bold ideas, dual cultural histories and a city – traditionally celebrated for surfing and whale-watching – rewriting its own story.

Don’t miss: “Those sheer cliffs and pounding Southern Ocean swell are proper dramatic! Great walking tracks, powerful history and a genuinely excellent kebab in town seal the deal for me," says panellist Rae Johnston.

9. Kununurra

Overall rank: 62/100

Miriuwung & Gajerrong Country

lake argyle — The vast waters of Lake Argyle show off the region’s unforgettable colours. (Credit: Tourism Western Australia)

Meaning ‘Big Water’ in Miriuwung language, Kununurra is surrounded by a rugged landscape and wildlife-rich waterways including the croc-inhabited Ord River and spectacular Lake Argyle. “I still dream about the colours of Kununurra at sunset," says panellist Imogen Eveson, “and can’t wait to go back to experience how the town has continued to evolve since my last visit." While it has long been a gateway to the East Kimberley, Kununurra is emerging as a base for First Nations-led experiences, from cultural walks with Kingfisher Tours to Blak Tapas cafe and the ever-evolving Waringarri Aboriginal Arts centre in town.

Don’t miss: “Hidden Valley [Mirima National Park] on the edge of town. I would rate it 11 – it feels so ancient," says panellist Adrian Williams.

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10. Pemberton

Overall rank: 69/100

Bibbulmun Noongar Country

Yeagarup dunes in Pemberton, WA — Yeagarup is the largest inland dune system in the southern hemisphere. (Credit: Tourism Australia)

Pemberton is steeped in history, established in 1912 as a timber town that supplied sleepers for the Trans-Australian Railway between Western Australia and South Australia. Those native karri forests, which Irene Jones describes as “magical", are an emblem of this south-west region, with some trees towering up to 90 metres in height. Walk among these ancient giants, alongside misty rivers, seasonal wildflowers and disused railway lines reclaimed by nature. They even butt right up against the remarkable Yeagarup Dunes.

the Vintner's Residence at Ampersand Estates in Western Australia — Check into The Vintner’s Residence at Ampersand Estates, just a 30-minute drive from Pemberton.

Don’t miss: Book a luxe stay at Ampersand Estates, a boutique cool-climate winery and artisanal distillery on the Donnelly River, inclusive of a gourmet breakfast hamper and wine tasting

11. Exmouth

Overall rank: 75/100

Baiyungu, Thalanyji & Yinigurdira Country

Exmouth is “about as isolated from the rest of the world as you can get, which is part of its beauty," says panellist Adrian Williams. This coastal town is known as the home to World Heritage-listed Ningaloo Reef, an “underwater wonderland that delivers swims with whale sharks and humpbacks plus sightings of manta rays and nesting turtles," according to panellist Katie Carlin. Exmouth was hit by Tropical Cyclone Narelle in late March but is open for business. Continuing to plan trips and support local operators will play a vital role in the region’s ongoing recovery.

Don’t miss: The rugged limestone ranges and arid coastal plain of Cape Range National Park. It’s home to roos, emus and echidnas, plus luxury glamping at Sal Salis, walking trails and beaches where you can swim among coral.

12. Kalgoorlie-Boulder

Overall rank: 81/100

Marlinyu Ghoorlie Country

The Court Hotel in Kalgoorlie. (Credit: Tourism Western Australia)

Tick Australia’s oldest brothel in Australia’s largest outback town off your to-do list. Kalgoorlie-Boulder is filled with colonial-era buildings, characterful pubs and, ahem, historic brothels – remnants of the gold rush. It all started in 1893 when three Irish prospectors were travelling through by horse and found 3kg of alluvial nuggets by chance. By 1901, the Golden Mile was established – known as the richest square mile on Earth – and Kalgoorlie flourished.

Don’t miss: Kalgoorlie-Boulder’s “big mining energy with history," suggests panellist Irene Jones. The town remains an important mining hub and is home to the Super Pit, an open-pit gold mine so big it can be seen from space. Double down on the history lesson with a visit to the Museum of the Goldfields.

13. York

Overall rank: 97/100

Ballardong Noongar Country

Sitting pretty on the Avon River, York is a tried-and-trusted country escape for Perth weekenders thanks to its bucolic pastoral scenes and low-key energy. The town itself, WA’s first European inland settlement, is a flâneur’s dream with its Victorian and Federation-era architecture, while the surrounding countryside lends itself effortlessly to outdoor adventures – from horseback riding to skydiving. It’s one of the best towns in WA for good reason.

Don’t miss: A barbecue while taking in 360-degree views over York and rolling countryside from Mount Brown Lookout, a 342-metre-high viewpoint accessible by foot or car.

This article is part of Australian Traveller’s 100 best Aussie towns to visit, as chosen by a panel of industry experts, well-known Aussies and travel insiders. See our full list of 100 best Aussie towns here and visit the special 100 best Aussie towns hub here.

With unhurried mornings, long, sun-filled afternoons, evenings shaped around sunset, this iconic beach offers an all-day experience (and it’s about to get even better).

As the sun slowly rises over the languid waves and fine sand of Broome’s Cable Beach, the morning colours shift from rich apricot to pale gold and frosty pearl. Remnants of life reveal themselves in the subtle shadows – crab claw marks, towel impressions, footprints. Life here is unhurried, but don’t be fooled. This town is continually shifting like the desert dunes that surround it.

And with a $75 million upgrade – offering easier and more inclusive access for people of all abilities – it’s getting even better.

Cable Beach upgrade foreshore redevelopment stage 1 — Discover the Cable Beach redevelopment.

The addition of comfortable and welcoming spaces has begun (and will continue). This means visitors will be able to spend longer enjoying this beautiful environment, while knowing that the upgrade will create a more environmentally protected setting that preserves the natural character visitors come for. Come sunset, soak it in all the better thanks to the already improved foreshore areas, made for lingering while the light changes. And for the kids, a new splash park and accessible dry playground will make it easy to while away the hours.

Think you know what a day at this beach is like? Think again.

Morning colours

car on cable beach at sunrise — Cable Beach comes alive after sunrise. (Credit: Tourism WA)

As the sun colours the sky, Cable Beach shows signs of life (and not just the aquatic kind). Locals and visitors alike float in the cool water as it laps the shore, landlubbers explore the coast on foot, runners pace and beachside yoga classes bring quiet movement to the day.

When the sky is blue and the sun is firmly in position, head down to the well-known Cable Beach House for a long, slow breakfast overlooking the ocean. Think fresh tropical fruit, eggs cooked your way and strong coffee in the warm morning breeze.

Afternoon adventures

camel train on cable beach in broome at sunset — Join a camel train at sunset. (Credit: C J Maddock)

When you’re ready to explore, carve a path along the Minyirr Park Trail – a gentle 1.5-2km track through coastal bushland with spectacular views of the dunes. Refuel at the nearby Spinifex Brewery for lunch with its low-key, outdoor beer garden. There’s even an outdoor playground if you’re travelling with young humans.

Walk off your lazy lunch by watching (or joining) one of the beach soccer or volleyball games, or even try Silent Beats Broome – a silent walking disco through the dunes. Or book a spot on the famous camel trains, watching the sun drop below the horizon along the way. They’re a constant reminder of the fascinating history, landscape and cultural mix in this part of the country.

Evening degustation

server at Cable Beach Club — Stop into the Cable Beach Club. (Credit: Tourism WA)

As the day closes, watch the world-famous Cable Beach sunset from the appropriately named Sunset Grill at Cable Beach Club. This open-air terraced dining spot overlooking the beach is the kind of place where the view takes centre stage.

While you sip on a lychee, lime & lemonade mocktail or a local beer, enjoy the bustle of life and nature outside as the day comes to an end.

For dinner, nab a table at the Bali Hai Cafe, where they offer pan-fried crispy barramundi, Abrolhos Island scallops and deep-sea snow crab. When you’re ready for bed, check in to Pinctada Hotel Broome – a lush, tropical resort with palm-dotted gardens and a large, lagoon-style pool to cool off in.

Beyond the beach

Beyond the wide, open beach and never-ending sky of Cable Beach, there are many more reasons to visit North West Australia. These are just a few.

Unmatched experiences

Shinju Matsuri Festival's popular Long Table Dinner on cable beach — Join Shinju Matsuri Festival’s popular Long Table Dinner. (Credit: Tourism WA)

Engage with the history of the land and its people on an Indigenous cultural tour exploring everything from the local wildlife to the tastes of bush tucker. To understand the importance of pearling to this town, take a tour of Chinatown, or head outside of town to the live pearl harvests at Willie Creek or Cygnet Bay Pearl Farm, one of Australia’s oldest pearl farms.

Learn why Japanese pearlers were central to Broome’s pearling success and visit the largest Japanese cemetery in Australia, where 900 Japanese pearlers were buried – a testament to the risks and rewards of this dangerous profession.

And book ahead every spring for when communal tables, freshly cooked local fare and festoon lighting fill the beach for the extremely popular Long Table Dinner on Cable Beach. It’s a highlight of the Shinju Matsuri Festival, along with the Floating Lanterns Matsuri, where you can personalise a lantern and gently release it into the sea to honour those you love.

Dining discoveries

Further your culinary adventure at the laid-back Sunday Sesh at Matso’s Broome Brewery. Chow down on smoked crocodile or Aussie barramundi while kicking back to a local DJ as the heat of the day fades.

For more tunes, the beautiful outdoor Bay Club at the Mangrove Hotel is a great choice for dinner with live music, DJs or an event that stretches on into the early hours. Still hungry? Pop by Johnny Sausage for Italian-influenced meals paired with impeccable wines.

Natural beauties

Gantheaume Point cabnle beach broome — Experience the striking colours of Gantheaume Point. (Credit: Tourism WA)

Avoid the crowds and head to Town Beach for a quieter vantage point to see the phenomenal Staircase to the Moon – a natural illusion where the rising full moon is reflected on the tidal flats, creating a shimmering ‘staircase’ stretching up to the sky.

Just south of Cable Beach are the deep red cliffs and dramatic ocean views of Gantheaume Point, where 130-million-year-old dinosaur footprints can be seen, revealed at low tide. Or head to Roebuck Bay to visit the internationally significant wetlands, where vast tidal flats are home to shorebirds and coastal fauna.

Between October and March, watch turtles nesting and hatchlings emerge from the sand. You’ll be holding your breath as they make their way down to the shoreline, ready to start their life in one of Australia’s most beautiful landscapes.

For more on Cable Beach and Australia’s North West, visit australiasnorthwest.com.