Revealed: The 5 most sought-after Aussie destinations to book in 2025

Rachael Thompson Rachael Thompson
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Data from Airbnb has revealed that in 2025, Australian domestic travel will be all about sun, sand, seafood, and shiraz.

Thinking about exploring your own backyard in 2025? Airbnb has unveiled the must-visit Aussie destinations you won’t want to miss.

In their latest report, Airbnb reveals the top trending destinations that have captured the attention of Australian travellers, based on searches from January to September 2024. There’s a clear preference for coastal escapes and vineyard retreats – truly the best of both worlds – showcasing Australians’ desire for relaxation, adventure, and quality produce.

1. Jervis Bay

Hyams Beach
The pristine white sands of Hyams Beach. (Image: Destination NSW

Located on the South Coast of NSW, just a three-hour drive from Sydney, Jervis Bay is renowned for its pristine white beaches and laidback coastal vibe. There’s something for everyone here: Animal lovers can admire whales, dolphins and seals; foodies can savour a beer tasting at one of Shoalhaven Coast’s biggest drawcards, the Jervis Bay Brewing Co; and nature lovers can relish sun-soaked days at Hyam’s Beach and hike in lush national parks.  

2. K’gari, Queensland

White sand beach and K'gari
Pristine white sands, crystal-clear waters, and lush greenery await. (Image: Tourism Australia)

With pristine white sandy beaches, turquoise waters, breathtaking lakes, untouched rainforests, and rich wildlife, the World Heritage-listed K’gari offers plenty of activities for nature and adventure enthusiasts as well as those seeking relaxation. This unique destination 15 kilometres off Hervey Bay is the world’s largest sand island where visitors can experience thrilling 4WD and sand dune adventures, hiking, camping, and spectacular whale watching. It’s also home to a pure strain of dingoes that roam freely across the island. 

Another unique way to experience the island is the Illumina show at the Kingfisher Bay Resort. The creative genius behind Uluṟu’s Wintjiri Wiṟu has created permanent light, laser and projection installations that bring to life the island’s cultural stories and natural wonders.

Need tips, more detail or itinerary ideas tailored to you? Ask AT.

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3. Yarra Glen, Victoria 

Yarra Glen valley
Yarra Glen boasts rolling vineyards, lush green hills, and a charming small-town atmosphere. (Image: Tourism Australia)

Yarra Glen is a gourmet haven nestled in the heart of the Yarra Valley. Wine lovers have access to world-class wineries and the chance to sample some of Australia’s finest drops from the likes of Yering Station, De Bortoli Wines, and Domaine Chandon. The town oozes country charm, with quaint streets, historic shops, and cosy cafes.

Spend your days sipping top-notch wine, hot air ballooning over the picturesque landscapes, and cycling along the many bike paths that wind through the valley. The area also has a vibrant local market scene including The Yarra Glen Market and Yarra Glen Farmers Market which offer fresh produce, handmade goods, and artisan products.

4. St Helens, Tasmania

St Helens, Eastern Tasmania
This picturesque town is known for its beautiful beaches, pristine natural environments, and vibrant fishing culture. (Image: Tourism Australia)

This delightful coastal town offers a mix of natural beauty, outdoor activities, a rich history, and some of the most delicious seafood you’ll ever have. Renowned as a seafood haven, this vibrant fishing community is home to world-class oysters, mussels, scallops, and flathead, all freshly harvested from its pristine waters. It is also considered a gateway to the Bay of Fires, whose 10-kilometre stretch of beaches has been revealed as the best in Australia for 2025 so basing yourself here means you’re spoilt for choice with where to take a dip. 

5. Tanunda, South Australia 

Bethany Wines in Tandunda Barossa Valley
Bethany Wines produce high-quality wines, including shiraz, grenache, and cabernet sauvignon.

Another destination for wine enthusiasts and gourmands, Tanunda is located in the heart of the Barossa Valley and is known for its rich history, wine production, and beautiful landscapes. Its strong German heritage is reflected in its architecture, festivals, and food which brings a unique charm to the area. Visitors can explore the charming streets lined with historic buildings, enjoy wine tastings from renowned wineries like Jacob’s Creek and Penfolds, and indulge in local produce, from gourmet cheeses at The Barossa Valley Cheese Company to artisanal chocolates at Barossa Valley Chocolate Company.

Rachael Thompson
Rachael Thompson is Australian Traveller's Evergreen Editor and Hotel Addict. She's responsible for the foundational content on AustralianTraveller.com, helping to manage and grow the brand’s destination guides. With a background in design and travel media, Rachael is dedicated to curating content that is as much informational as it is beautiful. She began her career at Belle magazine, before taking up editorial roles at Homes to Love and Bed Threads. When she's not writing, editing or optimising content, Rachael enjoys exploring the city's newest restaurants, bars and hotels. Next on her Aussie travel wish list is Lord Howe Island.
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Why you should visit these iconic Tassie destinations

    Lee Mylne Lee Mylne
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    Tasmania’s crisp clear air, misty mountains, lakes and ancient forests beckon as winter approaches.

    Travelling in the off season has many benefits, none more so in Tasmania, where it’s uncrowded and uncomplicated. Ease into winter with a getaway that spells relaxing with a glass of wine or local whisky, bathing under the stars, or gazing at reflections in pristine waters. Add fireside dining, wilderness walks, after-dark gallery visits and plenty of history and you’ve got a curated winter escape designed to make travelling in the quieter months of the year even more rewarding. NRMA Parks and Resorts’ Off Season Signature Packages across Tasmania (plus 10 per cent off for members) make all these things possible.

    Cosy up at Cradle Mountain

    two women walking aorund Cradle Mountain Hotel NRMA Parks and Resorts
    Immerse into the wilderness at Cradle Mountain Hotel.

    For an alpine wilderness experience like no other, chose Cradle Mountain Hotel for a winter getaway. You may even wake up to gently falling snow. Explore nearby Dove Lake, gaze at Cradle Mountain is and listen to the gush of waterfalls.

    As Cradle Mountain works its charm, slow down to enjoy the crisp alpine air away from the hustle of the city. There are no crowds here, just serenity and the chance to recalibrate.

    Cradle Mountain’s Off Season Signature Package includes two or more nights’ accommodation, breakfast daily, a bottle of wine (Retreat rom bookings only) and off-season dessert with dinner. Then sip on mulled wine as you wander through the Wilderness Gallery admiring the work of Tasmanian artists.

    Finding the flavours of Freycinet

    aerial of Freycinet Lodge NRMA Parks and Resorts
    Stay at the only accommodation within beautiful Freycinet National Park.

    As the only accommodation within Freycinet National Park, among the many reasons for staying at Freycinet Lodge is its easy access to stunning Wineglass Bay, Mt Amos and Honeymoon Bay.

    By day it’s the place for communing with nature, taking hikes in some of Tasmania’s most beautiful locations. By night, savour the regional seasonal flavours of the east coast, sip mulled wine to keep out the chill and gaze up at the star-studded skies. This is slow coastal indulgence at its best.

    Freycinet Lodge’s Off Season Signature Package includes two or more nights’ accommodation, breakfast daily, a hosted Flavours of the East Coast food and wine tasting experience and mulled wine under the stars, or beside the fire, after dinner.

    Escape to lakeside Pumphouse Point

    interior of pumphouse point NRMA Parks and Resorts
    Stay cosy while looking out onto Lake St Clair.

    Set on the edge of beautiful Lake St Clair in native bushland in the heart of Tasmania’s Central Highlands, Pumphouse Point has launched a new era for its boutique accommodation with the opening of two new luxury retreat rooms last October.

    Each of the trio of rooms are thoughtfully designed, with an indoor fireplace and deep-soak bathtub, both perfect for a winter escape. This retreat offers dining and an expanded collection of hosted experiences, including a guided tour to learn more about this historic place, chocolate tastings and whisky tasting from local artisans – with more to come later in the season.

    Borrow an e-bike and explore on your own, throw a line in, head off for a hike in the ancient forests that surround the lake, book a relaxing massage, or just settle in for an evening by the fire as the lake works its own magic.

    Pumphouse Point’s Off Season Signature Package includes two or more nights’ accommodation, breakfast, larder lunch and dinner, a bottle of wine with dinner each night, and a chocolate or whisky tasting experience, as well as two $50 massage vouchers.

    Slow down in Strahan Village

    aerial of boat going through strahan tasmania
    Explore UNESCO world heritage wilderness.

    As the gateway to UNESCO world heritage wilderness, picturesque Strahan Village is the ideal base for exploring Tassie’s west coast. With a wide range of accommodation choices, from cosy waterfront colonial-style cottages to hotel rooms with sweeping views over Macquarie Harbour, it’s the perfect place for slow travel.

    Join Gordon River Cruises to explore ancient wilderness and magical reflections on the Gordon River, wander through the village at your own pace or hire a bike to discover local secrets and attractions, including the iconic West Coast Wilderness Railway. Thrill-seekers can hire taboggans to hit the towering Henty Dunes.

    Strahan’s Off Season Signature Package includes two or more nights’ accommodation, a Gordon River cruise for two and mulled wine at Hamer’s Bistro.

    Delve into history in Port Arthur

    interior of glamping tent at Port Arthur Holiday Park NRMA Parks and Resorts
    Glamp under the stars at Port Arthur Holiday Park.

    Spend your evenings glamping under the stars and your days stepping back in time as you explore the captivating stories of the World Heritage listed Port Arthur Historic Site. Port Arthur Holiday Park is the perfect base for exploring the Tasman Peninsula and uncovering the stories of Australia’s colonial and convict past.

    Surrounded by nature and history, this off-season escape has the all the makings of an unforgettable getaway. All glamping tents are heated to keep you warm during the off-season months when the nights get a little cooler, and have private bathrooms. Stargazing tents have the added luxury of an outdoor bath on the verandah.

    The Port Arthur Off Season Signature Package includes two or more nights’ accommodation, a Port Arthur Historic Site tour for two and 10 per cent discount for dining at local restaurant On The Bay during your stay.

    Start planning an unforgetable trip to Tasmania with NRMA Resorts at nrmaparksandresorts.com.au.