Like any economy-class flyer will tell you, boarding a large plane is a bit like taking a pauper to Fifth Avenue – an insight into the luxuries money could buy, if only you had it.
The first time I boarded a plane I couldn’t understand why people complained about long haul flights, I walked in to find rows of roomy seats that could double as single beds, mini televisions and more buttons and gadgets than a Transformer. This is was going to be all kinds of fun! Then I realised I was walking through business…
As I walked down the aisle the seats suddenly became cramped into rows of eight, not six, the cry of babies became louder and overhead storage compartments were already so packed the doors couldn’t close, let alone fit my items.
Qantas has unveiled its first Business Lounge in Adelaide. Designed in collaboration with architecture firm Architectus, this elegant space celebrates the flavours and landscapes of South Australia.
Oh, so this is why they call it cattle class.
Over the years I’ve since learned to look straight ahead and ignore the lushness of business en route to my seat at the rear. In fact, on occasion I have secretly scoffed at business customers – clearly with more money than sense.
But when I was recently offered a business seat with Qantas on a return flight from Western Australia, I wasn’t quite so unaffected. Alright, guilty – I did a Lleyton Hewitt-esque “come on!", marked it down in my diary, then counted down the days. Having only ever flown economy, just what was so good about business that warranted the quadrupled price tag?
I arrive at Perth’s airport, fresh off a connecting flight, and have 15 minutes to enjoy the glory of the business lounge. So condensing the experience which any sophisticated traveller would typically enjoy over an hour, my travel companions and I race in, peruse one of the many magazine and newspaper stands, scoff down a complimentary bowl of crispy snacks from the bar and a glass of champagne, all before darting to the boarding gates. Moral of the story – arrive at the airport early so you have time to actually enjoy the lounge at leisure.
As we board the plane, it feels quite alien taking only a couple steps before the stewardess says “Right here, Miss Jenkins".
Ah, my seat. My beautiful, spacious seat. Pillowy and wide, and with more leg room than I know what to do with. I test out every way I can maneovour my lair for the next five hours, flick almost every switch I can find (which the old-hand business traveller next to me isn’t quite so excited by), and read over the menu at least nine times before takeoff. I am a child on a sugar high.
During the safety briefing, I’m even excited when the voiceover announces “emergency life jackets in business are found under your leg rest" – yes, leg rest!
But it’s not just the almighty seats that make the business experience. The differences between it and economy vary in obviousness, but they all add up. The aisles are wider, the bathrooms are lovelier, the blankets are softer and thicker and the menu, oh now that’s something special.
Don’t get me wrong, the food in economy is far from substandard, but it certainly doesn’t match menu offerings like pistachio-encrusted salmon fillet, slow-cooked braised beef cheeks, passionfruit panna cotta or crème brulee. Even the faultless staff seem happier.
There’s the larger in-built flat-screen television for every seat too – with an extended range of entertainment options no less – and even the head phones are of higher quality.
But back to the seat – the fact that you can lie completely flat in the seats for a proper mid-flight nap alone almost justifies the inflated price tag.
So is it worth it? If it’s a long-haul flight and you genuinely have the disposable income – absolutely. Even if it’s just once if your life that you splurge.
I was almost disappointed when we landed. It’s going to be tough going back to economy.
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Abandoned mills and forgotten paper plants are finding second lives – and helping redefine a city long underestimated.
Just 15 years ago, Federal Mills was a very different place. Once among the most significant industrial sites in Victoria, the historic woollen mill was one of a dozen that operated in Geelong at the industry’s peak in the mid-20th century, helping the city earn its title as ‘wool centre of the world’. But by the 1960s global competition and the rise of synthetic fabrics led to the slow decline of the industry, and Federal Mills finally shuttered its doors in 2001. Within a few years, the abandoned North Geelong grounds had become makeshift pastoral land, with cows and goats grazing among the overgrown grass between the empty red-brick warehouses. It was a forgotten pocket of the city, all but two klicks from the bustle of the CBD.
Geelong has shed its industrial identity to become an innovative urban hub with reimagined heritage spaces. (Image: Ash Hughes)
Federal Mills: from forgotten factory to creative precinct
Today, the century-old complex stands reborn. The distinctive sawtooth-roof buildings have been sensitively restored. An old silo is splashed with a bright floral mural, landscapers have transformed the grounds, and the precinct is once again alive with activity. More than 1000 people work across 50-plus businesses here. It’s so busy, in fact, that on a sunny Thursday morning in the thick of winter, it’s hard to find a car park. The high ceilings, open-plan design, and large multi-paned windows – revolutionary features for factories of their time – have again become a drawcard.
Paddock Bakery and Patisserie is housed within the historic wool factory. (Image: Gallant Lee)
At Paddock, one of the precinct’s newer tenants, weaving looms and dye vats have been replaced by a wood-fired brick oven and heavy-duty mixers. Open since April 2024, the bakery looks right at home here; the building’s industrial shell is softened by ivy climbing its steel frames, and sunlight streams through the tall windows. Outside, among the white cedar trees, families at picnic benches linger over dippy eggs and bagels, while white-collar workers pass in and out, single-origin coffee and crème brûlée doughnuts in hand.
Geelong: Australia’s only UNESCO City of Design
Paddock Bakery can be found at Federal Mills. (Image: Gallant Lee)
“A lot of people are now seeing the merit of investing in Geelong,” says Paul Traynor, the head of Hamilton Hospitality Group, which redeveloped Federal Mills. A city once shunned as Sleepy Hollow, and spurned for its industrial, working-class roots and ‘rust belt’ image, Geelong has long since reclaimed its ‘Pivot City’ title, having reinvented itself as an affordable, lifestyle-driven satellite city, and a post-COVID migration hotspot.
And the numbers stand testament to the change. In March 2025, and for the first time in its history, Greater Geelong became Australia’s most popular regional town for internal migration, overtaking Queensland’s Sunshine Coast. Current forecasts suggest Geelong will continue to outpace many other Australian cities and towns, with jobs growing at double the rate of the population.
Tourism is booming, too. The 2023-24 financial year was Geelong and The Bellarine region’s busiest on record, with 6.4 million visitors making it one of the fastest-growing destinations in the country. It’s not hard to see why: beyond the city’s prime positioning at the doorstep of the Great Ocean Road, Geelong’s tenacity and cultural ambition stands out.
As Australia’s only UNESCO City of Design, Geelong is swiftly shaking off its industrial past to become a model for urban renewal, innovation, sustainability and creative communities. The signs are everywhere, from the revitalisation of the city’s waterfront, and the landmark design of the Geelong Library and Heritage Centre and Geelong Arts Centre, to the growing network of local designers, architects and artists, and the burgeoning roster of festivals and events. That’s not even mentioning the adaptive reuse of storied old industrial buildings – from Federal Mills, to Little Creatures’ brewery ‘village’ housed within a 1920s textile mill – or the city’s flourishing food and wine scene.
The rise of a food and wine destination
Restaurant 1915 is housed within a restored former boiler house. (Image: Harry Pope/Two Palms)
Traynor credits now-closed local restaurant Igni, which opened in 2016, as the turning point for Geelong’s hospo industry. “[Aaron Turner, Igni’s chef-patron] was probably the first guy, with all due respect, to raise the bar food-wise for Geelong,” he says. “People now treat it really seriously, and there’s clearly a market for it.” While Igni is gone, Turner now helms a string of other notable Geelong venues, including The Hot Chicken Project and Tacos y Liquor, all within the buzzy, street art-speckled laneways of the CBD’s Little Malop Street Precinct. Many others have also popped up in Igni’s wake, including Federal Mills’ own restaurant, 1915. Housed within the cavernous boiler house, 1915’s interior is dramatic: soaring, vaulted ceilings with timber beams, exposed brick, a huge arched window. The share plates echo the space’s bold character, playing with contrast and texture, with dishes such as a compressed watermelon tataki, the sweet, juicy squares tempered by salty strands of fried leeks, and charred, smoky snow peas dusted with saganaki on a nutty bed of romesco.
The Woolstore is a new restaurant and bar housed within a century-old warehouse. (Image: Amy Carlon)
The Woolstore, one of The Hamilton Group’s most recent hospo projects, opened in February. It occupies a century-old riverside warehouse and exudes a more sultry, fine dining ambience. Much like Federal Mills, the blueprint was to preserve the original brickwork, tallowwood flooring and nods to the building’s former life. That same careful consideration extends to the well-versed, affable waitstaff as well as the kitchen. Head chef Eli Grubb is turning out an eclectic mix of ambitious and indulgent mod Oz dishes that deliver: strikingly tender skewers of chicken tsukune, infused with hints of smoke from the parrilla grill, and glazed with a moreish, sweet gochujang ‘jam’; nduja arancini fragrant with hints of aniseed and the earthy lick of sunny saffron aioli; and golden squares of potato pavé, adorned with tiny turrets of crème fraîche, crisp-fried saltbush leaves, and Avruga caviar, to name but a few stand-out dishes.
Woolstore’s menu is designed for sharing.
Breathing new life into historic spaces
On the city’s fringe, hidden down a winding side road with little fanfare, lies a long-dormant site that’s being gently revived. Built from locally quarried bluestone and brick, and dating back to the 1870s, the complex of original tin-roofed mill buildings is lush with greenery and backs onto the Barwon River and Buckley Falls; the audible rush of water provides a soothing soundtrack. Fyansford Paper Mill is one of few complexes of its time to survive intact. It feels steeped in history and spellbindingly rustic.
“We were looking for an old industrial place that had some charm and romance to it,” explains Sam Vogel, the owner, director and winemaker at Provenance Wines which moved here in 2018. When he first viewed the building with his former co-owner, it was in such a state of disrepair that the tradie tenant occupying the space had built a shed within it to escape the leaking roof and freezing winter temperatures. “To say it was run down would be an understatement,” he notes. “There was ivy growing through the place; the windows were all smashed. It was a classic Grand Designs project.”
Provenance Wines moved to Fyansford Paper Mill in 2018. (Image: Cameron Murray Photography)
The team has since invested more than a million dollars into their new home. Where paper processing machinery once sat, wine barrels are now stacked. Vaulted cathedral ceilings are strung with festoon lights, and hidden in plain sight lies a shadowy mural by local street artist de rigueur Rone – one of only three permanent works by the artist.
While the award-winning, cool-climate pinot noir, riesling and chardonnay naturally remain a key draw at Provenance, the winery’s restaurant is a destination in itself. Impressed already by whipsmart service, I devour one of the most cleverly curated and faultlessly executed degustations I’ve had in some time. It’s all prepared in a kitchen that is proudly zero-waste, and committed to providing seasonal, ethical and locally sourced meat and produce under head chef Nate McIver. Think free-range venison served rare with a syrupy red wine jus and a half-moon of neon-orange kosho, shokupan with a deeply savoury duck fat jus (a modern Japanese take on bread and drippings), and a golden potato cake adorned with a colourful confetti of dehydrated nasturtiums and tomato powder, and planted atop a sea urchin emulsion.
Bell’s handcrafted functional pieces on display.
The complex is home to a coterie of independent businesses, including a gallery, a jeweller, and its latest tenant, ceramicist Elizabeth Bell, drawn here by the building’s “soul”. “There’s so much potential for these buildings to have new life breathed into them,” says Bell, whose studio is housed within the old pump room. “Even people in Geelong don’t know we’re here,” she says. “It’s definitely a destination, but I like that. It has a really calming atmosphere.”
A Melbourne transplant, Bell now feels at home in Geelong, which offers something Melbourne didn’t. “If this business was in Melbourne I don’t think it would’ve been as successful,” she notes. “It’s very collaborative in Geelong, and I don’t think you get that as much in Melbourne; you’re a bit more in it for yourself. Here it’s about community over competition.”
Ceramicist Elizabeth Bell has a store in Fyansford Paper Mill.
