The travel trends steering Aussies towards these regional destinations

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From ‘Season Swapping’ to ‘Detour Destinations’, there are many good reasons to steer towards new places.

I remember the first time we took a hard left onto an exit ramp leading off the Pacific Highway in favour of the Grand Pacific Drive towards the NSW South Coast. From this vantage point, whole new villages swing into view. Villages we’d bypassed on the highway for a decade while bound for Batemans Bay from Sydney. This scenic route twists along the Sea Cliff Bridge, past pretty seaside villages such as Gerroa and Gerringong, all the way to North Durras and Kioloa some 165 kilometres to the south.

the scenic Sea Cliff Bridge from above
Marvel at the scenic Sea Cliff Bridge. (Image: Destination NSW)

‘Detour Destinations’ are one of several top travel trends forecasted for 2025 in the Unpack ’25 report by Expedia, Wotif and Stayz. And while the data-driven predictions based on flight searches had an international focus – think Reims over Paris, Cozumel over Cancun – Australians are also opting to explore under-the-radar local regions. Like Mackay over Melbourne. Or Bellingen over Byron Bay. Or, with its natural beauty manifesting in river towns and coastal treasures, the Clarence Valley as an alternative neck of the woods in NSW’s Northern Rivers.

Embracing a different route leads to new experiences

Now, instead of rolling past the pretty hippie-chic town of Thirroul, we stop and browse for antiques. And in addition to a stay at Paperbark Camp, located in a tranquil bush setting near Jervis Bay, we head to Shoalhaven Heads to dine at hatted restaurant Bangalay Dining. Or Nowra for a Djiriba Waagura Cultural Tour.

While our map might be more of a messy squiggle than the route devised by our car’s navigation system, there’s a certain amount of joy that comes from zigging when everyone else is zagging. It’s like playing our own version of Pacman, eating up new experiences across the countryside.

a woman heading towards the shore, Pretty Beach, Shoalhaven
Stunning walks are set against dramatic coastal views at Pretty Beach. (Image: Shoalhaven City Council/Josh Burkinshaw)

The 100 Beach Challenge, for example, is an initiative by the Shoalhaven City Council designed to encourage visitors to look beyond the area’s Insta-famous white-sand beaches.

Tourism manager Kristy Mayhew says savvy travellers are clueing on to the fact that the region is dotted with lesser-known treasures.

an aerial view of Jervis Bay
Jervis Bay is home to emerald-green forest and aquamarine waters. (Image: Destination NSW)

“The Shoalhaven is unique. Jervis Bay was No. 1 on Airbnb for Australian searches and No. 5 globally. But what people don’t realise is there’s more to the Shoalhaven that is just as beautiful. Sussex Inlet is just one example. It’s like Huskisson 20 years ago," Mayhew explains.

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The benefits of ‘Season Swapping’ are stacking up

‘Season Swapping’ is another travel trend worth unpacking as Aussies consider travelling domestically during the off-season to save money and avoid the crowds. “Autumn in the Shoalhaven region is a beautiful time as the water is warm and there are a lot of wonderful wellness retreats," notes Mayhew.

“We don’t want to hero just one destination. We want people to travel consciously, stay longer, slow down, chill out and live like a local just a few hours from Sydney."

Instead of travelling to Darwin or Tropical North Queensland in the peak period (winter), why not experience the drama of a wet season, when the rainforest comes to life? And instead of fishtailing down the slopes of the Snowy Mountains on skis, head there in summer for the walks and wildflowers.

Savvy travellers are also heading away from the coast and into our hinterlands – from Queensland’s Atherton Tablelands to the Coffs Coast’s Orara Valley, where villages such as Glenreagh, Ulong, Coramba and Nana Glen turn on the country charm.

Regional glow-ups worthy of attention

a woman walking past the public wall art in Goulburn
Australia’s first inland city is a mix of contemporary art and heritage charm. (Image: Goulburn)

With the trend for regional glow-ups or ‘townsizing’ showing no signs of slowing down, there’s no better time to find an excuse for a little ellipsis, a moment to pause. Instead of hammering down the Hume Highway to Canberra, add hidden gem Goulburn to your itinerary.

You’ll find surprises at every corner in Australia’s first inland city, with everything from museums to homesteads and heritage architecture. A good way to explore the country town is to hike around the Goulburn Wetlands or Bungonia National Park before visiting the Goulburn Regional Gallery or stopping for a pub lunch.

The Central Coast also falls into a similar category as rejuvenated venues such as the Woy Woy Hotel, Beachcomber Hotel & Resort in Toukley and Crowne Plaza Terrigal Pacific lure visitors who revel in their waterside locations.

beach views as seen from large windows at Crowne Plaza Terrigal Pacific
Crowne Plaza Terrigal Pacific is the perfect seaside escape. (Image: Supplied)

Ditto with Cronulla in Sydney’s Sutherland Shire. Although the beachside suburb features many of the same qualities that make Manly and Bondi so appealing, it tends to fly under the radar. While Cronulla might be best known for its surfing and beaches, a little-known fact is it’s home to the Curranulla, the oldest commuter ferry in the country. Australia’s oldest national park, Royal National Park, was also created in the south of Sydney in 1879.

the South Cronulla Beach on a clear day
The beachside suburb is abuzz with activity. (Image: Monde Photo)

Visitors to Western Australia are also encouraged to travel further afield to the Great Southern region on the shoulder of orca season in April. Or to pinball through the Wheatbelt along the PUBLIC Silo Trail. While most visitors bookmark Margaret River wineries, the Great Southern is the largest wine-growing region in mainland Australia, and seen as a great alternative region for avoiding the crowds.

exploring the scenic vineyards of Oranje Tractor Wines
Orange Tractor Wines is an 8-acre picturesque vineyard. (Image: Tourism Western Australia)

While many of these places might be considered Australia’s B-sides, they’re every bit as beguiling. Even if you’re not nearby, go and check out these rising stars and regions, which can be added to an itinerary or marked on the map as the main destination.

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Carla Grossetti
Carla Grossetti has written across print and digital for Australian Traveller and International Traveller for more than a decade and has spent more than two decades finding excuses to eat well and travel far. A prestigious News Corp cadetship launched her career at The Cairns Post, before a stint at The Canberra Times and The Sydney Morning Herald gave way to extended wanders through Canada, the US, Mexico, Central America, Asia and Europe. Carla was chief sub editor at delicious and has contributed to Good Food, Travel & Luxury, Explore Travel, Escape. While living in London, Carla was on staff at Condé Nast Traveller and The Sunday Times Travel desk and was part of the pioneering digital team at The Guardian UK.
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Taking the route less travelled along the Great Ocean Road

The Great Ocean Road has captured the hearts of Australians with its astounding scenery since 1932, but going off-course can enrich your experience with untouched nature, foodie delights and charming towns. 

It’s a chilly 16 degrees. My husband pulls on a steamer and jogs – as all seasoned surfers do – into the water. We’re at Bells Beach, the legendary break on Victoria’s Surf Coast that’s home to the Rip Curl Pro, the world’s longest-running event in competitive surfing. Each year, over the Easter long weekend, up to 40,000 people descend on the region for the event. Today, though, we have the beach almost to ourselves, and the less-than-favourable temperature doesn’t deter my husband from surfing this famous break.  

Bells Beach
Bells Beach is known for its epic surf break and is at the start of the Great Ocean Road. (Image: Tourism Australia)

Torquay to Anglesea and Aireys Inlet 

Split Point Lighthouse
The red dome of Split Point Lighthouse in Aireys Inlet. (Image: Tourism Australia)

The nearby surf town of Torquay marks the starting point for the Great Ocean Road. Unfolding our map, which we have marked out with a highlighted route for our children to follow, we set off for lesser-known Anglesea, a chilled-out town 20 minutes south of here. Its wide, sandy beach is a gentler swimming option for our young family. Groms can learn to surf here with Go Ride a Wave, which also runs stand-up paddle boarding on the Anglesea River.  

Split point lookout
The lighthouse overlooks the Shipwreck Coast. (Image: Tourism Australia)

After a couple of nights in Anglesea, we hit the road again, first stopping at Aireys Inlet. Here we stretch our legs at Split Point Lighthouse, which was made famous by the 1990s television series Round the Twist, before driving under the Memorial Arch that welcomes us, officially, to the Great Ocean Road.  

This 243-kilometre coastal road was built by returned First World War servicemen and serves as a permanent memorial to those who fought and died during the war. Carved into rock using hand tools and horse-drawn carts, it was a huge engineering feat and provided much-needed access to isolated coastal communities. 

Lorne to Birregurra 

Lorne is a delightful beachside stop for lunch and browsing boutique stores. It’s also the gateway to Great Otway National Park, which comprises a varied landscape of old-growth forests, cool-temperate rainforests, heathy woodlands and rugged coast. With the highest rainfall in Victoria, the region is home to many waterfalls – 10 of which are within 10 kilometres of Lorne.  

Turning slightly off the main drag, we wind along a gum-shaded road to Erskine Falls. Here, our son leads the way through the hyper-green rainforest and down 200-plus stairs to the cascade that drops 30 metres into a lush fern gully. We hop over large boulders to get closer to the falls, enjoying the entire place to ourselves; it’s worth the return climb.  

From Sheoak Falls Picnic Area, there are walking trails to Henderson Falls, Phantom Falls, Won Wondah Falls and Kalimna Falls, some of which follow an old timber tramway from forest-logging days, which only came to an end in 2008.  

Erskine Falls
Erskine Falls is one of many falls within a day trip of Lorne. (Image: Visit Victoria)

You can follow your appetite north to the town of Birregurra, which is part of the Otway Harvest Trail that connects farm gates, markets, wineries, breweries and distilleries. It’s home to three-hatted modern Australian restaurant Brae, helmed by celebrated chef Dan Hunter, set among native gardens and an organic farm, and Otways Distillery, which produces small-batch spirits using local produce and botanicals.  

Brae restaurant
Brae is a three-hatted restaurant in Birregurra. (Image: Tourism Australia)

Apollo Bay to The Otways 

Back on track, the cliff-hugging stretch between Lorne and Apollo Bay is breathtaking. At Teddys Lookout, we overlook the winding road ahead and St George River spilling into the ocean. We spend languid days in Apollo Bay, a buzzy seaside town that boasts a three-kilometre-long, crescent-shaped beach with a backdrop of rolling green hills. One evening, as the sun sets, we take the steep 10-minute walk to Marriners Lookout, which affords panoramic views of the ocean, hinterland and town.  

A 15-minute drive along the road, Maits Rest is a lush rainforest gully that has been protected since the early 20th century. Wandering along the 800-metre boardwalk, we inspect the delicate moss-covered forest floor and the gnarled roots of 300-year-old myrtle beech trees, then crane our necks to see their canopies, some 50 metres above us. It’s therapy in nature.  

Cape Otway to the Twelve Apostles 

Twelve Apostles
One of the famous Twelve Apostles, limestone sea stacks that rise from the Southern Ocean. (Image: Ben Savage)

The southernmost tip of Cape Otway is a delightful detour, home to the 1848-built Cape Otway Lightstation, the oldest surviving lighthouse on mainland Australia. We climb the narrow winding staircase to the gallery deck, explore the keepers’ quarters and telegraph station, and enjoy a coffee and some ‘famous’ scones at the charming onsite cafe.    

It’s a pinch-me moment to finally see the Twelve Apostles in person. This unmistakable cluster of limestone stacks rising abruptly from the sea were never 12, however. When coined this in the 1890s as a marketing ploy, there were only nine; today, only seven remain after two collapsed in 2005 and 2009. We admire these Aussie icons from the viewing platform, in awe of Mother Nature’s ever-evolving artwork.  

The Grotto
The Grotto is another natural attraction within Port Campbell National Park. (Image: Carmen Zammit)

Edging the wild Southern Ocean, this part of the coast – dubbed Shipwreck Coast – is made up of many sea-carved natural wonders including London Bridge, The Grotto and Gibson Steps. After exploring the lookout trails of Loch Ard Gorge/Poombeeyt Kontapool – its English name taken from the site of the 1878 shipwreck – we nestle into the sandy beach encircled by towering sandstone cliffs, as our children splash about on the water’s edge, and soak it all in.  

Port Campbell to Timboon 

Timboon Fine Ice Cream
Timboon Fine Ice Cream is part of a regional foodie trail. (Image: C McConville)

Just north of Port Campbell National Park, the region of Timboon is part of the 12 Apostles Food Artisans Trail, filled with purveyors of delicious foodstuffs such as Timboon Fine Ice Cream, Timboon Railway Shed Distillery and Apostle Whey Cheese. As an antidote to the indulgence, the 20-kilometre Poorpa Yanyeen Meerreeng Trail is a self-guided ride or walk between Port Campbell and Timboon through tall forests, over historic bridges and past sparkling lakes and farmland with grazing cattle.  

Warrnambool to Port Fairy 

Warrnambool building
A 19th-century building in Warrnambool. (Image: Peter Foster)

In Warrnambool, a town rich in maritime history, we take the four-kilometre Thunder Point Walk that traces the coast. The kids squeal when an echidna shuffles out from beneath the wooden boardwalk, and we stop to admire a seal lazing on a rock at the port.  

Further along, the streets of quaint fishing village Port Fairy are lined with 19th-century cottages, old stone churches and Norfolk pines. Follow the historic walking trail to see some of the 60-plus National Trust buildings. Port Fairy is also home to Port Fairy Folk Festival (6-9 March), one of the country’s longest-running music and cultural festivals. You could time your road trip with the event for a fittingly celebratory end to any journey.  

The Great Ocean Road can easily be done in three days, but we’ve spent a week on the road. The highlighted line on our now creased and well-worn map doesn’t follow the famous route precisely. It has sprouted branches in many directions, leading us to untouched rainforest and charming rural towns filled with culinary delights, and where we experienced some of our most memorable moments on the Great Ocean Road.    

A traveller’s checklist 

Staying there

Oak & Anchor
The Oak & Anchor in Port Fairy.

The Monty is a highly anticipated, newly refurbished motel with a chic Palm Springs-inspired aesthetic set across the road from the Anglesea River. Basalt Winery in Port Fairy grows cool-climate wines such as pinot noir and Riesling in rich volcanic soil. Stay among the vines in its tiny home, complete with a kitchen, lounge area and outdoor firepit. 

The Oak & Anchor Hotel has been a Port Fairy institution since 1857. Cosy up by the bar in winter or bask in the sunshine of the Lawn Bar in summer. The rooms are beautifully boutique with considered details, such as luxe baths for sinking into post-road trip. 

Eating there

The Coast in Anglesea is a modern Australian restaurant focused on local ingredients. Grand Pacific Hotel has been a local landmark in Lorne since 1879 and recently underwent a restoration. It serves a mix of traditional pub and Italian fare alongside ocean views.  

Graze is a cosy 40-seat dining room in Apollo Bay with a modern Australian menu complemented by regional wines. Apollo Bay Distillery offers tasting flights, a gin blending masterclass and serves woodfired pizzas.