The secret’s out: this character-packed harbour town has just been named Australia’s number one.
Australia has a brand-new capital of cool, and this year, it’s all about the west. Fremantle in Western Australia has officially been named Australia’s Top Tourism Town for 2025, taking out the coveted Gold award at a ceremony held at Parliament House in Canberra.
The annual awards, run by the Australian Tourism Industry Council (ATIC), celebrate the small towns, big characters and passionate guides that bring travel in Australia to life.
Fremantle takes the crown
Freo is Australia’s best town. (Image: Getty Images/EyeEm Mobile GmbH)
“Fremantle, or Freo as the locals call it, is an exceptional destination," said ATIC CEO Erin McLeod.
“Its vibrant maritime heritage, thriving arts and music scene, world-class food and wine, and rich culture make it a standout winner as Australia’s Top Tourism Town for 2025."
The best of the rest
Devonport was the 2024 Top Tourism Town. (Image: S. Group)
While Fremantle took the top spot, other towns across the country also shone.
Silver went to Devonport in Tasmania, a charming port city that took home Gold last year, while Bronze was awarded to Kiama in NSW, home of the iconic blowhole and pristine South Coast beaches.
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Small and tiny towns
Bungendore in the Canberra Region took won the Small Tourism Town. (Image: Destination NSW)
The awards also spotlight smaller communities that punch well above their weight.
Bungendore in the Canberra Region took Gold in the Small Tourism Town category, impressing with its historic streetscape and creative culture. Followed by Deloraine in Tasmania winning Silver, and Airlie Beach in The Whitsundays winning Bronze.
Trentham in Victoria claimed Gold in the Tiny Tourism Town category, with its charming main street, lush gardens and proximity to the Wombat State Forest. Silver and Bronze awards went to Huskisson in NSW and the Town of 1770 in Queensland, which was also voted one of Australia’s best beaches in 2025, proving that incredible visitor experiences are spread across the map.
Why the awards matter
Trentham in Victoria won Gold for the Tiny Tourism Town.
Now in its fifth year, the Top Tourism Town Awards highlight the communities and guides that power Australia’s visitor economy. Tourism Australia’s executive GM of corporate affairs, Tanya Bowes, noted that tourism is the lifeblood of so many communities across Australia.
Australia’s Top Tourism Town Awards chairperson Shaun de Bruyn said the awards shine a spotlight on the communities and guides who bring Australian tourism to life through local knowledge, warmth and genuine connection.
“Our regional destinations play a crucial role in Australian tourism, offering authentic experiences that support local towns and attract visitors from near and far."
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
Hobart has quietly become our coolest capital, but the real wonder lies just beyond the city limits.
In the cool shade of Kunyani/ Mt Wellington, Hobart has earned a reputation. Home to culture-defining Dark MOFO, the city blends rugged, raw wilderness and rule-breaking galleries. But, step beyond the thrumming capital’s border and you’ll find a new perspective: historic towns, Jurassic-era cliffs and a UNESCO City of Gastronomy. Fill your days with epicurean odysseys and wild scenery on the best day trips from Hobart.
Where to stay
Elevate your Hobart stay with sleek style at Mövenpick.
Behind every good road trip is the perfect home base. Somewhere central to review your camera roll, make the most of Hobart’s dining scene and relax before setting off again.
For modern, Tasmanian-inspired design, book a stay at the Movenpick Hotel Hobart. Standing at the Salamanca Markets, look to the Hobart skyline, and the award-winning hotel will catch your eye. As the third-tallest building in the CBD, the views across the harbour toward Antarctica are totally unique from your room. Here, end each day at the daily free chocolate hour (plus a free Movenpick ice cream for the little ones).
For a more budget-conscious option, head to the picture book, sandstone buildings of Macquarie Street. Nestled along the buzzing, historic streetscape, you’ll find Tasmania’s biggest hotel: the Ibis Styles. Return home each day to defrost in one of the hotel’s two saunas. Make use of the proximity to MONA, or take an easy stroll to the candy-coloured cottages of Battery Point between your adventures.
1. Bruny Island
Begin your adventure with a climb and a view. (Credit: Elise Weaver)
Craggy cliffs and tropical-hued, white sand beaches signal your arrival to Bruny Island/ Lunawanna-Alonnah.
Start your day trip at the island’s most iconic spot, the Neck Game Reserve. Scale the Trunganini steps to gaze out over the teensy stretch of land that juts through the sea connecting the two ends of the island.
Catch a rare glimpse of the white-furred wallabies that call Bruny Island home at Adventure Bay. Then, for ocean-fresh oysters, pull into the drive-thru window at Get Shucked. Sample Bruny Island cheese at the cellar door before catching the ferry home with an esky full of local produce.
2. Mount Wellington
Climb through alpine forest to the summit. (Credit: Samuel Shelley)
At 1271 metres, Mount Wellington watches protectively over Hobart. Follow the winding road to climb through alpine forest and tufts of snow to reach the summit. Gaze down over Hobart and out to sea, or over your shoulder to the southwestern wilderness.
Reset your adrenaline with a mountain bike ride back down. Or, make like the locals and head into the mountain on foot. Try the hike to the Jurassic-period Organ Pipes, which slips under the mountain’s magnificent dolerite cliffs (perfect for families thanks to the trail’s minimal incline).
For a view of Mount Wellington itself, hike nearby Cathedral Rock.
2. Port Arthur
Wander through convict-built grounds and gardens. (Credit: Alastair Bett)
Constructed entirely by convicts, the manicured gardens and penal buildings of Port Arthur offer a day trip that practically hums with history.
The rugged, seagirt location was chosen for its difficult escape conditions. Now, you can cruise the coast below the towering, jagged cliffs of the Tasman National Park or wander the sloping fields of fragrant lavender.
Tickets to Port Arthur include a walking tour and harbour cruise. See the Isle of the Dead where 1000 men are buried in marked and unmarked graves. And Point Puer, Britain’s first prison for children.
3. Launceston
Walk the sunlit paths of Cataract Gorge. (Credit: Nick H Visuals)
You’ll find Launceston at the confluence of three rivers after an easy 2.5-hour drive from Hobart. Launceston is a patchwork of old and new. Here, heritage streetscapes meet modern architecture.
Visit Cataract Gorge, the green, sun-dappled heart of the town and sacred meeting point for Tasmania’s indigenous communities. Pull up at roadside produce stalls that dot the Tamar Valley, or dine out. Launceston is, after all, a UNESCO City of Gastronomy.
Should the local wine scene persuade you, simply extend your time in Launceston at Peppers Silo (but definitely at least stop by the onsite restaurant, Grain of the Silo, for a farm fresh menu) or Mercure Launceston before heading back to Hobart.
4. Bonorong Wildlife Sanctuary
Snap a cuddle-worthy encounter. (Credit: Tourism Australia)
Take a 35-minute drive from your hotel and you’ll find Bonorong Wildlife Sanctuary. This social enterprise is run by a team of extremely passionate Tasmanians with a mission to look after critically endangered species who have found sanctuary here after facing extinction on the mainland.
Choose to wander the sanctuary at your own pace or join a guided tour (free with your ticket) to come face to face with Tassie’s most iconic species. Tasmanian Devils, wombats and echidnas are part of the free tour. You can book up close encounters with your favourite animals, too.
5. Richmond Village & Coal River Valley
Trace the river through history and wine country. (Credit: Alastair Bett)
Richmond is a town that belongs in a snow globe. Fifty colonial-era, Georgian buildings have been painstakingly restored and turned into cafes, cosy restaurants and galleries. Visit Richmond Gaol, said to be the home of a prisoner so vile he inspired Charles Dickens to pen Oliver Twist’s Fagin.
Then, follow the Coal River as it flows past grassy, duckling-dotted knolls and under the iconic Richmond Bridge, the oldest bridge in Australia. From the crest of the bridge, see the oldest Catholic Church in Australia. The river crawls past many cellar doors, perfect for a day of wine tasting.
