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Sunshine Coast to score $150 million Crowne Plaza hotel 

New property alert: the Sunshine Coast Council has approved the construction of Crowne Plaza Maroochydore, slated to open in 2028.

Crowne Plaza Maroochydore, a sleek new hotel set to expand the coastal town’s leisure offerings, has officially received the green light. The Sunshine Coast Council approved the new 180-key hotel last Friday, with construction expected to kick off in April 2026. Located on Maroochydore’s Ocean Street, the hotel offers guests easy access to the town’s vibrant centre and riverfront. 

Sunshine Coast mayor Rosanna Natoli said the $150 million development will help address Maroochydore’s lack of accommodation and improve tourism infrastructure in the region. 

Crowne Plaza Maroochydore exterior
Located on Maroochydore’s Ocean Street, the hotel will improve the region’s tourism infrastructure. (Image: supplied)

“This is the second hotel to be approved under the Sunshine Coast Council’s Accommodation Hotel Incentive Measures, and it reaffirms our commitment to addressing a major shortfall in hotel rooms," explained Natoli. “The Sunshine Coast requires more than 2,400 additional hotel rooms, or around 10 new hotels, to support our tourism industry into the future." 

Expected to open to the public in 2028, Crowne Plaza Maroochydore is one of seven Crowne Plaza hotels in the pipeline in Australia, with 14 currently operating. The hotel will offer 180 guest rooms, complemented by a gym, sauna and 30-metre pool and spa offering guests space to decompress and rejuvenate. In good news for business travellers, the property will also feature 900 square metres of flexible meeting and event space, including an impressive 600-square-metre ballroom. 

Crowne Plaza Maroochydore hotel
Crowne Plaza Maroochydore is set to open in 2028. (Image: supplied)

Come mealtime, guests can opt for the all-day restaurant or retreat to the 160-seat signature dining venue. A swish lobby bar and outdoor pool bar and lounge will bring sophisticated new drinking spaces to the coastal town. 

“This is an incredible announcement for Maroochydore and the Sunshine Coast. Crowne Plaza will provide much needed leisure and business tourism accommodation as well as community entertainment facilities for the region," Natoli said. 

“Crowne Plaza ticks every box in terms of providing important tourism infrastructure to boost our region’s appeal as a year-round destination and we look forward to construction commencing in April next year." 

Crowne Plaza Maroochydore
Crowne Plaza Maroochydore will feature a 30-metre pool. (Image: supplied)

In addition to the hotel rooms, the development will also feature 24 luxury two- and three- bedroom apartments across four floors. Ranging from 110 to 280 square metres, the generously sized apartments have been designed by multi-award-winning architectural and interior design firm DBI. They will be priced from $1,850,000. 

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The details

Hotel: Crowne Plaza Maroochydore 

Location: Ocean Street, Maroochydore, Sunshine Coast  

Number of rooms: 180 

Best for: business and leisure travellers seeking proximity to the Maroochy River and Maroochydore’s lively heart 

Opening date: expected for 2028 

 

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Eleanor Edström
Eleanor Edström is Australian Traveller’s Associate Editor. Previously a staff writer at Signature Luxury Travel & Style and Vacations & Travel magazines, she's a curious wordsmith with a penchant for conservation, adventure, the arts and design. She discovered her knack for storytelling much earlier, however – penning mermaid sagas in glitter ink at age seven. Proof that her spelling has since improved, she holds an honours degree in English and philosophy, and a French diploma from the University of Sydney. Off duty, you’ll find her pirouetting between Pilates and ballet classes, or testing her friends’ patience with increasingly obscure vocabulary.
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9 experiences in and around Noosa you haven’t tried yet

    Lee Mylne Lee Mylne
    Noosa’s magic extends beyond the sun and sand. Uncover this popular region’s natural charms and secret spots to get more from your visit.

    Wander through bushland and paperbark forests, linger on a curve of quiet beach, hit the water or hike up a mountain. Whether you’re seeking long languid lunches, savouring the region’s best food and wine, are ready to rejuvenate or are up for an active adventure, there are Noosa experiences for everyone.

    Winter is the perfect time to visit – it’s still warm enough to bask in Queensland’s sunshine and mild temperatures while discovering the natural beauty and sustainable experiences that make this region so popular. It’s easy to see why Australian Traveller readers voted Noosa Australia’s top town to visit.

    1. Explore the hinterland

    Two women kayaking during a Noosa experiences.
    Kayak through Noosa’s peaceful hinterland.

    Choose your Noosa experience – kayaking, abseiling, rock climbing, camping or hiking – with Noosa-based Adventure Tribe. They host guided experiences throughout the region, including in Rainbow Beach, Cooloola and the stunning Noosa Everglades.

    Small group tours with Joel’s Journeys combine hinterland villages with wine and cheese or chocolate tasting, a gourmet lunch, waterfalls, the Everglades and memorable views.

    Plan ahead for the Great Noosa Trail Walk. This 56-kilometre three-day trek into the Noosa Biosphere will help you reconnect with nature over the October long weekend.

    2. Accommodation to suit all budgets

    The bedroom at Elysium Noosa Resort noosa experiences.
    Book into Elysium Noosa Resort. (Image: Elise Hassey)

    Indulge in luxury at one of Noosa’s premium resorts or bring the family for a laidback beach-focused holiday. Anywhere you choose will mean you’re never far from the vacation vibes of Hastings Street.

    The recently rebranded Elysium Noosa Resort has given new life to one of the most central spots in Noosa Heads, while Number One in Hastings Street offers a range of luxury one-, two- and three-bedroom apartments and exclusive penthouse suites, surrounded by the national park and boutique shopping.

    Families will love the space and pools of Mantra French Quarter Noosa. Over at RACV Noosa Resort, a water park and games room compete with the beach for the kids’ attention while adults indulge in the day spa or hit the tennis court or gym.

    For couples, Noosa Blue Resort’s studios and one-bedroom suites have sweeping river, bay and hinterland views from its perch atop Noosa Hill. With two outdoor heated pools, spa, steam room, yoga studio and more, it’s the complete package.

    Travelling on a budget? Halse Lodge offers heritage-listed colonial-style accommodation for backpackers and budget travellers without sacrificing style or comfort, and is just a few minutes’ walk from the beach. Family-friendly Ivory Palms has three pools, a children’s playground, jumping pillow, tennis courts and more.

    3. Reset and rejuvenate

    the massage bed at Sensaura Day Spa, Noosa experiences
    Unwind with spa treatments at Sensaura Day Spa.

    Banish stress, slow down and immerse yourself in the natural beauty of Noosa while indulging in pampering treatments. Reset and recalibrate with packages from one of the many day spas – try Sensaura Day Spa Noosa or Noosa Springs Spa.

    Noosa Bespoke offers three thoughtfully designed packages that focus on wellness, active adventures and fresh local produce, all with a focus on sustainability, allowing guests to choose their own way of discovering Noosa.

    For something different, try forest bathing and take a walk in Noosa National Park.

    4. New dining experiences

    Cibaria Noosa experiences
    Enjoy authentic Italian at Cibaria Noosa. (Image: Elise Hassey)

    Stroll Hastings Street to find your own dining vibe. For authentic Italian, head to Cibaria Noosa for everything from a coffee and pastry to amazing pasta and seafood platters.

    Over in Noosa Junction, try something lighter at Atelier Wine Bar. Taste a selection of bar food and platters including charcuterie, cheeses, oysters and more. Then finish off with ‘dessert in a glass’.

    Order out or dine in at Somedays Pizza, where all the ingredients for the organic, wood-fired pizzas are sourced from local farmers, artisans and winemakers.

    5. Where the locals eat

    Rickys River Bar And Restaurant noosa experiences
    Enjoy waterfront views at Rickys. (Credit: Manuel Freudenmann)

    Perennial favourites Bistro C, Season Restaurant Noosa and Sails are absolute beachfront dining options overlooking Laguna Bay. You can almost feel the sand between your toes as you enjoy some of the finest cuisine on offer.

    Locale Noosa’s seasonal Italian menu features handmade pasta, traditional antipasti and delectable desserts. On the riverfront, Rickys River Bar and Restaurant has been luring the locals for years; come for the elegant setting and fabulous food and wine, and stay for the sunsets.

    6. Spot humpback whales

    humpback whale sighting noosa experiences
    Spot whales from May to October. (Credit: The Edit Suite)

    There are plenty of great places to watch the gentle giants of the sea make their annual migration from Antarctica to the warm waters of the Queensland coast between May and October.

    To see whales at play and teaching their calves to breach and tail slap, head to Hell’s Gates or Dolphin Point in Noosa National Park, or to one of the many vantage points along the coast from Sunshine Beach to Peregian Beach. For closer encounters, book a whale-watching boat tour.

    7. Take a country drive

    Three people walking towards Pomona during a Noosa getaway.
    Sample craft spirits at local distilleries.

    Download the Noosa Country Drive map from the Visit Noosa website, or pop into the visitor information centre for a printed copy, then jump in the car to explore craft breweries, gin distilleries, bookshops, country pubs, scenic lookouts and cute cafes.

    Through the villages of Cooroy, Pomona, Eumundi, Cooran and Kin Kin, look out for local markets and galleries for that special souvenir. Want to stay longer? There are farm stays, boutique B&Bs and glamping tents to rest your head. Take time to go horse riding or mountain biking, ride a steam train or explore a small museum. And don’t forget to pick up some fresh produce from a roadside stall.

    8. Explore the eastern beaches

    Sunshine Beach near noosa
    Visit Sunshine Beach, just minutes from Noosa. (Credit: Amy Higg Photo)

    Noosa’s near neighbour beaches, Peregian and Sunshine, are just a short drive south. Peregian Square has boutique shopping, vintage finds, homewares, day spas and antiques, and weekend markets are held twice a month in the beachside park.

    Drop into the Peregian Beach Hotel for a meal and live music, or head to the Sunshine Beach Surf Life Saving Club for views of the patrolled beach. Grab a coffee or juice at plastic-free Sunshine Social and linger on the deck under the pandanus trees.

    9. Discover the Noosa River

    A scenic boat trip during a Noosa getaway.
    Discover Noosa from the water on a scenic boat trip.

    Taking time out on the Noosa River is a serene way of exploring more of this region. Whether by canoe or kayak, a small boat or scenic boat trip, being on the water gives a new perspective on Noosa.

    Head to Terrace Marina for small boats and great coffee, stand-up paddleboards, kayaks and jet skis to explore independently, or join Noosa River Cruise Co for a romantic gondola ride.

    At sunset, board the Noosa Queen to cruise along the river – cool drink in hand – to the shores of Lake Cooroibah.

    Start planning your Noosa getaway at visitnoosa.com.au.