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Sunshine Coast to score $150 million Crowne Plaza hotel 

New property alert: the Sunshine Coast Council has approved the construction of Crowne Plaza Maroochydore, slated to open in 2028.

Crowne Plaza Maroochydore, a sleek new hotel set to expand the coastal town’s leisure offerings, has officially received the green light. The Sunshine Coast Council approved the new 180-key hotel last Friday, with construction expected to kick off in April 2026. Located on Maroochydore’s Ocean Street, the hotel offers guests easy access to the town’s vibrant centre and riverfront. 

Sunshine Coast mayor Rosanna Natoli said the $150 million development will help address Maroochydore’s lack of accommodation and improve tourism infrastructure in the region. 

Crowne Plaza Maroochydore exterior
Located on Maroochydore’s Ocean Street, the hotel will improve the region’s tourism infrastructure. (Image: supplied)

“This is the second hotel to be approved under the Sunshine Coast Council’s Accommodation Hotel Incentive Measures, and it reaffirms our commitment to addressing a major shortfall in hotel rooms," explained Natoli. “The Sunshine Coast requires more than 2,400 additional hotel rooms, or around 10 new hotels, to support our tourism industry into the future." 

Expected to open to the public in 2028, Crowne Plaza Maroochydore is one of seven Crowne Plaza hotels in the pipeline in Australia, with 14 currently operating. The hotel will offer 180 guest rooms, complemented by a gym, sauna and 30-metre pool and spa offering guests space to decompress and rejuvenate. In good news for business travellers, the property will also feature 900 square metres of flexible meeting and event space, including an impressive 600-square-metre ballroom. 

Crowne Plaza Maroochydore hotel
Crowne Plaza Maroochydore is set to open in 2028. (Image: supplied)

Come mealtime, guests can opt for the all-day restaurant or retreat to the 160-seat signature dining venue. A swish lobby bar and outdoor pool bar and lounge will bring sophisticated new drinking spaces to the coastal town. 

“This is an incredible announcement for Maroochydore and the Sunshine Coast. Crowne Plaza will provide much needed leisure and business tourism accommodation as well as community entertainment facilities for the region," Natoli said. 

“Crowne Plaza ticks every box in terms of providing important tourism infrastructure to boost our region’s appeal as a year-round destination and we look forward to construction commencing in April next year." 

Crowne Plaza Maroochydore
Crowne Plaza Maroochydore will feature a 30-metre pool. (Image: supplied)

In addition to the hotel rooms, the development will also feature 24 luxury two- and three- bedroom apartments across four floors. Ranging from 110 to 280 square metres, the generously sized apartments have been designed by multi-award-winning architectural and interior design firm DBI. They will be priced from $1,850,000. 

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The details

Hotel: Crowne Plaza Maroochydore 

Location: Ocean Street, Maroochydore, Sunshine Coast  

Number of rooms: 180 

Best for: business and leisure travellers seeking proximity to the Maroochy River and Maroochydore’s lively heart 

Opening date: expected for 2028 

 

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Eleanor Edström
Eleanor Edström is Australian Traveller’s Associate Editor. Previously a staff writer at Signature Luxury Travel & Style and Vacations & Travel magazines, she's a curious wordsmith with a penchant for conservation, adventure, the arts and design. She discovered her knack for storytelling much earlier, however – penning mermaid sagas in glitter ink at age seven. Proof that her spelling has since improved, she holds an honours degree in English and philosophy, and a French diploma from the University of Sydney. Off duty, you’ll find her pirouetting between Pilates and ballet classes, or hunting down Sydney's cosiest cafes.
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8 reasons to book a stay at the reimagined Reefworld now

    Imogen Eveson Imogen Eveson
    Cruise Whitsundays’ famous Reefworld has undergone a complete transformation – here’s why it has become one of Australia’s most extraordinary places to spend the night.

    Imagine sleeping under the stars or beneath the sea, snorkelling vibrant coral gardens, and enjoying a dining experience that wouldn’t feel out of place at a top restaurant – all from a pontoon moored on the Great Barrier Reef. In a country that excels at extraordinary, immersive travel experiences, the reimagined Reefworld in Queensland’s Whitsundays has joined the upper echelons.

    Cruise Whitsundays has unveiled an extensive transformation of Reefworld, its pontoon permanently moored at Hardy Reef on the outer Great Barrier Reef.

    First opened in 2019, Reefworld is home to the famous underwater Reefsuites – Australia’s first underwater hotel – and was originally designed as a dual-purpose pontoon for both day visitors and overnight guests.

    Now, it has been transformed into an overnight-only experience, giving guests exclusive access to the pontoon and the reef, with more space, greater comfort and a more immersive way to experience this unique environment.

    The transformation forms part of Journey Beyond’s $40 million investment in responsible reef tourism in the region.

    Read on for eight reasons to book a stay at the reimagined Reefworld now.

    1. A scenic cruise through the Whitsundays

    cruise whitsundays boat on Great Barrier Reef Adventure tour
    Start with a cruise of the gorgeous Whitsundays.

    Your journey to Reefworld begins with a scenic cruise through the Whitsundays: dark-green islands daubed on an endless expanse of blue. Welcome to Ngaro Sea Country.

    Departing Port of Airlie, Daydream Island or Hamilton Island, a high-speed catamaran with priority boarding for Reefworld guests will whisk you across the Coral Sea to the outer reef.

    From next year, a new 35-metre catamaran will join the Cruise Whitsundays fleet, featuring an exclusive-use lounge area reserved for Reefworld guests. Snacks and refreshments are available onboard.

    Depending on the time of year, migrating humpback whales may pass you on your journey.

    2. A sense of arrival

    aerial view of new cruise whitsunday reefworld pontoon
    Watch as your home on the reef rolls into view.

    Around two hours after leaving Hamilton Island, the Reefworld pontoon shimmers into view on the horizon.

    As you sail closer towards Hardy Reef – where the pontoon is permanently moored – your home for the next 27 hours comes into focus, including the plush new beds where Reefsleep guests will spend the night. Anticipation builds for the unique experience to come.

    The everyday world slips away as you alight the catamaran and step onto the pontoon. Now exclusively reserved for up to 36 overnight guests at a time, it has undergone an extensive transformation.

    The sense of space, peace and quiet is palpable as you’re welcomed with a cold non-alcoholic drink. Dab your brow with a refreshing cold towel and take in the stillness – interrupted only by the sound of flying fish slapping the water’s surface.

    From the moment you arrive in the late morning, the whole place is yours to enjoy. Reefworld has been redeveloped with considered spaces designed to help you make the most of your downtime.

    On the lower deck, you’ll find a bar serving tea, coffee, soft drinks and alcoholic beverages, alongside comfy lounge areas where you can sit back and take in mesmerising reef views.

    Spend the rest of the day at leisure, relaxed in the knowledge that you don’t have to leave again until tomorrow afternoon.

    3. Elevated food and beverage (including quality coffee!)

    cruise whitsunday reefworld food offering
    Indulge in an elevated food and beverage offering onboard.

    Elevated food and drink is central to the new Reefworld experience. The all-inclusive offering focuses on high-quality regional dining.

    A seafood buffet lunch might include Hervey Bay scallops grilled in shell with garlic and herb butter or line-caught reef fish baked with lemon thyme oil.

    A signature three-course dinner paired with premium Australian wines might dish up an entrée of Whitsunday blue swimmer crab wontons with smoked salmon caviar in a butter sauce, a main of Queensland grass-fed beef-eye fillet, and a tropical coconut and pineapple confection for dessert. Dietary requirements are catered for (notify team at time of booking).

    A hot breakfast buffet offers a selection of cooked favourites, smoked salmon, cheeses, and yoghurts, fresh fruit, toast and cereals.

    All-inclusive beverages include bottled beer and cider, soft drinks and Australian wine including sparkling. Or choose from a range of premium spirits and cocktails such as the 74 Islands Limoncello Spritz, made with a liqueur crafted right here in the Whitsundays.

    Perhaps the biggest boon of all? Barista-made coffee, available from 6.30 am. Only in Australia could you order an oat flat white in the middle of a coral reef.

    4. Snorkel one of the GBR’s most diverse reefs

    guests snorkelling the great barrier reef at cruise whitsunday reefworld
    Dive into the Great Barrier Reef.

    Reefworld sits above Hardy Reef, one of the most biologically diverse outer reef systems in the Great Barrier Reef. Exploring it is a simple matter of popping on a mask, snorkel and flippers and slipping into the water straight from the pontoon.

    Being in the outer reef means the water is clear, and marine life is abundant: here you could spot giant trevally, Māori wrasse, clownfish, parrotfish, nudibranch and giant clams, as well as vibrant coral gardens.

    Snorkel at your leisure over two days. Prefer to stay above the water level? Head to the underwater observatory or join an optional semi-submersible guided tour, and you might still spot the resident two-metre-long Queensland grouper, George, doing the rounds. Or Crush, one of 12 resident green sea turtles.

    5. A luxurious sleep under the stars

    cruise whitsunday reefworld pontoon reefsleep beds
    Spend the night in one of 16 spacious, four-poster beds.

    At the heart of the reimagined Reefworld is its elevated Reefsleep experience. On the upper deck are 16 spacious, four-poster beds, replacing the earlier swag-inspired accommodation and giving up to 32 guests the chance to sleep under the stars with increased privacy and added comfort.

    With names like Parrot Fish and Spotted Ray, each Reefbed is of its place and has everything you need: not least a queen-size bed with premium linens, decked out in coastal shades befitting the location. USB charging ports, reading lights and fans provide extra convenience and comfort. The beds are set up as daybeds in the afternoon, then turned down in time for sleep.

    Double-layer canvas and mesh flaps allow you to customise your experience and exposure to the elements: zip up for maximum privacy and shelter or leave wide open to stargaze as you drift off to sleep.

    Come morning, enjoy the luxury of watching the sun rise over the reef from the comfort of the covers (if facing east).

    6. Refreshed underwater Reefsuites

    Reefsuites room at reefworld
    Let the locals form your bedroom view.

    Reefsuites is Australia’s first underwater hotel and remains among the most unique stays in the country – if not the world. Its two suites have had a glow-up as part of Reefworld’s transformation, but the floor-to-ceiling underwater views of the Great Barrier Reef remain unchanged.

    Choose between king double or twin single sleeping configurations, with premium bedding and a glass-walled en suite in each suite. This is your front-row seat to the marine life of the reef in all its nocturnal glory.

    7. A sensational sunset and canapés session

    cruise whitsunday reefworld guests enjooying sunset canapes
    Wait for sunset at Australia’s best bar.

    There’s even a designated new spot for sunset canapés. Could this be Australia’s best bar? That’s what you will be asking come evening, as you gather on the upper deck for a Sunset Canapés session.

    Reefworld’s refreshed design includes a designated space for this very ritual. Grab a drink at the bar – bubbles, perhaps, or a G&T with locally produced gin – and pull up a stool to settle in for one of the most spectacular sunsets you’ll ever see.

    Nibble on a chef’s selection of light bites as the sun puddles into the molten Coral Sea, bathing the entire pontoon in a glorious glow. It doesn’t get more golden hour than this.

    8. Extras: the adventure continues

    tour leader preparing scua diving gear at cruise whitsunday reefworld
    Choose from a range of extra activities to help you keep exploring.

    And that’s not where the adventure ends. Your Reefworld stay also includes access to the underwater observatory and a guided semi-submarine tour, plus a complimentary guided snorkel safari led by expert reef guides. For those looking to do even more, add-ons include scuba diving and scenic flights over Heart Reef, available at an additional cost.

    As part of Cruise Whitsundays’ investment in reef tourism, nearby permanent Heart Pontoon has also undergone a significant refurbishment, further enhancing the visitor experience.

    The details

    Reefworld is open now as an overnight‑only pontoon, exclusively for Reefsleep and Reefsuite guests. Stays start from $895 per person for Reefsleep and $1495 per person for a Reefsuite, based on double occupancy.

    Book an unforgettable sleep out on the Great Barrier Reef at cruisewhitsundays.com.

    Sunshine Coast to score $150 million Crowne Plaza hotel - Australian Traveller