This unexpected Aussie city is hiding a world-class arts scene

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From galleries to the Great Barrier Reef – Townsville is turning heads.

North Queensland is often associated with hot weather and beautiful beaches, acting as a gateway to the Great Barrier Reef. But one of the state’s biggest cities is on the rise for something different. Townsville is drawing a new crowd: a growing number of visitors who come for the city’s burgeoning arts scene – and stay for everything else.

When did Townsville become an arts capital?

Historically a port city established to service the expanding pastoral industries of North Queensland, Townsville has long been an important hub for trade and manufacturing. But in recent years, a growing arts community has been shifting the perspective. And now more than ever, the city is embracing its creativity.

The Strand in Townsville, Queensland

Townsville was originally a port city. (Image: Tourism and Events Queensland)

With the firm backing of Townsville City Council, the movement has flourished, perfectly capturing the city’s essence and elevating daily life for residents and tourists alike. But its impact goes beyond aesthetics – generating space for cultural exchange and paying respects to the land’s Traditional Owners. The Wulgurukaba and Bindal peoples have been creating art in Townsville for thousands of years, which can be observed on an Indigenous-led Bush Tukka & Rock Art Tour with Gudjuda.

Several art galleries around the city showcase First Nations art, as well as works by a diverse range of emerging and well-known creators. By platforming the artists that call it home, Townsville has built an arts scene that rivals any major Aussie capital – and it’s attracting visitors from near and far.

Townsville’s arts scene: 5 must-visit places

Keen to get amongst it but not sure where to start? We hit the streets to uncover Townsville’s top five ultimate art experiences.

1. Perc Tucker Regional Gallery

Perc Tucker Regional Gallery in Townsville, Qld

Perc Tucker exhibits a dynamic range of artworks across its two levels. (Image: Tourism and Events Queensland)

Located in the heart of the CBD, Perc Tucker Regional Gallery is home to a range of artworks exhibited across two levels – from permanent collections by local artists to international exhibitions on tour.

The gallery recently welcomed Wedgwood: Artist & Industry, on loan from London’s iconic Victoria and Albert Museum – a sure sign of Townsville’s artistic expansion. The landmark exhibition, on display until 24 August, spans over 200 years of original designs and ceramics from the famous fine China manufacturer. Take it up a notch with Restaurant 1889’s Wedgwood dining experience just across the road.

2. Umbrella Studio Contemporary Arts

Umbrella Studio Contemporary Arts in Townsville, Qld

Purchase handmade trinkets by local artists. (Image: Taylah Darnell)

A quick walk down the street and you’ll stumble upon Umbrella Studio Contemporary Arts. Wander through the open-plan arts space to browse a constantly rotating cycle of eclectic exhibitions from local and national artists. Visitors can also purchase the perfect souvenir to take home, as handmade one-of-a-kind trinkets line the walls, too.

But there’s more to this locally run gallery than meets the eye. At its heart is The Studio – a supportive space where local artists have 24-hour access to tools and resources that are typically hard to come by for just $50 a month. From silversmithing equipment and printing facilities to an etching press and photography darkroom, all creative forms are catered for.

3. North Queensland Potters Association

North Queensland Potters Association in Townsville, Qld

Join a ceramics workshop. (Image: Taylah Darnell)

The North Queensland Potters Association invites you to embrace your inner artist, even if you’re only visiting. Just a 10-minute drive out of Townsville’s CBD, this hub of community and creativity is the best place for a hands-on art experience – literally.

While it’s mainly a studio space for local potters and ceramicists, the not-for-profit also hosts a range of weekly workshops that are open to the public. No matter your skill level, an instructor from the association will guide you through crafting your masterpiece, which can be fired, glazed and sent home to you at an additional cost.

4. Street Art Walking Trail

Street art in Townsville, Queensland

Townsville’s street art is a great way to experience the city’s creativity. (Image: Tourism and Events Queensland)

Want to do it in your own time, at your own pace? Just follow the Street Art Walking Trail. The itinerary includes 26 public artworks, easily admired on a stroll around the city. Start at the top of Flinders Street with From the treetops… by local artist Jon Electros, which depicts the endangered Lumholtz’s tree-kangaroo.

From there, the tour will take you past more murals, from large-scale portraits that span entire buildings to geometric patterns that dance along walls. Be sure to fuel up with a coffee at Hoi Polloi along the way – not only is it one of Townsville’s best cafes, it’s covered in cool art, too!

5. Museum of Underwater Art

Museum of Underwater Art in Townsville, Qld

MOUA is the only underwater art gallery in Australia. (Image: Tourism and Events Queensland)

One of just eight underwater art galleries in the world and the only one of its kind in Australia, the Museum of Underwater Art is truly one of the best ways to spend your time in Townsville. Located 70 kilometres off the coast at John Brewer Reef, it can be visited on a day trip from Magnetic Island with local tour operators like SeaLink.

Don your scuba kit and you’ll witness Jason deCaires Taylor’s Ocean Sentinals, eight 2.2-metre-tall figures weighing between one and three tons. And The Coral Greenhouse, which holds the Guinness Book of World Record’s title for Largest Underwater Art Structure. Prefer to stay on land? Hang out with the four-metre Ocean Siren sculpture back on The Strand.

Planning a trip? Check out our guide on where to eat, play and stay in Townsville.

Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to visit places like Norway and New Zealand, her favourite place to explore will forever be her homeland.
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6 reasons why Townsville is the new events capital of Queensland

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    Beyond the sand, sea and food scene, Townsville is shaping up to be the new events capital of the Sunshine State.

    Townsville is quickly making a name for itself as an events capital of Queensland. From worldwide sporting events to celebrations of the arts, there’s never been a better time to align your next tropical getaway with the unbeatable vibes of an event in Townsville.

    The yearly calendar is full, meaning there’s an event for everyone. But these are shaping up to be some of the biggest events in 2025.

    1. North Australian Festival of Arts (NAFA)

    24 Sep – 12 Oct 2025

    While sun, sea and sand might be the first images conjured up at a mention of Townsville, the tropical city is fast making a name for itself as a cultural hub. Experience it at its best during the North Australian Festival of Arts.

    Over several weeks, the famous Strand in Townsville will be bursting with colour, sound and energy as it celebrates the arts, culture and community. Catch theatre, cabaret, dance, circus acts and so much more. Stop to listen to world-class live music and even get involved with interactive workshops.

    In previous years, the Queensland Symphony Orchestra performed a free outdoor concert and Brisbane Author, Trent Dalton, was there to share his latest book.

    performers at North Australian Festival of Arts (NAFA)

    Catch live music and more.

    2. Supercars NTI Townsville 500

    11-13 July, 2025

    Sports fans will be pleased to know that Townsville boasts more than just the NRL Cowboy’s. Those facing the comedown of this year’s Formula 1 can bounce back with the 2025 NTI Townsville 500. Each year, the event draws motorsport enthusiasts from around the country as Supercar racing takes over the streets of Townsville.

    Off the race track, the weekend also promises plenty of car tricks and displays – think drifting, car builds and the MotorEx automotive expo  – plus live music, ADF displays, freestyle motocross and more.

    crowd watching Supercars NTI Townsville 500, townsville events

    See supercars take over Townsville.

    3. Australian Festival of Chamber Music

    25 July – 2 Aug 2025

    Clear your ears of the sounds of revving engines with one of the city’s longest-running events,  The Australian Festival of Chamber Music (AFCM). Here, some of the world’s most celebrated musicians head to Townsville to perform an impressive 30 concerts over nine days.

    The best part? AFCM features exclusive shows that can only be experienced at the festival, like AFCM Concert Conversations, where visiting festival musicians share their personal and professional lives.

    lead image for Australian Festival of Chamber Music, townsville events

    Experience exclusive events at the AFCM. (Image: Andrew Rankin)

    28 Aug – 2 Sep 2025

    Just 20 minutes from the city, koala-filled Magnetic Island is a must-do at any time of year. Time the trip for the annual SeaLink Magnetic Island Race Week to not only enjoy paradise, but also five days of tropical racing fun with a twist.

    Every August to September, enjoy live bands, parties, beach festivals, markets, long lunches and even mud crab races. All while taking in tropical island views.

    SeaLink Magnetic Island Race Week

    Enhance Magnetic Island trips with five days of tropical racing. (Image: TEQ)

    5. Wedgwood: Artists and Industry exhibition

    23 Apr – 24 Aug 2025

    Hailing from England, Wedgwood has been a household name almost since the brand started in 1759 (by Charles Darwin’s grandfather). With over 260 years under the company’s belt since then, its ceramics and designs are popular all over the world.

    And now, Wedgwood: Artists and Industry will showcase highlights of the brand’s history – straight from the UK’s Victoria and Albert Museum – at Townsville’s Perc Tucker Regional Gallery.

    Wedgwood teacup

    See the best of Wedgwood. (Image: Getty/ Photonewman)

    6. Wallabies v Argentina

    6 September

    Rugby fans should time their Townsville getaway for September to add watching the Wallabies clash against Argentina from Queensland Country Bank Stadium to their itineraries.

    The home ground of the NRL North Queensland Cowboys, this vibrant and stylish $185 million sporting venue in South Townsville is the perfect setting to enjoy sports.

    aerial of Queensland Country Bank Stadium in townsville

    See the rugby at Queensland Country Bank Stadium. (Image: TEQ)

    Start planning your event-filled getaway at townsvillenorthqueensland.com.au.