Tour the R.M. Williams Factory and leave with a pair of handmade boots

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On the outskirts of Adelaide, Alexis Buxton-Collins discovers a pair of modern Australian icons – and comes home with a souvenir that will last a lifetime.

“What do you see?" asks Paul Mettner as he holds up an irregularly shaped piece of leather that looks like the silhouette of a Trojan helmet. Other answers for this tactile Rorschach test include a ghost from Pac-Man or Darth Vader’s head. But for hundreds of workers around us, this is the starting point for one of Australia’s most enduring style icons.

The making of an icon

On an otherwise unremarkable street in Adelaide’s northern suburbs, the R.M. Williams workshop turns out around 1500 pairs of elastic-sided Craftsmen boots a day, and Mettner is showing me around one of the production lines that he supervises. A paragon of simplicity, the design of the signature Craftsman boot has remained virtually unchanged since the shadows of The Great Depression, when Reginald Murray Williams collaborated on the design with an Adnyamathanha man named Dollar Mick.

Crafting each upper from a single piece of leather helps to make it durable, comfortable and almost endlessly repairable, though my guide chuckles that “the reason R.M. did it that way is because there’s less sewing – the lace up boots are far more work". But any energy saved in sewing is more than made up for on a production line where every boot will be shaped by 80 pairs of hands.

a variety of boot styles hang on display at R.M. Williams Factory in Adelaide
A variety of boot styles hang on display, but the iconic Craftsman is the most popular.

Machines with names such as inseam trimmers, welt beaters and lasters call to mind a Dickensian factory, but the workers here grin and crack jokes as they stretch, steam and stitch pieces of hide. Each job takes less than 10 seconds, well-practised hands moving swiftly but surely so that a single boot takes just three hours to make from start to finish.

A worker making boots at R.M. Williams
A worker making boots at R.M. Williams

The repairs station

Even more impressive is the repairs station, where shoes are stripped down entirely before being reshaped and resoled. “A few tools might look a little different, but this process hasn’t changed much since 1932," says Mettner. “And as long as you look after the upper, we can repair the boots three or four times."

stitching a tug onto a boot at R.M. Williams Factory in Adelaide
A craftsperson stitches a tug onto a boot.

Unsurprisingly, the repaired boots offer a catalogue of shifting styles, from pointy toes and Cuban heels to scuffed Chelsea-style work boots whose owners have specifically requested they remain unpolished.

a table-top view of two pairs of R.M. Williams boots
R.M. Williams boots are made to last a lifetime, with a repair service available to renew worn-in pairs.

More than just boots

In the clothing and craft sections, workers skilfully stitch jeans and oilskin jackets, embroider shirts and painstakingly braid strands of kangaroo leather into belts with more than 1000 plaits, all of which are on display when we drive a few suburbs south to the brand’s Prospect showroom.

a craftsman shaping a boot at R.M. Williams Factory in Adelaide
At least 80 pairs of hands go into shaping each R.M. Williams boot.

History in the making

Presiding over the space is Rita Stenta, an energetic woman who tells me that after honing his craft at a small workshop in the northern Flinders Ranges, Williams moved production here in the early 1930s. Back then, he worked out of a tin shed behind his parents’ house, and “it still says Percy Street on every pair of R.M.s because this is where it all began."

a wood shaped like a boot at at R.M. Williams Factory in Adelaide
A wooden last used for crafting the boots is signed by R.M. Williams and on display in the workshop.

When she started working here in 1980, the store was filled with saddles, bridles and whips. And while styles have changed as the clientele has shifted from stockmen to stockbrokers (with a few prime ministers and rockstars thrown in), the boots have remained a constant.

Stenta has fitted some 20,000 pairs in her time, and I can’t help but admire the workmanship of my finely polished chestnut Craftsman boots as I become number 20,001. In fact, they feel so good as I slip my feet in that I decide to keep them on while I visit another South Australian icon.

Another SA icon: Penfolds Magill Estate

A three-course lunch with matched wines gives me plenty of time to take in the views at Penfolds Magill Estate , where five hectares of shiraz vines grow in the shadow of the Mount Lofty Ranges. Then I get a chance to test out my new kicks as we stroll down to the cottage where Dr Christopher and Mary Penfold lived when they established Australia’s most storied winery in 1844.

a bottle of wine at Penfolds Magill Estate
Penfolds Grange is arguably the best wine from the brand. (Image: Penfolds Magill Estate)

Just over a century later, legendary chief winemaker Max Schubert began developing a program of cellar-worthy reds that would change the Australian wine industry forever. As we enter the network of tunnels below the winery, our guide casually points out Schubert’s handwritten instructions for making Grange before showing us the indent where he erected a fake wall to hide his pet project from disapproving bosses.

Back at the cellar door, we taste ‘the white Grange’ Yattarna and elegant St Henri before moving on to the main event. Our guide explains that Grange has earned its place in the pantheon of Australian wines with a blend of ageability, quality and consistency. “Look after it well, and a bottle will last decades," she tells us. Add in a few notes of leather, I think, and she could just as easily be talking about another icon located within Adelaide’s city limits.

a scenic landscape at Penfolds Magill Estate
Take in scenic views of the winery. (Image: Penfolds Magill Estate)
The R.M. Williams Factory Tour is available exclusively through The Tailor Touring Co. Prices begin at $810 per person, including a personally fitted pair of boots to take home.
Alexis Buxton-Collins
Alexis Buxton-Collins spent his twenties working as a music journalist and beer taster before somehow landing an even dreamier job as a freelance travel writer. Now he travels the world from his base in Adelaide and contributes to publications including Qantas, Escape, The Guardian and Lonely Planet. Alexis has never seen a hill he didn't want to climb and specialises in outdoor adventures (he won the 2022 ASTW award for best nature/wildlife story for a feature on Kangaroo Island). When he's not scouring South Australia for the newest wineries and hikes, he's looking for excuses to get back to spots like Karijini and Ningaloo.
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7 things you must experience on a getaway to Echuca Moama

Those dreaming of a river escape that’s less rush and more rest will discover the perfect getaway in Echuca Moama.

Best known for summer river holidays, Echuca Moama dishes up extraordinary options for those craving good food, experiences and culture. Discover how best to spend your getaway in this gorgeous river town.

1. Find unique stays in Echuca Moama

Goolwa River Retreat villas
Bathe under the stars at Goolwa River Retreat.

An adventure here starts with the perfect place to stay. Echuca Moama is famous for its luxury houseboats. Be spoilt for choice with amenities like spas, chef’s kitchens and en-suites onboard Murray River Houseboats and Echuca Luxury Houseboats .

For those who prefer to stay on dry land to sleep, there’s no shortage of accommodation options to suit every taste and budget. The villas at Goolwa River Retreat offer spectacular views of the Murray Riverfront, cosy evenings by the fire pit. And, a truly unique and luxurious experience: bathing under the stars in an outdoor bathtub.

Families travelling with young kids will appreciate the fully self-contained cabins, which sleep up to six, at NRMA Echuca Holiday Park . Complete with BBQ facilities and a kids’ playground, Echuca Holiday Park is the perfect base for families exploring the Echuca Moama region.

More adventurous guests can experience off-grid serenity at Carriages Water Front Retreat , where they can slumber among the redgums in a lovingly converted vintage train carriage.

If you prefer a more central place to stay, the Mercure Port of Echuca is located just five minutes from the Port of Echuca on foot and offers comfortable rooms, as well as easy access to all the region has to offer.

2. Explore the Murray River

PaddlesteamerS on the Murray River
Jump aboard one of Echuca Moama’s famous paddlesteamers.

A trip to Echuca Moama isn’t complete without seeing the Murray River. Take in views from the water, with Murray River Paddlesteamers and Echuca Paddlesteamers Or combine sightseeing with lunch at a local winery or brewery on a Wharf to Winery or Port to Plate cruise .

Those who prefer an active holiday can hire a stand-up paddleboard with Echuca SUP  to explore the river. Duck under the historic Echuca Moama Bridge and listen out for local wildlife. At the end of your paddleboarding trip, you’ll find a shuttle service to return you to the car park.

Kayaking is another great option if you like to combine seeing the sights with a full-body workout. Hire a kayak from River Country Adventours , or join a river safari for a guided experience.

3. Go hiking and biking in Echuca Moama

two bikers riding on the 19-kilometre Waranga Rail Trail
Peddle along the 19-kilometre Waranga Rail Trail.

On foot or by bike, there are plenty of trails to explore the region. Embark on a guided e-bike tour with Green Pedal (or hire an e-bike and go it alone) to explore the 19-kilometre Waranga Rail Trail . Traverse through beautiful bushland and the scenic Waranga Basin. Bakeries and picnic areas in the historic town of Rushworth provide the perfect place for refreshments.

Day trip to the lookout at Whroo Forest, near the now-abandoned Whroo township, located on historic Balaclava Hill. The Hill was once the site of Victoria’s largest open-cut gold mine and home to a thriving town. Today, the area offers picturesque walking tracks and picnic sites.

4. Taste Echuca Moama’s best dining options

lobster dish on the table at opa in echuca moama
Taste delicious, authentic Greek at Opa. (Image: Visit Victoria)

Whether you like a candlelit dinner or a coffee in the sunshine, Echuca Moama is ready to delight your taste buds.

Pop into Opa for authentic Greek fare with views of the town from its upstairs balcony. Enjoy seasonal produce at The Mill , offering everything from global street food and share plates to classic dinner and dessert options inside a historic building.

Discover a local secret at Monkee and Co , a relaxed Asian-fusion restaurant serving up classics like Banh Mi and dumplings.

Start the day with excellent coffee and waterfront views at the family-run Watson St Pavilion .

5. Drink at Echuca Moama’s best bars

two people drinking cockatails at paradise bar in echuca moama
Cheers to neon at Paradise Bar.

Top-notch tipples can be found at Paradise Bar , a new cocktail bar serving up handcrafted cocktails to delight the taste buds in the heart of Echuca. The menu features classics like mojitos, margs, and spritzers. As well as Paradise’s own creations featuring funky ingredients like bubble gum syrup and an Old Fashioned with truffle oil.

Bar Lee at the Echuca Distillery is the place to go to watch the sun go down at the rooftop bar, taste Echuca’s locally made spirits and nibble your way through an exceptional selection of share plates.

For river views, excellent service and a more than extensive wine menu, head to Social Wine Bar . You’ll find a laid-back atmosphere in the riverfront beer garden that sprawls out under an ancient pine tree and a cosy interior perfect for hiding away on a cool evening.

6. Follow local art trails

Silo Art Trail
Jump in the car and follow the Silo Art Trail.

The region’s silos have been transformed into impressive, towering canvases depicting local fauna, Echuca’s historical links to industry and the building of the local railroad. Follow the Silo Art Trail by car, which takes between three and four hours.

Rochester Mural Park is home to an annual lineup of changing murals, while the Rochester Mural Festival showcases established and emerging artists.

7. Dive into local history

Echuca Port Museum and Penny Tourism
See the historic Port of Echuca.

The Echuca Moama region is bursting with history. Among its historical treasures is the Port of Echuca . Interactive displays showcase the port’s importance to historical trade along the river, industrial sites like the Evans Brothers Sawmill and the Port of Echuca railway station with its very own heritage steam train.

The displays pay homage to the site’s significance to the local Yorta Yorta People and their ancestral connection to the land where the Murray, Campaspe and Goulburn Rivers meet.

Explore the port independently or join a guided tour to learn from Echuca’s history buffs.

Learn more and start planning the perfect holiday to Echuca Moama at visitechucamoama.com.au.