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Australia has voted: this Victorian winery won People’s Choice 2026

Taylah Darnell Taylah Darnell
The people’s vineyard – as voted by you!

While many awards are decided by an expert panel of judges, the Halliday Wine Companion also hands the power to the people. Its annual People’s Choice Award is determined entirely by everyday wine lovers – and this year, they’ve spoken loud and clear.

Who took home the People’s Choice Award this year?

The Halliday Wine Companion presents a range of awards each year to vineyards and cellar doors across Australia. Wines from each category are blind-tasted and decided by a team of industry professionals, including wine experts, writers and critics – all led by Halliday’s editor-in-chief, Campbell Mattinson.

Brown Brothers winery in Milawa, Victoria
And the winner is… Brown Brothers in Milawa! (Image: Visit Victoria)

But for the People’s Choice Award, this panel is switched out for the everyday Aussie. From seasoned oenophiles to weekend wine lovers, everyone gets a say. And this year, the people have chosen… Brown Brothers! Nestled in the town of Milawa – which recently gained attention thanks to the new Pedal to Produce trail – the family-run winery has been hand-crafting wines since 1889.

Its flagship cellar door lies at the heart of King Valley, one of Australia’s best-kept wine regions, and is renowned for its premium experiences. Guests can enjoy everything from guided tastings and long lunches to wine workshops and behind-the-scenes tours. Keen to splurge? You can even opt for helicopter flights and hot air balloon rides over the picturesque vineyard.

Brown Brothers winery in Milawa, Victoria
The Victorian vineyard is known for its incredible wine experiences. (Image: Visit Victoria)

You’ll also be treated to stunning views of the Victorian countryside, whether you’re in the cellar door, restaurant or private Prosecco lounge. Add in its extensive range of divine wines and it’s no wonder Brown Brothers took out the People’s Choice Award this year.

Other crowd-favourite wineries

While Brown Brothers topped the list this year, South Australia made its mark too, with five wineries in the top 10. Coming in second place was Down the Rabbit Hole, a cosy cellar door sitting among some of McLaren Vale’s top vineyards. Like its name suggests, the winery aims to inspire imagination and adventure among its guests – from its organic tipples to the Italian food served at its onsite restaurant, Fiore.

Down the Rabbit Hole in McLaren Vale, South Australia
McLaren Vale’s Down the Rabbit Hole took out second place. (Image: Elise Cook)

Third place was claimed by Brokenwood in NSW’s Hunter Valley. This award-winning vineyard is one of the region’s most popular thanks to its homegrown wines and gourmet restaurant that champions local, seasonal produce. Fourth and fifth place went to two more SA wineries: Laughing Jack and Elderton – both in the Barossa Valley.

Brokenwood winery in the Hunter Valley, NSW
Coming in third place is Hunter Valley stalwart, Brokenwood. (Image: Destination NSW)

Need tips, more detail or itinerary ideas tailored to you? Ask AT.

AI Prompt

The top 10 is rounded out by:

6th: Howard Park, Margaret River, WA

7th: Château Tanunda, Barossa Valley, SA

8th: Thicker Than Water, McLaren Vale, SA

9th: Best’s Wines, Great Western, Vic

10th: Cofield Wines, Rutherglen, Vic

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Taylah Darnell
Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to check out places like Scotland and North America, her favourite place to explore will always be her homeland.
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Victoria’s most memorable guided tours to book now

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    Get around the natural beauty and bounty of regional Victoria on a guided tour that reveals extraordinary moments from coast to country.

    Walk the Great Ocean Road

    forest walk along the Great Ocean Road
    Swap your car for walking shoes on the Great Ocean Road.

    The Australian Walking Co’s immersive three-day, lodge-based walk is absolute bucket-list fodder. The easy-going, guided coastal hike is marked by epic scenery and end-of-day luxury. You’ll have no need for heavy packs or tents, instead expect fresh-caught crayfish, post-walk canapés and local wines. Each day explores the drama of this ocean-facing landscape with an approachable three-hour-ish walk, leaving plenty of time to unwind at the lodge.

    Swim with seals and dolphins at Port Phillip Heads

    dolphins swimming in Port Phillip Head Marine Park
    Swim with dolphins in Port Phillip Head Marine Park.

    Dive into Popes Eye, within Port Phillip Heads Marine National Park, for this wild swimming experience with mankind’s BFFs of the sea. On the See All Dolphin Swims 3.5-hour experience, departing from Queenscliff, you’ll begin in shallow, calm waters before venturing off to Chinaman’s Hat and beyond to meet seals and dolphins in their own habitat. All gear is provided and all ages are welcome.

    Get your ghost on in the Grampians

    For those with a penchant for the paranormal, get ready for goosebumps when you embark on the Lantern Tours J Ward Paranormal Investigation excursion that takes place under the moonlight in the west wing of Aradale Lunatic Asylum. As you keep a lookout for supernatural activity, you’ll enjoy tales of the criminally insane inmates that will make the hairs on your neck stand to attention.

    Paddle along the mighty Murray

    a woman on a stand-up paddle board along the Murray
    Glide along the scenic Murray on a stand-up paddleboard.

    Swoosh softly through the silky waters of the mighty Murray on a stand-up paddle board with Echuca Moama Stand Up Paddle. This gentle downstream sojourn meanders for one-and-a-half hours covering 4.5 kilometres of the river, taking in the beauty on the banks and the vibrant birdlife.

    From Echuca Moama slip under the Moama Bridge and glide beside its iconic paddlesteamers and the historic port.

    Sip and cycle in the Yarra Valley

    cyclists exploring Yarra Valley
    Cycle around Yarra Valley wine country.

    Wine and wheels make a great pairing on the Tour De Vines six-hour Yarra Valley tour that weaves through vine-threaded roads. It’s a relaxed pace along 20 kilometres of the Warburton Rail Trail as you spot native birds and stop in at local vineyards and produce stores. You’ll pull in at a local winery for a tasting and enjoy lunch before hitting up a couple of cellar doors. Depending on your pedal power, there may be time to sneak in a visit to a chocolate or cheese factory.

    Dig for gold in Bendigo

    Think you have what it takes to unearth a gilded treasure? Try your hand at prospecting and learn the art of gold-digging (in the geological sense) on the two-hour Gold Nugget Hunter tour in the Loddon Valley. On the tour, mine the wisdom of locals Shane and Jackie – who have honed their hobby of gold-detecting into an art – to learn how to read the land and use a gold detector. You may even go home with a nugget of your own.

    Cruise around Wilsons Promontory

    the Skull Rock in Wilsons Prom
    Cruise around Skull Rock in Wilsons Prom. (Image: Connor Vaughan)

    It’s a thrill to drive directly from the sand into the waves aboard the Wanderer Adventures’ bright-yellow amphibious boat. On this 2.5-hour tour, you’ll skip along the water to take in Wilsons Prom’s top highlights, such as the imposing Skull Rock, The Glennies, Anderson Islets and Anser Island. Spot seals, penguins and seabirds as you absorb the tranquillity of this stunning environment.

    Walk with llamas in the Macedon Ranges

    a llama in the Macedon Ranges
    Make friends with a llama in the Macedon Ranges.

    If you’ve always felt an affinity for long-lashed camelids, then bonding with a llama on a leisurely walk might just be the thing for you. Opt for either a three-hour, five-kilometre hike or a longer 12-kilometre trek along the Domino Rail Trail paired with a gentle, hooved friend. Things kick off with a llama orientation, where you’ll learn how to lead and look out for your new mate before you hit the track. It’s a lovely way to explore the beauty of the region with a sensitive and curious companion by your side.

    Go underground in the Grampians

    a subterranean tour of Seppelt Wines
    Take a subterranean tour of Seppelt Wines. (Image: Ben Savage/We Are Explorers)

    Oenophiles and cave-lovers alike will enjoy going underground at Seppelt’s ‘Drives’. The largest underground cellar in Australia, The Drives were dug by local goldminers in 1868 and meander for three-kilometres – keeping wine treasures at a temperate 16-degrees year-round. A 50-minute tour through the heritage-listed granite tunnels happily conclude with a tasting of the label’s celebrated sparkling wines.

    Discover island life in the Mornington Peninsula

    a guided tour of French Island
    Discover the Mornington Peninsula’s flora and fauna on a guided tour of French Island.

    Eject from the mainland on a catamaran bound for the wildlife haven of French Island with Naturaliste Tours. Once you disembark from the boat, you’ll hop into a 4WD to explore the pristine flora and fauna, from salt marshes to vast Fairhaven Beach.

    Look out for echidnas and koalas and enjoy short walks and historic sites on this half-day tour.

    seals in Wilsons Prom
    The southernmost tip is a haven for wildlife. (Image: CMcConville)