The world just crowned this Aussie hotel a style icon

Emily Murphy Emily Murphy
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Australia’s only entry on LA LISTE’s 2025 best hotels list is edgy, arty and unfiltered – just like the city it calls home.

In a coup for Australia’s design and hospitality scene, The StandardX, Melbourne has been awarded the coveted Style & Design Hotel Award in the LA LISTE World’s Best Hotels 2025 rankings – the only Australian property to make this year’s prestigious global list.

StandardX Melbourne exterior
The StandardX has received the Style & Design Hotel Award.

LA LISTE, the Paris-based organisation best known for its rigorous rankings of the world’s top restaurants, has once again turned its gaze to luxury hotels. And in a field dominated by European grande dames, tropical eco-resorts and opulent American stays, Melbourne’s rebellious newcomer stood out and represented Australia.

Described by LA LISTE as “arty, bold, unfiltered," The StandardX is the first hotel of its kind outside North America – and it’s already making waves for its unorthodox approach to style. Think streetwise design meets brutalist bones, layered with vintage touches and irreverent artwork that captures the creativity of the surrounding Fitzroy neighbourhood.

The accolade places the hotel in the company of trailblazing properties like Maison Heler Metz in France and Ulaman Eco Luxury Resort in Bali, highlighting The StandardX’s ability to hold its own on the world stage. The judges recognised it not just for aesthetic edge, but for embodying a deeper shift in global travel: toward authentic, local experiences and creative cultural immersion.

StandardX Melbourne interior
The StandardX is arty, bold and unfiltered. (Image: Rhiannon Taylor)

According to LA LISTE founder Philippe Faure, “Hotels are no longer just places to stay. They have become cultural landmarks, ecological laboratories, and creators of unforgettable experiences." The StandardX clearly ticks all three boxes.

For Australian travellers (and stylish visitors alike), the recognition is a reminder that some of the world’s most forward-thinking hotels are right on our doorstep. And for Melbourne, it’s yet another reason to be smug about being the country’s cool capital.

StandardX Melbourne interior
Melbourne’s rebellious newcomer stood out at the awards. (Image: Rhiannon Taylor)
Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
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The iconic Victorian beach where true Aussie surf culture was born

    Craig Tansley Craig Tansley
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    Torquay’s Bells Beach is considered one of the best surf beaches in the world.

    It’d be easy to think Australian surf culture was born around the right-hand point breaks of the Gold Coast and Byron Bay. These regions seem the epitome of how the world views Aussie surfers – bronzed (or burnt), languishing in warm water and sunshine. The reality is a lot different.

    The rise of surf culture along Victoria’s coastline

    surfers at Bells Beach in Australia
    Surfers stand on the shore at Bells Beach, where the country’s biggest surfing competition is held each year. (Image: Getty/Filed Image)

    True Aussie surf culture was born on the chilly waves of Victoria’s winters, when huge swells from the Great Southern Ocean hit cliff-lined beaches along the Great Ocean Road . These beaches were the ultimate proving ground – surfers from all over Australia arrived in panel vans and VWs to do battle with the biggest waves they could find.

    huge swells from the Great Southern Ocean at Bells Beach
    Surfers take advantage of the huge swells from the Great Southern Ocean at Bells Beach. (Image: Tourism Australia/Cameron Murray)

    There are surf breaks all along this very picturesque coast – but those around Torquay were most revered. The ultimate test of a surfer’s ability – and durability – however, was Bells Beach: Australia’s answer to Hawai‘i’s Pipeline. Just beyond, the breaks at Jan Juc and Winkipop beckoned.

    an aerial view of surfers at Bells Beach
    Hit the waves along the picturesque coast. (Image: Tourism Australia)

    Torquay became surfing’s Silicon Valley: HQ for the entire Australian surf culture revolution. Four young locals worked out of their backyards in Torquay to create two of the world’s biggest surf labels – Rip Curl and Quiksilver , which soon became the region’s biggest employers.

    surfers out at Bells Beach
    Surfers out at Bells Beach, Victoria’s most famous beach. (Image: Tourism Australia/Cameron Murray)

    Rip Curl started sponsoring the Bells Beach Pro in 1973 – and have done ever since. It’s been going since 1962 – making it the world’s longest continually run surfing contest. Held every Easter, it’s part of the world surfing tour. Spectators line its 30-metre-high cliffs to watch the world’s best take on enormous waves – it’s the ultimate coliseum for the sport and has inspired generations of Aussie surfers to join the list of heroes whose names are on its iconic bell.

    Follow the waves through Victoria’s surfing heartland

    Australian National Surfing Museum, Torquay
    The Australian National Surfing Museum in Torquay. (Image: Tourism Australia)

    Just behind Torquay’s main drag, you can see all that history on display at the world’s best surf museum – the Australian National Surfing Museum . Here you can take your time absorbing the 100-year-or-so history of Australian surfing and check out the 150-strong surfboard collection.

    surfboards on display at Australian National Surfing Museum
    The museum holds surfing memorabilia, including a room dedicated to the history of boards. (Image: Tourism Australia)

    But classic Aussie surf culture can be observed in everyday life all over the Great Ocean Road and Torquay. Surfing dictates life here; no work is done until the big swells have come and gone. Just being here provides a window into 60-odd years of rebellion against convention; for no-one likes nine-to-five living on the Great Ocean Road.

    surfing memorabilia at Australian National Surfing Museum
    The varied displays celebrate the Bells Beach competition, surfing legends and Aussie surf culture. (Image: Tourism Australia)

    There’s less panel vans and VW Beetles these days, but surf culture still rules life. Surfers run this coast; you’re better off keeping out of their way when they’re running down past you to face the biggest swells – then hear them swap stories at cafes, restaurants and bars all around you.

    surfing at Bells Beach
    The beach near Torquay is Australia’s answer to Hawai‘i’s Pipeline. (Image: Visit Victoria/William Watt)