Kick off the festive season early with a deliciously free bite.
The only thing sweeter than dessert is when it’s on the house, and Melbourne’s beloved cinnamon scroll bakery, Simply Mike’s (formerly Cinnabuns), has teamed up with Baileys to create the perfect free treat to kick off the festive season and celebrate their relaunch.
From 12-19 November, Simply Mike’s is offering locals the chance to get their hands on a new limited-edition flavour that encapsulates the taste of Christmas – a decadent Baileys Cinnamon Scroll – for free. Combining two much-loved flavours, the scroll is a deliciously buttery treat that blends the velvety classic Bailey’s Irish Cream with cinnamon spice.

Simply Mike’s has become a favourite for Melbourne dessert lovers . Originally named Cinnabuns, owner Mike Ying’s micro-bakery had to change his bakery’s name after a legal battle with USA bakery giant Cinnabon. “We received hundreds of name suggestions from our community, and Simply Mike’s felt right," shared Ying. “It’s personal, it’s proud, and it reflects the craft behind every scroll. This new chapter is about celebrating creativity, flavour, and the scrolls that started it all."
Ying completed his pastry apprenticeship at the École de boulangerie de Paris in France, earning a BEP Pâtisserie (Brevet d’Études Professionnelles), and his Albion-based bakery blends French techniques with Asian influences.

Simply Mike’s was the perfect partner for Baileys’ festive collaboration. “We were looking for someone who could capture the essence of Baileys in a way that felt local, playful, and full of character," says Nishant Samuel, Head of Whisky and Liqueurs at Diageo Australia.
Not a cinnamon bun lover? The bakery also has an ever-changing menu of bites such as Biscoff‑flavoured scrolls, coffee scrolls, apple crumble danishes, pandan custard croissants and caramelised onion, honey and feta quiches.
With only one week to snag a free baked good – available from 7 am weekdays and 8 am weekends, until stock lasts – it’s worth planning your visit now!
Baileys Cinnamon Scroll Liqueur is now available nationally, for a limited time.
Address: 29b Perth Ave, Albion VIC 3020













