Victoria’s top town has just been crowned – and it’s a coastal gem

Taylah Darnell Taylah Darnell
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These tiny towns are packed with personality – and now they’ve got the title to prove it.

Every year, each Aussie state reveals its most beloved destinations across three categories – the Top Tourism Town, Top Small Tourism Town and Top Tiny Tourism Town. NSW announced its winners last month. Now, it’s Victoria’s time to shine. Drum roll, please…

Victoria’s Top Tourism Town

Warrnambool in Victoria
Seaside Warrnambool is Victoria’s Top Tourism Town of 2025.

Say hello to Victoria’s Top Tourism Town of 2025 – Warrnambool! Open to towns with a population of 5,000 or more, this category recognises stand-out destinations that offer something truly special – and it’s not hard to see why Warrnambool took out top honours. Situated along the iconic Great Ocean Road and a three-hour drive from Melbourne, Warrnambool offers the perfect blend of regional charm and coastal bliss.

Deep Blue Hot Springs in Warrnambool, Victoria
Take a dip in geothermal waters at Deep Blue Hot Springs.

Wander along the main drag to explore cosy cafes and vintage boutiques. Or head to the coast for beautiful beaches and scenic walking trails. It’s also a great jumping-off point for the Great Victorian Bathing Trail, a 900-kilometre tourist route that takes in some of the state’s best natural geothermal baths. Start in the heart of town at Deep Blue Hot Springs, a mineral-rich sanctuary of open-air rock pools.

Warrnambool combines coastal vibes with regional charm.

Add in friendly locals and a laid-back lifestyle, and Warrnambool’s win feels like a no-brainer. The regional city of Ballarat was hot on its heels, though, scoring the category’s silver award. Maybe 2026 will be your year, Ballarat!

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Victoria’s Top Small Tourism Town

Bogong Horseback Adventures in Mount Beauty, Victoria
Discover the countryside charms of Mount Beauty.

Next up is Victoria’s Top Small Tourism Town – a category reserved for towns with a population between 1,500 and 5,000. And this year, the award goes to Mount Beauty! It’s all in the name here. This charming township, around a 4.5-hour drive from the state’s capital, sits at the base of Victoria’s highest peak, Mt Bogong.

Bogong Horseback Adventures in Mount Beauty, Victoria
Join a scenic horse-riding tour with Bogong Horseback Adventures.

Mount Beauty is home to some of Victoria’s most bucolic landscapes that have long attracted nature lovers and outdoor enthusiasts. From horse-riding tours with Bogong Horseback Adventures to bike tracks and hiking trails, visitors are spoilt for choice. Come the cooler months, the surrounding mountains are covered in snow, and with Mount Hotham only an hour away, it’s the perfect place to book for a cosy winter weekend.

Mt Hotham in Victoria
Head to nearby Mt Hotham to hit the slopes come winter.

Port Fairy on the Shipwreck Coast, named after the 700+ vessels submerged in its waters, took out silver in the Top Small Tourism Town category this year. And while it may be a world away from the winner, its rich offerings made for fierce competition.

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Victoria’s Top Tiny Tourism Town

Trentham in Victoria
Visit cosy country pubs in Trentham.

The final category shines the spotlight on Victoria’s pocket-sized towns – those with no more than 1,500 residents. Let’s hear it for the Top Tiny Tourism Town of 2025 – Trentham! Don’t let its size fool you. This historic village, under two hours north-west of Melbourne, sure packs a mighty punch. Sitting pretty atop the Great Dividing Range, Trentham has been enchanting visitors since it was established by gold prospectors in the 1850s.

Trentham in Victoria
The tiny town is home to a range of boutique stores.

Focus soon shifted to gems of a different kind – cosy country pubs, boutique stores and stylish accommodation like The Cosmopolitan Hotel – which solidified Trentham as a regional treasure. But there’s more to the suburb than its charming streetscapes. Aptly named Trentham Falls is the highest single-drop waterfall in Central Victoria, plunging more than 32 metres. Who knew one of Australia’s best waterfalls was just a five-minute drive from town?

Trentham Falls in Victoria
Trentham Falls cascades over a basalt cliff for more than 32 metres.

Halls Gap claimed silver for the Top Tiny Tourism Town award. Known as the gateway to the Grampians, the village is another natural wonder. And while an abundance of waterfalls can also be found nearby, they couldn’t quite compete with Trentham’s crown jewel this year.

Bronze commendations for each category were awarded to Echuca, Portarlington and Whitfield, respectively, with all winners decided by the Victoria Tourism Industry Council.

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Taylah Darnell
Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to check out places like Scotland and North America, her favourite place to explore will always be her homeland.
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Victoria’s surprising new outdoor adventure hotspot

    Craig Tansley Craig Tansley
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    A town charmingly paused in time has become a hot mountain biking destination. 

    There’s a forest reserve full of eucalyptus and pines surrounding town – when you combine all the greenery with a main street of grand old buildings still standing from the Victorian Gold Rush, Creswick looks more period movie set than a 21st-century town.  

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    Grand buildings from the Victorian gold rush. (Image: Visit Victoria)

    This entire region of Victoria – the Central Goldfields – is as pretty-as-a-picture, but there’s something extra-special about Creswick. I used to live 30 minutes north; I’d drive in some evenings to cruise its main street at dusk, and pretend I was travelling back in time. 

    It was sleepy back then, but that’s changed. Where I used to walk through its forest, now I’m hurtling down the state’s best new mountain bike trails. There’s a 60-kilometre network of mountain bike trails – dubbed Djuwang Baring – which make Creswick the state’s hottest new mountain biking destination.  

    Meet Victoria’s new mountain biking capital 

    Creswick bike trail
    This historic town has become a mountain biking hotspot.

    Victoria has a habit of turning quiet country towns into mountain biking hotspots. I was there in the mid-2000s when the tiny Otways village of Forrest embarked on an ambitious plan to save itself (after the death of its timber cutting industry) courtesy of some of the world’s best mountain bike trails. A screaming success it proved to be, and soon mountain bike trails began popping up all over Victoria. 

    I’m no expert, so I like that a lot of Creswick’s trails are as scenic as they are challenging. I prefer intermediate trails, such as Down Martuk, with its flowing berms and a view round every corner. Everyone from outright beginners to experts can be happy here. There’s trails that take me down technical rock sections with plenty of bumps. But there’s enough on offer to appeal to day-trippers, as much as hard-core mountain-bikers. 

    I love that the trails empty onto that grand old main street. There’s bars still standing from the Gold Rush of the 1850s I can refuel at. Like the award-winning Farmers Arms, not to be confused with the pub sharing its name in Daylesford. It’s stood since 1857. And The American Creswick built two years later, or Odessa Wine Bar, part of Leaver’s Hotel in an 1856-built former gold exchange bank.  

    The Woodlands
    The Woodlands is set on a large bushland property. (Image: Vanessa Smith Photography)

    Creswick is also full of great cafes and restaurants, many of them set in the same old buildings that have stood for 170 years. So whether you’re here for the rush of the trails or the calm of town life, Creswick provides. 

    A traveller’s checklist 

    Staying there 

    1970s log cabin
    Inside the Woodlands, a chic 1970s log cabin. (Image: Vanessa Smith Photography)

    RACV Goldfields Resort is a contemporary stay with a restaurant, swimming pool and golf course. The Woodlands in nearby Lal Lal comprises a chic log cabin set on a 16-hectare property abundant in native wildlife. 

    Eating there 

    Le Peche Gourmand
    Le Peche Gourmand makes for the perfect pitstop for carb and sugar-loading.

    The menu at Odessa at Leaver’s Hotel includes some Thai-inspired fare. Fuel up for your ride on baguettes and pastries from French patisserie Le Peche Gourmand. The Farmers Arms has been a much-loved local institution since 1857. 

    Playing there 

    Miss NorthcottsGarden
    Miss Northcotts Garden is a charming garden store with tea room. (Image: Visit Victoria)

    Creswick State Forest has a variety of hiking trails, including a section of the 210-kilometre-long Goldfields Track. Miss Northcotts Garden is a quaint garden store with tea room.