For a snapshot in time, we asked eight people around the country to reflect on Australia Now. Here, Brad Norman a whale shark researcher for ECOCEAN in WA, shares his thoughts on what studying the endangered fish has taught him.
Brad Norman believes oceans are the new frontier. The 52-year-old whale shark researcher has based himself off the coast of Ningaloo Reef for two months most years for the past three decades. To help protect the ocean’s largest known fish, Norman, who is a Research Fellow at the Harry Butler Institute, Murdoch University, has developed an identification system based on its markings that borrows from a pattern-identification method used to map the night sky.
“When I started researching whale sharks, their conservation status as a species was unknown. Through my research, I was able to undertake a review that resulted in them being assessed as ‘vulnerable to extinction’. It drew a lot more attention to ensuring their conservation," says Norman, who lives in Perth when he’s not diving with these gentle giants off the deep blue waters around Ningaloo Reef.
“My interest in whale sharks has extended over half my life and I think that the whale shark is a flagship species for the health of the ocean and can help us draw attention to the need to protect it. These animals are the biggest fish of the sea and they eat tiny organisms including krill, small fish, and crab larvae. What’s imperative for their survival is that the whale sharks find productive areas of our ocean that are healthy," he says.
Brad Norman bases himself off the coast of Ningaloo Reef for two months of the year to research whale sharks.
Why whale sharks are so integral to our oceans
Brad says whale sharks can be a bellwether for the health of our oceans as their numbers have declined on our watch. “It’s important that we understand the negative short-term effect humans can have on an animal like this that has been around for millions of years."
Brad believes his monitoring program, initially set up through his conservation group, ECOCEAN, will help make a difference to preserve the species. The system relies on images taken by divers from more than 54 countries around the world who can take photos to help identify individual whale sharks in order to better understand the elusive fish, which can reach up to 18 metres in length.
Brad says whale sharks can be a bellwether for the health of our oceans.
“Each whale shark has a unique celestial-like pattern on its body. It is like a fingerprint and because they swim so close to the surface, it has given us an opportunity to identify individuals and monitor their movements. It’s been a very successful program as it gives people a sense of stewardship, which encourages them to think about what’s in their own backyard and gain ownership of the issue, which leads to good conservation practices."
WA might be enormous, but the right insider knowledge brings its mysteries a whole lot closer.
“Western Australia is a land of record-breakers,” says Carolyn Tipper, a Travel Director working on AAT Kings Western Australia tours. “It has the second-longest fault line, the second-largest meteorite crater, the second-fastest flowing river—it just keeps surprising you. And every area has its charm.”
From tropics to deserts, Australia’s largest state is a land of extremes. You can’t see all of Western Australia in a lifetime, but with the right guide, you can discover its hidden pockets of magic.
Carolyn wishes to reach her guests’ hearts. “I want them to enjoy and be in awe,” she says. “I want them to have the holiday of a lifetime.”
1. Mimbi Caves
You wouldn’t expect a Great Barrier Reef in the outback – but that’s what you’ll find at Mimbi Caves. Once part of a 350-million-year-old reef, these caves hold marine fossils, ancient Indigenous rock art, and Dreamtime stories shared by a Gooniyandi guide.
“That’s when the real connection happens,” says Carolyn, who has taken guests through on the AAT Kings Wonders of the West Coast and Kimberley tour. “When guests connect, not just with the land, but with the people who have called it home for tens of thousands of years.”
Walk through ancient limestone passages. (Image: Tourism Western Australia)
2. Kalbarri National Park
Nothing prepares you for the Kalbarri Skywalk: a 25-metre platform jutting over Murchison Gorge, 100 metres above the red cliffs and river below. From July to October, join the AAT Kings Untamed Pilbara and West Coast tour to see over 1000 wildflower species paint the park, and listen as an Indigenous guide shares their uses, bush foods and medicine plants.
“I want our guests to have an emotional experience,” says Carolyn. “It’s not just about seeing the land, it’s about stepping into the stories.”
Stand on the Kalbarri Skywalk in Western Australia. (Image: Tourism Western Australia)
3. Hamelin Bay Wines
Margaret River isn’t just a top wine region – it’s a winner in every category. Where the Indian and Southern Oceans collide, granite cliffs rise, limestone caves sprawl and Karri forests tower. It almost distracts from the world-class Cabernet Sauvignon and Chardonnay.
Almost.
Out of over 100 cellar doors, AAT Kings pick Hamelin Bay Wines as a favourite. Hosted tastings of small-batch wines on the Western Wonderland tourend with a group meal. The menu shifting with the seasons.
“Get off the beaten track to one of WA’s most relaxed venues for some amazing red and white signature wines,” explains Carolyn, “accompanied with upmarket pub food.”
Spectacular views.
Sip world-class wines at Hamelin Bay in Western Australia. (Image: Getty)
4. Wildflower Guided Walk, Kings Park
Western Australia is home to 12,000 native plant species – 3000 bloom in Kings Park’s Botanic Garden. Stroll past Kangaroo Paw, Banksia and blooms from the Goldfields, Stirling Ranges and Kimberley. “The diversity of Western Australia is immense,” says Carolyn, who leads guests through on the South Western Escape tour.
Wander among thousands of native plant species. (Image: Tourism Western Australia)
5. Hoochery Distillery
Did you know that between Kununurra and Emma Gorge lies the state’s oldest continuously operating distillery? Well, the oldest legal one. Set on a family farm, Hoochery Distillery was hand-built using materials found on the property, conjuring up award-winning rum from local sugarcane, wet season rainwater and yeast.
Today, visitors cansample a hearty nip of rum, along with whiskies and gins – all crafted using traditional, labour-intensive methods. It’s the ideal way to soak up the ‘spirit’ of the Kimberley on the AAT Kings’ Untamed Kimberley tour.
Sample award-winning rum. (Image: Tourism Western Australia)
6. Geraldton
The wildflowers of the Midwest will make your heart blossom. In Geraldton, the Helen Ansell Art Gallery brings the region’s botanicals to life in vivid colour and intricate detail. In nearby Mullewa, wander bushland trails lined with everlastings and native blooms. Further afield, Coalseam Conservation Park bursts into carpets of pink, white, and yellow each spring. Do it all on the Wildflower Wanderer tourwith AAT Kings.
Chase vibrant wildflower trails. (Image: Tourism Western Australia)
7. El Questro
Wake up after a night under the stars at Emma Gorge Resort, ready to explore the mighty beauty of the El Questro Wilderness Park. With deep gorges, thermal springs, and cascading waterfalls, time slows here.
Join the AAT Kings’ Wonders of the West Coast and Kimberley tour to drift through Chamberlain Gorge, where sheer sandstone walls glow burnt orange in the sun, archer fish flick at the surface, and rock wallabies peer down from ledges above. Then, step into Zebedee Springs, a secret oasis of warm, crystal-clear pools among prehistoric Livistona palms – a moment of pure, wild stillness.
Wake to adventure at Emma Gorge Resort. (Image: Tourism Western Australia)
8. Lake Argyle
Once vast cattle country, Lake Argyle now sprawls like an inland sea – Western Australia’s largest freshwater lake, created by the damming of the Ord River. Scattered with over 70 islands, its glassy waters teem with life, like freshwater crocodiles, barramundi, bony bream, sleepy cod and over 240 bird species. That’s nearly a third of Australia’s avian population.
Glide across the lake’s surface on a cruise as part of AAT Kings’ Untamed Kimberley tour, where the silence is only broken by the splash of fish and the call of birds. For Carolyn, this place is a perfect example of how WA’s landscapes surprise visitors. “Lake Argyle is a big puddle of water that became a game-changer,” she says. “Seeing it from a boat, coach, and plane is mind-blowing. It puts time, isolation and the sheer scale into perspective.”
Glide past islands on Western Australia’s largest freshwater lake. (Image: Western Australia)
