Premier transport company Cobb & Co became a true pioneer of Australian travel in a time when passage through the country was notoriously uncomfortable.
Australia’s most iconic coach service was started in the gold rush years in Victoria by young American Freeman Cobb.
Along with John Peck, James Swanton and John Lamber, he had recognised the need for passenger transportation between colonies and mining towns, and further inland to the outback.
The first Cobb & Co route was the short trip between Melbourne and Port Melbourne in 1853. At the time, coach travel was essential but passengers were often struck down with motion sickness and injuries from the bumpy ride.
But Cobb & Co’s coaches were superior, imported from America where they were designed for travel in the Midwest, which had similar conditions to Australia’s rugged terrain.
With regular and reliable services, specially bred horses suited to pulling a fully laden coach at gallop (the coaches carried up to 17 people and luggage), and fixed stops at changing stations to rest and swap horses, Cobb & Co became the preferred and luxurious method of travel.
Changing stations were usually privately run by a family or couple who would provide refreshments for passengers and overnight accommodation; some were more established pubs and inns that prospered from Cobb & Co services.
By 1861 the company had expanded into New South Wales and Queensland after new director James Rutherford secured a valuable contract for the delivery of mail.
But with these profitable mail runs and regular routes came another danger: bushrangers who would wait for the coaches on isolated roads.
Australian artist Tom Roberts’s 1895 painting Bailed up was inspired by one of these incidents, when coach driver ‘Silent Bob Bates’ was held up by local bushranger Captain Thunderbolt in the 1860s.
At its peak, Cobb & Co’s coaches were travelling an astounding 45,000 kilometres each week and harnessing up to 6000 horses. But after 70 years of operation, the last horse-drawn Cobb & Co service ran in 1924, when train travel superseded the need for coaches.
Despite its demise, this iconic transport company was forever immortalised in Australian folklore, charmingly penned in folk singer Lionel Long’s The Ballad of Cobb & Co.: “The driver’s whips are cracking and the horses’ hooves are dragging. As across the red and dusty trail they race. There’s a distant light a burning and the passengers are yearning, for the comfort of a warm and kindly place."
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Megan Arkinstall is a freelance travel writer who you’ll often find at the beach, bushwalking or boating with her young family. She loves reliving travel memories through writing, whether that be sipping limoncello in a sun-drenched courtyard of Monterosso or swimming with green turtles in the aquamarine waters of Tropical North Queensland.
A new wave of retreats, hotels, glamping sites and more is encouraging visitors to savour their time spent along the Great Ocean Road.
Long holding a place as one of Australia’s most rewarding drives, cliffs, curves and shifting coastal light continue to draw travellers to Victoria’s coastline year after year. What has evolved more quietly is the range of new accommodation along the Great Ocean Road to add new dimensions to the drive.
Rather than competing for attention, these stays are shaped by their settings. They sit beside rivers, among vines, on the edge of lakes and close to town centres where local life unfolds at an unhurried pace. Together, they point to a way of travelling the Great Ocean Road that values time spent in place, as much as distance covered.
1. The Monty, Anglesea
Settle into The Monty’s unique style.
Anglesea has always appealed to travellers drawn to a quieter stretch of coast, where surf culture, bushland and river scenery blend into one. The Monty complements that character with a recent rebrand and refresh with traditional beach road trip nostalgia in mind. Mid-century retro decor means rooms are contemporary and funky, without being over-styled.
A highlight of the stay is Nina Cantina, the on-site Mexican restaurant overlooking the Anglesea River. Opening in 2026, it will undoubtedly become a popular gathering point, bringing together locals, day trippers and overnight guests. Watch the river flow while tucking into plates of tacos, before enjoying a digestion swim in The Monty’s pool.
Mornings in Anglesea often begin quietly. Kangaroos are a familiar sight on the nearby golf course, and walking tracks wind through heathland that reflects the natural landscape of the Surf Coast. From here, the road south feels like a continuation rather than a departure, easing travellers into the next stretch of the journey.
2. Basalt Retreats, Port Fairy
Discover this new adults-only retreat.
Near Port Fairy, Basalt Retreats is an adults-only delight set among a 24-year-old vineyard at Basalt Wines . The accommodation is a mixture of luxury and linens (and ultra comfy beds), allowing the long stretches of grapes to take centre stage. As the sun sets, Basalt Retreats settles into stillness. With minimal light pollution, the night sky becomes part of the experience, and star-searchers will delight in the uninterrupted views of our vast universe.
See Poombeeyt Koontapool from the lookout.
Staying along the Great Ocean Road western region gives you en route access to coastal landmarks. A visit to Poombeeyt Koontapool at Loch Ard Gorge is a must for those fascinated by natural blowholes, with enough walking trails to tucker out the most seasoned hiker.
The Poorpa Yanyeen Meereeng Trail between Timboon and Port Campbell reveals how wetlands, farmland and coastline connect across the region, best appreciated on foot or by bike.
3. Lake Colac Holiday Park, Colac
Book into a cabin at Lake Colac Holiday Park.
Lake Colac Holiday Park introduces new cabin accommodation set along the edge of a broad volcanic lake. The cabins are modern and light-filled, designed to make the most of the water views and open skies.
Lake Colac plays an important role in local life, hosting community events and everyday rituals alike. Staying here offers insight into the agricultural heart of the Great Ocean Road region, where the pace is shaped by seasons rather than sightseeing schedules.
Have a delicious lunch, then join a farm tour at Brae Restaurant. (Image: Visit Vic)
Colac’s central location places visitors within reach of standout regional experiences. Otways Distillery’s Birregurra cellar door reflects the surrounding forest in its approach to spirits. While Brae Restaurant’s guided farm and kitchen garden tours offer a closer look at the land that underpins its acclaimed dining. Together, they highlight the strong connection between produce, place and people.
4. Glamping tents, Apollo Bay Recreation Reserve
Take a breather in Apollo Bay with brand new glamping tents.
Back on the coast, Apollo Bay has always been known to be a natural place to take a breather, sitting roughly at the Great Ocean Road’s midway point. The brand-spanking new glamping tents at the Apollo Bay Recreation Reserve offer comfortable accommodation that remains closely connected to the outdoors. With ensuite bathrooms and thoughtfully designed interiors, the cabin-tent hybrids offer enough privacy and luxuries to make the trip feel more luxurious than your standard camping affair.
Set near the river and within walking distance of the town centre, the location allows guests to move easily between beach walks, forest drives and relaxed meals.
A session at The Corner Sauna fits naturally into a stay here. The wood-fired sauna has become part of Apollo Bay’s way of life, offering warmth and restoration after time spent in the elements (also known as a frolic at the beach).
Enjoy fresh seafood at Apollo Bay Fishermen’s Co-op.
Apollo Bay has enough to entertain and dazzle travellers more than your average town. Graze on fresh seafood at local cafes – like Graze or Apollo Bay Fishermen’s Co-op – before venturing to nearby waterfalls. Spend hours kayaking among real-life seals, try your hand at surf lessons taught by understanding and patient guides, or simply spend your days reading a book while the surf crashes in front of you.
Together, these new accommodation openings highlight the Great Ocean Road’s continued evolution. With more places that invite travellers to slow down and stay a little longer, the journey becomes less about rushing between landmarks and more about engaging with the unique towns along the way.
