Revealed: This Aussie state is the most welcoming region on Earth

Emily MurphyBy Emily Murphy
hero media
Australians pride themselves on being an easy-going bunch. But there are some places where the locals just welcome you with open arms.

If you love travelling regional Australia, you’re probably already familiar with our list of Australia’s top towns but have you ever wondered which towns lay claim to the title of most welcoming?

Well, look no further because Booking.com has released the 10 most welcoming regions on Earth for 2025. And one Australian state has topped the list.

The most welcoming region on Earth

South Australian beach
South Australia has been named the most welcoming region on Earth. (Image: Booking.com/Getty Images)

Drumroll, please… the wonderful South Australia has been named the most welcoming region on Earth! Based on over 360 million verified customer reviews, this accolade cements South Australia’s reputation as a destination of unparalleled hospitality and warmth.

South Australian Minister for Tourism Zoe Bettison believes the accolade is no surprise to locals who experience the state’s daily hospitality.

“From the Adelaide Hills to Kangaroo Island, from the Barossa to the Murray River and the Flinders Ranges, guests will always be warmly welcomed in South Australia," Zoe said.

The region’s friendly locals, breathtaking landscapes and world-renowned wine regions all contribute to its appeal. The acknowledgment highlights the exceptional efforts of hospitality providers, from luxury accommodations to boutique holiday homes and family-run stays.

Boats and children on beach at Port Lincoln
Port Lincoln was voted the seventh most welcoming city in Australia. (Image: South Australian Tourism Commission)

Port Lincoln on SA’s Eyre Peninsula, also secured a spot among the most welcoming cities in Australia list for 2025, coming in at seventh place. Known for its pristine coastline and unique wildlife encounters, Port Lincoln is a testament to South Australia’s ability to combine natural beauty with world-class hospitality.

Booking.com regional manager for Oceania Todd Lacey said that Booking.com’s partners go above and beyond to help create memorable travel moments.

“We’re thrilled to see South Australia recognised on the global stage this year and look forward to continuing to support our local partners as they welcome visitors to the state’s world-class events, wine regions and scenic landscapes," Todd shared.

Who else made the list?

Montville town centre, Queensland
Montville was voted Australia’s most welcoming town. (Image: Tourism and Events Queensland)

In the list of the most welcoming regions on Earth, South Australia joined the esteemed company alongside Osijek-Baranja in Croatia , Kakheti in Georgia , Madeira in Portugal , and Misiones in Argentina.

Joining Port Lincoln among the top 10 most welcoming cities in Australia were Montville and Maleny in Queensland coming in first and second place respectively, and Margaret River Town in Western Australia rounding out the top three. Mudgee and Orange in Central West NSW came in fourth and 10th place, Ocean Grove, Halls Gap and Daylesford represented Victoria in fifth, eighth and ninth place, while Bicheno in Tasmania placed sixth.

Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
See all articles
the ghan flinders ranges
Australia

Australia’s most iconic train journey is changing in 2027

The Ghan is extending its long-loved northbound journey with a spectacular new stop.

Read more
Martin Place Christmas Markets in Sydney, NSW
Australia

The best Christmas markets to visit this holiday season

With Christmas around the corner, it’s time to stock up on festive wares and wonders.

Read more
Aerial view of yellow kayaks in blue sea at sunset in summer
Australia

How to survive a group trip wage gap

Travelling with a group of people who all make vastly different amounts of money? This is how to stay friends afterwards.

Read more
how to pack carry-on like a pro
Australia

How to pack carry-on like a pro

Here’s how I finally mastered the art of travelling light. 

Read more

This luxe trawler tour is redefining Victoria’s seafood experience

    Chloe CannBy Chloe Cann
    Continue
    Victoria’s ‘mussel capital’ is the source of exceptional shellfish used by top chefs far and wide. Step aboard a beautifully refurbished trawler to see how these plump and juicy bivalves are sustainably cultivated.

    A curtain is slowly winched from the placid, teal waters just off Portarlington , like a floating garland beside our boat. The ropes heave with blue mussels, the star attraction of our tour. But as we reach to pluck our own, it’s quickly clear they’re not alone; a mass of weird and wonderful creatures has colonised the ropes, turning them into a living tapestry. ‘Fairy’ oysters, jelly-like sea squirts, and tiny, wriggling skeleton shrimp all inhabit this underwater ecosystem.

    We prize our bivalve bounty from the ropes, and minutes later the mussels arrive split on a platter. The plump orange morsels are served raw, ready to be spritzed with wedges of lemon and a lick of chilli as we gaze out over the bay. They’re briny, tender and faintly sweet. “This wasn’t originally part of the tour,” explains Connie Trathen, who doubles as the boat’s cook, deckhand and guide. “But a chef [who came onboard] wanted to taste the mussels raw first, and it’s now become one of the key features.”

    A humble trawler turned Hamptons-style dreamboat

    inspecting bivalve bounty from the ropes
    Inspecting the bounty. (Image: Visit Victoria/Hannyn Shiggins)

    It’s a crisp, calm winter’s day, and the sun is pouring down upon Valerie, a restored Huon pine workhorse that was first launched in January 1980. In a previous life she trawled the turbulent Bass Strait. These days she takes jaunts into Port Phillip Bay under the helm of Lance Wiffen, a fourth-generation Bellarine farmer, and the owner of Portarlington Mussel Tours . While Lance has been involved in the fishing industry for 30-plus years, the company’s tour boat only debuted in 2023.

    holding Portarlington mussels
    See how these plump and juicy bivalves are sustainably cultivated.

    It took more than three years to transform the former shark trawler into a dreamy, Hamptons-esque vessel, with little expense spared. Think muted green suede banquettes, white-washed walls, Breton-striped bench cushions, hardwood tables, bouquets of homegrown dahlias, and woollen blankets sourced from Waverley Mills, Australia’s oldest working textile mill. It’s intimate, too, welcoming 12 guests at most. And yet there’s nothing pretentious about the experience – just warm, down-to-earth Aussie hospitality.

    As we cruise out, we crack open a bottle of local bubbles and nibble on the most beautifully curated cheese platter, adorned with seashells and grey saltbush picked from the water’s edge that very morning. Australasian gannets soar overhead, and I’m told it’s not uncommon for guests to spot the odd seal, pod of dolphins, or even the occasional little penguin.

    The sustainable secret behind Victoria’s best mussels

    blue mussels off Portarlington
    Blue mussels sourced just off Portarlington.

    Connie and Lance both extol the virtues of mussels. They’re delicious. A lean source of protein and packed with omega-3 fatty acids, vitamin B12, iron, selenium, and zinc. They’re cooked in a flash (Connie steams our fresh harvest with cider and onion jam). And they’re also widely regarded as one of the most sustainable foods in the world.

    Portarlington mussels with lemon and chilli
    Mussels served with lemon and chilli.

    “Aquaculture is [often] seen as destructive, so a lot of our guests are really surprised about how environmentally friendly and sustainable our industry is,” Lance says. “[Our mussels] would filter 1.4 billion litres of water a day,” he adds, explaining how mussels remove excess nitrogen and phosphorus from the water. “And through biomineralisation, we lock carbon into mussel shells.”

    a hand holding a Portarlington mussel
    Mussels are a sustainable food.

    Despite their glowing list of accolades, these molluscs have long been seen as the oysters’ poorer cousins. “It was a really slow start,” explains Lance, who says that in the early days of his career, “you could not sell mussels in Victoria”.

    But word has slowly caught on. Chefs as globally acclaimed as Attica’s Ben Shewry and even René Redzepi of Noma, Denmark, have travelled to these very waters just to try the shellfish at the source, sharing only the highest praise, and using Lance’s mussels in their restaurants.

    guests sampling Portarlington mussels onboard
    Sampling the goods onboard. (Image: Visit Victoria/Hannyn Shiggins)

    According to Lance there’s one obvious reason why the cool depths of Portarlington outshine other locations for mussel farming. “The water quality is second to none,” he says, noting how other regions are frequently rocked by harvest closures due to poor water quality. “We grow, without a doubt, some of the best shellfish in the world.” And with Lance’s bold claims backed up by some of the industry’s greatest names, perhaps it won’t be much longer until more Aussies uncover the appeal of Portarlington’s mussels.