The rise of passion travel: how your hobby can shape your next trip

By swapping postcard-perfect itineraries for passion-fuelled adventures, travellers are finding new ways to explore and connect.

If you’re anything like me, you’ll know what it feels like to have an intense passion or hobby quietly guide your choices, sometimes even subconsciously. For me, it’s always been words – they’re the reason I lose countless hours in a bookshop, pore over essays on linguistics for leisure and analyse the lyrics of all my favourite songs.

Words are the reason I chose to study Communications at university. The reason I took intensive French classes for eight years, a passion that took me to France as an exchange student at the young age of 14. Somehow, words have managed to influence most of my decisions in one way or another, and will no doubt continue to do so throughout my life – from the way I spend my weekends to where I travel next. Turns out, I’m not alone either.

What is passion travel?

To put it simply, passion travel is all about letting your hobbies lead the way. It’s when your love for something – whether that be food, art or sport – shapes your travel itinerary. Rather than ticking off landmarks, you’re connecting what you love doing at home with where you go in the world.

Biking in Thredbo, NSW — Passion travel is about letting your hobbies guide your holiday. (Image: Destination NSW)

According to a recent report by Booking.com , more people are chasing meaningful travel experiences that align with their interests, as well as a greater sense of purpose at the heart of each trip. Yogis are signing up for wellness retreats. Athletes are planning their annual leave around marathons. Foodies are mapping out itineraries based on local markets.

While I’ve never been lucky enough to book an entire trip based on my love for books, I have found ways to integrate my passion into the trips I take. On my way to a quiet weekend stay at Osborn House in the Southern Highlands, I made sure I had a few spare hours to spend at the Berkelouw Book Barn , which I’d been eager to check out for ages.

Berkelouw Book Barn in the Southern Highlands, NSW — On a recent trip to the Southern Highlands, I stopped at Berkelouw Book Barn. (Image: Destination NSW)

During a recent work trip to explore Townsville’s burgeoning arts scene, I still found time to check out the local bookshop. Even if I can’t find time for a visit, I always make sure I bring a book with me, so I can still indulge in my passion – even if it’s just for five minutes with my morning coffee or half an hour before bed.

As an introvert, it’s a comforting way to weave a little bit of home into an unfamiliar place – a reminder that even when everything around me is new, I can still ground myself in something I love. But it’s also a way to connect. Stories are often great conversation starters, and many bookshop adventures have led me somewhere unexpected. In that sense, it isn’t just about doing what you love but seeing where that love can take you.

What are the benefits?

In a 2025 study titled Igniting creativity through travel: The roles of interest, cognitive flexibility, and destination information presentation style, Lujun Su, Huixuan Chen and Zhibin Lin found that environmental novelty, the act of experiencing somewhere new, doesn’t just satisfy your wanderlust; it boosts your creativity, too.

Using the broaden-and-build theory developed by social psychologist Barbara Fredrickson in 1998, research revealed that being in an unfamiliar setting can evoke greater cognitive flexibility, making creative thinking more likely.

Nature journalling in the Adelaide Hills, SA — Studies have shown that travel improves creativity. (Image: Visit Adelaide Hills)

When you’re immersed in something you genuinely love, you tend to be more present, observant and engaged. You start to notice the little details: the texture of a local fabric, the scent of freshly ground coffee, the sound of waves crashing on the shore. These sensory moments can spark inspiration and creativity long after a trip has ended, turning travel into a journey of self-discovery and real memory making.

In her book, titled The Happy Traveler: Unpacking the Secrets of Better Vacations, professor of psychology Dr Jaime Kurtz further posits that travel rooted in passion or purpose tends to be more restorative, because it engages you in something intrinsically fulfilling rather than just escapism.

Yoga class at Elements of Byron Bay, NSW — Engaging in your hobbies can make travelling more restorative. (Image: Destination NSW)

While travelling has always been focused on exploring a destination, people are now choosing to invest in themselves along the way. In a world where time is precious and holidays are growing increasingly shorter, combining wanderlust and wellbeing seems like the ultimate way to spend your time off.

Dr Kurtz, who has written for several research publications on the topic, states that travel is most beneficial when it’s “pleasurable, meaningful and engaging." It’s a sentiment that perfectly captures why passion-driven travel is on the rise. Trips grounded in what we find the most enriching and inspiring create a deeper sense of purpose, satisfaction and overall happiness.

And really, isn’t that what travel is all about? Whether you’re following your obsession for food through Melbourne’s best restaurants or bookshop hopping through the Blue Mountains, these are the experiences that make us feel the most connected not just to the world, but to ourselves.

How to do it

If you’ve ever considered booking an entire holiday around what you love most, here’s your sign to do it. Whether it’s sipping your way through the Barossa Valley’s best cellar doors or hitting all of Sydney’s top art galleries in one go, your passion-led itinerary is sure to add an extra layer of excitement to every moment.

Museum of Contemporary Art in Sydney, NSW — Art aficionados can visit the iconic MCA in Sydney. (Image: Destination NSW)

Mountain bikers, why not tackle the Munda Biddi Trail ? Or if you’re a big fan of sport, plan your next trip to Melbourne around the Australian Open . Wherever your interests lie, there’s always a destination ready to match them.

But before you start booking, there are a few handy tips and tricks that can help you along the way. Firstly, it’s important to pick one hobby that really matters to you – it’ll keep choices manageable and ensure the trip feels meaningful. Be sure to do your research and prioritise key bookings in advance, too. If there’s a workshop or event you don’t want to miss, make sure it’s booked in early.

As much as itineraries can help, you should leave a little room for surprises. Try to avoid planning every minute so there’s still space to explore. It’s also crucial to factor in time to rest. A passion trip can easily become exhausting if you overload your schedule, so allowing time to relax and recharge will make the whole experience more enjoyable.

Kayaking in Pambula, NSW — Add your favourite activity to an upcoming itinerary. (Image: Destination NSW)

Of course, not everyone has the resources to book an entire holiday around a single hobby or interest – and that’s perfectly okay. The beauty of passion travel is that it can be as simple as slipping your latest read into your carry-on. Or packing a sketchbook to capture the scenery. Sign up for a local cooking class. Join a local kayaking tour. Even visiting the weekend market in a new town can help you connect with what you love.

If you don’t really have an interest that truly speaks to you, don’t worry. Sometimes it’s the trip itself that helps you discover a new passion. Maybe you’ll fall in love with photography while chasing sunsets along the coast. Or discover your green thumb after visiting a botanical garden. Travel has a funny way of awakening hidden parts of ourselves – and the best souvenirs are often the ones we bring home in our hearts.

Those dreaming of a river escape that’s less rush and more rest will discover the perfect getaway in Echuca Moama.

Best known for summer river holidays, Echuca Moama dishes up extraordinary options for those craving good food, experiences and culture. Discover how best to spend your getaway in this gorgeous river town.

1. Find unique stays in Echuca Moama

Goolwa River Retreat villas — Bathe under the stars at Goolwa River Retreat.

An adventure here starts with the perfect place to stay. Echuca Moama is famous for its luxury houseboats. Be spoilt for choice with amenities like spas, chef’s kitchens and en-suites onboard Murray River Houseboats and Echuca Luxury Houseboats .

For those who prefer to stay on dry land to sleep, there’s no shortage of accommodation options to suit every taste and budget. The villas at Goolwa River Retreat offer spectacular views of the Murray Riverfront, cosy evenings by the fire pit. And, a truly unique and luxurious experience: bathing under the stars in an outdoor bathtub.

Families travelling with young kids will appreciate the fully self-contained cabins, which sleep up to six, at NRMA Echuca Holiday Park . Complete with BBQ facilities and a kids’ playground, Echuca Holiday Park is the perfect base for families exploring the Echuca Moama region.

More adventurous guests can experience off-grid serenity at Carriages Water Front Retreat , where they can slumber among the redgums in a lovingly converted vintage train carriage.

If you prefer a more central place to stay, the Mercure Port of Echuca is located just five minutes from the Port of Echuca on foot and offers comfortable rooms, as well as easy access to all the region has to offer.

2. Explore the Murray River

PaddlesteamerS on the Murray River — Jump aboard one of Echuca Moama’s famous paddlesteamers.

A trip to Echuca Moama isn’t complete without seeing the Murray River. Take in views from the water, with Murray River Paddlesteamers and Echuca Paddlesteamers . Or combine sightseeing with lunch at a local winery or brewery on a Wharf to Winery or Port to Plate cruise .

Those who prefer an active holiday can hire a stand-up paddleboard with Echuca SUP to explore the river. Duck under the historic Echuca Moama Bridge and listen out for local wildlife. At the end of your paddleboarding trip, you’ll find a shuttle service to return you to the car park.

Kayaking is another great option if you like to combine seeing the sights with a full-body workout. Hire a kayak from River Country Adventours , or join a river safari for a guided experience.

3. Go hiking and biking in Echuca Moama

two bikers riding on the 19-kilometre Waranga Rail Trail — Peddle along the 19-kilometre Waranga Rail Trail.

On foot or by bike, there are plenty of trails to explore the region. Embark on a guided e-bike tour with Green Pedal (or hire an e-bike and go it alone) to explore the 19-kilometre Waranga Rail Trail . Traverse through beautiful bushland and the scenic Waranga Basin. Bakeries and picnic areas in the historic town of Rushworth provide the perfect place for refreshments.

Day trip to the lookout at Whroo Forest, near the now-abandoned Whroo township, located on historic Balaclava Hill. The Hill was once the site of Victoria’s largest open-cut gold mine and home to a thriving town. Today, the area offers picturesque walking tracks and picnic sites.

4. Taste Echuca Moama’s best dining options

lobster dish on the table at opa in echuca moama — Taste delicious, authentic Greek at Opa. (Image: Visit Victoria)

Whether you like a candlelit dinner or a coffee in the sunshine, Echuca Moama is ready to delight your taste buds.

Pop into Opa for authentic Greek fare with views of the town from its upstairs balcony. Enjoy seasonal produce at The Mill , offering everything from global street food and share plates to classic dinner and dessert options inside a historic building.

Discover a local secret at Monkee and Co , a relaxed Asian-fusion restaurant serving up classics like Banh Mi and dumplings.

Start the day with excellent coffee and waterfront views at the family-run Watson St Pavilion .

5. Drink at Echuca Moama’s best bars

two people drinking cockatails at paradise bar in echuca moama — Cheers to neon at Paradise Bar.

Top-notch tipples can be found at Paradise Bar , a new cocktail bar serving up handcrafted cocktails to delight the taste buds in the heart of Echuca. The menu features classics like mojitos, margs, and spritzers. As well as Paradise’s own creations featuring funky ingredients like bubble gum syrup and an Old Fashioned with truffle oil.

Bar Lee at the Echuca Distillery is the place to go to watch the sun go down at the rooftop bar, taste Echuca’s locally made spirits and nibble your way through an exceptional selection of share plates.

For river views, excellent service and a more than extensive wine menu, head to Social Wine Bar . You’ll find a laid-back atmosphere in the riverfront beer garden that sprawls out under an ancient pine tree and a cosy interior perfect for hiding away on a cool evening.

6. Follow local art trails

Jump in the car and follow the Silo Art Trail.

The region’s silos have been transformed into impressive, towering canvases depicting local fauna, Echuca’s historical links to industry and the building of the local railroad. Follow the Silo Art Trail by car, which takes between three and four hours.

Rochester Mural Park is home to an annual lineup of changing murals, while the Rochester Mural Festival showcases established and emerging artists.

7. Dive into local history

Echuca Port Museum and Penny Tourism — See the historic Port of Echuca.

The Echuca Moama region is bursting with history. Among its historical treasures is the Port of Echuca . Interactive displays showcase the port’s importance to historical trade along the river, industrial sites like the Evans Brothers Sawmill and the Port of Echuca railway station with its very own heritage steam train.

The displays pay homage to the site’s significance to the local Yorta Yorta People and their ancestral connection to the land where the Murray, Campaspe and Goulburn Rivers meet.

Explore the port independently or join a guided tour to learn from Echuca’s history buffs.

Learn more and start planning the perfect holiday to Echuca Moama at visitechucamoama.com.au.