The 19 towns battling it out for NSW’s Top Tourism Town Awards

Taylah DarnellBy Taylah Darnell
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The finalists for NSW’s Top Tourism Town Awards have been revealed. Did your hometown make the cut?

NSW is home to a range of beautiful and diverse towns, offering everything from coastal beauty and beachside vibes to mountain magic and regional charm.

Each year, Business NSW endeavours to find the cream of the crop with the NSW Top Tourism Town Awards . Battling it out across three categories – tiny, small and top – 19 towns across the state are in the running to be crowned the best, and you can influence the outcome by voting.

Tiny Tourism Town

The state of NSW is generously sprinkled with tiny towns (categorised as having a population under 1500 residents) that appear as a mere blimp on the map, but that doesn’t mean they don’t pack a punch.

They’re the places we go to recharge and escape from our everyday responsibilities, perfect for those of us who go on holiday to disconnect. Whether you like to book a tiny home, turn off your phone and go off-grid for the weekend or wander down the main street where nobody knows your name, tiny towns are great for getting away from it all. But which one should be at the top of your bucket list?

Krinklewood Biodynamic Winery in Broke, NSW
Tiny towns are perfect for disconnecting to reconnect. (Image: MJK Creative)

Broke

The first town up for the Tiny Tourism Town award is Broke, nestled in the Hunter Valley region between mist-covered mountains and flourishing valleys of green. It’s a village that few people know about, but for those who do, it’s a secret they want to keep.

Margan Wines and Restaurant in Broke, NSW
Margan Wines and Restaurant is a Broke stalwart. (Image: Destination NSW)

Broke is in abundance of specialty, with a tight list of talents it does just right. The wineries on offer in Broke are a prime example, known across the country as being some of the most diverse and delicious. From the French-style Krinklewood Biodynamic Winery to the 100-hectare Margan Wines and Restaurant , each cellar door is world-class in its own right.

Krinklewood Biodynamic Winery in Broke, NSW
Krinklewood is known for its biodynamic and organic wines. (Image: Nikki To)

But there’s more to Broke than its wonderful wine. Visitors can also meet furry friends at Starline Alpacas . Admire ancient Aboriginal rock art along the Finchley Cultural Walk . Glamp in sophisticated luxury at Broke Estate . Meet the locals and sample the region’s finest flavours with the Smoke in Broke BBQ Festival . For such a tiny town, there’s so much to fall in love with.

Starline Alpaca farm in Broke, NSW
Meet furry-faced locals in Broke. (Image: Destination NSW)

Huskisson

Next, sitting on the stunning white-sand shores of Jervis Bay, is Huskisson on the NSW South Coast. The first thing visitors usually notice about this bucket-list-worthy destination, apart from the immediate peace and quiet, is its pristine, peaceful beaches. It’s bordered by the prettiest coastline in the state, with plenty of beaches to while away the day – you’ll have them all to yourself, too.

Huskisson, NSW
Huskisson sits on NSW’s South Coast. (Image: Destination NSW)

Visitors are encouraged to make the most of Huskisson’s coastal beauty by going diving with Woebegone Freedive or spotting marine life with Dolphin Watch Cruises . For those of us who prefer to stay on land, check out Flamin Galah Brewing Co. for boutique beverages or the innovative local flavours at Wildginger . Whatever you choose to indulge in, you’ll be left feeling satisfied.

Flamin Galah Brewing Co in Huskisson, NSW
Stop in at Flamin Galah for a craft beer on tap. (Image: Destination NSW)

What other towns made the list?

The two other finalists up for the Tiny Tourism Town award are historic Eugowra in the Central West and the Hunter Valley’s scenic Wollombi.

Small Tourism Town

Small-town tourism has taken off in recent years, combining rural simplicity with everyday living. What could you want more from your holiday than a peaceful town where nobody knows your name and that has all the comforts of home? Think locally run boutiques, family-friendly experiences and unique accommodation options – all with supermarkets, bottle shops, pubs and cafes on your doorstep.

Oberon, NSW
Oberon is home to the famous Jenolan Caves. (Image: Destination NSW)

With a population between 1500 and 5000, these small settlements have found the sweet spot. But which one has done it best?

Oberon

Oberon, on the outskirts of the Blue Mountains region, is the epitome of cosy. It’s a town that exudes regional charm, from its mushroom foraging workshops to its Art-Deco streetscapes, it feels straight out of a picture book. And some would argue one of its best features is that it’s only around a three-hour drive from Sydney.

Mayfield Garden in Oberon, NSW
Mayfield Garden sprawls across 65 hectares. (Image: Destination NSW)

The scenery here is also spectacular. Simply arriving in town is sure to delight, with roads weaving through ancient rainforest and past sheep-studded farmland. One visit to the local Mayfield Garden or Jenolan Caves will leave you in awe. You’ll fall even more in love if you visit in winter when the town can become blanketed in snow.

Adding to its small-town allure are Oberon’s range of farmers markets, autumnal celebrations, crystal-clear creeks and kilometres of bushwalks. With all that’s on offer, it’s no wonder this sweet little town is in the running.

Merimbula

Opposite in offerings but equal in beauty is the coastal town of Merimbula, around 100 kilometres from the NSW-Victoria border.

Merimbula, NSW
Merimbula is a sleepy town on the coast of NSW. (Image: Destination NSW)

This town is known for its thriving foodie scene, especially when it comes to oysters. There’s even a foodie trail dedicated exclusively to the briny bivalves. Local favourites include the award-winning Broadwater Oysters and Wheeler’s Seafood Restaurant and Oyster Bar .

A delicious variety of cafes and restaurants are also on offer here, so foodies are sure to have a good time. But for those seeking something more than just an adventure of the tastebuds, you won’t be disappointed. There are so many other great things to do in Merimbula. Why not go on an Indigenous heritage tour? Or play a round of golf? Come for the food, stay for the friendly locals, pretty beaches and family-friendly vibes.

Broadwater Oysters in Merimbula, NSW
Get a taste of the sea with Broadwater Oysters. (Image: Destination NSW)

What other towns made the list?

The other four towns in the running for the Small Tourism Town award are Berry, Bulahdelah, Gloucester and Ulmarra.

Top Tourism Town

In Australia, more and more people are opting to holiday in towns over cities, and it’s not hard to see why. Bigger cities can become overcrowded, overpriced and, quite frankly, overstimulating. With a more laid-back vibe, fewer tourists, intimate experiences and hidden gems, towns are increasingly becoming the place to be.

Nashdale Lane winery in Orange, NSW
Good wineries are a telltale sign of a top town. (Image: Destination NSW)

With a population of over 5000, nine NSW towns have been listed as finalists for the 2024 Top Tourism Town. Each offers its own unique appeal, but which will come out on top?

Orange

Situated in the Central West, it’s no surprise the charming town of Orange has been named a finalist this year. It may be well-known for its food and wine scene, but there’s so much more going on in Orange, if you linger a little longer.

Yes, a visit to any of the stunning wineries in Orange will have you saying ‘wow’ faster than a bottle of sparkling can be popped. With its high-altitude, cool-climate location, the region produces some of the country’s best wines. From the ever-popular Borrodell Estate to boutique Nashdale Lane, oenophiles are truly spoilt for choice here.

Nashdale Lane winery in Orange, NSW
Sip and sample delicious tipples at Nashdale Lane. (Image: Destination NSW)

But there is so much more to this regional town than meets the eye. Orange is bursting with things to do, from cafe hopping and boutique browsing to cultural tours and guided hikes. There are countless unique accommodation options too. Why not cosy up in a countryside escape? Or splash out on an architecturally designed dream?

With a main town riddled with boutique shops and a calendar full of unique markets, trying to squeeze everything into one weekend simply won’t work. You’ll have to come back for another visit, and that’s just one of the reasons why Orange may just be named the Top Tourism Town of NSW this year.

Orange, NSW
The Central West town of Orange is full of rural charm. (Image: Destination NSW)

Newcastle

Flip the coin, however, and you’ll see the harbour city of Newcastle on NSW’s North Coast. For locals of the vibrant town, this won’t come as a shock; they’re well aware of this coastal town’s allures. But for those of you who aren’t, let us enlighten you.

Merewether Baths in Newcastle, NSW
Merewether Baths is the jewel of Newcastle’s coastline. (Image: Destination NSW)

The hip and happening town of Newcastle has been on the rise for years, thanks to its burgeoning arts scene, foodie culture, friendly locals and gorgeous swimming spots. Not only is it home to some of the coolest ocean pools in Australia – we’re looking at you Bogey Hole and Merewether Baths – but stunning beaches, coastal walks, restaurants and arts spaces.

Bogey Hole in Newcastle, NSW
The Bogey Hole was built by convicts in 1819. (Image: Destination NSW)

And with events like Newcastle Food Month pushing the envelope, it’s no wonder this town is attracting attention. Newcastle is a perfect example of how the past meets the present, of how history and modernity can intertwine and create something beautiful. Heritage sites like Fort Scratchley sit in proximity to contemporary art galleries, boutique breweries and cafe-dotted streets. It’s definitely a strong contender for NSW’s Top Tourism Town award this year.

What other towns made the list?

The seven other finalists for the Top Tourism Town award are Ballina, Bathurst, Grafton, Kiama, Murwillumbah, Shellharbour and Ulladulla.

Has your hometown been listed? Cast your vote to see it named the top tourism town in its category . Voting closes 13 May, 2024
Taylah Darnell
Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to visit places like Norway and New Zealand, her favourite place to explore will forever be her homeland.
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Your guide to what’s new and exciting this summer on the Central Coast

    Kassia ByrnesBy Kassia Byrnes
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    From serene natural beauty to vibrant nightlife, with plenty of arts and culture in between, the NSW Central Coast has been enjoying a serious glow up.

    Just one hour from Sydney, the Central Coast has long been the perfect seaside getaway. And with its ECO Destination certification with a focus on sustainability, it’s a trip travellers can feel good about, too. Recently, new and exciting openings have turned the Central Coast into a place where incredible natural beauty is still on the table, but so is a vibrant and sophisticated arts, dining and nightlife scene.

    Find out what’s new to discover on the Central Coast.

    1. Gosford’s glow up

    room at voco gosford
    Book into voco and experience the best of Gosford.

    Long-time Central Coast lovers will hardly recognise Gosford these days. While always boasting gorgeous water views, a range of revamps and new openings have turned it into a busy hub of arts and culture, with an increasingly diverse and vibrant nightlife.

    Landmark lifestyle hotel voco Gosford is the perfect home base for a Central Coast getaway. At this IHG hotel overlooking sparkling Brisbane Water, guests can spend sunny days soaking in the rooftop pool (or just sipping a cocktail beside it). When it comes to meals, you can enjoy multiple venues serving up everything from modern Australian fare to fine-dining Japanese.

    Venture out to lay eyes on the Central Coast’s first permanent Moving Image Gallery (MIG) . Opened this year inside the Gosford Regional Gallery , the immersive space is a showcase of screen-based and digital art. While at the gallery, wander around the Edogawa Commemorative Garden, a traditional Japanese strolling garden complete with teahouse, koi pond and an ornamental bridge.

    Meanwhile, the revamped Gosford Regional Library has even more than books to discover. Now, it’s one of the best in the southern hemisphere – find exhibitions, historical archives and community initiatives for all ages at this perfect family-friendly escape.

    2. Newcomers to the dining scene

    table full of food at Amarilla restaurant terrigal
    Treat yourself to sundowners and snacks at Amarilla.

    The Central Coast has long been the perfect destination for gourmands, with everything from casual eats to fine dining elevating the local offerings. And three new destinations have been added to the map.

    Amarilla at The Haven in Terrigal is the perfect seaside venue for sundowners, with blissed-out beats providing the soundtrack. Book in for golden hour and choose bites from a Spanish tapas menu made for sharing. Do as the locals do and wash it all down with sangria – the Sunday Sangria Sessions have become a local institution.

    Also in Terrigal, Little Miss has brought a premium Mediterranean menu to the waterfront. Try the wagyu tartare with Greek caviar or butter-poached lobster and tomato bisque, paired with inventive cocktails and a handpicked selection of Lebanese wines.

    Over in Ettalong, Bar Toto is perfect for pre- or post-dinner drinks. This award-winning cocktail bar is known for its creative concoctions, along with craft beer, wine and antipasti platters to snack on. The interior sets the mood, with dim lighting and wooden furnishings.

    3. New Central Coast experiences

    winemaker at Firescreek Botanical Winery
    Book an experience at Firescreek Botanical Winery.

    It’s entirely possible (and recommended) to spend a Central Coast getaway relaxing on one of its many peaceful and pristine beaches. But for those who crave more, there’s a long list of options to keep you busy.

    Pop into the iconic Australian Reptile Park to see the new Weigel Venom Centre, a state-of-the-art facility that’s home to over 200 of the country’s most venomous snakes.

    Get out on the water with Sail Central Coast , which offers 20 years of expertise in yacht charters. Book the Sunset Sail & Dine yacht charter for a private afternoon cruising the waterways of Bouddi National Park and Brisbane Water, stopping at Anchor on Hardys for a two-course meal with a cocktail.

    For something completely different, Firescreek Botanical Winery is now offering an Aboriginal Storytelling and Wine Tasting Experience. Learn about local cultures, stories and traditions from an Aboriginal Elder, then enjoy a botanical-inspired wine tasting led by a local winemaking expert.

    4. Central Coast accommodation

    view from a cottage at Noonaweena
    Sleep in the hinterland at Noonaweena.

    There’s simply too much to experience on the Central Coast to only stay for one day. Turn your trip into a relaxing getaway by the beach.

    Allawah , a retreat on the banks of the Hawkesbury River, is accessible only by boat. This secluded two-bedroom cottage is the perfect place to unwind, allowing you to spend lazy days fishing, kayaking, paddling or unwinding with a book on your own private jetty.

    In the Kulnura hinterland, Noonaweena features a range of accommodation styles, from a luxe glamping bell tent to cottages and a treetop suite. It’s a leader in green travel, with 10 years of certification from Eco Tourism Australia. Relax in the onsite wellness centre or get active on various courts and in the gym facilities.

    To stay by the ocean at Toowoon Bay, book into Kim’s Beachside Resort . This adults-only property offers a luxury escape nestled within a sub-tropical rainforest. Along with 36 private timber bungalows, indulge in massages or reiki treatments at the dedicated spa, or stop by the cocktail bar and à la carte restaurant.

    5. Shopping on the Central Coast

    Umina’s Centred Ceramics central coast
    Try your hand at Umina’s Centred Ceramics’ pottery courses.

    For those after unique trinkets, handmade treasures and beautiful homewares, the Central Coast is a haven.

    Markets on the Central Coast have a special flavour. Wander the Umina Beach Markets at twilight, where you’ll find small businesses from the local areas, and the Norah Head Ocean View Markets , where you can soak up good food, live music and artisan finds by the beach after sunset. ‘Tis the season for the Christmas twilight edition of the Avoca Beachside Markets, celebrating the season with pop-up bars, tasty treats and plenty of unique gift options from local artists and producers.

    Galleria Ettalong has also added to the Central Coast’s recent makers and creators renaissance, wrapping cinemas, a dining precinct and over 40 boutique shops into one area.

    Sign up for a pottery course at Umina’s Centred Ceramics , or peruse the shop for a range of one-of-a-kind pottery made on the premises for a special souvenir.

    For more eclectic arts and homewares, pop into Blue Bird Collective Co . This marketplace supports over 35 small, local and handmade businesses, artists and creatives. Take the time to check out fashion, jewellery and homewares that won’t be found anywhere else.

    Start planning your coastal getaway at lovecentralcoast.com .