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Queensland reigns supreme in Australian Traveller 2025 Readers’ Choice Awards

Australia’s most-loved holiday state.

Queensland has officially been crowned the country’s best holiday destination, taking home six major awards in Australian Traveller’s 2025 Readers’ Choice Awards, more than any other state or territory.

surfing in Noosa Heads
Noosa has been voted Australia’s best town. (Image: Tourism and Events Queensland)

The Sunshine State dominated across categories celebrating the country’s best travel experiences. The trophy haul was led by Noosa, which claimed Best Town to Visit thanks to its relaxed yet refined coastal lifestyle, world-class dining, and natural beauty that continues to charm travellers year after year.

Hamilton Island sunset
Hamilton Island won two awards.

Further north, Hamilton Island made a double appearance – taking out both Best Island Escape and Best Resort Destination. With its postcard-perfect Whitsundays setting, luxury stays like qualia and The Sundays, and easy access to the Great Barrier Reef, Hamilton Island has become synonymous with the quintessential Aussie island getaway.

Family on beach in Gold Coast
The Gold Coast is Australia’s playground for families.

Meanwhile, the Gold Coast was voted Best Family Holiday Spot, recognised for its unbeatable mix of beaches, theme parks and entertainment for all ages. The family-friendly streak continued with Sea World Resort, which took home Best Family Accommodation, solidifying Queensland’s reputation as Australia’s playground for families.

Aerial of Whitehaven Beach
Whitehaven Beach is Australia’s best beach. (Image: Tourism and Events Queensland)

Not to be outdone, Whitehaven Beach – the jewel of the Whitsundays – was crowned Best Beach. Its dazzling white silica sand and turquoise waters remain a bucket-list experience for domestic and international travellers alike.

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The other state standouts

New South Wales came in second with five major wins, spanning everything from indulgence to the outdoors. Mudgee was named Best Country Escape, the Blue Mountains took Best Walk or Hike Destination, and Byron Bay was crowned Best Destination for Wellness. Meanwhile, Sydney dominated its home turf, with the Park Hyatt Sydney recognised as Best Hotel and Sydney Airport named Best Airport to Spend Time In.

Victoria followed closely with four wins, all anchored by the powerhouse appeal of Melbourne/Naarm. The city took out Best City to Visit, Best Cultural or Arts Experience and Best Foodie Experience, while the Great Ocean Road secured Best Road Trip, proving that Victoria continues to punch well above its weight when it comes to urban culture and coastal adventure.

Woman in bathtub at Sierra escape in Mudgee
Mudgee in Central West NSW was named Best Country Escape. (Image: Destination NSW)
city skyline of Melbourne
Melbourne/Naarm took out three major awards. (Image: Visit Victoria)
The Barossa Valley
The Barossa Valley reaffirmed its world-class reputation as Best Wine Region. (Image: South Australia Tourism Commission)
Woman on The Ghan
The Ghan was voted best rail journey in Australia. (Image: Tourism Northern Territory/ Annie Nuyen)
Uluṟu in the Northern Territory’s Red Centre
Uluṟu is Australia's best outback experience. (Image: Tourism Australia)
Sal Salis Ningaloo Reef
Sal Salis Ningaloo Reef was named Best Glamping or Off-Grid Experience. (Image: Tourism Western Australia)
Pumphouse Point in Tasmania
Tasmania/Lutruwita earned one well-deserved nod as Best Under-the-Radar Destination. (Image: Adam Gibson)

South Australia and the Northern Territory tied for three wins each. The Barossa Valley reaffirmed its world-class reputation as Best Wine Region, the Adelaide Fringe lit up the events calendar as Best Festival to Travel For, and The Ghan – shared between SA and the NT – was voted Best Rail Journey. The NT’s other two wins went to Uluṟu, which dominated with Best Outback Destination and Best First Nations Experience, underscoring its powerful cultural and natural significance.

Western Australia took home two titles, with Sal Salis Ningaloo Reef named Best Glamping or Off-Grid Experience and The Kimberley – chosen by Australian Traveller editors – receiving the coveted Editors’ Choice Award.

And finally, Tasmania/Lutruwita earned one well-deserved nod as Best Under-the-Radar Destination, proving that smaller states can still make a big impact.

With thousands of votes cast nationwide, the results confirm what travellers already know: when it comes to dream holidays, Queensland reigns supreme.

Explore the full list of winners and runners-up.

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Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her 4+ years at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? South Australia and The Kimberley.
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Tropical islands, good food & world-class shows: Your eventful guide to a holiday in Townsville

    Lee Mylne Lee Mylne
    Townsville is buzzing as the events capital of North Queensland, with a host of festivals, international sporting and arts events on offer.

    Perched between the Coral Sea, the towering pink monolith of Castle Hill, and fringed by ancient rainforest ranges, Townsville North Queensland is a genuine tropical playground.

    Here, find postcard-worthy landscapes all the way from nearby Magnetic Island to inland swimming holes and waterfalls – all dotted with an array of endemic wildlife. Get the heart racing with adrenaline water sports. Soak in a world-class arts scene. And take advantage of a culinary offering that punches well above its weight.

    And, then there’s the fact that Townsville has fast become the destination to an outstanding line-up of events – from live music to top-level sporting contests.

    Whether you have a weekend or weeks, there’s plenty here to fill your tropical getaway.

    Day 1: An eventful day

    Morning

    The Strand in townsville
    Explore The Strand.

    Daily flights offer easy connectivity from all capital cities to Townsville Airport, and within 10 minutes’ drive, you’re in the city centre. Start your stay by recharging with breakfast or coffee at the city’s newest spot, Botaniq Cafe, on the ground floor of the award-winning Bridgewater restaurant on the banks of Ross Creek.

    Start exploring on a breezy walk along the 2.5-kilometre foreshore of The Strand. Here, a waterfront path stretches all the way to the headland of Jezzine Barracks parklands. Admire more than 35 sculptures and artworks, as well as stunning views from the top of the park. Further along, Queens Gardens, established in 1870, offers a cool retreat and is Townsville’s oldest botanic garden.

    Stroll Gregory Street, off The Strand, for boutiques, homeware stores, cafes and restaurants, or follow a self-guided street art walking trail through the city centre, stopping to admire colourful works by big-name artists including Queenslander Fintan Magee.

    Afternoon

    concert in front of castle hill townsville events
    Time your trip for one of many Townsville events.

    For a casual lunch, stop in at Balabite for Mediterranean and Middle Eastern-inspired street food. Build your own pita with a choice of fillings, before enjoying a relaxing afternoon in preparation for one of Townsville’s big events.

    Whether it’s a concert from a big-name international band – think Foo Fighters or Guns ‘n’ Roses – or a night cheering on the Wallabies in the Rugby World Cup, there’s plenty to entertain you.

    Time your visit for events like the Townsville Folk Festival (June 12-14), Supercars Townsville 500 (July 10-12), Sealink Magnetic Island Race Week (August 27-September 2), North Australian Festival of Arts (September 25 – October 11) or see the Wallabies in the Rugby World Cup (coming in 2027).

    Day 2: Island dreaming

    Morning

    Pilgrim Sailing magnetic island
    Take a lunchtime sailing trip with Pilgrim Sailing.

    Fuel up with breakfast at Cbar on The Strand, looking out to your destination for the day: Magnetic Island (or ‘Maggie’ to the locals). Catch a quick ferry to spend the day exploring walking trails through national park, choosing from 23 beaches and trying a hand at the island’s water sports.

    The Forts Walk is the best place to see wild koalas in Australia, and you’re likely to find friendly wallabies at the Nelly or Geoffrey Bay headlands. Try guided snorkelling with Aquascene Magnetic Island or Pleasure Divers, or take a land-based tour with MI Ride Discovery Tours to the secluded west coast of the island.

    Pilgrim Magnetic Island offers four-hour lunchtime sailing trips aboard a 58-foot luxury yacht, dropping in to some of Magnetic Island’s remote bays for snorkelling or swimming and including gourmet grazing platters, drinks and ocean views.

    Afternoon

    picnic bay on magnetic island
    Head to Picnic Bay for delicious dining.

    Refuel after a morning of adventure. Seasalt Arcade at Picnic Bay has several good options. Savour craft brews and Latin tapas at Maggie Island Brewery, opt for bagels and light bites at Lava Lava cafe or fine dining at Restaurant Elsie.

    Now, it’s time to choose your own adventure. Stay the whole day on Maggie, or return to Townsville, where there’s plenty more to discover.

    Head to The Docks at Flinders Street Wharves for lunch. Spend the afternoon relaxing by the beach or join Poseidon Adventures for water sport adventures.

    Evening

    Ardo's Rooftop townsville
    End your day watching the sunset from Ardo’s Rooftop.

    However your day looked, end it with cocktails and canapes at Townsville’s Ardo Rooftop. Find something more substantial at the hotel’s elegant but casual Chef-hatted Japanese restaurant Terasu, where each dish is a work of art.

    Day 3: Natural delights

    Morning

    couple holiding hands at the top of castle hill in townsville
    Join the locals for an early walk to the peak of Castle Hill. (Credit: My Colourful World)

    Join the local early morning pilgrimage to hike up Castle Hill for the best 360-degree views in town, before heading to breakfast at Spirited Goat for gourmet treats and locally brewed coffee.

    A trip to Townsville wouldn’t be complete without a visit to the outer Great Barrier Reef. For those with time, Adrenalin Snorkel and Dive runs full-day trips to the Museum of Underwater Art for snorkellers and divers to admire the reef’s stunning collection of submerged sculptures on John Brewer Reef, about two hours by boat from Townsville.

    Afternoon

    Shorehouse restaurant townsville
    Stop into the award-winning Shorehouse.

    Round off your Townsville getaway with lunch at Shorehouse, awarded Best Restaurant in the North Queensland People’s Choice Awards every year since 2023. Dine on the deck to catch the breeze and sample modern Asian cuisine as you watch the world go.

    Keen for something more to extend your stay? There are always more adventures –new, familiar and with a twist – in the events capital of the North.

    Plan your eventful visit to Townsville North Queensland at townsvillenorthqueensland.com.au.