The only Aussie place to make National Geographic’s 2025 best list

By Liz Whitehead
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National Geographic has singled out one place in Australia on its Best of the World list for 2025… and it’s not any of the usual suspects.

An unsung Aussie region has edged onto National Geographic’s Best of the World list for 2025. The Murray River joins destinations such as Greenland and an active volcano in Guatemala as one of the world’s most exciting places to visit next year.

The Murray River has been singled out by National Geographic as one of the best destinations in the world for 2025. (Image: Visit Swan Hill)

Running along the border of NSW and Victoria, and into SA, The Murray River is the world’s third-longest navigable river behind the Amazon and Nile. National Geographic cites the upcoming debut of the PS Australian Star – a 5-star luxury paddle steamer – as a key reason why the destination is so hot right now. The $6.75 million PS Australian Star will run multi-day cruises from Echuca starting in June 2025. Itineraries will see passengers gliding along the tree-lined banks of the Murray, stopping for day excursions to vineyards and Aboriginal archaeological sites.

Murray River

Cruise between Echuca and Adelaide on a multi-day river cruise. (Image: Visit Vic)

The charming vintage paddle steamer PS Emmylou is refurbished from a 1906 steam engine and has grown to become an icon of Echuca. Due to popular demand, PS Emmylou will also expand her offerings, also ferrying passengers on a variety of three-, four- and seven-night journeys between Echuca and Adelaide from next year.

PS Emmylou

Vintage paddle steamer PS Emmylou is an icon of the Murray. (Image: Visit Vic)

Why should you visit?

Aside from the jaw-dropping natural scenery, The Murray region is steeped in history – from the charming heritage streetscapes of Gold Rush towns to the wild history of bush rangers who infamously roamed the area. The Murray is also one of Australia’s unsung foodie hotspots, with an abundance of growers, makers and restaurants where you can sample fresh farm-to-table produce. We’ve put together a more in-depth guide of the best things to do along the Murray, as well as some inspiration for how to unwind on an immersive weekend there.

an aerial view of the Murray River

The community connection runs as deep as the Murray River. (Image: Rob Blackburn/Visit Vic)

Elizabeth Whitehead is a writer obsessed with all things culture; doesn't matter if it's pop culture or cultures of the world. She graduated with a degree in History from the University of Sydney (after dropping out from Maths). Her bylines span AFAR, Lonely Planet, ELLE, Harper's BAZAAR and Refinery 29. Her work for Australian Traveller was shortlisted for single article of the year at the Mumbrella Publishing Awards 2024. She is very lucky in thrifting, very unlucky in UNO.
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Top Towns for 2022: The alluring charm of Echuca’s serene spots

    By Laura Waters
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    There’s a relaxed vibe in this Murray River country town that keeps people coming back, says Laura Waters. Find out why Echuca landed at no.10 on your list of Top 50 Aussie towns.

    Find the complete list of the Top 50 Aussie Towns here.

    There’s a force that lures people to Echuca, and it’s like the pull of the moon. They come as kids, then return with their own families. They come for the sense of calm and connection. That force is the mighty Murray River. At 2508 kilometres, it’s Australia’s longest river and Echuca sits at its closest bend to Melbourne, a 2.5-hour drive south. 

    A massive port full of paddlesteamers

    In the late 1800s, Echuca was Australia’s largest inland port, full of paddlesteamers pootling back and forth along the river. Today a few paddlesteamers still whistle their way along the Murray, anchoring the town in its history and serving as a reminder that life here revolves around the river. People come for the serenity, for watersports, wine, sunny skies (Echuca claims more sunny days than the Gold Coast) and starry nights. 

    Eating in Echuca

    Johnny & Lyle is a favourite for breakfast through lunch, dishing up everything from Buddha bowls to haloumi burgers. The American Hotel, built in 1865, also has great options. Enjoy some fab pub food, a drink on the rooftop bar, or mouth-watering smoked barbecue and rotisserie meats at Harry O’s. Go to Junction Moama for sophisticated food, wine and cocktails. 

    exterior of the American Hotel in Echuca

    Check out the American Hotel.

    Wineries to visit in Echuca

    This is the Perricoota wine region. Arrive at Morrisons Winery by paddlesteamer for a leisurely lunch, or join an e-bike winery tour to St Anne’s Winery with Green Pedal Cycles. 

    Staying in Echuca

    This is houseboat central. Boats range from the simple to luxe with spa baths on deck, accommodating six to 12 people. No special skills are required. Options are many, but try Murray River Houseboats or Magic Murray Houseboats. 

    On land, CocknBull Boutique Hotel has characterful luxury apartments in the historic port precinct. Bush camping on shaded riverbanks is a popular option here, or you can go for a fully serviced park like Discovery Parks Echuca. 

    Playing in Echuca

    You can’t come here without wandering the streets of the old port precinct, including Echuca Wharf. The Port of Echuca Discovery Centre explains the town’s history as a river trade centre that once processed up to 240 paddlesteamers a year.  To ride the river in the way of old, hop aboard with Murray River Paddlestreamers and soak up the serenity, birds and gnarled red gums. 

    The Murray is a playground for canoeing, waterskiing, SUP and boating (pontoon boats are ideal for floating barbecues). Rent equipment from Echuca Boat and Canoe Hire. And spend a day driving the Echuca Moama Silo Art Trail. 

    Echuca Moama Silo Art Trail

    Explore the region via the Echuca Moama Silo Art Trail.

    Explore more of Echuca in our travel guide or find out which other towns made it into your Top 50.