Hotel Review: Element Melbourne Richmond

hero media
Sometimes a corporate hotel is just a corporate hotel. Other times, it’s like the Element Melbourne Richmond: a sophisticated, pet-friendly paradise packed with all the amenities.

When Marriott International announced the opening of the new Element Melbourne Richmond, the brand knew it would need key points of difference to stand out from the state’s already saturated hotel market. Turns out, it delivered.

Details

Element Melbourne Richmond
588 Swan Street, Richmond, Melbourne

First Impressions

As a Melburnian, I thought I knew every nook and cranny of Richmond’s bustling Swan Street. However, nestled within the new Botanicca Corporate Park is the Element Melbourne Richmond, in all its grand and vibrant glory.

 

The location itself was a little further away from the action than I was expecting, but in such an interconnected city, there are plenty of means to get you there in a flash. And hey, who doesn’t like a whole lot of privacy?

 

The property itself has all the trimmings of a luxe, new build, featuring an abundance of natural light and boutique furnishings. Designed by local architecture firm, Rothelowman, the curved façade is beautifully modern, integrating well with the surrounding industrial landscape.

 

Check-in was seamless, and the lobby felt both busy and connected, while still retaining an air of relaxation – a combination that is challenging to nail.

 

One of the drawcards of the Element Melbourne Richmond, aside from the obvious brand recognition and competitive price point is that your furry friends are welcome, too. It’s one of the only pet-friendly hotels in the area, and the property goes above and beyond to welcome your favourite travelling companions.

Element Melbourne Richmond
The outdoor facade

Need tips, more detail or itinerary ideas tailored to you? Ask AT.

AI Prompt

The rooms

The room was good. Nice. Nothing out of the ordinary here. It was generous in size with a big, comfy bed – a detail that doesn’t go unnoticed. However, the real drawcard of my Balcony King Room was the massive outdoor terrace.

 

I’d go as far as to say it’s the biggest balcony I’ve encountered in any hotel room. There were sweeping views of Melbourne’s city skyline, alongside a table and chairs that were begging for a sunset Champagne.

 

If you are in the mood for a little in-room beverage, there is one small catch. The minibar facilities are located in the lobby, meaning you’ll have to venture downstairs if the mood strikes you. This isn’t a super surprising contingency to come across in a new hotel. In fact, a lot of properties have made the decision to cut the minibar altogether. Firstly, they take up space that could be otherwise utilised; secondly, they generate a mere fraction of hotel revenue, cost time and money to monitor inventory and are often just not worth the bother.

Balcony King Room Element Hotel Richmond
The balcony king room featuring an outdoor terrace

The food

The Mint Lane Restaurant and Bar serves contemporary Australian food for breakfast, lunch and dinner. The space integrates seamlessly with the rest of the hotel: it’s clean and sophisticated, while the food is also up to scratch. I definitely enjoyed the buffet breakfast, but would probably advocate for shopping around the area for lunch and dinner if time permits.

The Mint Lane Restaurant and Bar
The Mint Lane Restaurant and Bar serves contemporary Australian food

The amenities

The amenities are the real star of the Element Melbourne Richmond show. For starters, there’s free Wi-Fi for all guests, which is always a nice touch. There’s also a 24-hour fitness centre, as well as bike hire for you to explore the banks of the surrounding Yarra River.  Corporate travellers can take advantage of the 280 square-metre event space, alongside catering and expert planning services, which are on offer, too.

 

Oh, and there’s also an on-site laundry, electric car charging points and car rental.

Element Hotel Richmond
Boardroom amenities

Weekly travel news, experiences
insider tips, offers, and more.

Sustainability

A recognised industry leader in the longer-stay eco space, it made sense for the hotel brand to lean into its already sustainably conscious ethos with this property. And that is precisely what they did.

 

Oversized windows provided an abundance of natural light, alongside a number of other eco-conscious touches. The property utilised energy-saving LED lighting, CO2 sensors monitoring air quality as well as water-saving taps in the bathrooms.

Element Hotel Richmond
Bring your furry friend

The verdict

The Element Melbourne Richmond did very few things wrong during my stay. Everyone I encountered was super friendly and accommodating, while the pet-friendly inclusion really helped to boost brand loyalty for me. Very few complaints.

We rated

You’d be surprised how much a good robe influences my purchasing decisions – and this one was a doozy. I also loved the scale of the outdoor terrace and the plushness of the bed. It felt like they paid attention to my Zen, and made an effort to ensure that, even if you’re there on business, your room is a place to relax.

We’d change

While the bathroom does provide the classic hotel toiletries, the shower was another story, merely offering a 2-in-1 shampoo/conditioner. This is a disastrous outcome for many travellers. I’d love to see traditionally corporate hotels veer away from catering to an (often male) unfussy, low-maintenance guest, to one that is considered and sophisticated with its bathroom amenities.

Score

4/5

Want to see more stories from Australian Traveller in your Google search results?

  1. Click here to set Australian Traveller as a preferred source.
  2. Tick the box next to "Australian Traveller". That's it.

View profile and articles
Drifter Melbourne, Victoria
Melbourne

This new Melbourne stay pairs hotel comforts with a hostel price tag

The Little Drifter property getting a very big makeover.

Read more
22 of the best accommodation in Melbourne
Melbourne

22 of the best accommodation in Melbourne

From chic boutique hotels in the ‘burbs to quirky stays in the city and dreamy cottage conversions, here are some of Melbourne’s best accommodations.

Read more
Hannah St Hotel in Melbourne, Vic
Melbourne

Melbourne’s newest hotel is a love letter to the city

With a bold personality and richly layered design language by Flack Studio, plus a streetside coffee shop to boot, Hannah St Hotel is Melbourne’s hottest new hotel – and a microcosm of the city itself.

Read more
The glamorous Showroom Bay at The Royce hotel
Melbourne

Is it worth staying at The Royce hotel in Melbourne?

This elegant hotel is bringing Art Deco glamour to the city.

Read more
hero media

Inside Geelong’s glow-up from factory town to creative capital

    Chloe Cann Chloe Cann
    Continue
    Abandoned mills and forgotten paper plants are finding second lives – and helping redefine a city long underestimated. 

    Just 15 years ago, Federal Mills was a very different place. Once among the most significant industrial sites in Victoria, the historic woollen mill was one of a dozen that operated in Geelong at the industry’s peak in the mid-20th century, helping the city earn its title as ‘wool centre of the world’. But by the 1960s global competition and the rise of synthetic fabrics led to the slow decline of the industry, and Federal Mills finally shuttered its doors in 2001. Within a few years, the abandoned North Geelong grounds had become makeshift pastoral land, with cows and goats grazing among the overgrown grass between the empty red-brick warehouses. It was a forgotten pocket of the city, all but two klicks from the bustle of the CBD.  

    Geelong cellar door wine bar
    Geelong has shed its industrial identity to become an innovative urban hub with reimagined heritage spaces. (Image: Ash Hughes)

    Federal Mills: from forgotten factory to creative precinct 

    Today, the century-old complex stands reborn. The distinctive sawtooth-roof buildings have been sensitively restored. An old silo is splashed with a bright floral mural, landscapers have transformed the grounds, and the precinct is once again alive with activity. More than 1000 people work across 50-plus businesses here. It’s so busy, in fact, that on a sunny Thursday morning in the thick of winter, it’s hard to find a car park. The high ceilings, open-plan design, and large multi-paned windows – revolutionary features for factories of their time – have again become a drawcard.  

    Paddock Bakery andPatisserie
    Paddock Bakery and Patisserie is housed within the historic wool factory. (Image: Gallant Lee)

    At Paddock, one of the precinct’s newer tenants, weaving looms and dye vats have been replaced by a wood-fired brick oven and heavy-duty mixers. Open since April 2024, the bakery looks right at home here; the building’s industrial shell is softened by ivy climbing its steel frames, and sunlight streams through the tall windows. Outside, among the white cedar trees, families at picnic benches linger over dippy eggs and bagels, while white-collar workers pass in and out, single-origin coffee and crème brûlée doughnuts in hand. 

    Geelong: Australia’s only UNESCO City of Design 

    Paddock Bakery
    Paddock Bakery can be found at Federal Mills. (Image: Gallant Lee)

    “A lot of people are now seeing the merit of investing in Geelong,” says Paul Traynor, the head of Hamilton Hospitality Group, which redeveloped Federal Mills. A city once shunned as Sleepy Hollow, and spurned for its industrial, working-class roots and ‘rust belt’ image, Geelong has long since reclaimed its ‘Pivot City’ title, having reinvented itself as an affordable, lifestyle-driven satellite city, and a post-COVID migration hotspot.  

    And the numbers stand testament to the change. In March 2025, and for the first time in its history, Greater Geelong became Australia’s most popular regional town for internal migration, overtaking Queensland’s Sunshine Coast. Current forecasts suggest Geelong will continue to outpace many other Australian cities and towns, with jobs growing at double the rate of the population.

    Tourism is booming, too. The 2023-24 financial year was Geelong and The Bellarine region’s busiest on record, with 6.4 million visitors making it one of the fastest-growing destinations in the country. It’s not hard to see why: beyond the city’s prime positioning at the doorstep of the Great Ocean Road, Geelong’s tenacity and cultural ambition stands out.  

    As Australia’s only UNESCO City of Design, Geelong is swiftly shaking off its industrial past to become a model for urban renewal, innovation, sustainability and creative communities. The signs are everywhere, from the revitalisation of the city’s waterfront, and the landmark design of the Geelong Library and Heritage Centre and Geelong Arts Centre, to the growing network of local designers, architects and artists, and the burgeoning roster of festivals and events. That’s not even mentioning the adaptive reuse of storied old industrial buildings – from Federal Mills, to Little Creatures’ brewery ‘village’ housed within a 1920s textile mill – or the city’s flourishing food and wine scene.  

    The rise of a food and wine destination  

    boiler house
    Restaurant 1915 is housed within a restored former boiler house. (Image: Harry Pope/Two Palms)

    Traynor credits now-closed local restaurant Igni, which opened in 2016, as the turning point for Geelong’s hospo industry. “[Aaron Turner, Igni’s chef-patron] was probably the first guy, with all due respect, to raise the bar food-wise for Geelong,” he says. “People now treat it really seriously, and there’s clearly a market for it.” While Igni is gone, Turner now helms a string of other notable Geelong venues, including The Hot Chicken Project and Tacos y Liquor, all within the buzzy, street art-speckled laneways of the CBD’s Little Malop Street Precinct. Many others have also popped up in Igni’s wake, including Federal Mills’ own restaurant, 1915. Housed within the cavernous boiler house, 1915’s interior is dramatic: soaring, vaulted ceilings with timber beams, exposed brick, a huge arched window. The share plates echo the space’s bold character, playing with contrast and texture, with dishes such as a compressed watermelon tataki, the sweet, juicy squares tempered by salty strands of fried leeks, and charred, smoky snow peas dusted with saganaki on a nutty bed of romesco. 

    Woolstore
    The Woolstore is a new restaurant and bar housed within a century-old warehouse. (Image: Amy Carlon)

     The Woolstore, one of The Hamilton Group’s most recent hospo projects, opened in February. It occupies a century-old riverside warehouse and exudes a more sultry, fine dining ambience. Much like Federal Mills, the blueprint was to preserve the original brickwork, tallowwood flooring and nods to the building’s former life. That same careful consideration extends to the well-versed, affable waitstaff as well as the kitchen. Head chef Eli Grubb is turning out an eclectic mix of ambitious and indulgent mod Oz dishes that deliver: strikingly tender skewers of chicken tsukune, infused with hints of smoke from the parrilla grill, and glazed with a moreish, sweet gochujang ‘jam’; nduja arancini fragrant with hints of aniseed and the earthy lick of sunny saffron aioli; and golden squares of potato pavé, adorned with tiny turrets of crème fraîche, crisp-fried saltbush leaves, and Avruga caviar, to name but a few stand-out dishes.  

    Woolstore menu
    Woolstore’s menu is designed for sharing.

    Breathing new life into historic spaces  

    On the city’s fringe, hidden down a winding side road with little fanfare, lies a long-dormant site that’s being gently revived. Built from locally quarried bluestone and brick, and dating back to the 1870s, the complex of original tin-roofed mill buildings is lush with greenery and backs onto the Barwon River and Buckley Falls; the audible rush of water provides a soothing soundtrack. Fyansford Paper Mill is one of few complexes of its time to survive intact. It feels steeped in history and spellbindingly rustic.  

    “We were looking for an old industrial place that had some charm and romance to it,” explains Sam Vogel, the owner, director and winemaker at Provenance Wines which moved here in 2018. When he first viewed the building with his former co-owner, it was in such a state of disrepair that the tradie tenant occupying the space had built a shed within it to escape the leaking roof and freezing winter temperatures. “To say it was run down would be an understatement,” he notes. “There was ivy growing through the place; the windows were all smashed. It was a classic Grand Designs project.” 

    Provenance Wines
    Provenance Wines moved to Fyansford Paper Mill in 2018. (Image: Cameron Murray Photography)

    The team has since invested more than a million dollars into their new home. Where paper processing machinery once sat, wine barrels are now stacked. Vaulted cathedral ceilings are strung with festoon lights, and hidden in plain sight lies a shadowy mural by local street artist de rigueur Rone – one of only three permanent works by the artist.

    While the award-winning, cool-climate pinot noir, riesling and chardonnay naturally remain a key draw at Provenance, the winery’s restaurant is a destination in itself. Impressed already by whipsmart service, I devour one of the most cleverly curated and faultlessly executed degustations I’ve had in some time. It’s all prepared in a kitchen that is proudly zero-waste, and committed to providing seasonal, ethical and locally sourced meat and produce under head chef Nate McIver. Think free-range venison served rare with a syrupy red wine jus and a half-moon of neon-orange kosho, shokupan with a deeply savoury duck fat jus (a modern Japanese take on bread and drippings), and a golden potato cake adorned with a colourful confetti of dehydrated nasturtiums and tomato powder, and planted atop a sea urchin emulsion.  

    handcrafted pieces
    Bell’s handcrafted functional pieces on display.

    The complex is home to a coterie of independent businesses, including a gallery, a jeweller, and its latest tenant, ceramicist Elizabeth Bell, drawn here by the building’s “soul”. “There’s so much potential for these buildings to have new life breathed into them,” says Bell, whose studio is housed within the old pump room. “Even people in Geelong don’t know we’re here,” she says. “It’s definitely a destination, but I like that. It has a really calming atmosphere.”  

    A Melbourne transplant, Bell now feels at home in Geelong, which offers something Melbourne didn’t. “If this business was in Melbourne I don’t think it would’ve been as successful,” she notes. “It’s very collaborative in Geelong, and I don’t think you get that as much in Melbourne; you’re a bit more in it for yourself. Here it’s about community over competition.”  

    Elizabeth Bell
    Ceramicist Elizabeth Bell has a store in Fyansford Paper Mill.
    Hotel Review: Element Melbourne Richmond - Australian Traveller