Victoria’s top town has just been crowned – and it’s a coastal gem

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These tiny towns are packed with personality – and now they’ve got the title to prove it.

Every year, each Aussie state reveals its most beloved destinations across three categories – the Top Tourism Town, Top Small Tourism Town and Top Tiny Tourism Town. NSW announced its winners last month. Now, it’s Victoria’s time to shine. Drum roll, please…

Victoria’s Top Tourism Town

Warrnambool in Victoria
Seaside Warrnambool is Victoria’s Top Tourism Town of 2025.

Say hello to Victoria’s Top Tourism Town of 2025 – Warrnambool! Open to towns with a population of 5,000 or more, this category recognises stand-out destinations that offer something truly special – and it’s not hard to see why Warrnambool took out top honours. Situated along the iconic Great Ocean Road and a three-hour drive from Melbourne, Warrnambool offers the perfect blend of regional charm and coastal bliss.

Deep Blue Hot Springs in Warrnambool, Victoria
Take a dip in geothermal waters at Deep Blue Hot Springs.

Wander along the main drag to explore cosy cafes and vintage boutiques. Or head to the coast for beautiful beaches and scenic walking trails. It’s also a great jumping-off point for the Great Victorian Bathing Trail, a 900-kilometre tourist route that takes in some of the state’s best natural geothermal baths. Start in the heart of town at Deep Blue Hot Springs , a mineral-rich sanctuary of open-air rock pools.

Warrnambool combines coastal vibes with regional charm.

Add in friendly locals and a laid-back lifestyle, and Warrnambool’s win feels like a no-brainer. The regional city of Ballarat was hot on its heels, though, scoring the category’s silver award. Maybe 2026 will be your year, Ballarat!

Victoria’s Top Small Tourism Town

Bogong Horseback Adventures in Mount Beauty, Victoria
Discover the countryside charms of Mount Beauty.

Next up is Victoria’s Top Small Tourism Town – a category reserved for towns with a population between 1,500 and 5,000. And this year, the award goes to Mount Beauty! It’s all in the name here. This charming township, around a 4.5-hour drive from the state’s capital, sits at the base of Victoria’s highest peak, Mt Bogong.

Bogong Horseback Adventures in Mount Beauty, Victoria
Join a scenic horse-riding tour with Bogong Horseback Adventures.

Mount Beauty is home to some of Victoria’s most bucolic landscapes that have long attracted nature lovers and outdoor enthusiasts. From horse-riding tours with Bogong Horseback Adventures to bike tracks and hiking trails, visitors are spoilt for choice. Come the cooler months, the surrounding mountains are covered in snow, and with Mount Hotham only an hour away, it’s the perfect place to book for a cosy winter weekend.

Mt Hotham in Victoria
Head to nearby Mt Hotham to hit the slopes come winter.

Port Fairy on the Shipwreck Coast, named after the 700+ vessels submerged in its waters, took out silver in the Top Small Tourism Town category this year. And while it may be a world away from the winner, its rich offerings made for fierce competition.

Victoria’s Top Tiny Tourism Town

Trentham in Victoria
Visit cosy country pubs in Trentham.

The final category shines the spotlight on Victoria’s pocket-sized towns – those with no more than 1,500 residents. Let’s hear it for the Top Tiny Tourism Town of 2025 – Trentham! Don’t let its size fool you. This historic village, under two hours north-west of Melbourne, sure packs a mighty punch. Sitting pretty atop the Great Dividing Range, Trentham has been enchanting visitors since it was established by gold prospectors in the 1850s.

Trentham in Victoria
The tiny town is home to a range of boutique stores.

Focus soon shifted to gems of a different kind – cosy country pubs, boutique stores and stylish accommodation like The Cosmopolitan Hotel – which solidified Trentham as a regional treasure. But there’s more to the suburb than its charming streetscapes. Aptly named Trentham Falls is the highest single-drop waterfall in Central Victoria, plunging more than 32 metres. Who knew one of Australia’s best waterfalls was just a five-minute drive from town?

Trentham Falls in Victoria
Trentham Falls cascades over a basalt cliff for more than 32 metres.

Halls Gap claimed silver for the Top Tiny Tourism Town award. Known as the gateway to the Grampians, the village is another natural wonder. And while an abundance of waterfalls can also be found nearby, they couldn’t quite compete with Trentham’s crown jewel this year.

Bronze commendations for each category were awarded to Echuca, Portarlington and Whitfield, respectively, with all winners decided by the Victoria Tourism Industry Council .

Taylah Darnell
Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to visit places like Norway and New Zealand, her favourite place to explore will forever be her homeland.
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Film lovers need to add these Victorian theatres to their bucket list

Theatres have always been a cornerstone of regional Victoria, reflecting the character and history of their local communities.

From grand, gold rush-era masterpieces to Art Deco wonders to repurposed prisons, we’ve rounded up four of Victoria’s best regional theatres to catch a show at next time you’re travelling through.

Her Majesty’s Theatre, Ballarat

Her Majesty’s Theatre, Ballarat 
Her Majesty’s Theatre in Ballarat has been standing for 150 years. (Image: Michael Pham)

A monument to the immense gold rush wealth flooding through Ballarat in the second half of the 19th century, Her Majesty’s Theatre (‘Her Maj’ to locals) celebrates its 150th anniversary as the city’s premier performing arts venue this year.

Built in a classical style and immaculately preserved (thanks largely to a recent $16-million restoration), this Lydiard Street landmark is the oldest continuously operating theatre in mainland Australia, notable for its double balcony and a stage that slopes towards the front, making it one of the most audience-friendly venues in the country to see a show.

The Capital, Bendigo

The Capital Theatre, Bendigo
The Capital in Bendigo was built in 1873 as a Masonic Hall. (Image: Michael Pham)

Denoted by its distinctive Corinthian columns, more reminiscent of ancient Greece than regional Victoria, The Capital theatre in Bendigo has been through several iterations since the first stone was laid in 1873.

Originally a Masonic hall, the renaissance revival-style building became a theatre in the 1890s, falling into disrepair for a time during the 1970s, before being restored and reopened (as the Bendigo Regional Arts Centre) in 1991. Today, the 480-seat venue hosts everything from comedy to cabaret to traditional theatre, dance, opera and live music.

 Ulumbarra Theatre, Bendigo

a look insideBendigo’s Ulumbarra Theatre
Inside Bendigo’s Ulumbarra Theatre, a former prison. (Image: Michael Pham)

Bendigo has busted out as a regional performing arts hotspot, so it’s fitting that one of its newest venues is housed within a former prison. Meaning ‘meeting place’ or ‘gather together’ in the language of the local Dja Dja Wurrung people, the $26-million, 950-seat auditorium rose from within the red brick walls of the historic Sandhurst Gaol in 2015.

It’s an eerie feeling as you approach the imposing granite facade, pass beneath the old gallows and pick up your ticket from the box office occupying a repurposed cell block. With the building playing a main character in the show, this is performative architecture at its finest.

Rex Theatre, Charlton

the Rex Theatre in Charlton
The 1938-built Rex Theatre in Charlton is an Art Deco gem. (Image: Jenny Pollard)

Regional theatres don’t come more romantic than this Art Deco gem in the river town of Charlton, in north-central Victoria. Built in 1938, the 350-seat community-owned theatre provides an essential entertainment outlet for residents in the Wimmera Mallee region, as well as visitors making the trip up the Calder Highway from Melbourne.

The volunteer-run venue is the last remaining purpose-built cinema in regional Victoria, and hosts the Charlton Film Festival every February, plus three weekly film screenings (Tuesday, Saturday and Sunday).