Brad Norman on what whale sharks reveal about the health of our oceans

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For a snapshot in time, we asked eight people around the country to reflect on Australia Now. Here, Brad Norman a whale shark researcher for ECOCEAN in WA, shares his thoughts on what studying the endangered fish has taught him.

Keep reading our Australia Now series here.

A day in the life of a whale shark researcher

Brad Norman believes oceans are the new frontier. The 52-year-old whale shark researcher has based himself off the coast of Ningaloo Reef for two months most years for the past three decades. To help protect the ocean’s largest known fish, Norman, who is a Research Fellow at the Harry Butler Institute, Murdoch University, has developed an identification system based on its markings that borrows from a pattern-identification method used to map the night sky.

 

“When I started researching whale sharks, their conservation status as a species was unknown. Through my research, I was able to undertake a review that resulted in them being assessed as ‘vulnerable to extinction’. It drew a lot more attention to ensuring their conservation," says Norman, who lives in Perth when he’s not diving with these gentle giants off the deep blue waters around Ningaloo Reef.

 

“My interest in whale sharks has extended over half my life and I think that the whale shark is a flagship species for the health of the ocean and can help us draw attention to the need to protect it. These animals are the biggest fish of the sea and they eat tiny organisms including krill, small fish, and crab larvae. What’s imperative for their survival is that the whale sharks find productive areas of our ocean that are healthy," he says.

Aerial view of Ningaloo Reef
Brad Norman bases himself off the coast of Ningaloo Reef for two months of the year to research whale sharks.

Why whale sharks are so integral to our oceans

Brad says whale sharks can be a bellwether for the health of our oceans as their numbers have declined on our watch. “It’s important that we understand the negative short-term effect humans can have on an animal like this that has been around for millions of years."

 

Brad believes his monitoring program, initially set up through his conservation group, ECOCEAN, will help make a difference to preserve the species. The system relies on images taken by divers from more than 54 countries around the world who can take photos to help identify individual whale sharks in order to better understand the elusive fish, which can reach up to 18 metres in length.

Whale shark pictured at Ningaloo Reef
Brad says whale sharks can be a bellwether for the health of our oceans.

“Each whale shark has a unique celestial-like pattern on its body. It is like a fingerprint and because they swim so close to the surface, it has given us an opportunity to identify individuals and monitor their movements. It’s been a very successful program as it gives people a sense of stewardship, which encourages them to think about what’s in their own backyard and gain ownership of the issue, which leads to good conservation practices."

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Off-grid stays and farm-to-plate dining: discover the ultimate guide to Denmark, WA

Trade early morning phone alarms and city chaos for bucolic serenity and gastronomic delights.

Peaceful birdsong and coastal winds meet rolling green hills and turquoise waters; there’s no better place to start your day than in Western Australia’s Denmark. This picturesque coastal town, a 4.5-hour drive from Perth along the pristine Rainbow Coast, offers bucolic bliss in spades.

A hidden retreat lies just a 10-minute drive from the town centre, inviting guests to slow down and connect with nature. At Heyscape Denmark, the ultimate refuge from the rat race and the perfect setting for a rural escape await.

Whether it’s for a refreshing weekend away or a regenerative week-long sojourn, this idyllic pocket of the world will leave you feeling anew.

Where to stay

women on front deck at inside a cabin at heyscape denmar Western australia
Make the most of outdoor baths. (Credit: Jarrad Seng)

Located on the 880-acre Raintree Estate, Heyscape Denmark is an award-winning, off-grid cabin retreat ideal for anyone craving time in nature while also enjoying sustainable, luxury comfort. Just 15 are sensitively embedded in the rural environment, ensuring privacy and the perfect setting to switch off. Choose from one-bedroom, two-bedroom or 4-person cabins. Four-legged friends can also join in on the fun with pet-friendly cabins available.

inside a cabin at heyscape denmar Western australia
Check in, to check out.

The modern accommodations are well-appointed with queen beds dressed in lush linen and pillows; a bathroom with a warm shower, flushable toilet and botanical shampoo and conditioner; and an indoor kitchenette with a Nespresso coffee maker. Outside, find timber decks with seating to spot resident kangaroos from, Heston Blumenthal barbecues for whipping up delicious meals using local produce, and outdoor baths to soak up incredible nighttime skies – Denmark’s lack of light pollution makes it an exceptional spot for stargazing and viewing the Milky Way. Floor-to-ceiling windows frame sweeping Great Southern Ocean, William Bay National Park and Karri tree views.

Wellness is at the forefront of Heyscape Denmark with thoughtful touches including Note to Self prompts, gratitude cards and a botanical sleep spray ready to help you unwind. And for the ultimate weekend of R&R, two-bedroom cabins are fitted with saunas.

Where to eat

Heyscape’s Marron Catch & Cook Experience
Catch your own freshwater crayfish, then have a chef prepare it for you.

The Great Southern region’s Mediterranean climate and nutrient-rich soils make for some of the most incredible produce in the world – and a stay at Heyscape Denmark lets you sample the very best of it. The estate farms over 200 black Angus cattle, marron – a freshwater crayfish endemic to the South-West of Western Australia –, hemp and French black truffle.

Just steps from these cabins sits the estate’s paddock-to-plate restaurant, The Dam. Featuring lofty jarrah ceilings, polished concrete and expansive windows revealing calming dam views, it’s a stunning spot for lunch or dinner, alongside an outdoor playground to keep little ones happy and busy.

Acclaimed chef Jason Jujnovich utilises ingredients from Raintree Estate’s regenerative farm in his hyper-local, Modern Australian menu. Seasonally changing dishes include the likes of wagyu beef lasagna and pistachio crumbed chicken cotoletta. Or join in for pizza night on a Friday, where the mushroom and truffle pizza is an easy winner.

Meals are designed to be paired with sips from the property’s innovative Cannabis Botanical Distillery, which concocts house-made hemp spirits and seltzers using ingredients grown onsite. Taste unique drops such as the Sativa Gin with warm citrus and pepper notes and the Pineapple Passion seltzer.

Another stand-out gastronomic offering is Heyscape’s Marron Catch & Cook Experience, which lets you hand-catch freshwater crayfish from the property’s pristine dams and have them prepared and cooked to perfection for you by chefs. Those wanting to enjoy a meal from the comfort of their cabin can fire up the barbecue and grill their fresh catch or order a gourmet dinner box with mouthwatering wagyu steak and antipasti against golden peaceful sunset views.

Things to do

Lights Beach denmark western australia
Spend a day enjoying the idyllic Lights Beach. (Credit: Tourism WA)

There’s no shortage of things to do in Denmark, and basing yourself at Heyscape Denmark puts you within easy access to it all. Nature lovers are spoiled with unbeatable spots for swimming and snorkelling, plus coastal hiking trails at William Bay National Park – a protected coastal reserve with approximately 1734 hectares of stunning landscapes ready to be explored.

Hire an e-bike from the property and cycle just 15 minutes to the unbelievably clear waters and white sands of Greens Pools, a naturally sheltered beach. Or the idyllic Lights Beach, which features three beaches, dunes, natural wading pool and scenic walking trails. Keen surfers should turn their attention to Ocean Beach with its world-class surf breaks.

aerial Valley of the Giants Tree Top Walk
Wander the Valley of the Giants Tree Top Walk. (Credit: Tourism WA)

Stroll past towering Karri and giant Red Tingle trees on the Valley of the Giants Tree Top Walk. The 600-metre walkway rises 40 metres above the ancient forest floor and meanders through the hardwood trees, endemic exclusively to the Great Southern region.

Denmark is also a haven for creatives, and Butter Factory Studios is a must-stop on any itinerary. The contemporary art gallery, working artist studio and gift shop are housed within a historic building where workshops and exhibitions support and showcase creators from the region.

With the winning trifecta of delicious food, a pristine environment, and secluded accommodation, Denmark proves to be the ultimate destination for relaxation.

Book your Denmark adventure today at heyscape.com.au.