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20 best towns in Victoria to visit now

Credit: Visit Victoria

Editor Editor
These towns have just been ranked the best in Victoria.

Whether you’re a foodie, festival addict or outdoor adventurer, Victoria’s diverse array of towns will no doubt dazzle you – if you let them. We’ve put together a list of the 20 best towns in Victoria to visit this year, based on Australian Traveller’s industry-judged 100 best Aussie towns to visit list.

1. Port Fairy

Overall rank: 4/100

Maar Country

crowds at the Port Fairy Folk Festival
Port Fairy Folk Festival, aka ‘the Folkie, celebrates creativity and togetherness. (Credit: Lucinda Goodwin)

Expect the ratio of bushranger beards and pixie haircuts to spike during the annual Port Fairy Folk Festival, which is a highlight on Victoria’s cultural calendar. From its 1977 beginnings, the folk festival now fills the Labour Day weekend in March with music, markets and roving performances. The town at the western end of the Great Ocean Road also has year-round appeal, boasting picturesque waterfront, streets lined with 19th-century cottages and cruises to see the seal colony on nearby Lady Julia Percy Island. As panellist Catriona Rowntree says, Port Fairy is “secretly everyone’s favourite town on the Great Ocean Road."

the Port Fairy waterfront
This little town by the sea is much-loved for its strong community spirit. (Credit: Belinda Van Zanen Media)

Don’t miss: Lunch at Pippies by the Bay and a stay at the newly opened Basalt Retreat.

2. Beechworth

Overall rank: 10/100

Baarmutha

the Beechworth township from above
Beechworth is one of Victoria’s most charming towns. (Credit: Visit Victoria)

Steeped in rich gold-rush history, you’ll find Beechworth tucked into the rolling green folds of Victoria’s High Country. The past and present intertwine in this little slice of paradise, where historic streetscapes blend seamlessly with cosy cafes pouring top-notch coffee.

the exterior of Beechworth Bakery
The legendary Beechworth Bakery anchors the town’s vibrant food scene. (Credit: Getty/ FiledIMAGE)

While undeniably easy on the eye, the town’s natural surrounds are more than just a pretty backdrop. Fertile soils produce locally grown fare in abundance, from organic wines and artisanal cheeses to its world-famous honey.

Don’t miss: A carb-loaded brunch at much-loved Beechworth Bakery – “One of the best bakeries in the country; you have to get the Ned Kelly Pie!" says panellist Rae Johnston.

3. Lorne

Overall rank: 11/100 

Gadubanud Country 

Lorne dining
From pubs to eateries, Lorne has the ultimate Great Ocean Road foodie escape. (Credit: Visit Victoria)

Lorne has long traded on its good looks. But the seaside town along Victoria’s Great Ocean Road is also building a reputation for what’s on the plate as much as the roaring surf and limestone sentinels offshore. Just two hours from Melbourne, it draws day-trippers for its polished pubs, bakeries, bars and ambitious eateries such as IPSOS Restaurant & Bar. Factor in a few coastal walks and hinterland drives between all that wining and dining. 

Don’t miss: “The sweeping coastal drive to Lorne is almost as memorable as the destination itself," recommends panellist Rae Johnston. 

4. Daylesford

Overall rank: 12/100

Dja Dja Wurrung Country 

The Spa at Lake House in Daylesford
Head to The Spa at the Lake House for a full sensory escape. (Credit: Visit Victoria / Robyn Lea)

With its soothing mineral waters and bucolic beauty, Daylesford and nearby Hepburn Springs really do emphasise the long and languid ahhh in spa. Here you’ll find a good handful of places to sink into wellness rituals, including the recently renovated Hepburn Bathhouse & Spa, which has been reviving souls since 1895, and The Spa at much-celebrated Lake House. “Lake House is a must to stay and dine at; the town is also super cute," says panellist Anna Polyviou. Indeed, if you like your wellness with a side of indulgence, there are plenty of great restaurants in this charming former gold-rush town.

dining at Sault Restaurant
Sault showcases regional produce straight from the restaurant’s own kitchen garden. (Credit: Ben Savage)

Don’t miss: Restaurants Bistro Terroir and Sault, as well as a walk through the Wombat Hill Botanic Gardens for a well-rounded escape.

5. Meeniyan

Overall rank: 27/100 

Gunaikurnai & Bunurong Country 

Trulli Outdoors
A stop at Trulli Outdoors for woodfired pizza is a must. (Credit: Grind Media)

Meeniyan might be read as a blink-and-you-miss-it stop on Gippsland’s food and wine trail. But exploring the modest village panellist Irene Jones describes as “tiny but surprisingly trendy" feels like an epicurean’s own adventure. Start at Mahob at Moo’s, then move on to woodfired pizza at Trulli Outdoors. Stock the esky at The Meeniyan Store with cheeses, condiments and preserves that catch your fancy. 

Don’t miss:  A pie from Pandesal Bakery, a tasty reason to pull over on your way to Wilsons Promontory. 

6. Torquay

Overall rank: 30/100

Wadawurrung Country 

surfing in Torquay, Vic
Hit the epic surf breaks along this picturesque coast. (Credit: Tourism Australia / Cameron Murray/Assemble Agency)

Surfers know that immersion in the ocean is its own kind of wellness ritual, and Torquay has always been a beacon for wave riders. So it makes sense that this Great Ocean Road town is starting to plump out its wellness offerings to dovetail nicely with its already-wholesome ocean-sprayed lifestyle. A treatment at one of the area’s spas makes a lovely bookend to days spent taking in the scenery along the Great Ocean Walk and diving into Torquay’s reviving waves.

Don’t miss: The shopping! “Is it OK to say I go to Torquay to shop?" asks panellist Catriona Rowntree. “It’s so cool! Surfing’s heartland is also home to its OG brands – psst, the luggage at surf shops is 11/10!"

7. Geelong

Overall rank: 34/100

Wadawurrung Country

lifeguard bollards in Geelong
Lifeguard bollards, part of the iconic Bollard Trail in Geelong. (Credit: Visit Victoria/Robert Blackburn)

Geelong’s events calendar spans the southern hemisphere’s largest keelboat regatta, a national cycling race and steady run of exhibitions and festivals. Curled around Corio Bay, the city is home to Geelong Football Club, founded in 1859. During AFL season – March to September – Geelong has a match-day energy that feels like a festival. As panellist Adrian Williams puts it, Geelong is “the only regional AFL team in the country that was part of the birth of football."

Geelong Gallery in Victoria
Discover decorative arts collections at the Geelong Gallery. (Credit: Cameron Murray)

Don’t miss: Trace the waterfront lined with galleries, restaurants and shops as it twists around Corio Bay, said to have inspired the navy-and-white Geelong Cats guernsey.

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8. Metung

Overall rank: 35/100

Gunaikurnai Country 

relaxing at bathing barrels in Metung Hot Springs
Soak in mineral-rich geothermal water at Metung Hot Springs. (Credit: Tourism Australia)

A four-hour-ish drive from Melbourne, this Gippsland beauty perches on glassy waters at the lake’s edge. Described as “quietly delightful" by panellist Brad Farmer, Metung’s serene aura elicits a physical unburdening of tension the moment you catch sight of the pretty township. Along the lake, you can take your wellness in myriad forms, from golfing and fishing to yachting, sunset strolling and slipping into hot springs.

Don’t miss: At Metung Hot Springs stay in glamping tents that take relaxation further with bathing barrels to slip into on your own private deck.

9. Ballarat

Overall: 50/100 

Wadawurrung Country  

art museum in Ballarat
Victorian charm and creative gold in historic Ballarat. (Credit: Matt Dune)

Tucked into Victoria’s gold-rush heartlands, heritage streetscapes meet a rebellious arts streak in Ballarat, a regional city shaped by its history of political defiance during the 1854 Eureka Stockade. This UNESCO City of Craft and Folk Art is home to the country’s oldest regional gallery. Victorian-era homes dot the boulevards, maintaining a charm you won’t find in many other Aussie towns. “All praise to the locals who fought to retain the heritage features of this town – now they’re hauling in hospitality gold," notes panellist Catriona Rowntree. While the Art Gallery of Ballarat is currently undergoing a renovation, the team has cleverly decamped to a pop-up on Mair Street, keeping the creative pulse alive.  

Don’t miss: Panning for gold at nearby Sovereign Hill, stargazing at the Ballarat Municipal Observatory and Museum, and a gin masterclass at Kilderkin Distillery. 

10. Bright

Overall rank: 52/100

Dhudhuroa, Taungurung, Waywurru, Gunaikurnai & Jaithmathang Country

Bright streetscape in autumn
The town’s streetscapes are dominated by fiery reds, oranges and yellows. (Credit: Visit Victoria)

Some places are exactly what they say on the tin, and that sure is the case for Bright. Set amid Victoria’s High Country, the town shines year-round – but come the cooler months, it dials up the charm tenfold. As autumn arrives, hundreds of deciduous trees shed their leafy layers, but not before setting the streets ablaze in a glory of reds, oranges and yellows.

the Sixpence Coffee in Bright
Pick up a sweet treat at Sixpence Coffee. (Credit: Visit Victoria)

Each year, the town celebrates this vibrant phenomenon with the Bright Autumn Festival, a 10-day homage to the autumnal tones of its foliage – as well as the region’s friendly community, local retailers and seasonal produce.

Don’t miss: The region’s under-the-radar ski slopes come winter. “Part of the Victorian ski fields, it is underrated and less commercial than some of the other ski locations," says panellist Paul Hamra.

11. Healesville

Overall rank: 57/100

Wurundjeri Country

Kangaroo Ridge Retreat, Healesville, Vic
Panoramic views from every vantage point at Kangaroo Ridge Retreat. (Credit: Dominey Flores)

“Once famous for its wildlife sanctuary, the ripple effect now offers brilliant food and wine alongside a calmer pace of life," says panellist Catriona Rowntree of this charming Yarra Valley town that has all the ingredients for the perfect weekend getaway. Dine in a converted cabinet makers factory at No.7 Healesville and stop in for a limoncello spritz at recently opened Zoncello Yarra Valley. Check into Kangaroo Ridge Retreat, where each mudbrick cabin features its own all-local wine bar and larder.

Don’t miss: Panellist Adrian Williams recommends checking out the platypus at Healesville Sanctuary, which he describes as one of Australia’s great zoos. While for panellist Paul Hamra, the Four Pillars Gin distillery is a standout experience.

12. Castlemaine

Overall rank: 60/100

Dja Dja Wurrung Country

The Mill in Castlemaine, Vic
The Mill serves as the creative heart of Castlemaine. (Credit: Visit Victoria)

It won’t take you long to tune into the pulse of this former gold-mining community with a big personality in central-west Victoria. Art aficionados and culture vultures alike will have a field day in Castlemaine, with almost every turn revealing a studio gallery, live music gig or artisan market.

Inside The Mill Das Kaffeehaus Castlemaine
Order authentic Viennese roast coffee at The Mill. (Credit: Visit Victoria)

For the indecisive traveller, panellist Catriona Rowntree has the perfect pick. “Try to plan your stay for the Shades of Gray exhibition; we go every year and have our creative cups filled." The annual event, held from 31 October to 8 November this year, sees locals Chelly and Peter Gray open their art-filled property to the public.

Don’t miss: A slow morning at The Mill, an arts precinct platforming local makers. Browse vintage fashion and antiques before joining a ceramics workshop or simply watching artists in residence as they work.

13. Rutherglen

Overall rank: 64/100 

Yorta Yorta Country 

Campbells Wines
A treasure trove for wine lovers. (Credit: Visit Victoria)

Founded in the gold-rush era but best recognised as one of Australia’s oldest wine regions, Rutherglen is a treasure trove for vino lovers and history hunters alike. The region abounds in kitchens turning local produce into top-notch tucker, along with family wineries (such as Campbells Wines) that have been pouring fortified drops and robust reds for generations. Meanwhile, the Murray River and leafy surrounds invite outdoor exploration – from cycling, kayaking and birdwatching to ambling past rolling vineyards. 

Don’t miss: The Rutherglen leg of Victoria’s Pedal to Produce Cycle Trail for a gourmet journey sampling wine, fruit and produce at picture-perfect orchards and cellar doors. 

14. Echuca Moama

Overall rank: 65/100 

Yorta Yorta Country 

historic wharf precinct at the Port of Echuca
Strolling the historic wharf precinct at the Port of Echuca. (Credit: Visit Victoria)

Straddling Victoria and NSW on the Murray River, this sleepy twin-town destination packs a punch for foodie travellers lured by quality produce. Once a key trade route and bustling paddlesteamer hub, it now delights with local eateries, boutique shops, farmers’ markets and river experiences that panellist Irene Jones sums up as “paddlesteamer nostalgia done right." It will soon be home to Australia’s first five-star overnight paddlesteamer, PS Australian Star, set to add a splash of luxury to this family-friendly hideaway.  

Don’t miss: Strolling the historic wharf precinct and taking to the water – kayak, waterski, board an authentic heritage paddlesteamer or extend the magic with a Murray River houseboat holiday.

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15. Halls Gap

Overall rank: 71/100

Djab Wurrung & Jardwadjali Country

hikers at Grampians (Gariwerd) National Park
Explore the rugged landscapes within Grampians (Gariwerd) National Park. (Credit: Ben Savage)

The jagged peaks of the Grampians/Gariwerd have been shaped over millennia. It’s a landscape that is home to some of Victoria’s largest waterfalls, deep rock pools and the highest number of Aboriginal rock art sites and shelters in southern Australia. In spring, swathes of wildflowers cover the rugged landscape. It’s a wildly beautiful place – “visually majestic," according to panellist Paul Hamra – and, at its heart, the quaint town of Halls Gap/Budja Budja is where you’ll find small stores, a brewery and winery cellar doors nearby.

the view from Halls Gap, Vic
Hike up the Halls Gap. (Credit: Tourism Tasmania)

Don’t miss: From town, you can embark on many walking tracks, including to the naturally formed Venus Baths, the 720-metre-high Pinnacle, Clematis Falls and more.

16. Bendigo

Overall rank: 74/100 

Dja Dja Wurrung Country 

Bendigo Tramways
Gold-rush heritage and cultural charm on the Bendigo Tramways. (Credit: Tourism Australia)

Recognised as a City of Gastronomy, Bendigo is a full-bodied cultural experience. You’ll find plenty to sink your teeth into, literally, but also first-rate galleries, such as the Bendigo Art Gallery and Post Office Gallery; architecture from the gold-rush era; and a thriving festival calendar. “Bendigo is becoming cool," affirms panellist Paul Hamra. “It’s also a great base to visit smaller local tourist towns like Kyneton, Castlemaine and Heathcote." Then there’s Dumawul Tours, which explores the city through the lens of First Nations storytelling. Bendigo is both composed and – thanks in part to La Trobe University’s Bendigo campus – unexpectedly lively; come for the food, stay for the art, and plot your return. 

Don’t miss: DJs at the Babylon Lounge & Garden Bar, which keep the tunes spinning until 3am. 

17. Sorrento

Overall rank: 79/100

Bunurong Country 

Sorrento Pier in Vic
Enjoy a coastal getaway in seaside Sorrento. (Credit: Jesse Hisco)

The Mornington Peninsula is rich in spa culture and sweet seaside Sorrento, with its elegant eateries and laid-back coastal tempo, makes a good base from which to explore it. Throw a spa slipper in any direction and you’ll hit a tranquil wellness experience, from Aurora Spa and Bathhouse to Alba Thermal Springs and Marlo Spa. Add some time on, in and by the water, and you’ll have a comprehensive wellness schedule.

the exterior of Hotel Sorrento, Vic
An Amalfi-style beachside stay awaits at Hotel Sorrento. (Credit: Kate Shanasy)

Don’t miss: “Sorrento is a great place for a family getaway with beaches, restaurants and relaxing. Go for the vanilla slice and fish and chips, also the Hotel Sorrento – I loved it there," says panellist Anna Polyviou.

18. Portsea

Overall rank: 80/100 

Bunurong Country 

cliff mansions in Portsea
Clifftop mansions exude luxury and style. (Credit: Visit Victoria)

You can drive the curve from Melbourne to Portsea in less than two hours, arriving at this last township on the Mornington Peninsula. This spectacular spot, on the edge of Point Nepean National Park, is well-known as a coastal haven of the ultra-rich. If you’re curious about how the top per cent of wealth is spent, gawk as you follow Millionaires’ Walk past meticulous gardens and stately mansions. Of course, it attracts money because it is simply breathtaking, but you needn’t manage a hedge fund to enjoy the beaches and national park. 

Don’t miss: Portsea is bequeathed with two coastlines, the bay side’s Front Beach and the ocean-edged Back Beach. “Sure, it gets way too busy, but having a front and back beach is super cool," says panellist Adrian Williams. 

19. Inverloch

Overall rank: 90/100 

Bunurong Country 

Couple walking dog on Inverloch Shared Pathway on the coast
Coastal views along Inverloch Foreshore Shared Pathway. (Credit: Nicky Cawood)

On route from Phillip Island to Wilsons Promontory, travellers find ample reason to pause in pretty Inverloch. Here, sheltered Anderson Inlet is frolic-worthy for everything from swimming to wakeboarding and windsurfing. Outside Point Smythe’s protective arm, accomplished surfers will appreciate the sets rolling in at Eagles Nest and Inverloch Surf Beach, while off-sand, there’s strollable cliffs, the Bass Coast Rail Trail and Bunurong Coastal Drive. The Gippsland village seems intentionally curated for lazy weekend mooching with worthy eateries and boutiques, but come the first weekend of August, the long-running Inverloch Jazz Festival tunes things up with plenty of jams. 

Don’t miss: “Inverloch is perfect in the summer holidays," says panellist Adrian Williams. If you’re taking the kids, lean into those carefree vibes with a stay at the Big4 Ingenia Holidays park, set right on Anderson Inlet. 

20. Mildura

Overall rank: 95/100 

Latji Latji, Ngintait & Nyeri Nyeri Country 

Bruce Munro’s mesmerising Trail of Lights
Bruce Munro’s mesmerising Trail of Lights illuminates Lock Island. (Credit: Visit Victoria)

Along the banks of the Murray, Mildura brims with creative energy. This “cute rural town with plentiful orange groves and strawberry picking," according to panellist Anna Polyviou, leans into its cultural mix: part orchard pantry, part regional gallery circuit, part festival hotspot. Renowned artist Bruce Munro’s Trail of Lights on Lock Island threads 12,500 firefly lights and Gone Fishing sculptures along the riverfront, blending art with landscape. Across the water in Wentworth, his Fibre Optic Symphonic Orchestra (FOSO) installation adds immersive sound and light spheres. 

Don’t miss: A visit to Mildura Arts Centre for both its dynamic contemporary galleries and Rio Vista Historic House to inspect the glorious period details of its interiors. 

This article is part of Australian Traveller’s 100 best Aussie towns to visit, as chosen by a panel of industry experts, well-known Aussies and travel insiders. See our full list of 100 best Aussie towns here and visit the special 100 best Aussie towns hub here.

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The best new accommodation along the Great Ocean Road

    Louis Costello Louis Costello
    A new wave of retreats, hotels, glamping sites and more is encouraging visitors to savour their time spent along the Great Ocean Road.

    Long holding a place as one of Australia’s most rewarding drives, cliffs, curves and shifting coastal light continue to draw travellers to Victoria’s coastline year after year. What has evolved more quietly is the range of new accommodation along the Great Ocean Road to add new dimensions to the drive.

    Rather than competing for attention, these stays are shaped by their settings. They sit beside rivers, among vines, on the edge of lakes and close to town centres where local life unfolds at an unhurried pace. Together, they point to a way of travelling the Great Ocean Road that values time spent in place, as much as distance covered.

    1. The Monty, Anglesea

    Nina Cantina at the monty great ocean road
    Pop into Nina Cantina for tacos and views.

    Anglesea has always appealed to travellers drawn to a quieter stretch of coast, where surf culture, bushland and river scenery blend into one. The Monty complements that character with a recent rebrand and refresh with traditional beach road trip nostalgia in mind. Mid-century retro decor means rooms are contemporary and funky, without being over-styled.

    A highlight of the stay is Nina Cantina, the on-site Mexican restaurant overlooking the Anglesea River. Opening in 2026, it will undoubtedly become a popular gathering point, bringing together locals, day trippers and overnight guests. Watch the river flow while tucking into plates of tacos, before enjoying a digestion swim in The Monty’s pool.

    Mornings in Anglesea often begin quietly. Kangaroos are a familiar sight on the nearby golf course, and walking tracks wind through heathland that reflects the natural landscape of the Surf Coast. From here, the road south feels like a continuation rather than a departure, easing travellers into the next stretch of the journey.

    2. Basalt Retreats, Port Fairy

    Basalt Retreat Private Villa interior
    Discover this new adults-only retreat.

    Near Port Fairy, Basalt Retreats is an adults-only delight set among a 24-year-old vineyard at Basalt Wines. The accommodation is a mixture of luxury and linens (and ultra comfy beds), allowing the long stretches of grapes to take centre stage. As the sun sets, Basalt Retreats settles into stillness. With minimal light pollution, the night sky becomes part of the experience, and star-searchers will delight in the uninterrupted views of our vast universe.

    Poombeeyt Koontapool lookout
    See Poombeeyt Koontapool from the lookout.

    Staying along the Great Ocean Road western region gives you en route access to coastal landmarks. A visit to Poombeeyt Koontapool at Loch Ard Gorge is a must for those fascinated by natural blowholes, with enough walking trails to tucker out the most seasoned hiker.

    The Poorpa Yanyeen Meereeng Trail between Timboon and Port Campbell reveals how wetlands, farmland and coastline connect across the region, best appreciated on foot or by bike.

    3. Lake Colac Holiday Park, Colac

    Lake Colac Holiday Park along the Great Ocean Road
    Book into a cabin at Lake Colac Holiday Park.

    Lake Colac Holiday Park introduces new cabin accommodation set along the edge of a broad volcanic lake. The cabins are modern and light-filled, designed to make the most of the water views and open skies.

    Lake Colac plays an important role in local life, hosting community events and everyday rituals alike. Staying here offers insight into the agricultural heart of the Great Ocean Road region, where the pace is shaped by seasons rather than sightseeing schedules.

    Brae Restaurant great ocean road victoria
    Have a delicious lunch, then join a farm tour at Brae Restaurant. (Image: Visit Vic)

    Colac’s central location places visitors within reach of standout regional experiences. Otways Distillery’s Birregurra cellar door reflects the surrounding forest in its approach to spirits. While Brae Restaurant’s guided farm and kitchen garden tours offer a closer look at the land that underpins its acclaimed dining. Together, they highlight the strong connection between produce, place and people.

    4. Glamping tents, Apollo Bay Recreation Reserve

    Apollo Bay Recreation Reserve Glamping
    Take a breather in Apollo Bay with brand new glamping tents.

    Back on the coast, Apollo Bay has always been known to be a natural place to take a breather, sitting roughly at the Great Ocean Road’s midway point. The brand-spanking new glamping tents at the Apollo Bay Recreation Reserve offer comfortable accommodation that remains closely connected to the outdoors. With ensuite bathrooms and thoughtfully designed interiors, the cabin-tent hybrids offer enough privacy and luxuries to make the trip feel more luxurious than your standard camping affair.

    Set near the river and within walking distance of the town centre, the location allows guests to move easily between beach walks, forest drives and relaxed meals.

    A session at The Corner Sauna fits naturally into a stay here. The wood-fired sauna has become part of Apollo Bay’s way of life, offering warmth and restoration after time spent in the elements (also known as a frolic at the beach).

    Apollo Bay Fishermens Co-op
    Enjoy fresh seafood at Apollo Bay Fishermen’s Co-op.

    Apollo Bay has enough to entertain and dazzle travellers more than your average town. Graze on fresh seafood at local cafes – like Graze or Apollo Bay Fishermen’s Co-op before venturing to nearby waterfalls. Spend hours kayaking among real-life seals, try your hand at surf lessons taught by understanding and patient guides, or simply spend your days reading a book while the surf crashes in front of you.

    Together, these new accommodation openings highlight the Great Ocean Road’s continued evolution. With more places that invite travellers to slow down and stay a little longer, the journey becomes less about rushing between landmarks and more about engaging with the unique towns along the way.

    Start planning your next trip along the Great Ocean Road at visitgreatoceanroad.org.au.